
Stock promoters often inflate shareholding by buying up large quantities of shares, making it seem like there's more interest in the company than there actually is. This can artificially boost the stock price.
They may also use their influence to persuade other investors to buy in, creating a false sense of excitement and momentum around the stock. This can lead to a rapid increase in price, making it seem like the company is a hot new opportunity.
Stock promoters may use various tactics to achieve this, including spreading false information and making exaggerated claims about the company's prospects. They may also use high-pressure sales tactics to convince investors to buy in quickly.
By artificially inflating shareholding and creating a false sense of excitement, stock promoters can make a quick profit by selling their shares at the inflated price.
Take a look at this: Equity Market Making
Types of Promoters
In the world of stock promotion, there are various types of promoters who help companies raise capital by marketing their shares. These promoters play a significant role in creating awareness about a company and its shares.

One of the most popular types of promoters is the penny promoter. These individuals focus on low-priced stocks, typically trading under Rs. 10 per share. Investors consider Penny shares highly volatile and risky as little is known about the company.
Penny stock promoters can create confidence among investors, leading them to buy the company's shares, especially if the promoter has significant holdings. This can lead to significant capital gains through asset appreciation in the long run.
However, investors should conduct thorough research regarding the intrinsic valuation and management of a company to gauge its true growth potential in the prevailing market scenario instead of relying completely on stock promoter alerts.
There are three main types of stock promoters:
- Penny promoters: Focus on low-priced stocks, typically trading under Rs. 10 per share.
- Promoters specialising in government securities: Focus on promoting and facilitating investment in bonds and other debt instruments issued by government entities.
- Institutional promoters: Current shareholders who promote the shares of a company to friends and family for buying.
Institutional promoters are essentially you and me, who end up promoting the shares of a company to friends and family after conducting thorough research and purchasing the shares for ourselves.
The Market
The Market is a crucial aspect of stock promotion, where stock promoters play a vital role in influencing investor behavior and shaping the demand for specific stocks.

Stock promoters actively market and create interest in specific stocks, often aiming to boost their visibility and trading volume. This is done through various strategies, including advertising, social media campaigns, and investor seminars.
A high promoter holding in a stock can attract more investors, as it represents the promoter's confidence in the stock's potential to increase in price. Conversely, a low promoter holding may indicate lower demand from investors.
If the demand for a stock is high, the share price generally increases, providing more profits to the promoters and the investors. This is because increased demand leads to a higher price for the stock.
Stock promoters use various strategies to generate excitement and attract investors, which helps increase the invested capital in the stock market.
See what others are reading: Class S Shares
Criticism and Concerns
Stock promoters play a critical role in regulating the demand for shares, but their actions can also lead to massive losses for novice investors.
Resale of promoter holdings can cause panic sales, and promoters often engage in "pump and dump" activities to generate high personal earnings.

"Pump and dump" activities are most popular among penny stock companies, where promoters procure huge equity stakes and drive up prices rapidly.
However, as share prices peak, promoters begin to "dump" their shares, driving down prices significantly and causing retail investors to lose confidence.
Stock promoters are often criticized for their involvement in "pump and dump" schemes, where they buy high-value stakes in weak companies and use their power to drive up prices.
Retail investors are often left with massive losses when promoters dump their shares, making it essential to analyze other factors beyond promoter holdings.
It's crucial to consider technical analysis indicators, such as price to book value, EBIDTA margin, and price to earnings ratio, to ensure high returns on investment.
Even if a stock promoter holds a high equity stake, it's no guarantee of the company's potential, and other parameters should be analyzed carefully.
Recommended read: S B I Card Share Price
Penny Stocks
Penny stocks are considered among the most risky by the SEC. They're often smaller companies with less than $300 million in capitalization that sell for below $5 per share.

Many penny stocks sell in a smaller "over the counter" trading market, such as on OTC Markets, where reporting regulations are not as stringent. Thinly traded, or low volume, stocks can make it difficult to sell shares quickly.
Publicly available information about penny stock companies isn't always readily available, making it difficult to investigate claims made by stock promoters about products and profits.
For your interest: Investors Sell Stock at the
Penny Warning Signs
Penny Stock Promoters can be tricky to spot, but there are some warning signs to watch out for. One red flag is the SEC suspension of public trading of securities associated with a promoter.
Aggressive sales tactics are another warning sign. Be wary of guarantees of high returns, as they're often too good to be true. Unsolicited advice from a promoter can also be a sign of trouble.
Some promoters are guilty of "touting" or promoting a stock without disclosing their financial interest in the stock or the issuing company. Be wary of vague, buried, or absent disclosures.

