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Progressive Corporation has a rich history that spans over a century. Founded in 1937 by Joseph M. Lewis and Jack Green, the company started as a small business selling insurance policies over the phone.
The company's early success was largely due to its innovative approach to selling insurance, which focused on providing personalized service to customers. This approach allowed Progressive to quickly gain a foothold in the market.
Progressive's growth accelerated in the 1990s with the introduction of its usage-based insurance program, which allowed drivers to pay premiums based on their actual driving habits. This innovative approach helped the company to attract a new generation of customers who were looking for more flexible and personalized insurance options.
Financial Performance
The Progressive Corporation has a strong financial performance, with a net income of $3.7 billion in 2020. This is a significant increase from the previous year.
Their annual revenue has consistently grown over the years, reaching $38.6 billion in 2020. This is a testament to their successful business model and expanding customer base.
Progressive's net income margin has also improved, reaching 9.6% in 2020. This indicates that the company is able to maintain a healthy profit margin despite growing revenue.
The company's cash and cash equivalents have also increased, reaching $4.3 billion in 2020. This provides a solid financial foundation for future growth and investment opportunities.
Progressive's return on equity (ROE) has been steadily improving, reaching 18.1% in 2020. This indicates that the company is generating strong returns for its shareholders.
Their annual dividend has also been increasing, reaching $0.30 per share in 2020. This provides a stable return for investors and demonstrates the company's commitment to sharing its success with its shareholders.
History
Progressive was formed in 1937 by Joseph Lewis and Jack Green as Progressive Mutual Insurance Company.
The company found a niche by insuring more risky drivers in 1956.
Progressive conducted an initial public offering (IPO) in 1971 and became a publicly-traded company.
By 1987, the company's written premiums surpassed $1 billion.
In 1965, Peter B. Lewis, son of Joseph Lewis, and his mother borrowed $2.5 million, pledging their majority stake as collateral, and completed a leveraged buyout of Progressive.
The company was the first auto insurance company to have a website and to allow customers to purchase policies via that site.
Progressive was also the first to offer 24/7 claims reporting.
In 2016, the company's written premiums reached $20 billion.
The company's expansion outside Ohio's boundaries began after 1960, with Peter B. Lewis leading the effort.
By 1987, the corporate collection of contemporary art constituted over 1,000 pieces, featuring award-winning works.
Peter B. Lewis was characterized as "a brilliant and unusual man" in a 1990 Financial World profile.
He was known for his "ruthless discipline" and high employment standards, which included recruiting employees from top business schools.
Business Segments
The Progressive Corporation operates in three key segments: personal lines, commercial auto, and other indemnity. These segments are the backbone of the company's business.
The personal lines segment is a significant part of the company's operations, writing insurance for private passenger automobiles, motorcycles, boats, and recreational vehicles through both independent agencies and direct channels.
The personal lines segment is further divided into two main channels: independent agencies and direct channels. This allows the company to reach a wide range of customers.
Here is a breakdown of the company's business segments:
- Personal Lines: private passenger automobiles, motorcycles, boats, and recreational vehicles
- Commercial Auto: primary liability and physical damage insurance for automobiles and trucks owned by businesses
- Other Indemnity: professional liability insurance to community banks and insurance-related services
The company's other indemnity segment is a unique aspect of its business, providing professional liability insurance to community banks and other insurance-related services.
Auto Insurance: 1930s-1940s
In the 1930s and 1940s, auto insurance was still a relatively new concept.
The Progressive insurance organization was created in 1937 by Joe, Jack Green, and two graduates of Western Reserve University School of Law.
They started with a small investment of $10,000 borrowed from Lewis's mother-in-law and acquired five small auto service companies.
Progressive targeted blue-collar drivers with an inexpensive $25 policy and a monthly payment plan.
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This was an industry first, and they also offered drive-in claims services, which was a unique convenience at the time.
The company's early years were tough, with less than $10,000 in premiums written in the first year and dwindling capital by 1939.
A Chicago consultant advised the partners to get out of insurance, but they persevered through the early 1940s.
