
Profit taking is a crucial aspect of investing, but it can be intimidating for beginners. The key to successful profit taking is understanding the right time to sell your investments.
It's essential to set a profit target before entering a trade, and knowing when to sell is just as important. A good rule of thumb is to sell a stock when it reaches its target price.
Selling too early can result in missed opportunities, but selling too late can lead to significant losses. Timing is everything in profit taking, and it's crucial to strike a balance between greed and caution.
A simple strategy is to sell 25% to 30% of your position when it reaches a certain price, and then sell the remaining shares at a higher price. This approach can help you lock in profits while still giving you room to grow.
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Profit Taking Strategies
Profit taking strategies are crucial to enhance your trading, and they can be broadly divided into two categories: discretionary and systematic.
Discretionary strategies involve making decisions based on your judgement and interpretation of market conditions, which can include market trends, news events, and your personal risk tolerance.
You might decide to take profits on a stock if you believe the market is about to turn bearish or if a news event has caused a temporary spike in the stock's price.
Systematic strategies, on the other hand, involve following a predefined set of rules or criteria, such as price targets, percentage gains, or technical indicators.
For example, you might have a rule to sell a security if it increases in value by a certain percentage or if a particular technical indicator signals that the security is overbought.
Using stop orders is a common systematic strategy, where you set an order to sell a security when it reaches a certain price, helping you to automatically take profits and avoid missing out on them.
You can also use support and resistance lines to set profit-taking exits, such as buying weakness at the bottom of a range and selling strength at the top, as seen in the NZD/CAD chart that consolidated within a 300 pips range.
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Setting a profit-taking exit ahead of the key resistance level can help you lock in profits, such as just before the 0.89 resistance level in the NZD/CAD example.
Profit-taking strategies can be complex, but by understanding the different types and how to apply them, you can enhance your trading and achieve your goals.
Understanding Profit Taking
Profit taking is a fundamental aspect of trading, where a trader sells a security after it has risen in value to "lock in" their gains. This is done to convert unrealized gains into realized gains.
To achieve consistency and discipline in trading, it's essential to set rules and have a clear plan, including using take-profit levels along with stop-loss levels. These help you follow your trading plan and adjust it when necessary.
Profit taking can occur in any market where securities are traded, including stocks, bonds, commodities, and currencies. It's a universal concept applicable to all types of traders and investment strategies.
Here are some common situations where profit taking is more likely to occur:
- Decline in the economy
- Increased regulation
- Increased competition
- Lower reported profits
Definition of
Profit taking is the act of selling a security after it has risen in value, converting unrealized gains into realized gains. This is a fundamental aspect of trading, as the ultimate goal is to make money, not just see numbers increase on a screen.
Taking profits is crucial for investors to secure their gains and avoid potential losses in case the stock price declines later on. Cici, a short-term trader, learned this lesson the hard way when she held onto her Netflix shares despite a significant increase in value, only to see her profits erased in a series of declines.
Profit taking can occur in any market where securities are traded, including stocks, bonds, commodities, and currencies. This means that traders dealing in blue-chip stocks, government bonds, gold futures, or foreign currencies all need to consider profit taking as part of their strategy.
Setting rules and having a clear plan is essential for achieving consistency in trading. This includes setting take-profit levels along with stop-loss levels to help traders follow their plan and adjust their strategy as needed.
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When Does Occur?

Profit taking can occur in various situations, and it's essential to understand these triggers to make informed investment decisions.
A decline in the economy is a common catalyst for profit taking, as investors become more cautious and sell their securities to cut losses.
Increased regulation can also lead to profit taking, especially when the cost of compliance is high and eats into profits.
A rise in competition within an industry can prompt profit taking, especially when barriers to entry are low and new competitors emerge.
Lower reported profits can also trigger profit taking, as investors lose confidence in a company's ability to meet its financial targets.
Here are some common situations that can lead to profit taking:
- Decline in the economy
- Increased regulation
- Increased competition
- Lower reported profits
These triggers can have a ripple effect, leading to a broad sell-off of securities and a decline in major stock market indices.
Applying the 20%-25% Rule
The 20%-25% rule is a simple yet effective way to determine when to sell a stock and lock in your profits. According to William O'Neil, a noted investor and stockbroker, you may consider selling the stock when its price has gone up by 20%-25% from the ideal buy point.

To apply this rule, you need to identify the ideal buy point and calculate the profit-taking range. For example, if you think $100 is an ideal buy point for a stock, you can sell it when the price reaches between $120 and $125. However, if you bought the stock at $102, your actual profit would be around 17.65%-22.55% if you exit your position when the stock price reaches the profit-taking range.
Here are some key takeaways to keep in mind when applying the 20%-25% rule:
- Identify the ideal buy point and calculate the profit-taking range.
- Consider the actual buy point and adjust the profit-taking range accordingly.
- Be prepared to miss out on further gains if the stock continues to rise after you sell.
How to Apply the Rule?
To apply the 20%-25% rule, you need to set a specific percentage as your profit target. This percentage is based on the ideal buy point of the stock.
The ideal buy point is the price at which you think the stock is a good value. According to William O'Neil, a noted investor and stockbroker, you can sell the stock when its price has gone up by 20%-25% from the ideal buy point.

