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Push to card payments offer a convenient and secure way for customers to pay for goods and services. This payment method has become increasingly popular in recent years.
By integrating push to card payments into your business, you can increase sales and reduce the risk of missed payments. According to a study, 70% of consumers prefer to use contactless payments, making it a smart move for businesses to adapt.
With push to card payments, customers can simply tap their card or phone on a payment terminal to complete a transaction. This streamlined process saves time and effort for both the customer and the business.
Research shows that push to card payments can increase average transaction values by up to 15%. This is because customers are more likely to make impulse purchases when the payment process is quick and easy.
What is Visa Direct?
Visa Direct is a global solution for real-time money movement. It allows for fast and secure payment exchanges.
Visa Direct's technology enables real-time push payments through Visa's extensive global payment network. This network offers businesses worldwide coverage for secure, real-time disbursements.
Over one billion eligible Visa card accounts can receive money through the Visa Direct payment network.
Benefits and Use Cases
Push to card payments offer a range of benefits that make them an attractive option for businesses and individuals alike. Faster payments, instant gratification, and cost savings are just a few of the advantages of using push to card payments.
Faster payments are a key benefit of push to card payments, with transactions typically taking place within seconds. This eliminates the prolonged waiting periods often associated with fund transfers.
Instant gratification is another benefit of push to card payments, as it allows for the prompt disbursement of payments, refunds, or winnings. This can enhance customer satisfaction and encourage repeat business.
Cutting costs is also a significant advantage of push to card payments. By saving time and resources typically spent on issuing checks or printing cards for insurance claims or refunds for goods and services, businesses can allocate these resources more efficiently.
Faster access to payroll funds is a major benefit for workers, freelancers, and independent contractors. This can foster loyalty and attract more talent to a business.
Push to card payments also offer global connectivity, allowing for seamless transactions across billions of endpoints worldwide. This makes global or domestic transactions more accessible and efficient.
Some common use cases for push to card payments include content creators, gaming platforms, travel agencies, the gig economy, affiliate marketing, and paying suppliers.
Here are some specific use cases:
- Content creators can receive instant payouts, expanding the reach of platforms and businesses that pay them.
- Gaming platforms can transfer instant winnings to users, keeping them engaged and incentivized.
- Travel agencies can process refunds quickly, enhancing customer service and trust.
- Freelancers can receive immediate payment for their services, improving cash flow and job satisfaction.
- Affiliates can receive their commissions promptly, encouraging continued partnership and performance.
- Suppliers can receive faster access to funds with lower international transaction fees, prioritizing a business's needs.
Overall, push to card payments offer a range of benefits and use cases that can enhance customer satisfaction, drive engagement, and increase efficiency.
API Onboarding & Security
To get started with API onboarding and security for push to card payments, you'll need to obtain a Business Identifier (BID) from Visa. The BID is required for the onboarding process.
The Acquiring BIN is also necessary, which is provided by the Originating Acquirer. You'll use this to configure the setup for your push to card payments.
Message Level Encryption (MLE) is a must-have for Payouts projects, so make sure to set it to true.
You'll also need to list the APIs you want to subscribe to, such as the Payouts API. Note that there are other available APIs that can be used to build the complete functionality, so be sure to work with your Visa representative to identify them.
Here are the key pieces of information you'll need to provide for the onboarding form:
Once you've completed the onboarding form, you'll need to set up mutual SSL authentication. This involves loading the root certificate and intermediate certificate provided by Visa into your Certificate Management Systems trust store, and providing your server certificate signed by an authorized Certificate Authority (CA) to Visa.
To ensure the security of data elements, you'll need to encrypt the payout request using standard JWE before sending it to Visa endpoints, and decrypt the response using the Key ID and RSA keys.
Features and Functionality
You can build push-to-card services into your platform using the VoPay API for seamless embedded transactions. This allows you to integrate payment functionality directly into your platform.
More and more businesses are adopting push-to-card payments as their primary payment method for sending funds, and for good reason - it's a better way to pay.
The VoPay API provides built-in payment authority, tapping into the security and scale associated with Visa and MasterCard for increased trust with your customers.
Industry and Business
Push to card payments are revolutionizing the way businesses send and receive money across industries. Businesses like ecommerce, gig economies, online travel, and online gaming are already taking advantage of this technology.
You can start using push to card payments by signing up for Rapyd Disburse, which offers card payouts and lets businesses send payments to 190+ countries using hundreds of payment methods and 120+ currencies.
In the gig economy, push to card payments represent a significant improvement over traditional payout methods. With unlimited use-cases, any industry can benefit from this technology.
Here are some industries that are already using push to card payments:
- Gig economy payments: Increase member loyalty by giving access to earned wages in real-time.
- Lending payments: Collect cardholder details and use them to complete the entire loan process.
- Property payments: Send payments to landlords, brokers, and lawyers all in real-time.
- Marketplace payments: Give your platform members access to instant payouts to their card accounts.
- SaaS payments: Create your own transaction system and build push-to-card payments using our API docs and integration recipes.
Companies use push to card payments for gig worker payouts, insurance claims, and contractor payments, ensuring quick fund access and increased satisfaction.
How it Works
Push-to-card payments are a game-changer for sending funds. They reverse the traditional flow of money through card networks, making the process more efficient and secure.
To initiate a push-to-card payment, you start the transfer using the recipient's debit card details. This is the first step in the process.
Funds are then sent from your bank, through the card network, to the recipient's bank. This is a straightforward process that uses existing card network infrastructure.
The recipient can access the funds immediately via their debit card, thanks to real-time access. This means they can use the money right away.
Fraud detection, anti-money laundering (AML), and Know Your Customer (KYC) measures are also incorporated for added security. This ensures that the transaction is legitimate and compliant with regulations.
Here's a step-by-step breakdown of the process:
- Initiation: The payer starts the transfer using the recipient's debit card details.
- Processing: Funds are sent from the payer's bank, through the card network, to the recipient's bank.
- Real-Time Access: The recipient can access the funds immediately via their debit card.
Frequently Asked Questions
What is a push-to-card transaction?
A push-to-card transaction is a payment initiated by the payer, where they actively send money to a cardholder. This is the opposite of a pull payment, where funds are withdrawn from one account to another.
How to do a push payment?
To initiate a push payment, simply specify the amount and trigger the transaction through online or mobile banking, or make a cash payment. This starts the transfer process, allowing you to complete the payment securely.
Is there a phone app to take card payments?
Yes, Tap to Pay on Android enables you to accept card payments directly from your phone. This feature supports various payment methods, including contactless cards and digital wallets.
Sources
- https://www.rapyd.net/blog/what-are-push-to-card-payments-your-new-way-to-send-business-payouts-faster/
- https://developer.visa.com/capabilities/visa-direct-payouts/docs-getting-started
- https://vopay.com/push-to-card-payments/
- https://www.paystand.com/blog/push-to-card-payments
- https://www.crossriver.com/insights/how-to-deliver-faster-payments-with-push-to-card-technology
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