World War II actually helped Progressive's business, as people had jobs and money, but couldn't drive much due to gas rationing.
The post-war economy further accelerated Progressive's business, with premium revenues reaching $480,000 by 1946.
Progressive expanded into related areas such as fire, theft, and collision insurance, as well as some financing services.
Segments
Progressive operates in three distinct segments: personal lines, commercial auto, and other indemnity.
The personal lines segment is where the company writes insurance for private passenger automobiles, motorcycles, boats, and recreational vehicles, both through independent agencies and directly to customers.
These policies are sold through two main channels: independent agencies and a direct channel.
Progressive's commercial auto segment focuses on providing primary liability and physical damage insurance for automobiles and trucks owned by businesses, mainly through independent agencies.
The company's other-indemnity segment offers professional liability insurance to community banks, primarily directors and officers liability insurance, as well as insurance-related services.
Here are the main segments in which Progressive operates:
- Personal Lines: writes insurance for private passenger automobiles, motorcycles, boats, and recreational vehicles
- Commercial Auto: provides primary liability and physical damage insurance for automobiles and trucks owned by businesses
- Other Indemnity: offers professional liability insurance to community banks and provides insurance-related services
Marketing and Operations
Progressive's marketing campaign is known for offering quotes of its competitors along with its own quote.
This innovative approach sets the company apart from its competitors and provides customers with a more comprehensive view of their insurance options.
Progressive was the first major insurer to offer auto policies through the phone and through its web site, making it a pioneer in the field of online insurance sales.
This move allowed customers to easily purchase insurance policies from the comfort of their own homes, increasing convenience and accessibility.
Immediate Response Vehicles (IRVs) used by Progressive are specially modified Ford Explorers and Ford Escapes, designed to provide quick and effective assistance to customers in need.
These vehicles are equipped with the necessary tools and equipment to handle a variety of situations, from minor accidents to major emergencies.
Products
Progressive has a leg up on its rivals in Pay As You Drive insurance, a form of vehicle insurance also generically known as usage-based insurance. They have seven U.S. patents covering usage-based insurance methods and systems, with more patents pending.
Progressive has been working on the concept of usage-based insurance since the mid-1990s and continues to refine it and bring it to the mass market. They began testing the concept and now it's available in 45 states plus the District of Columbia.
Snapshot is Progressive's Pay As You Drive, or usage-based insurance program, which is a voluntary discount program where drivers can save money on their car insurance by sharing their driving habits with Progressive. Customers can save money by driving less, in safer ways, and during safer times of day.
The Snapshot device is the size of a garage door opener and plugs into the on-board diagnostic (OBD) port of the car, recording and sending driving data to Progressive. The company uses this information to calculate the rate.
Customers can make changes to their driving habits to lead to bigger discounts by checking their driving data and projected discount on progressive.com over the course of their initial policy period. They can opt out of the program at any time.
If customers decide not to engage in the program after receiving the device, they'll be charged up to $50.00 if they don't return the Snapshot device to Progressive. The company doesn't take into account how fast the car goes, but it does take into account how fast and frequently the vehicle operator brakes.
Controversies and Perspectives
Progressive Corporation has been involved in several controversies over the years. One notable incident was in 2002 when the company settled a class action lawsuit with the State of Georgia over diminished value claims.
In 2009, Progressive was sued for allegedly deceiving policyholders by using unlicensed body shops to make repairs on vehicles. The court ultimately ruled in the company's favor on two of the counts.
Progressive's handling of a claim for Kaitlynn Fisher's estate in 2012 was also widely criticized. The company fought to avoid paying out the claim, citing that fault for the accident had not been clearly established. However, the court ultimately ruled in the Fisher family's favor, ordering Progressive to pay the underinsured motorist claim.
In another incident, Progressive was accused of hiring private investigators to infiltrate a church group and gather information on litigants seeking redress from the company.
Company Perspectives:
The Progressive Corporation's company perspectives reveal a commitment to being an excellent, innovative, growing, and enduring business. They aim to cost-effectively and profitably reduce the human trauma and economic costs of auto accidents and other mishaps.
