
Plum Ventures is expanding its reach into the business insurance sector. This strategic move is a testament to the company's commitment to diversifying its services.
By venturing into business insurance, Plum Ventures aims to provide a more comprehensive suite of products for its customers. This will enable businesses to manage various aspects of their operations under one roof.
Plum Ventures' expertise in risk management will be a significant asset in this new sector. The company's in-depth understanding of risk assessment and mitigation will help businesses navigate complex insurance needs.
Plum Ventures' Business Strategy
Plum Ventures is a Bengaluru-based Indian insuretech company that has been making waves in the business insurance category with its launch of Plum Business.
The company aims to offer curated and customizable business insurance products, empowering businesses to thrive in a complex and challenging landscape.
Plum has achieved its contribution margin positivity with a 3x year-on-year growth, and is eying to become profitable by 2025.
The company's co-founder and CEO, Abhishek Poddar, believes that the financial well-being of a business is directly proportional to the financial well-being of its employees.
Plum Business will offer a sustainable ecosystem that safeguards both businesses and their employees.
Abhishek Poddar emphasizes that Plum does not believe in selling products in silos, but rather designs holistic solutions for organizations based on their growth journey and risk appetite.
The company's Head of Strategy and Innovation, Aditya Bagarka, adds that Plum helps customers design their bespoke insurance programs that evolve as they grow and enable them to build their businesses better.
Plum's focus on business insurance is a natural extension of its existing employee insurance and employee health benefits categories.
The company's growth funding of $6 million USD will help boost sales, marketing, and product development to accelerate growth and further Plum's positive impact.
Entering Business Insurance
Plum has ventured into business insurance with the launch of Plum Business, its third line of business after employee insurance and employee health benefits.

The company has seen a 3x year-on-year growth and aims to become profitable by 2025 with this new offering.
Plum Business will offer curated and customizable business insurance products to empower businesses to thrive in a complex and challenging landscape.
Abhishek Poddar, co-founder and CEO of Plum, believes that the financial well-being of a business is directly proportional to the financial well-being of its employees.
Many businesses remain uninsured despite being prone to various risks such as Financial, Operational, Legal, People and Governance related risks.
Plum Business aims to create a sustainable ecosystem that safeguards both businesses and their employees.
The company will help customers design their bespoke insurance programs that evolve as they grow and enable them to build their businesses better by guiding them in transferring and mitigating risks effectively.
Aditya Bagarka, Head of Strategy and Innovation at Plum, emphasizes that the company does not believe in selling products in silos, but rather designing holistic solutions for organizations based on their growth journey and risk appetite.
This approach allows Plum to understand that risks in the business landscape are constantly evolving and provide tailored solutions to its customers.
Sources
- https://www.outlookbusiness.com/sector/fintech/plum-ventures-into-business-insurance-aims-profitability-by-fy25-news-8825
- https://www.thehindubusinessline.com/money-and-banking/plum-ventures-into-business-insurance-aims-to-become-profitable-by-fy25/article67044283.ece
- https://en.wikipedia.org/wiki/Plum_Ventures
- https://use.plum.io/2023-raise-press-release
- https://www.thehindu.com/news/cities/bangalore/plum-ventures-into-business-insurance-aims-profitability-by-fy25/article67046361.ece
Featured Images: pexels.com