
Uncork Capital's expertise can help unlock growth for startups by providing valuable guidance and resources. They have invested in over 150 companies, including Eventbrite, Yammer, and Instacart, which have gone on to achieve significant success.
Their team of experienced partners has a deep understanding of the startup ecosystem, with a strong network of connections and a keen eye for spotting potential. This expertise can be invaluable for entrepreneurs looking to scale their businesses.
Uncork Capital's investment approach focuses on supporting companies that have a strong product-market fit, a clear vision for growth, and a talented team in place.
Explore further: Bdt Capital Partners Portfolio Companies
Introduction
Uncork Capital, a seed stage venture firm, manages over $900 million in investments.
They needed a solution to streamline their operations and enhance their data-driven approach.
Affinity provided a centralized system of record for the firm, allowing Uncork to sync their contacts and organize them by role and relationship.
This centralized system serves as the foundation for their tech stack, providing relevant data and contact information that's integrated into other applications.
For more insights, see: Investment Firm Specialising in Managing Risk

With Affinity, Uncork Capital can automate tedious manual processes and efficiently manage their portfolio companies and founders.
Here are some of the key benefits of using Affinity:
- Automate the portco onboarding process by sending relevant founder information through Zapier to other parts of the firm’s tech stack
- Thoroughly organize their network through list and tagging capabilities
- Use dashboards to determine prioritization around portfolio support
Investments
Uncork Capital has a specific investment strategy that has led to its success. The firm primarily invests in SaaS (software as a service), marketplaces, consumer services, and "frontier technology" ventures.
Their focus on seed-stage funding allows them to secure between 8-12% ownership of the companies they invest in. This approach has led to notable investments in companies like Eventbrite, Fitbit, and SendGrid.
Uncork Capital's funds have grown significantly over the years. Their first fund raised less than $1 million, while their second fund raised $15 million in 2007. This growth continued with Fund III oversubscribing at $55 million in 2012 and the fourth fund closing at $85 million in 2014.
Today, Uncork Capital has $200 million under management, with $200 million raised for Uncork VII and $200 million for their third breakout fund, Plus III. This significant investment capacity allows them to support a wide range of innovative startups.
Here are some of the notable investments made by Uncork Capital:
Challenges and Solutions

Uncork Capital's early-stage investment focus can lead to missed opportunities in more mature companies. They've made it clear that they're not interested in investing in later-stage companies.
Their focus on seed and Series A investments allows them to take a more hands-on approach, often investing in companies with a strong founder-market fit. This approach helps them identify and capitalize on emerging trends.
Uncork Capital's emphasis on founder-market fit has led to successful investments in companies like Udemy, which was acquired by the Chinese online education company NetEase.
Intriguing read: Real Estate Asset Management Companies
Efficient Processes
Having a seamless portfolio company onboarding process is crucial for Uncork's success. By integrating Affinity's data into their tech stack, they've eliminated the need for duplicating work across multiple spreadsheets and CRMs.
Tilly McLain, Operations and Community Manager at Uncork, shares that their portfolio onboarding process kicks off with Zapier pulling data from Affinity to create records across their tech stack.
Having a standardized, automated process ensures each portfolio company is equipped with the same resources from the moment they join Uncork's network. This process also ensures accuracy across the firm's tech stack.
A unique perspective: The Jordan Company

This streamlined process allows contacts to automatically receive proper tags, event invitations, and relevant resources. It's a game-changer for Uncork's operations team.
By integrating data from Affinity into Airtable, Uncork can distribute data and allow contacts to update their records in Affinity. This level of integration is a major time-saver for the team.
Discover more: Ra Capital Team
Frequently Asked Questions
How big is the uncork capital fund?
Uncork's total capital under management is over $900 million, split across two funds: a $200M Seed fund and a $200M Opportunity fund. This significant investment capacity allows Uncork to support promising startups and established companies alike.
Sources
- https://en.wikipedia.org/wiki/Uncork_Capital
- https://medium.com/uncorkcapital/twenty-years-of-uncorking-innovation-99024249c85e
- https://www.affinity.co/case-studies/uncork-capital
- https://unicorn-nest.com/funds/uncork-capital/
- https://categoryvisionaries.podbean.com/e/funding-the-future-susan-liu-partner-at-uncork-capital/
Featured Images: pexels.com