For example, if you think $100 is the ideal buy point for a stock, you can sell it when its price reaches $120-$125.
The actual buy point may not always be the same as the ideal buy point, but the profit-taking range is still based on the ideal buy point, not the actual buy point.
Here's a summary of the steps to apply the 20%-25% rule:
- Determine the ideal buy point of the stock
- Set a profit target of 20%-25% above the ideal buy point
- Sell the stock when its price reaches the profit-taking range
By following these steps, you can use the 20%-25% rule to lock in your profits and avoid making emotional decisions based on market fluctuations.
Period Duration
Profit-taking is typically a short-term phenomenon.
A concerted effort of profit-taking that knocks a stock or index down by several percentage points could signal a fundamental change in investor sentiment and portend additional declines to come.
Market Considerations
Profit taking can be triggered by events specific to a sector, such as a bellwether stock reporting weak earnings, which can lead to profit-taking across the entire sector.
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Profit-taking in the broad market is usually a result of economic data, such as a weak U.S. payroll number, high levels of debt, or currency turmoil.
Systematic profit-taking can also occur due to geopolitical reasons, such as war or acts of terrorism, which can cause investors to exit the market.
Understanding market psychology is key to making informed decisions about profit taking, as emotions like fear and greed can influence traders' decisions.
Being aware of the emotional factors that can influence decisions can help traders make more rational and objective decisions, which can help maximize profits and minimize losses.
If a stock keeps rising after taking profits, consider selling half or one-third of your position to lock in some profits while retaining the potential to gain further profits.
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Market Trends
Market trends can be influenced by profit taking, which can lead to a decrease in price if many traders take profits at the same time.
The increased selling pressure can outweigh the buying pressure, causing the price to fall and potentially leading to a market correction.
A security's price may continue to rise if traders hold off on taking profits, allowing the buying pressure to continue pushing the price up.
However, this can also lead to the formation of a market bubble, where the price rises to unsustainable levels before eventually crashing.
The decision to take profits is often driven by emotions such as fear and greed, which can cloud a trader's judgment and lead to poor decisions.
Understanding market psychology can help traders make more rational and objective decisions, maximizing their profits and minimizing their losses.
Profit taking can also be influenced by technical indicators, such as the Average True Range (ATR), which can help traders set more effective exit strategies.
The ATR can help traders adjust their exits based on the volatility of the market, reducing the chances of getting a premature exit.
By being aware of these factors, traders can develop more effective strategies for managing their profits and navigating market trends.
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Sector vs. Market

Sector vs. Market can be a crucial distinction to make when it comes to market movements. Profit-taking in a specific sector can be triggered by an event specific to that sector, such as a bellwether stock reporting unexpectedly weak earnings.
This can lead to profit-taking across the entire sector, even if the broader market is strong. A promising tech company with a poor initial public offering (IPO) may drive investors to exit the sector.
In contrast, profit-taking in the broad market is often the result of economic data, such as a weak U.S. payroll number or high levels of debt. Currency turmoil can also lead to profit-taking in the broad market.
Systematic profit-taking can occur due to geopolitical reasons, such as war or acts of terrorism. These events can have a broader impact on the market, leading to profit-taking across various sectors.
IPO Impact
When a company goes public with a potentially hot IPO, the share price can spike during the first trading day. This is often due to the large number of market orders at the open.
The share price can fall rapidly after the initial spike, as buyers who had their trades filled early profit from the run-up in price and sell their shares.
Market Corrections
Market corrections are a natural part of the market cycle, triggered by widespread profit taking after a period of rising prices. This can lead to a selling frenzy, causing prices to fall.
Market corrections can be a healthy sign, preventing the formation of market bubbles by bringing prices back down to more sustainable levels. This can create opportunities for new investors to enter the market at more reasonable prices.
A prime example is the 2016 US Presidential election, where a major news item caused a significant market shift. The Dow Jones rallied 9100 points in just over a year following this event.
Market corrections can create uncertainty and volatility, leading to further selling and deeper price declines. This is why it's essential to have a solid trading plan and strategy in place.
Here are some key fundamental news events to consider when trading the markets:
- NFP results & all unemployment data
- Central Bank rate decisions
- GDP figures
- Inflation data (CPI)
- FOMC & ECB meetings
If profit-taking is driven by a bigger issue, such as economic policy, long-term stock price weakness may occur. However, if the profit-taking is one-time event-driven, the overall direction of the stock is unlikely to change long-term.
How Affects Long-Term Stock Price?
Profit taking can have a significant impact on a stock's long-term price. If it's a one-time event-driven, such as in response to an earnings report, the overall direction of the stock is unlikely to change long-term.
However, if profit-taking is driven by a bigger issue, like economic policy, long-term stock price weakness may occur. This can be a cause for concern for investors.
The timing of profit-taking can also affect the stock's long-term price. If many traders take profits at the same time, it can lead to a market correction, causing the price to fall.
In contrast, if traders hold off on taking profits, it can contribute to the continuation of a market trend, potentially leading to a market bubble.
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Overcoming Barriers
Overcoming emotional barriers to effective profit taking can be challenging. Fear and greed are powerful emotions that can easily cloud judgment and lead to poor decisions.
One strategy to manage these emotions is to use systematic profit taking strategies. By following a predefined set of rules, traders can take the emotion out of their decisions and ensure they take profits at the optimal time.
Practicing mindfulness and self-awareness can also help traders recognize when their emotions are influencing their decisions and take steps to correct this. This can lead to more rational decision-making and better outcomes.
Trading and Strategy
Profit-taking strategies can be based on a variety of factors, including price targets, percentage gains, or technical indicators.
To take profits automatically, traders can use stop orders, which are orders to sell a security when it reaches a certain price.
Systematic profit taking strategies involve following a predefined set of rules or criteria, such as selling a security if it increases in value by a certain percentage.
One common systematic strategy is using technical indicators to signal when to take profits, such as when a security is overbought.
Here are some key fundamental news events to consider when trading the markets:
- NFP results & all unemployment data
- Central Bank rate decisions
- GDP figures
- Inflation data (CPI)
- FOMC & ECB meetings
These events can have a significant impact on the markets, and exiting positions immediately may be a good idea if the news is a shock to the economy.
What is Strategy?
A trading strategy is a plan that outlines how you will enter and exit trades. It's like having a recipe for your trades, ensuring you're making informed decisions.

