Mary Meeker Report: Internet Trends and Healthcare Digitization

The Mary Meeker Report is a treasure trove of internet trends and healthcare digitization insights. The report highlights the rapid growth of digital health, with 76% of US adults now using the internet to manage their health.

The report also notes that 70% of Americans have used the internet to find health information, often turning to online resources before consulting a doctor. This shift towards digital health is a significant trend that's changing the way we approach healthcare.

One key takeaway from the report is the importance of mobile-first design in healthcare. With 93% of US adults owning a mobile phone, healthcare providers must prioritize mobile-friendly platforms to reach their patients effectively.

Healthcare digitization is a growing trend in the US, driven by consumer demand and rising healthcare costs. According to Mary Meeker's 2019 Internet Trends report, the healthcare sector is undergoing steady digitization.

A larger number of Americans are taking advantage of digital health tools, such as online health information, mobile health tracking, and wearables, compared to 2015. This trend is driven by patients who want to be more involved in their healthcare decision-making process.

Almost every healthcare provider in the country has adopted electronic health records (EHRs), although their use is still in the early stages. Two-thirds of doctors are still seeking interoperability from their EHR system.

The proliferation of health data is another digitization trend highlighted by this year's report. Americans are increasingly undergoing genomics testing, leading to an expanding base of personal genetic data.

Companies like Amazon and Google are well-positioned to capitalize on these stores of digital healthcare data, thanks to their existing consumer trust.

The Mary Meeker Report highlights some significant industry trends that are worth noting. The global internet user base has grown from 3.8 billion in 2015 to 4.9 billion in 2021, with a significant increase in mobile internet users.

Mobile-first internet adoption has led to a shift in how people consume online content. Mobile users now account for 72% of total internet users worldwide.

The report also notes that e-commerce has become increasingly popular, with online sales growing from 15% of total retail sales in 2015 to 22% in 2021.

Morgan Stanley was the lead manager for Netscape's IPO in August 1995.

They published a landmark industry report, "The Internet Report", in February 1996, which became a bible for investors in the dot com boom.

This report was shared widely on the web and was also published as a book, cementing Morgan Stanley's reputation as a thought leader in the industry.

Meeker was questioned in fraud investigations after the dot com bubble burst in 2000 to 2002, but she was not charged with any wrongdoing.

Morgan Stanley was part of a global legal settlement with nine other investment firms in 2002.

Morgan Stanley led Google's IPO in August 2004, with Meeker as the research analyst.

Meeker is known for her comprehensive and rapid-fire annual Internet industry overviews at the Web 2.0 conferences in San Francisco.

In 2005, Meeker and her colleagues wrote a letter to the co-presidents of Morgan Stanley expressing concerns about the damage to the firm's culture.

This letter was a catalyst for the board of directors to focus on the challenges facing Morgan Stanley at the time.

John J. Mack was named CEO of Morgan Stanley in June 2005, replacing Phil Purcell.

Meeker was named one of the ten smartest people in tech by Fortune magazine in 2010.

Healthcare digitization is on the rise, and it's driven by consumer demand. The U.S. healthcare sector is undergoing steady digitization, thanks to patients who are utilizing digital health tools to become more involved in their healthcare decision-making process.

Consumer tools and health wearables are seeing the fastest transformation, with more Americans taking advantage of digital health tools such as online health information, mobile health tracking, online provider reviews, live video telemedicine, and wearables. The use of electronic health records (EHR) has also been adopted by almost every healthcare provider in the country.

However, doctors are still seeking interoperability from their EHR system, and predictive analytics and data integration features are still wanting. Two-thirds of doctors are still looking for these features.

The proliferation of health data is another significant trend. Americans are increasingly undergoing genomics testing, leading to an expanding base of personal genetic data. This puts internet leaders in a position to capitalize on these stores of digital healthcare data.

E-commerce is still in its early stages, with a market share of just 15% of total retail. This might seem low, but it's growing rapidly, especially compared to physical retail.

E-commerce is growing at a rate of 6 times faster than physical retail, which is still expanding. This growth rate is impressive, especially considering the current market share.

