
Tryg is one of Denmark's largest insurance companies, with a rich history dating back to 1871. It was founded by a group of shipowners who wanted to protect their assets against risks.
Tryg has undergone significant transformations over the years, including mergers and acquisitions that have strengthened its position in the market. Today, it is a leading player in the Danish insurance industry.
The company's focus on customer satisfaction has led to a high level of customer loyalty, with many policyholders choosing to renew their policies year after year. This loyalty is a testament to Tryg's commitment to providing excellent service and support.
Tryg Business
Tryg Business is a leading provider of insurance solutions for businesses in Denmark. They offer a range of products tailored to meet the unique needs of companies.
Tryg Business provides insurance coverage for businesses of all sizes, from small startups to large corporations. Their expertise and knowledge of the Danish market make them a trusted partner for business owners.

Tryg Business offers a variety of insurance products, including liability insurance, property insurance, and business interruption insurance. These products can be customized to fit the specific needs of each business.
Their insurance solutions can help protect businesses from financial losses due to unforeseen events. This can give business owners peace of mind and allow them to focus on growing their companies.
Tryg Business has a strong presence in the Danish market, with a wide network of agents and brokers. This makes it easy for businesses to find and work with a Tryg Business representative.
By choosing Tryg Business, companies can benefit from their expertise and knowledge of the Danish market. This can help them make informed decisions about their insurance needs.
Products and Services
Tryg offers a range of products and services to meet the diverse needs of its customers.
One of the key products is home insurance, which is provided by Tryg Forsikring.
Tryg also offers car insurance, a popular option for drivers in need of protection.
Personal accident insurance is another product offered by Enter Forsikring (Norway), a partner of Tryg.
Here are some of the products and services offered by Tryg:
Competitors and Alternates

Tryg has some notable competitors in the insurance industry. RAC1897, a UK-based company, ranks first among Tryg's competitors, with a Tracxn Score of 71/100 and a total funding of $20.4M.
RAC1897 is an online platform that offers parts and accessories for vehicles, which is a different area of focus compared to Tryg's insurance services. Blue KC1938, a US-based health insurance platform, ranks second, but it's unfunded and has a Tracxn Score of 59/100.
Prudential1848, a UK-based public company, ranks third, but it's also unfunded and has a Tracxn Score of 55/100. Beazley1986, another UK-based public company, ranks fourth, but it's also unfunded and has a Tracxn Score of 47/100.
Here's a list of Tryg's top competitors, ranked by their Tracxn Score:
It's worth noting that some of these companies are public or acquired, which may impact their funding and Tracxn Score.
Tryg Data and Analytics
Tryg Data and Analytics provides valuable insights into market share and brand performance. This information is crucial for businesses looking to stay ahead in the industry.
Tryg A/S premium industry data and analytics gives you the tools you need to make informed decisions.
Premium Industry Data & Analytics

Tryg A/S offers premium industry data and analytics that provides insight into market share and brand performance. This means you can get a clear picture of how your business is doing compared to others in the industry.
Insight into market share is crucial for making informed business decisions. With Tryg A/S, you can stay ahead of the competition by knowing exactly where you stand.
By analyzing brand performance, you can identify areas for improvement and adjust your strategies accordingly. This is especially useful for businesses looking to expand their reach or increase customer engagement.
ICT Spend & Priorities
Tryg A/S's digital strategy is informed by their likely spend across technology areas, as reported by IT Client Prospector.
Understanding their ICT spend is crucial to grasping their digital strategy, which is a key aspect of Tryg Data and Analytics.
According to IT Client Prospector, Tryg A/S likely spends on various technology areas, enabling us to comprehend their digital strategy.
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This spend is likely a significant factor in shaping their data and analytics capabilities, which are essential for informed decision-making.
By analyzing Tryg A/S's ICT spend, we can gain valuable insights into their priorities and investments in technology, which can help organizations like yours better understand their needs and opportunities.
Tryg Legal and Ethics
TryghedsGruppen, the company behind Tryg, has a clear stance on what it will and won't invest in. They won't invest in companies that have activities in countries that don't enforce Danish or UN boycotts.
This means that TryghedsGruppen is committed to upholding international standards and respecting human rights. They also won't invest in companies that violate Danish law, such as those involved in money laundering.
Here are some specific areas where TryghedsGruppen draws the line:
- Companies that violate UN conventions, including child labor, racial and other forms of discrimination.
- Companies that support particular political or religious movements.
- Companies that manufacture arms.
- Companies whose main activity is the extraction of fossil fuels.
These guidelines demonstrate TryghedsGruppen's commitment to responsible investing and its dedication to upholding high ethical standards.
Ethical Guidelines
TryghedsGruppen's investment decisions are guided by a set of ethical guidelines that prioritize responsible business practices.
These guidelines are based on the UNPRI guidelines, which serve as a widely accepted code of ethics in the industry. The Board of TryghedsGruppen has also made a conscious decision to exclude investments in alcohol and tobacco firms, as well as companies that primarily extract fossil fuels.
The company takes an active role in monitoring the activities of its external asset managers to ensure they align with TryghedsGruppen's ethos. This commitment to transparency and accountability is essential for maintaining a strong reputation in the market.
TryghedsGruppen has a comprehensive list of companies it will not invest in, which includes:
- Companies with activities in countries that do not enforce Danish or UN boycotts.
- Companies whose activities violate Danish law, such as money laundering.
- Companies whose activities violate UN conventions, including child labor and racial discrimination.
- Companies that support particular political or religious movements.
- Companies that manufacture arms.
- Companies whose main activity is the manufacture of alcohol, tobacco, and other harmful products.
- Companies that might otherwise cause damage to the reputation of TryghedsGruppen.
- Companies whose main activity is the extraction of fossil fuels.
By adhering to these strict guidelines, TryghedsGruppen demonstrates its commitment to responsible investing and upholds the highest standards of ethics in the industry.
Associated Legal Entities
Tryg has several associated legal entities, but let's take a closer look at TRYG FORSIKRING A/S, which is one of them. It was incorporated on August 14, 1997.

TRYG FORSIKRING A/S has an employee count of 874, which is a significant number. This suggests that the company is a substantial player in the industry.
The company also has another instance of incorporation on March 9, 2022, which is interesting. This could indicate a restructuring or a change in ownership.
TRYG FORSIKRING A/S has an employee count of 804, which is slightly lower than the first instance. This could be due to various reasons such as restructuring or cost-cutting measures.
Here is a list of Tryg's associated legal entities with their employee counts:
Frequently Asked Questions
What does Tryg do?
Tryg provides financial and personal security to Nordic customers, with a history dating back almost 300 years. We specialize in non-life insurance solutions, protecting people and businesses from various risks.
What is the meaning of Tryg?
Tryg is a Scandinavian word meaning to feel protected and cared for. It conveys a sense of security and well-being.
Who owns Tryg insurance?
Tryg insurance is owned by TryghedsGruppen smba, a company with limited liability, which holds 45% of the shares. Learn more about TryghedsGruppen smba's purpose and role in Tryg's ownership structure.
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