
Primerica offers a wide range of insurance products that can help entrepreneurs protect their businesses and personal assets.
Primerica's business insurance options include liability insurance, property insurance, and workers' compensation insurance, which can help entrepreneurs mitigate financial risks.
As an entrepreneur, you can benefit from Primerica's business insurance by reducing your financial exposure and protecting your business's reputation.
By choosing Primerica's business insurance, you can focus on growing your business while knowing that your financial foundation is secure.
Business Opportunities
As an independent agent, you have access to multiple insurance carriers, which increases the odds your clients receive competitively-priced coverage with the best value intact.
This is a game-changer for your clients, as they'll get the best deal in terms of coverage and value.
Being an independent agent is the way to go, as it allows you to offer a wider selection of insurance options to your clients.
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Become Independent
Becoming an independent agent is a great business opportunity. Unlike one-product sales systems, independent agents have access to multiple insurance carriers.
Having access to many companies increases the odds that clients receive competitively-priced coverage with the best value intact. This is why the independent agent insurance sales model is usually the best outcome for clients.
You'd want your mother buying insurance from an independent agent over a one-company agent because they offer better selection at better prices.
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MLM 101
Working in a multi-level marketing (MLM) business can be a unique experience. Many MLMs, like Primerica, don't provide paid-for insurance lead programs to generate interested prospects. Instead, they teach you to prospect in your "warm market", which includes friends, family, and business associates.
Your job is to contact them, set an appointment, then sell them a policy or recruit them. This can be a challenging task, but it's a crucial step in building your business.
Recruiting others to join your team is also a key part of MLMs. In the case of Primerica, the author of the article has recruited over 1,000 agents in their career, demonstrating the potential for success in this area.
However, success in an MLM business requires a lot of hard work and dedication. It's not just about selling products or services, but also about building relationships and a network of people who can support and help you grow your business.
Insurance Options
Primerica offers a range of insurance options to protect your business from unexpected events. These options include life insurance, disability insurance, and business overhead expense insurance.
Having the right insurance coverage can help you recover from financial losses and continue operating your business. Primerica's insurance policies are designed to provide financial protection and peace of mind.
Some of the key features of Primerica's insurance options include customizable coverage levels and flexible payment plans.
Life Insurance Alternatives
If you're looking for alternatives to traditional life insurance, you might consider a living benefits rider. This rider allows you to access a portion of your life insurance policy's death benefit while you're still alive, if you're diagnosed with a terminal illness.
Some people choose to invest their money instead of buying life insurance. According to the article, investing can provide a potentially higher return on investment than a whole life insurance policy, but it also carries more risk.
Another option is to use a health savings account (HSA) to save for medical expenses in retirement. An HSA can be used to pay for qualified medical expenses, and the funds can be carried over from year to year.
Some employers offer a supplemental life insurance policy as a benefit to their employees. This policy can provide additional life insurance coverage at a lower cost than a traditional policy.
You can also consider a final expense insurance policy, which is designed to cover funeral expenses and other final costs. According to the article, the average cost of a funeral is around $7,000.
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Term Now
Term Now is a rapid-issue term life policy offered by Primerica. You can get up to $300,000 of coverage in just minutes if you qualify.
The policy guarantees scheduled premiums for the entire first term, which is a significant benefit for those who want predictable insurance costs. The Select rate class is only available if you apply for $150,000 or more.
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Underwriting for Term Now involves accessing various databases, including the Medical Information Bureau, prescription databases, clinical lab, motor vehicle, and criminal databases. This information, combined with your application answers, helps determine if a policy can be rapid issued.
You can choose from three underwriting rate classes: Select, Non-Tobacco, and Tobacco.
Custom Advantage Term
The Custom Advantage Term is a great option to consider when looking for life insurance. It offers better pricing than the TermNow policies.
One of the requirements for the Custom Advantage plan is a paramedical exam, which is a more in-depth medical evaluation than what's typically needed for other term life insurance policies.
The Custom Advantage plan has four underwriting rate classes: Preferred Plus, Preferred, Non-Tobacco, and Tobacco. These rate classes can affect the premium you pay for the policy.
To qualify for the "Preferred Plus" and "Preferred" rate classes, you'll need to apply for $150,000 or more of coverage. This can be a significant consideration if you're looking to maximize your coverage amount.
Here are the underwriting rate classes for the Custom Advantage plan:
- Preferred Plus
- Preferred
- Non-Tobacco
- Tobacco
Note that the Custom Advantage plan's underwriting rate classes and requirements can vary depending on your individual circumstances and health status.
