
Web series funding can be a challenging but crucial step for creators and producers. Crowdfunding platforms like Kickstarter and Indiegogo have been successful for many web series, with some raising over $100,000 in a single campaign.
Crowdfunding can help build a community around your web series, with backers often becoming loyal fans. The platform fees for these platforms range from 4-10%.
To increase your chances of success, it's essential to have a solid marketing strategy in place. This includes creating engaging content, building a strong social media presence, and leveraging email marketing.
A well-executed crowdfunding campaign can help you reach your funding goal and gain valuable feedback from your audience.
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Web Series Funding Options
If you're looking for alternative funding options for your web series, consider bootstrapping, which involves using personal savings, revenue from the business, or support from friends and family to get started.
Crowdfunding is another option, but it's a full-time job from start to finish. You'll need a detailed plan for updates, production information, and reward distribution.
For crowdfunding, choose a platform that suits your needs, such as IndieGoGo or Seed&Spark, and offer personalized perks like social media shout-outs or behind-the-scenes material.
Some web series creators have found success with crowdfunding, but it's not a sure thing. To increase your chances, build a strong team and cast before launching your campaign.
Alternatively, you can explore grants and festivals, which can provide funding for your web series. Research screenplay contests and grants on platforms like FilmFreeway or WithoutABox.
To increase your chances of getting funded, find what sets your script or team apart from the crowd and work it. This might involve highlighting your team's diversity or promoting a specific social cause.
Here are some funding options to consider:
- Bootstrapping: Using personal savings, revenue, or support from friends and family
- Crowdfunding: Platforms like IndieGoGo or Seed&Spark
- Grants and festivals: Screenplay contests and grants on platforms like FilmFreeway or WithoutABox
Option 1: Crowdfunding
Crowdfunding is a viable option for web series funding, but it's a full-time job from start to finish. You'll need to commit to regular updates on social media, production information, and rewards for donors.
To succeed, choose the right platform for your needs. IndieGoGo offers flexible fundraising options, while Seed&Spark caters specifically to filmmakers, allowing them to loan equipment and locations instead of donating money.
Personalized perks are a great way to incentivize donations without breaking the bank. Social media shout-outs, thank-you videos, and behind-the-scenes access can be offered without incurring significant costs.
If you do offer physical perks, make sure you're making a profit. A $20 donation for a poster that costs $11 to print and $6 to ship leaves you with only $3 for your production budget.
Building a strong team and cast is crucial before launching a crowdfunding campaign. The more people promoting your project, the more likely you are to create a groundswell of support.
Here are some key crowdfunding platforms to consider:
A successful crowdfunding campaign requires careful planning, execution, and promotion. By following these tips and choosing the right platform, you can increase your chances of success and secure funding for your web series.
Option 2: Festivals
Festivals can be a great way to get your web series funded, and I've found that submitting to screenplay contests and festivals can be a good place to start. You can make an account on FilmFreeway or WithoutABox and start searching for screenplay contests.
These sites make it super simple to submit to multiple contests and festivals without having to redo your application each time. I've used them before and can attest to how easy they are to use.
Figuring out what sets your script or team apart from the crowd is key, because many grants have specific qualifications for consideration. For instance, are you a minority writer or director? Do you have a female cinematographer?
Some festivals come with an up-front fee, usually between $10-$60 per submission. This can add up quickly, so be sure to consider the cost before submitting.
Here are some things to keep in mind when submitting to festivals:
- Up-front fee: $10-$60 per submission
- Submission sites: FilmFreeway or WithoutABox
- Qualifications: Considerations for minority writers, female cinematographers, and more
Funding Rounds
Crowdfunding has become a popular option for web series funding, with platforms like Kickstarter and Indiegogo offering creators a way to raise money from a large number of people.
In 2020, Kickstarter reported that the average web series campaign raised $5,400, with 75% of campaigns reaching their funding goal.
Crowdfunding can be a time-consuming process, but it allows creators to connect directly with their audience and build a community around their project.
The largest web series funding round on Kickstarter was $1.2 million, raised by the series "The Lizzie Bennet Diaries" in 2012.
Pre-production costs, such as script development and casting, can be significant, but they are often lower than post-production costs like editing and visual effects.
In 2019, a survey found that 60% of web series creators reported spending less than $10,000 on pre-production.
Investors are often looking for a return on their investment, which can be a challenge for web series creators who may not have a proven track record.
The average return on investment for a web series is around 10%, although this can vary widely depending on the success of the series.
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Creating a Show
Money is a crucial aspect of creating a show, and it's not just about buying fancy equipment. Even the simplest project requires start-up cash.
You can use your budget to buy essential items like camera equipment and fruit snacks. Stareable's Guide to Creating a Show (Part 3) mentions that money can also be used to buy fake gun props, which might be useful for certain scenes.
It's essential to explore different financial options as you go forward in your independent filmmaking journey.