In the late 1980s, the insurance industry overall suffered consumer backlash, with rate legislation passed in California, such as Proposition 103, which mandated 20 percent cuts in auto insurance premiums. This law was particularly significant for Progressive, as 28 percent of their business was in California at the time.
Progressive responded to the challenges by reducing their revenues from California to $50 million and creating a $150 million reserve to pay for rate rollbacks to 260,000 current and former policy holders. They also reached an agreement with John Garamendi, California's insurance commissioner, to refund $51.2 million to policy holders.
A key operational change made by Progressive was a five-year, $28 million overhaul of its information system, which helped them stay competitive in the nonstandard segment. They also introduced a new Immediate Response claims service, accessible using a toll-free, 24-hour hotline.
Progressive's commitment to customer service was evident in their television advertising campaign, which emphasized not only the speed, but also the compassion, that policyholders could expect. This was highlighted in an incident where a Progressive claims representative arrived at an accident site before the police.
Crisis and Unchecked Growth: 1970s
In the 1970s, Progressive faced a crisis that led to unchecked growth. The company formed a subsidiary, Progressive American Insurance Co., in Miami, Florida, in 1971.
Years of consolidation, acquisition of major companies by noninsurance conglomerates, and depletion of reserves brought on the worst years since the Depression in the mid-1970s. This crisis led to Progressive setting a goal to always achieve an underwriting profit.
Progressive's actuaries sought out the best of the bad risks and devised more accurate pricing policies. They found that, of motorists arrested for driving while under the influence of alcohol, those with children were least likely to drive drunk again.
The company's combined operating ratio, a measure of underwriting profitability, became one of Progressive's hallmarks. They insisted on keeping it under 100, unlike most auto insurance companies that were satisfied with a ratio of 100 or more.
From 1975 to 1978, Progressive's premium income nearly quadrupled, from $38 million to $112 million. This growth was largely due to the company's exacting actuarial standards and ability to attract high-risk customers.
By 1979, the company wrote policies in 31 states, with Ohio accounting for one-third of premiums.
Controversies
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Progressive has been involved in several controversies over the years. In 2002, the company settled a class action lawsuit with the State of Georgia over diminished value claims.
The company was also accused of hiring private investigators to infiltrate a church group and pose as congregation members to collect information on litigants. This led to another lawsuit for invasion of privacy and fraud.
Progressive was sued in 2009 for allegedly deceiving policyholders by employing unlicensed body shops to make repairs on vehicles. The court ruled in the company's favor on two counts, but the other four were dropped pending appeal.
The company was widely criticized in 2012 for how it handled the claims filed by the family of Kaitlynn Fisher. Progressive fought to avoid paying out the claim, citing that fault for the accident had not been clearly established.
Progressive's actions in the Fisher case were seen as questionable, with the lawyer for the Fisher family noting that the company had acted in bad faith. The company ultimately lost the case and was ordered to pay the underinsured motorist claim.
Here are some key dates and events related to Progressive's controversies:
Subsidiaries and Structure
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Progressive Corporation has a diverse range of subsidiaries that support its business operations.
Progressive Specialty provides specialized insurance products, including professional liability and commercial auto insurance, to businesses and individuals.
The company's subsidiaries also include Progressive Direct, which sells insurance directly to customers through its website and call centers, and Progressive Advantage, which offers insurance to motorcycle and RV owners.
Progressive's subsidiaries allow the company to offer a wide range of insurance products and services to its customers.
Corporate Sponsorship
Progressive Auto Insurance has been involved in various high-profile events through corporate sponsorship.
In 1999, Progressive was the title sponsor of the Super Bowl XXXIII halftime show.
The company signed a 16-year contract to rename Jacobs Field in Cleveland, Ohio, which is now known as Progressive Field. This deal costs around $3.6 million per year.
Progressive announced its title sponsorship of the Progressive Insurance Automotive X PRIZE in March 2008, with a $10 million prize purse.
The company became the title sponsor for the 2011 Gator Bowl college football bowl game.
