
Simple Bank BBVA is making waves in the financial industry with its innovative approach to banking. The bank's commitment to leveraging technology has led to the development of a new mobile app that allows customers to manage their accounts and make transactions with ease.
With the new app, customers can access their accounts 24/7, check their balances, and transfer funds to other accounts. The app also offers a range of features that make banking more convenient and secure.
BBVA's focus on technology has also led to the implementation of artificial intelligence in their customer service, providing customers with personalized support and solutions. This has resulted in a significant reduction in customer complaints and an increase in customer satisfaction.
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BBVA's Platform
BBVA's Platform is designed to make banking easy and accessible.
The platform offers a wide range of services, including mobile banking, online banking, and a user-friendly app.
With BBVA's mobile banking, you can manage your accounts, pay bills, and transfer money on the go.
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The platform also features a secure login system, ensuring that your personal and financial information remains protected.
BBVA's online banking allows you to view your account activity, check your balance, and make payments from the comfort of your own home.
The user-friendly app is available for both iOS and Android devices, making it easy to access your accounts anywhere, anytime.
Simple's Shutdown
Simple, the beloved banking and personal finance app, is disappearing after its parent bank BBVA decided to pull the plug on the app that was launched in 2009.
The shutdown is a significant loss for many users who have grown accustomed to Simple's user-friendly interface and innovative features.
Simple users are being pursued by One, a challenger bank that launched in November, which is touting its similarities to Simple and some advantages such as higher interest on savings.
One's CEO, Brian Hamilton, thinks it's the perfect alternative for Simple customers, offering features like Pockets, similar to Simple's envelopes, to help users organize their money.
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One's Pockets allow users to create multiple sub-accounts with their own routing numbers, enabling ACH transfers to each pocket.
The loss of Simple has left many users mourning on Twitter and Reddit, complaining about the lack of financial guidance from traditional banks.
The shutdown of Simple highlights the challenges faced by banks in providing innovative and user-friendly services to their customers.
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Bank-Fintech Mergers to Persist
Bank-fintech mergers are on the rise, and BBVA is at the forefront of this trend. BBVA has made significant investments in fintech companies, such as Simple, to improve its digital banking services.
BBVA's acquisition of Simple in 2014 was a strategic move to expand its online banking capabilities. Simple's innovative mobile banking app and user-friendly interface were key factors in this decision.
BBVA's focus on digital transformation is evident in its efforts to modernize its banking services. The company has made significant investments in data analytics and artificial intelligence to improve customer experience.
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BBVA's acquisition of Simple has resulted in the creation of a new digital banking platform, which offers customers a seamless and integrated banking experience. This platform combines the best of both worlds, providing customers with the benefits of traditional banking and the convenience of mobile banking.
BBVA's commitment to innovation is driving the bank-fintech merger trend. By partnering with fintech companies, banks like BBVA can stay ahead of the curve and provide customers with the latest technology and services.
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Simple's Transformation
Simple joined forces with BBVA to transform the banking industry, bringing the resources, autonomy, and global footprint needed to achieve its vision.
Simple's CEO, Joshua Reich, remained at the helm, along with the same team, philosophy, and approach to customer experience that built the company over four years. Customers' Simple account information, banking services, and credentials remained unchanged.
BBVA Chairman & CEO Francisco Gonzalez praised Simple's customer experience, calling it "unmatched in the digital banking world."
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Startup Targets Abandoned Users

One, a challenger bank, is pursuing the abandoned users of Simple after its parent bank BBVA decided to pull the plug on the popular banking app.
The app, launched in 2009 and acquired by BBVA in 2014 for $117 million, is being replaced by One, which recently posted an invitation on its website touting its similarities to Simple and advantages such as higher interest on savings.
One's CEO, Brian Hamilton, thinks it's the perfect alternative for Simple customers, with features like Pockets, similar to Simple's envelopes, to help users organize their money.
You can spin up as many pockets as you want and every pocket has a routing number so you can have ACH attached to each pocket, making it a convenient option for Simple users.
One doesn't have all the budgeting features that Simple offered through machine learning, but it does offer early paycheck access, roundup to savings on debit card purchases, and overdraft protection.
Simple users are mourning the loss of their accounts and complaining about the lack of financial guidance from traditional banks, with some suggesting that banks don't want to threaten their income from bounced check fees.
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Transforming Banking with Simple Joins

Simple has experienced rapid growth since its commercial launch in July 2012, with over 100,000 customers and a growing team of 92 professionals.
The company saw $1.7 billion in transactions in 2013 alone, a remarkable feat that demonstrates the impact of Simple's innovative approach to banking.
Simple will continue as an independent business operating in parallel with BBVA's US banking operations, BBVA Compass Bancshares, Inc.
BBVA Chairman & CEO Francisco Gonzalez believes that Simple's customer experience is unmatched in the digital banking world, and that the partnership will reinforce BBVA's global digital transformation.
Simple's CEO Joshua Reich will remain at the helm, joined by the same team, with the same philosophy and approach to customer experience that built Simple over the past four years.
With $820 billion in assets, BBVA will provide the means to help Simple maximize its outstanding growth potential and develop new products and services.
Simple's innovative technology and customer-centric approach have helped its customers achieve their financial goals, with tens of thousands of customers benefiting from the company's services.
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Frequently Asked Questions
Is Simple now part of BBVA USA?
Simple was transitioned to BBVA checking and savings accounts in 2021, but it is not a direct part of BBVA USA. However, its accounts are now managed under BBVA's umbrella, offering customers a seamless banking experience.
Is BBVA now PNC Bank?
BBVA USA is now a subsidiary of PNC Bank, following PNC's acquisition of BBVA USA Bancshares. The acquisition makes PNC the nation's fifth-largest bank.
Sources
- https://www.bbva.com/en/bbva-acquires-simple-to-accelerate-digital-banking-expansion/
- https://www.forbes.com/sites/tomgroenfeldt/2021/01/13/as-bbva-winds-down-simple-the-startup-one-pursues-the-abandoned-users/
- https://www.americanbanker.com/news/is-bbvas-shutdown-of-simple-a-bad-sign-for-bank-fintech-mergers
- https://finovate.com/the_importance_of_the_bbva_simple_deal/
- https://www.prnewswire.com/news-releases/simple-joins-bbva-to-transform-banking-industry-246350361.html
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