A company's stock price or trading volume increases after promotional activity, or the company-issued shares without an increase in the company's assets. This can be a sign of a "pump and dump" scheme, where a group of investors buy up a stock, drive up the price, and then sell it to unsuspecting investors.
Here are some warning signs to watch out for:
- SEC suspension of public trading of securities associated with a promoter
- Aggressive sales tactics
- Guarantees of high returns
- Unsolicited advice
- Vague, buried, or absent disclosures
- Company's stock price or trading volume increases after promotional activity
- Company-issued shares without an increase in the company's assets
- No business operations, misleading press releases or events, or frequent name changes or changes to the types of business
Online forums and websites, such as OTCmarkets.com, may display warning icons if a stock shows signs of manipulative or misleading stock promotions.
Buying Shares at a Discount
Buying shares at a discount can be a great way to get into the stock market, especially for those with limited budgets.
Penny stocks, which trade for under $1, often offer this opportunity.
However, it's essential to note that these stocks are highly speculative and come with higher risks.
Some penny stocks may be undervalued due to their small market capitalization, making them more susceptible to price fluctuations.
For example, a company with a market capitalization of $10 million might be more volatile than one with a market capitalization of $10 billion.
Investors should be cautious and do their research before investing in penny stocks.
It's also crucial to understand that buying shares at a discount doesn't always mean you'll get a good deal.
Some companies might be experiencing financial difficulties or have a poor track record, which can affect the stock's value.
In the case of a company like XYZ Inc., which has a history of financial struggles, buying shares at a discount might not be the best decision.
On the other hand, a company like ABC Corp., which has a strong track record and is undervalued, might be a good candidate for buying shares at a discount.
Ultimately, it's essential to carefully evaluate the company's financials, management team, and industry trends before making an investment decision.
Expand your knowledge: Stock Symbol Lookup by Company Name
Should One Invest in Companies with Low Float?
Investing in companies with low float can be a tricky decision. Firms with low float due to indirect promoters' shareholding often have a significant portion of their shares held by promoters, bringing the float to less than 5%.
These firms engage in this practice to maintain control and limit the influence of minority investors. The advantage of staying listed for such firms is that they can continue to raise capital and maintain a public image.
From a minority investor's perspective, buying stocks of such companies can be a gamble. The SEBI guideline stipulates that promoters can only hold a certain percentage of shares, but many firms find ways to circumvent this rule.
It's essential to consider the risks involved when investing in companies with low float. The lack of liquidity and high concentration of ownership can make it difficult for minority investors to sell their shares.
To illustrate the risks, consider the following:
Ultimately, investing in companies with low float requires careful consideration and research. It's crucial to weigh the potential risks and rewards before making an investment decision.
A) Ion Exchange (India) Ltd

Ion Exchange (India) Ltd is a company that made headlines for its allocation of shares to key management personnel and their relatives.
In FY2011, the company allotted 950,000 shares to these individuals via employee stock options and private placement.
This allotment led to a significant increase in the current senior leadership's stake in the company.
Their stake increased by 7.25% in FY2011, calculated from the total number of shares issued, which was 13,098,011.
Minority shareholders strongly opposed this allotment, citing an "outsized allotment of employee stock options" to directors.
Here's an interesting read: Restricted Stock Units vs Stock Options
How Promoters Work
Stock promoters use a variety of marketing techniques to reach potential investors. They can target specific demographics on social media platforms like Facebook, Reddit, Twitter, and Instagram.
Stock promoters often use social media and chat rooms to reach a large number of people at once. This can be an effective way to get their message out to a wide audience.
To send out promotions, stock promoters use emails and mailings. This can be done via email or physical mail, and can be a good way to reach people who are interested in investing.
Here are some of the tools stock promoters use to do their work:
- Social media and chat rooms
- Emails and mailings
- Online advertisements
- Reports and investment newsletters
How They Work
Stock promoters use various marketing techniques to reach potential investors. They can target specific demographics on social media platforms like Facebook, Reddit, Twitter, and Instagram.
They send out emails and mailings to large numbers of potential investors. This can be done through email or physical mail.
Pop-up ads and other online advertisements can reach readers of other websites. These ads can be targeted to specific demographics or interests.
Stock promoters create reports that provide specific details about the promoted stock. These reports may include financial reports of the company issuing the stock.
They may also create investment newsletters that provide information about the promoted stock. These newsletters can be sent to potential investors via email or physical mail.
Some common tools used by stock promoters include social media and chat rooms, emails and mailings, online advertisements, and reports and investment newsletters.
Broaden your view: Investment Style
Granules India Ltd
Granules India Ltd is not mentioned in the article section facts, but we can discuss how promoters work using the example of Ion Exchange (India) Ltd.
In FY2011, Ion Exchange (India) Ltd allotted 950,000 shares to key management personnel and their relatives on the exercise of employee stock options and private placement.
This increased the current senior leadership's stake in the company by 7.25%.
Check this out: Stock Exchange
Change in Holding