Financial Strength
When evaluating insurance companies, their financial strength is a crucial factor to consider. Primerica has received high ratings from reputable organizations.
Primerica's AM Best rating is a strong "A+". This suggests that the company has a high capacity to meet its financial obligations.
Moody's has also given Primerica a high rating of "A1". This indicates a very low credit risk.
Standard & Poor's has rated Primerica as "AA-", which is a solid rating that reflects the company's strong financial position.
Here are Primerica's financial strength ratings from the mentioned organizations:
- AM Best – “A+”
- Moody’s – “A1”
- Standard & Poor’s – “AA-”
These ratings are as of 12/31/2021, and they demonstrate Primerica's solid financial foundation.
Comparison and Features
Primerica's business insurance policies offer a range of coverage options, including liability, property, and workers' compensation insurance.
Their policies can be tailored to meet the specific needs of small businesses, with flexible coverage limits and deductibles.
One of the key benefits of Primerica's business insurance is its ability to provide financial protection against unexpected events, such as property damage or employee injuries.
This can help business owners avoid costly out-of-pocket expenses and maintain their financial stability.
Complaint Index

Primerica had an average complaint index of 0.28 in 2022, which is significantly lower than the expected number of complaints given its size.
An index of 0.28 is a great sign, indicating that the company has fewer complaints than expected.
The lower the complaint index, the better, so Primerica scores well in this regard.
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Expert Ratings
Primerica has an A+ (Superior) financial strength rating from AM Best, indicating a high likelihood that it can reliably pay claims. This is a crucial factor to consider when choosing a life insurance company.
The company's rating from AM Best is a significant advantage, as it sets it apart from other insurance providers. AM Best is an independent rating agency that assesses insurance companies based on their financial stability.
However, Primerica's performance in customer satisfaction is a different story. In the J.D. Power 2022 U.S. Life Insurance Study, it ranked 13 out of 22 companies, scoring 766 out of 1,000.
This low ranking is concerning, as it indicates that Primerica falls short of meeting the expectations of its customers. The industry average is 774, and the top-scoring company, State Farm, received an 839 score.
Features and Benefits
Primerica Life offers several life insurance riders that can enhance your policy.
The Child Rider provides up to $50,000 of coverage for your child.
The Increasing Benefit Rider (IBR) allows for 10 increases in coverage at 10%, but if you decline an increase, all future increases are forfeited.
The IBR is a unique feature, with only a few companies like Northwestern Mutual offering similar options.
The Waiver of Premium Rider is available up to age 55 and waives premiums if you become disabled.
If you have the Waiver of Premium Rider, you can accelerate up to 70% of the death benefit if you're terminally ill.
The Terminal Illness Rider accelerates 40% of the death benefit if you're diagnosed with 6 months or less to live.
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Competition
In the world of life insurance, it's essential to know the competition. Primerica, Globe Life, and Mutual of Omaha are three companies that stand out in this space.
Primerica offers term life insurance, which is a type of coverage that provides a death benefit for a specified period. Globe Life, on the other hand, offers a range of coverage options, including term life, whole life, and final expense insurance. Mutual of Omaha also offers term life, whole life, and universal life insurance.
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Their ratings are another crucial factor to consider. AM Best, a reputable rating agency, assesses a company's ability to pay its claims on a graded scale, with A++ being the highest possible rating. Primerica and Mutual of Omaha both have an A+ rating from AM Best, indicating their strong financial stability. Globe Life has an A rating, which is still a solid score.
Here's a breakdown of the companies' ratings and features:
Their complaint indexes are also worth noting. The NAIC complaint index indicates how many complaints a company receives relative to its size. Primerica has a relatively low complaint index of 0.595, while Globe Life has a higher index of 3.615. Mutual of Omaha's index is 1.067, which is lower than Globe Life's but higher than Primerica's.
Frequently Asked Questions
Is Primerica a real insurance company?
Yes, Primerica is a real insurance company with a legitimate business operation. It offers a range of insurance products and financial services to its clients.
Sources
- https://www.businessinsider.com/personal-finance/life-insurance/primerica-life-insurance-review
- https://www.investopedia.com/primerica-life-insurance-review-5080087
- https://davidduford.com/primerica-review/
- https://www.jrcinsurancegroup.com/primerica-life-insurance-review-buy-or-sell/
- https://www.riskquoter.com/company-reviews/primerica/
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