
Nordnet is a leading digital banking solutions provider that has been making waves in the financial industry. Nordnet was founded in 1996 in Sweden, and it has since grown to become one of the largest online banks in the Nordic region.
With a strong focus on innovation, Nordnet has developed a range of digital banking solutions that cater to the needs of modern consumers. Its services include online trading, savings accounts, and investment products.
One of Nordnet's key strengths is its user-friendly platform, which allows customers to easily manage their finances and make transactions online. The platform is accessible on both desktop and mobile devices, making it convenient for customers to bank on the go.
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Nordnet Overview
Nordnet is a Swedish online trading platform that offers a range of financial services to its customers.
It was founded in 1995 and has since grown to become one of the largest online brokerages in the Nordics.
Nordnet's services include online trading, investment advice, and portfolio management.
Their platform allows users to buy and sell stocks, bonds, and other financial instruments with ease.
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Online Banking Pioneer

Nordnet is a digital savings and investment bank headquartered in Stockholm, with operations throughout the Nordics and 600 employees.
Founded in 1996, Nordnet was the first digital bank in the Nordics, revolutionizing stock trading by making it digital.
Nordnet's mission is to be the first choice in the Nordics for investment and savings, which requires constant innovation to meet consumer expectations.
With lower costs and greater convenience, Nordnet offered customers a dramatic jump in value and more control over their savings and investments.
Today, Nordnet is committed to building the best customer experiences by turning consumer trends and technology development into engaging services and products.
Digital Forms with E-Signing
Nordnet chose a solution combining e-signing by Scrive and user-friendly digital forms by Scrive's partner Sweet.
This solution allows customers to fill, sign and submit the onboarding forms online, making the process 100% digital. No paper forms to handle, process and store.
Customers can authenticate themselves with eID when signing the agreements, meeting security requirements. This feature supports eID authentication in all the countries where Nordnet operates.

For forms requiring several different signatures, the Scrive workflow engine routes the form to the various signing parties and collects all the signatures. This makes it easy for the admin team to track and monitor each stage of the signing process.
A tamper-proof evidence log is attached to each document before it is digitally sealed, ensuring that each signed agreement is legally binding.
Benefits and Results
The new process at Nordnet has significantly streamlined their business deals, taking a typical 5-30 days down to just 1-5 minutes. This is a huge time saver for everyone involved.
The digital agreement process has also improved customer experience, allowing them to open new accounts in just a few minutes, a significant reduction from the previous week-long wait. No more printing out agreements to sign and send back by mail!
In fact, the volume of processed forms quadrupled in the first 20 days of going live in Norway, and conversion rates rose significantly in Sweden and Norway. This shows just how much of an impact the new process can have.
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Customer Experience and Admin Load
Nordnet's old customer onboarding process was a major pain point for customers and administrators alike.
Customers had to fill out forms online, but then print, sign, and post them back, leading to a slow and frustrating process.
This process was also taxing on admin resources, with many applications being returned incomplete.
The sheer volume of paperwork made Nordnet's administration team unsustainable, requiring more employees to be hired as the number of incoming applications increased.
Managing online forms was another admin challenge, requiring assistance from the IT department whenever a form needed to be edited or a new one digitalized.
The semi-manual process was unsustainable from both a customer experience and administrative standpoint, making it a crucial area for improvement.
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Valuation: Ab
Valuation of a company is a crucial aspect of its overall health and performance.
The capitalization of Ab has fluctuated between 60.79B and 4.05B over time.
Enterprise value, another key metric, has ranged from 54.69B to 4.6B.

A P/E ratio of 21.6x in 2024 is a significant indicator of the company's value.
The P/E ratio is projected to increase to 22.7x in 2025.
The free-float of Ab's shares is a substantial 77.97%.
A yield of 3.45% in 2024 is a notable return on investment.
The yield is expected to decrease to 3.12% in 2025.
Here's a summary of Ab's valuation metrics:
Latest News
Nordnet's fund savers dumped the US in February, opting for Sweden instead. This shift in investment strategy is likely a response to changing market conditions.
The OMXS30 index rose 0.3 percent on February 11, indicating a positive trend in the Swedish market. This uptick in the stock market may have influenced Nordnet's fund savers to bet on Sweden.
BNP Paribas Exane raised its target price for Nordnet to SEK 225 (195), but still maintains an underperform rating. This suggests that while Nordnet's stock may have potential for growth, it's not the best investment option.
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Morgan Stanley also raised its target price for Nordnet, this time to SEK 230 (191), but still has an underweight rating. These conflicting opinions from investment analysts highlight the complexity of the stock market.
Here are the latest news and updates from February:
Industry Impact
Nordnet's industry impact was significant, particularly in the Swedish market. They were one of the first internet brokers to identify new business opportunities in the insurance industry.
Nordnet's agile and customer-centric approach disrupted the traditional insurance industry, stirring demand for simplicity and self-service. This led to the company's expansion into new markets.
By 2005, Nordnet had become a major player in the insurance industry, challenging established insurers with its digitalization efforts.
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Nordic Leader
Nordnet grew to become one of the strongest brands in the Nordic countries in savings and investments, a real challenger to the traditional banks and pension companies.
The company made several strategic investments and successful product launches, including the launch of a new app, a new website, and add-on acquisitions.

