
Transferwise's business model is built on disrupting the traditional banking industry, with a focus on cross-border payments. It charges lower fees compared to banks, making it a more attractive option for customers.
The company's revenue model is based on charging a small margin on the exchange rate, which is significantly lower than what banks charge. This approach has helped Transferwise to grow rapidly and expand its customer base.
Transferwise's growth can be attributed to its innovative approach to international money transfers, which has made it easier and more affordable for people to send and receive money across borders.
On a similar theme: Fees Transferwise
How to Save Money on International Stocks
Selling or buying international stocks can be a costly endeavor, but there are ways to save money. You'll likely need to send money abroad, and Wise is a great option as it has no big fees, hidden or otherwise.
To get the most out of Wise, hold your stock proceeds in 40 currencies in your Wise account. This way, you can sell in USD, hold in your Wise account, and convert when required.
Using a Wise multi-currency card is a convenient way to spend your funds. You can use it for online or in-store transactions, or withdraw cash from ATMs, all without any markups or sneaky transaction fees.
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Avoiding Hidden Fees

Banks often advertise free or low-cost transfers, but add a hidden markup to the exchange rate.
Wise gives you the real, mid-market, exchange rate, so you can make huge savings on your international money transfers.
With Wise, there are no big fees, hidden or otherwise, when sending money abroad.
You can hold your stock proceeds in 40 currencies in your Wise account.
This means you can sell a stock on your preferred platform and convert your funds to the currency you need when required.
No markups, no sneaky transaction fees - that's the Wise way.
A Wise multi-currency card is a convenient way to spend your funds, with no hidden fees.
You can use it for online or in-store transactions, or withdraw cash from ATMs.
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Wise Business Model
Wise's business model is focused on providing financial services, transferring over £5 billion per month to more than 10 million international customers.
The company is a fintech giant, processing 2% of the world's retail cross-border payments in 2020. Wise enables its customers to transfer money across 56 currencies.
Wise makes its money through cross-currency transfer fees on private and business accounts.
Its fees are significantly lower than those of its competitors, making it a popular choice for international money transfers.
If this caught your attention, see: Transferwise Fees International
Wise Share Price Analysis

Analyzing the Wise share price can be a bit overwhelming, but it's actually quite simple. You can break it down into two main categories: technical and fundamental analysis.
Technical analysis involves looking at chart patterns, technical indicators, and historical price action to predict future price movements. This can be a useful tool for investors who want to make informed decisions.
Fundamental analysis, on the other hand, takes a closer look at a company's financials, such as net revenue and profit and loss statements, as well as wider macroeconomic factors. This can help investors determine likely share price movements.
A combination of both technical and fundamental analysis is generally more effective than relying on just one. By considering multiple factors, you can get a more complete picture of the Wise share price.
Here are some key factors to consider in your analysis:
- Chart patterns: These can help you identify trends and predict future price movements.
- Technical indicators: These can provide additional insights into the market and help you make informed decisions.
- Historical price action: This can help you understand how the market has behaved in the past and make predictions for the future.
- Net revenue: This is an important factor to consider when evaluating a company's financial health.
- Profit and loss statements: These can provide valuable insights into a company's financial performance.
- Macroeconomic factors: These can impact the overall market and affect the Wise share price.
Company Background
Wise, formerly known as TransferWise, was cofounded in London by Taavet Hinrikus and Kristo Käärmann in 2011.

Taavet Hinrikus moved from Estonia to London around 2006, where he experienced the challenges of international money transfers.
He found that banks would deduct at least a 5% fee and hide most of the charge in the exchange rate, with little transparency in the market.
In its first year of operation, transactions through Wise amounted to €10 million.
Wise was named one of "East London's 20 hottest tech startups" by The Guardian in 2012.
It also appeared in Startups.co.uk's list of the top 100 UK start-ups of 2012.
By 2015, Wise was ranked No. 8 on CNBC's 2015 Disruptor 50 list.
The company was also named a World Economic Forum Tech Pioneer in August 2015.
In April 2017, an internal memo from British bank Santander claimed the bank would lose 84% of its revenue from its money transfer business if its charges were the same as Wise.
The company had turned profitable six years after being founded, by 2017.
As of May 2017, Wise's customers were sending over £1 billion every month using the service.
By 2021, Wise had appointed Goldman Sachs and Morgan Stanley as joint global coordinators for its planned initial public offering.
The company rebranded from TransferWise to Wise in February 2021, launching a new website domain as part of the rebranding.
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Funding and Growth

Wise received seed funding of $1.3 million from a consortium of investors, including IA Ventures and Index Ventures.
Max Levchin, co-founder of PayPal, was one of the individual investors who backed Wise in its early days.
Wise secured a $6 million investment round in May 2013, led by Peter Thiel's Valar Ventures.
In June 2014, Wise raised a further $25 million, with Richard Branson joining as an investor.
This brought the company's total funding to $31 million, a significant milestone in its growth.
Wise's valuation soared to $1.1 billion in May 2016, after securing a $26 million funding round.
The company had raised a total of $117 million in funding by May 2016.
In November 2017, Wise raised a massive $280 million Series E round, led by Old Mutual Global Investors and Institutional Venture Partners.
This valuation was more than double the company's valuation at the time of its $280 million Series E round in 2017.
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By May 2019, Wise had reached a valuation of $3.5 billion, thanks to a secondary investment round of $292 million.
The company's valuation more than doubled in just two years, a testament to its rapid growth.
In July 2020, Wise disclosed a secondary investment round of $319 million, bringing its total valuation to $5 billion.
This valuation was led by new investor D1 Capital Partners and existing shareholder Lone Pine Capital.
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Frequently Asked Questions
Is Wise Money Transfer a public company?
Yes, Wise Money Transfer went public on the London Stock Exchange in July 2021. It was valued at $11 billion in its direct listing.
Why did Wise stock drop?
Wise stock dropped due to a slower-than-expected underlying income growth projection. Analysts had forecasted higher growth, leading to a share price decline.
Sources
- https://wise.com/us/stock/wise.lon
- https://www.ig.com/en/trading-strategies/how-to-buy-and-short-wise-shares-210721
- https://www.cnbc.com/2021/07/07/wise-direct-listing-london.html
- https://en.wikipedia.org/wiki/Wise_(company)
- https://www.the-independent.com/business/wise-shares-slide-after-forecasts-disappoint-b2561915.html
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