The retail industry is often seen as a zero-sum game, where one side's gain is another's loss. However, the growth of e-commerce doesn't necessarily mean the decline of brick-and-mortar retail.

Online advertising is on the rise, with 71% of businesses using digital channels to reach their target audience.

The most popular online advertising platforms are Google Ads and Facebook Ads, with 90% of businesses using these platforms.

Video content is becoming increasingly important, with 85% of businesses using video in their online advertising efforts.

Influencer marketing is also on the rise, with 70% of businesses partnering with influencers to reach their target audience.

We're spending more time online than ever before, with an average of 6.3 hours per day in front of screens, which is almost double what it was a few years ago. This has led to our brains getting totally rewired.

The rise of mobile devices has been a significant factor in this increase, with mobile usage almost doubling in the same time period. I'm a bit guilty of this myself, having three smartphones and no TV at home.

The time spent in passive consumption, such as watching Netflix and YouTube, is still substantial. The report notes that the decrease in TV viewing wasn't massive, but rather a rise in mobile usage.

Over-the-top (OTT) media services like Netflix, Hulu, and Amazon Prime have experienced significant growth over the last decade. This is also the era of user-generated content on YouTube.

Short-form video has become increasingly popular, with platforms like Facebook, Snap, and TikTok leading the way. It's not uncommon to see people scrolling through their feeds, looking for bite-sized content.

Podcasts have also seen major growth, with a power-law distribution where the most popular podcasts dominate the market. This has led to an underpricing of attention relative to other media.

Published on Sand Hill Road is a coveted status symbol in the tech industry. Sand Hill Road in Menlo Park, California is home to many venture capital firms, making it a hub for startup funding.

The area is particularly attractive to entrepreneurs because of its proximity to Stanford University, a hotbed of innovation and talent. Stanford's proximity to Sand Hill Road has led to the creation of many successful startups.

Sand Hill Road is often referred to as the "venture capital capital of the world." This is due in part to the large number of venture capital firms that have offices there, including Sequoia Capital and Accel Partners.

Meeker left Kleiner to start her own venture capital firm, Bond Capital, in September 2018.

Bond Capital is headquartered in San Francisco and raised $1.2 billion for its debut fund.

In May 2019, BOND announced its first investment out of the fund, a $70 million round in online portfolio platform Canva.

Bond Capital closed its second fund with $2 billion in capital commitments in March 2021.

Mary Meeker's experience in the financial industry is extensive. She joined Merrill Lynch as a stockbroker in 1982.

Meeker's skills in analysis are evident in her role as an analyst covering the technology sector at Salomon Brothers from 1986.

Her experience in the industry has provided her with a deep understanding of the personal computer and consumer software industries, which she specialized in covering at Morgan Stanley.

Meeker's career in finance began in 1982 when she joined Merrill Lynch as a stockbroker. She has a strong background in analyzing the technology sector, which she started doing at Salomon Brothers in 1986 after graduate school.

She has worked for several prominent firms, including Cowen from 1990 to 1991, where she likely gained valuable experience in the industry.

Meeker's expertise in covering the personal computer and consumer software industries was developed during her time at Morgan Stanley.

Kleiner Perkins was a significant move for Mary Meeker, as she joined the venture capital firm in December 2010, becoming a partner and participating in over 20 deals.

She serves on the boards of notable companies like DocuSign, Square, and Lending Club, showcasing her expertise in various sectors.

Meeker's experience at Kleiner Perkins has given her a unique perspective on successful and failed investments, with notable failed picks including AOL after its takeover of Time Warner and Excite@Home.

As consumers become more selective about where they spend their time online, brands must focus on the areas of highest value.

Quality customer experiences are key to success, especially with the rise of voice technology, image-based communication, and personalization.

Users are embracing these technologies, and brands must adapt to stay top of mind.

The top areas for brands to focus on are personalization, voice, and images, which can boost engagement and keep experiences fresh.

With consumers looking to cut down on online time, brands must prioritize these high-value areas to make a lasting impression.