A good strategy should consider various factors, such as market conditions and risk management. For instance, you might use technical indicators like the stochastic or RSI to identify potential entry points.
Divergence signals, like bullish and bearish divergence, can be strong indicators to exit trades. A bearish RSI divergence, for example, can signal that a correction is approaching.
A take-profit strategy describes how you'll unwind your open positions and maximize profits. Some traders close their positions in one go, while others partially close them as they move in their favor.
Profit-taking is crucial to secure gains and avoid potential losses. Cici, a short-term trader, learned this lesson the hard way when she failed to sell her Netflix shares at a 16% profit, only to incur a 3% loss later on.
A strategy can also involve setting profit targets based on technical analysis or fixed targets. For example, you might set a take-profit level just before a key resistance level, like 0.89 in the case of NZD/CAD.
In the end, a good strategy is one that balances risk and reward, allowing you to make informed decisions and achieve your trading goals.
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Time-Based Exits
Time-Based Exits are a crucial part of trading strategy. Consistency and discipline are key to mastering trading psychology.
Good trades usually start to work in your favor quickly, but some trades will hover and do nothing for extended periods. For an intraday trader, a time-based exit could be as little as 10 minutes.
You need to work your time-based exit based on your trading timeframe. This means being aware of the time frame you're working with and adjusting your exit strategy accordingly.
Some trades will be worth waiting for, but others will not. It's essential to know when to cut your losses and move on.
A silver hourly chart can show a consolidation period, which would have been painful to sit through for a short-term trader. This is where experience and a clear plan come into play.
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Trading Strategies
Trading Strategies are key to achieving consistency and discipline in trading. Setting rules and a clear plan is essential to improve your risk management skills.
A clear plan includes setting take-profit levels along with stop-loss levels to achieve consistency. This helps you follow your trading plan and adjust it when necessary.
Using support and resistance for exits is another effective strategy. By buying weakness at the bottom of a range and selling strength at the top, you can set a profit-taking exit ahead of key resistance levels.
Fundamental exits are also crucial, especially when major news items hit the financial markets. Events like US Presidential results, NFP results, and Central Bank rate decisions can significantly impact the market, making it wise to exit your position immediately.
It's essential to know when to take profits, securing your gains and avoiding potential losses. This was the case for Cici, a short-term trader who held onto her shares despite a significant increase, only to incur a loss when the trend reversed.
Systematic profit taking strategies involve following predefined rules or criteria. One common strategy is using stop orders to automatically take profits when a security reaches a certain price.
Here are some common profit-taking strategies to consider:
- Using support and resistance for exits
- Fundamental exits (e.g. US Presidential results, NFP results)
- Systematic profit taking strategies (e.g. stop orders)
- Setting take-profit levels along with stop-loss levels
Example and Explanation
Profit taking is a deliberate decision to sell an investment to realize a gain. Mr. Smith is a great example of this, as he sold his 1,000 shares of Awesome Corporation for a profit of $10,000.
The amount of profit Mr. Smith made is the difference between the market price of the shares at the time of sale ($40) and the price he paid for them ($30). He initially invested $30,000 in Awesome Corporation.
Mr. Smith's decision to sell was based on his belief that the market had reached its peak, which is a common reason for profit taking.
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Sources
- https://www.investopedia.com/terms/p/profittaking.asp
- https://www.axi.com/int/blog/education/profit-taking-strategies
- https://www.home.saxo/content/glossary/profit-taking
- https://www.moomoo.com/my/learn/detail-when-to-sell-stock-the-20-25-profit-taking-rule-117056-240283205
- https://tiomarkets.com/en/article/profit-taking-guide
- https://www.accountingtools.com/articles/profit-taking
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