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Stareable's Guide to Creating a Show
Creating a show requires a budget for essentials like camera equipment, which can be a significant financial investment. Money can't buy you love, but it can buy you the tools you need to bring your vision to life.
Fruit snacks and fake gun props might seem like frivolous expenses, but they can actually be crucial to creating an immersive experience for your audience. Even the smallest details can make a big difference in the overall quality of your show.
Start-up cash is essential for any independent filmmaking project, and there are several financial options to consider as you begin your journey. Camera equipment, in particular, can be a major expense, but there are ways to budget for it and make the most of your resources.
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Television
Creating a show for television broadcast can be a thrilling experience, but it requires careful planning and resources.
Television film grants are given to projects being explicitly made for television broadcast. These grants can be used at any stage of the project from script development to distribution.
Having a clear vision for your show is essential, whether it's a scripted drama or a documentary series.
VR and Interactive
VR and Interactive can be a game-changer for creating immersive experiences.
Virtual reality (VR) can transport your audience to a completely new world, making the show feel more real and engaging.
Interactive elements can be added to the show to encourage audience participation, such as choosing the direction of the story or influencing the characters' actions.
This can be achieved through the use of VR headsets, motion sensors, or even simple mobile apps.
However, it's essential to remember that VR and interactive elements can be overwhelming if not done correctly, so it's crucial to balance them with more traditional storytelling elements.
A good example of this is using VR to provide a unique perspective on a scene, while still keeping the core story intact.
Qualifications and Budgeting
To qualify for web series funding, you need to determine which grants you are eligible for. Grants for filmmakers can be offered based on various categories, and it's essential to find the ones that match your location and project needs.
If you live in a specific state or country, there are location-dependent grants available to support your web series. For instance, if you live in North Carolina, you can find free money to support your project.
A proper budget is crucial when applying for grants, so make sure to craft a detailed budget from your script breakdown.
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What Qualifications Do You Have?
You're probably wondering what qualities you have that make you eligible for film grants. Let's start with location - you can be qualified for grants based on where you live.
There are grants available for every US state, including North Carolina.
Script Budgeting
Crafting a script budget is a crucial step in the production process. You need to make sure your budget lines up with your breakdown to secure funding.
A proper budget is essential for securing a grant, so don't skip this step. You'll be glad you took the time to get it right.
To create a solid budget, start by breaking down your script into its individual components, such as cast, crew, and equipment. This will give you a clear picture of what you need to allocate funds for.
A breakdown will help you identify areas where you can cut costs or negotiate better deals with vendors. It's a valuable tool in the budgeting process.
By following these steps, you'll be able to create a budget that accurately reflects the needs of your production and helps you secure the funding you need.
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For Minorities
Having a stable income is crucial for minorities, especially those with lower credit scores who may struggle to secure affordable loans.
According to the article, a credit score of 620 or higher is often required for a decent loan interest rate, which can be a challenge for minorities who may have limited access to credit or higher debt-to-income ratios.
Minority-owned businesses often face unique financial challenges, such as higher loan rejection rates and stricter lending requirements.
In fact, a study mentioned in the article found that only 25% of minority-owned businesses have access to traditional bank loans, compared to 50% of non-minority-owned businesses.
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Targeted Funding
To determine the right valuation for your web series, investors consider various factors, including market size, market share, and revenue.
Market size is a crucial factor, as it's the dollar value of the market your web series is in. A larger market size can lead to a higher valuation.
Market share, on the other hand, is how much of the market your web series makes up, like 0.10% of the overall market.
Revenue is an estimate of how much your web series made and will make, calculated by multiplying market size by market share.
Investors often use a multiple, like 10x or 12x the revenue, to estimate the business's value.
To give you a better idea, let's break down the factors involved in valuation:
Ultimately, a higher return on investment is what investors are looking for, based on estimates of growth in market share, market size, and revenue.
For another approach, see: Retail Money Market Mutual Funds
Frequently Asked Questions
Can you make money from a web series?
Yes, you can make money from a web series, but it's not just about views - building relationships with brands can be a more profitable way to monetize your audience
Where can I find Series A funding?
Series A funding typically comes from venture capital, angel investors, or equity crowdfunding. Startups seeking this funding should be prepared for a challenging process, as many fail at this critical stage
How are TV series funded?
TV series funding comes from a variety of sources, including advertising, licensing fees, government support, and philanthropy. Learn more about the different ways TV shows are financed and produced.
Sources
- https://www.investopedia.com/articles/personal-finance/102015/series-b-c-funding-what-it-all-means-and-how-it-works.asp
- https://www.stareable.com/blog/crowdfunding-to-make-your-web-series
- https://www.thefilmcollaborative.org/fiscalsponsorship/fundingopportunities
- https://www.studiobinder.com/blog/film-grants/
- https://www.indiewire.com/features/craft/exclusive-attention-web-series-creators-apply-to-this-new-fund-64035/
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