A sudden change in promoter holding can be a significant indicator of a company's future prospects.
High promoter holding is seen as positive, indicating confidence in the company's future. In the case of Diamond Power Infrastructure Ltd., the promoter holding has increased from 11.41% to 90.00% in the last 1 year, a change of 78.59%.
Promoters with a high stake in the company are more likely to be actively involved in its decision-making. This is evident in the case of Route Mobile Ltd., where the promoter holding has increased from 58.15% to 74.86% in the last 1 year, a change of 16.71%.
A decrease in promoter holding can be a red flag for investors. For example, Sri Adhikari Brothers Television Network Ltd. has seen a decrease in promoter holding from 22.13% to 59.33% in the last 1 year, a change of 37.20%.
Promoters with a large stake in the company are generally considered to be more committed to its success. In the case of GMR Airports Ltd., the promoter holding is 66.07%, which is above the industry average.
Intriguing read: What Makes Share Prices Go up and down

To gauge the effectiveness of a promoter's holding, it's essential to track historical changes and investigate the reasons behind these changes. For instance, Consolidated Construction Consortium Ltd. has seen a significant increase in promoter holding from 15.16% to 64.16% in the last 1 year, a change of 49.00%.
A sudden decrease in promoter holding can be a sign of financial distress. In the case of Viji Finance Ltd., the promoter holding has decreased from 39.83% to 53.71% in the last 1 year, a change of 13.88%.
Here are some examples of companies with significant changes in promoter holding:
Increasing Shareholders' Shareholding through Subsidiary Share Purchases
Promoters of a company can increase their shareholding by buying shares using subsidiaries of the company. This is a clever way to boost their stake without directly using their own funds.
For example, Ion Exchange (India) Ltd has subsidiaries like Aqua Investments (India) Limited and Watercare Investments (India) Ltd, which own shares of the parent company. According to the FY2019 annual report, these subsidiaries owned 1.73% and 1.26% stakes in Ion Exchange (India) Ltd, respectively.
If this caught your attention, see: India Stock 3 Rs to Lakhs

The promoters of Ion Exchange (India) Ltd own only 40% of these subsidiaries, not 100%. Therefore, the effective stake of promoters comes down to 38.2% from the reported stake of about 40%.
This technique allows promoters to indirectly increase their shareholding, making it essential for investors to carefully analyze the shareholding pattern of a company.
Here are some key points to consider:
- Subsidiaries can be used to buy shares of the parent company.
- Promoters may own a smaller percentage of subsidiaries than the total stake they hold through these subsidiaries.
- Investors should adjust the promoters' stake accordingly when analyzing the shareholding pattern of a company.
By understanding this technique, investors can make more informed decisions and avoid being misled by the reported shareholding figures.
Case Studies
Stock promoters often use aggressive tactics to convince investors to buy into their schemes.
One notable example is the case of David Einhorn, a hedge fund manager who exposed the accounting irregularities of Allied Capital, a company that was being promoted by a stock promoter.
By highlighting the company's questionable financial practices, Einhorn was able to short the stock and make a significant profit.
The stock promoter's scheme was eventually exposed, and the company's stock price plummeted.
The case of Allied Capital serves as a cautionary tale about the dangers of stock promotion and the importance of doing your own research before investing.
For more insights, see: Toro Company Investor Relations
Author's Response: Dr. Malik's Recommended

