Planeta.ru 10-Year Success Story in Crowdfunding

Planeta.ru's 10-year journey in crowdfunding has been nothing short of remarkable. The platform has successfully raised over $10 million for various projects, making it a leader in the Russian crowdfunding market.

In 2010, Planeta.ru was launched with a clear vision to support innovative projects and entrepreneurs. This vision has remained unchanged over the years, with a focus on creating a community-driven platform that brings people and projects together.

By 2013, Planeta.ru had already gained significant traction, with over 100,000 registered users and a wide range of projects in various fields, from technology to art. This growth was largely driven by the platform's user-friendly interface and robust community features.

As a result of its success, Planeta.ru has become a go-to platform for entrepreneurs and project creators in Russia, with a strong reputation for reliability and effectiveness.

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Planeta.ru is a crowdfunding platform that has been around since 2012. It's a great place to find and support projects that need funding.

The platform has a unique program called "Планета добрых людей" (Planet of Good People) that offers favorable conditions for launching charitable projects. This includes a low commission rate of 5.9% and the ability to keep any funds raised, regardless of whether the project reaches its goal.

Planeta.ru also has a strong focus on education, with a "Школа краудфандинга" (Crowdfunding School) that provides training and resources for project creators. By 2017, over 12,000 people had become students of the Crowdfunding School.

The platform has also launched an online educational course called "Crowdfunding in 60 minutes", which features short videos explaining the steps involved in creating a successful crowdfunding campaign.

Planeta.ru has partnered with various organizations to support project creators, including Мегафон, Unilever, and Kotex. These partnerships have helped to increase funding for projects and provide additional resources for creators.

So far, 990 non-profit organizations have launched projects on Planeta.ru, including the фонд помощи хосписам "Вера" (Vera Hospice Foundation) and the фонд "Ника" (Nika Foundation), which has raised over 21 million rubles for a animal shelter.

Planeta.ru has seen some incredible success stories over the years. The most notable one is the project by the band "Алиса" which managed to collect over 31 million rubles for their new album, breaking the record for the largest project in the music category.

This project not only broke the record but also collected over 80 million rubles in total, showing the immense support from their fans. The band's success is a testament to the power of crowdfunding.

The film project "Empire V" is another notable example, collecting 7.9 million rubles and setting the record for the largest single donation in Russian crowdfunding history - a staggering 5 million rubles.

The project "Ника" which helps homeless animals is also worth mentioning, collecting over 21 million rubles for a multi-functional animal shelter.

The overall collection in the top 5 categories always exceeds 50% of the total collection on the platform, and despite a slight dip in 2022, the numbers are already leveling out.

Planeta.ru is the largest and most versatile platform in the country, with a massive 1.3 million unique users registered on the site. We have 18 categories of projects, which is a significant advantage over other crowd-platforms in the country.

Our platform has a well-established audience, and we're not worried about competition from other platforms. In fact, we don't really see each other as competitors, so it's not hard to coexist.

We don't really look to international experience for inspiration or guidance, and we don't apply it to our work. Our platform is unique, even on a global scale.

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