Under the leadership of Lars-Åke Norling, who joined as CEO in 2019, Nordnet was able to accelerate growth and build a Nordic leader within digital savings with a focus on innovation and smart technical solutions.
Nordic Capital's support was instrumental in this success, providing a constructive approach and extensive experience in building industry-leading businesses in the Financial Services sector.
Industry Disruption
Industry disruption is a reality in the life insurance industry, and it's essential to adapt to it. In 2004, new legislation opened up a new type of insurance savings product in the Swedish market, paving the way for internet brokers to enter the scene.
The arrival of internet brokers like Nordnet disrupted the traditional insurance industry by offering digital trading with low fees, changing the savings environment forever. By 2005, Nordnet identified new business opportunities in the insurance industry and sought a tech partner to support their expansion into new markets.
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Nordnet's partnership with Lumera enabled them to build a digital foundation that helped launch their pension and insurance offering within just six months. This partnership allowed Nordnet to leverage Lumera's platform, which provided a low-cost, extendable, and agile application foundation.
Here are some key benefits of Lumera's platform:
- Policy administration environment enabled rapid time-to-market for insurance wrapped pension and savings products
- Multi-legal entity and multi-country ability to support single platform strategy across the region
- Expansion into new advisory services using off-the-shelf integrators
The disruption caused by internet brokers like Nordnet has led to a shift towards digitalization in the life insurance industry, with a focus on simplicity and self-service. This has created opportunities for companies like Nordnet to become leaders in the digital savings market.
Investment and Performance
Nordnet's performance has been a mixed bag. Over the past 1 month, the company's stock price has dropped by 8.09%.
In the short term, Nordnet's stock price has been volatile, with a 1-day drop of 1.06% and a 1-week drop of 1.86%. However, the company has shown some resilience, with a 3-month gain of 2.79% and a 6-month gain of 3.67%. This suggests that Nordnet's stock price may be recovering from its recent dip.
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Here's a breakdown of Nordnet's performance over different time periods:
Analysts' recommendations for Nordnet are also worth noting. BNP Paribas Exane has raised its target price for Nordnet to SEK 225, while Morgan Stanley has raised its target price to SEK 230. However, Citigroup has raised its target price to SEK 280, suggesting a more positive outlook for the company.
Quotes and Performance
As you consider your investment options, let's take a closer look at the performance of some funds. Over the past month, one fund has seen a significant decline of -8.09%.
Looking at the performance over different time periods, it's interesting to note that the same fund has actually seen a gain of +2.79% over the past three months. This suggests that it's not just a short-term blip, but rather a longer-term trend.
Here's a breakdown of the fund's performance over various time periods:
It's worth noting that the fund's performance can be volatile, with some days seeing significant declines. However, over the longer term, it's been a relatively stable investment option.
Analysts' Recommendations

Analysts' recommendations for Nordnet AB are worth paying attention to. BNP Paribas Exane recently raised its target price for Nordnet to SEK 225, but still maintains an underperform rating.
Morgan Stanley has also increased its target price for Nordnet, this time to SEK 230. However, the analyst still recommends an Underweight rating.
Citigroup has been even more optimistic, raising its target price to SEK 280. The analyst's neutral rating suggests a more balanced view of the company's potential.
Pareto Securities has taken a more cautious approach, initially kicking off Nordnet with a Hold rating. The analyst also prefers Avanza to Nordnet, citing the Sweden market and lower dependence on net interest income as reasons for this preference.
Here's a summary of the analyst recommendations:
Solution
Nordnet's solution to their administrative challenges involved implementing a few key changes. One of the main issues they faced was the time-consuming process of digitizing and changing forms, which required IT department involvement.

Nordnet's earlier solution required the IT department to be involved when a form was to be digitized or when existing digital forms were to be changed, which was a very time-consuming process.
To address this, they implemented forms management in Sweet Forms, which made it easier for employees to create and edit agreements without needing to know web development.
With Sweet Forms, Nordnet's employees can create and edit agreements themselves, without needing any earlier knowledge of web development.
Digital forms created in Sweet Forms are dynamic, combining multiple forms into one and allowing for adjustments to the layout, making it easier to match the customer's website and internet bank.
The digital forms created in Sweet Forms can be adjusted to have the same graphical profile as the customer's website and internet bank.
Nordnet also implemented digital signing of agreements using the e-signing service Scrive, which allowed customers to sign agreements directly with the help of BankID.
This solution made the process faster and easier for the customer, removing obstacles that previously existed, such as printing and posting agreements.
Digital forms and e-signing themselves are not unique, but what makes this solution unique is that the customer data is now stored in the cloud, a service that Scrive also holds.
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Nordnet is a pioneer in this development, as there are not many banks that have taken the step of storing customer data in the cloud.
A large part of the administrative work involved in receiving documents has been automated, reducing the need for administrative staff and freeing up time for more qualitative work.
Here are the main solutions implemented by Nordnet:
- Forms management in Sweet Forms for easier administration of digital forms
- Digital signing of agreements using the e-signing service Scrive
- Sweet Automation for reduced and more secure administration
Frequently Asked Questions
How does Nordnet make money?
Nordnet generates revenue primarily through trading commissions and interest income from lending and securities lending. By understanding how Nordnet makes money, you can better navigate their services and make informed investment decisions.
Who owns Nordnet?
Nordnet is owned by Nordic Capital and the Öhman Group, who acquired it in 2017 with a shared ambition to deliver exceptional customer experiences. Today, their vision has become a reality, making Nordnet a leading player in the digital savings industry.
Does Nordnet have English?
Yes, Nordnet's mobile app is available in English. You can also access it in Finnish and Swedish.
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