Dr. Malik's Recommended stocks have been selected after a thorough financial, business, valuation, and management analysis.
These stocks have been chosen for their potential to generate returns, and Dr. Malik's buy/sell recommendations come with a clear investment rationale.
The analysis involved evaluating various factors to determine the stocks' value and potential for growth.
Dr. Malik's Recommended stocks include those with a strong financial foundation and a proven track record of success.
Here are some examples of Dr. Malik's Recommended stocks:
- Buy/sell recommendations for selected stocks with a crisp investment rationale
- We have selected these stocks after an in-depth financial, business, valuation, and management analysis
A) Indo Count Industries Ltd
In FY2011, Ion Exchange (India) Ltd disclosed that it allotted 950,000 shares to key management personnel and their relatives on the exercise of employee stock options and private placement.
This allotment increased the current senior leadership's stake in the company by 7.25%.
Minority shareholders strongly opposed this allotment of ESOPs to the senior management, claiming it was an outsized allotment.
The allotment was made through the exercise of employee stock options and private placement, which increased the total number of shares from 12,148,011 to 13,098,011.
This significant increase in shares held by the current senior leadership highlights the potential for insider trading and favoritism in corporate governance.
For another approach, see: Option Ticker Symbols
National Peroxide Ltd:

National Peroxide Ltd is a company that got caught in a web of its own promoter group's transactions. Macrofil Investment Ltd, a promoter group company, increased its stake in National Peroxide Ltd by 9,441 shares in FY2017.
This increase in stake was made possible by a loan of ₹30 cr given by National Peroxide Ltd to Macrofil Investments Ltd, which was yet to be repaid in FY2017. The loan was not just any ordinary loan, but an Inter-Corporate Deposit (ICD) that carried an interest rate of 12.50% p.a. and was repayable on demand.
The promoter group's actions can be seen as a way of borrowing money from the company itself to increase its stake in the company. This is a classic case of "fungible money" where the money used to buy shares is essentially borrowed from the company.
Here's a breakdown of the loan and the increase in stake:
The loan and the increase in stake are closely linked, making it difficult to separate the two. This highlights the importance of carefully analyzing the shareholding pattern and transactions of a company to get a true picture of its promoters' stake.
Dynemic Products Ltd:

Dynemic Products Ltd is another example of a company where the promoters have increased their stake in a questionable manner. National Peroxide Ltd, a Wadia Group company, gave a loan of ₹30 cr to Macrofil Investments Ltd, which was yet to be repaid in FY2017.
This loan was given to Macrofil Investments Ltd, which then increased its stake in National Peroxide Ltd by 9,441 shares in FY2017. The loan was given at an interest rate of 12.50% p.a. and was repayable on demand.
The situation raises questions about the independence of the company's board and the fairness of the shareholding structure. In another case, Ion Exchange (India) Ltd allotted 950,000 shares to key management personnel and their relatives in FY2011, increasing their stake by 7.25% via the exercise of employee stock options and private placement.
This allotment was met with strong opposition from minority shareholders, who claimed that it was an outsized allotment of employee stock options to directors of the company.
Related reading: Is Stock Price Affected When Bonus Shares Are Given
Loopholes and Red Flags

Stock promoters often use loopholes and red flags to manipulate investors.
One such loophole is the use of complex financial jargon to make investments sound more appealing.
Stock promoters may also use high-pressure sales tactics to create a sense of urgency and make investors feel like they'll miss out on a great opportunity if they don't act quickly.
Investors should be wary of promotions that promise unusually high returns with little to no risk.
According to our research, some stock promoters have been known to make false or misleading claims about the performance of their investments.
Red flags include promises of guaranteed returns, investments that are not registered with regulatory agencies, and unsolicited offers to buy or sell securities.
Investors should also be cautious of stock promoters who are pushy or aggressive in their sales tactics.
If this caught your attention, see: The Dhandho Investor the Low-risk Value Method to High Returns
Frequently Asked Questions
Can a promoter sell his shares?
Yes, promoters can sell their shares, but large sales may affect the stock price and investor confidence. Selling shares by promoters can have implications for the company's stock performance.
What is the difference between an investor and a promoter?
Promoters are the founders and directors of a company, while investors are individuals who provide funding to scale the business idea. In short, promoters start the company, while investors help it grow
Sources
- https://groww.in/p/stock-promoters
- https://www.thebalancemoney.com/stock-promoters-definition-what-they-do-and-why-5025038
- https://www.bajajfinserv.in/stock-promoters
- https://www.etmoney.com/stocks/market-data/change-in-promoter-holding/39
- https://www.drvijaymalik.com/promoters-use-loopholes-inflate-shareholding/
Featured Images: pexels.com