Progressive is the official sponsor of Friday Night SmackDown broadcast on Fox, starting in 2019.
The company also sponsored Roush Fenway Racing's Ryan Newman car at two specific races in 2020.
In 2021, Progressive replaced Blue Lizard Australian Sunscreen as the sponsor of Sesame Street on PBS Kids.
Principal Subsidiaries
The Principal Subsidiaries of a company are essentially its smaller businesses that operate under its umbrella. The list of Principal Subsidiaries for our company is quite extensive, with over 30 entities.
Airy Insurance Center, Inc. and Allied Insurance Agency, Inc. are two notable subsidiaries that provide insurance services. Auto Insurance Solutions, Inc. and Classic Insurance Co. also offer insurance solutions to customers.
Express Quote Services, Inc. and Greenberg Financial Insurance Services, Inc. provide financial services and insurance quotes respectively. Insurance Confirmation Services, Inc. ensures that insurance policies are confirmed and in order.
Lakeside Insurance Agency, Inc. and Midland Financial Group, Inc. offer insurance and financial services to their clients. Mountain Laurel Assurance Co. and Mountainside Insurance Agency, Inc. provide assurance and insurance services.
National Continental Insurance Co. and Pacific Motor Club offer insurance and motor club services. Paloverde Insurance Company of Arizona and PCIC Canada Holdings, Ltd. provide insurance services in Arizona and Canada respectively.
Progressive Adjusting Company, Inc. and Progressive American Insurance Co. offer adjusting and insurance services. Progressive Casualty Insurance Co. and Progressive Insurance Agency, Inc. provide insurance services.
Progressive Investment Company, Inc. and Progressive Max Insurance Co. offer investment and insurance services. Progressive Mountain Insurance Co. and Progressive Northern Insurance Co. provide insurance services in specific regions.
Progressive Northwestern Insurance Co. and Progressive Partners, Inc. offer insurance services and partnerships respectively. Progressive Preferred Insurance Co. and Progressive Premium Budget, Inc. provide preferred and premium insurance services.
Progressive Risk Management Services, Inc. and Progressive Southeastern Insurance Co. offer risk management and insurance services. Richmond Transport Corp. and Tampa Insurance Services, Inc. provide transportation and insurance services.
Transportation Recoveries, Inc. and United Financial Casualty Co. offer recovery and casualty insurance services. Village Transport Corp. and Wilson Mills Land Co. provide transportation and land services.
Bayside Underwriters Insurance Agency Inc. and Garden Sun Insurance Services Inc. offer underwriting and insurance services. Halcyon Insurance Co. and Marathon Insurance Co. provide insurance services.
Ghana Insurance Company of Hawaii Inc. and Paragon Insurance Company of NY offer insurance services in Hawaii and New York respectively.
Frequently Asked Questions
Are Geico and Progressive owned by the same company?
No, Geico and Progressive are not owned by the same company. Geico is owned by Berkshire Hathaway, while Progressive is owned by the Progressive Corporation.
Is Progressive cheaper than Geico?
For drivers with good credit and a clean record, Geico is slightly cheaper than Progressive for full coverage and liability-only insurance. However, rates can vary depending on individual circumstances, so it's essential to compare quotes from both companies.
Who owns the Progressive Corporation?
The Progressive Corporation is owned by its shareholders, with The Vanguard Group, BlackRock Fund Advisors, and Wellington Management holding a combined 20% stake as of Q1 2021. The company is publicly traded, meaning its ownership is distributed among various shareholders.
Who is cheaper, Allstate or Progressive?
Progressive is generally cheaper than Allstate for car insurance, especially for drivers with an accident history. Compare rates to see which one is best for you.
Sources
- https://www.greatplacetowork.com/certified-company/1000270
- https://insurancenewsnet.com/innarticle/progressive-bolsters-reserves-raising-rates-will-cut-advertising
- https://en.wikipedia.org/wiki/Progressive_Corporation
- https://case.edu/ech/articles/p/progressive-corp
- https://www.encyclopedia.com/books/politics-and-business-magazines/progressive-corporation
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