
Set a clear goal for your campaign, as seen in the "Setting a Realistic Goal" section, where it's recommended to have a specific, measurable, and achievable target. This helps to create a sense of focus and direction for your campaign.
A well-crafted story can be a powerful tool in a GoFundMe campaign, as highlighted in the "Crafting a Compelling Story" section. By sharing a personal and relatable story, you can connect with your audience and build a strong emotional connection.
Use social media to your advantage, as mentioned in the "Leveraging Social Media" section, where it's suggested to share updates and behind-the-scenes content to keep your audience engaged. This can help to build a loyal following and increase the chances of your campaign going viral.
Remember, a successful GoFundMe campaign requires ongoing effort and engagement, as seen in the "Maintaining Momentum" section, where it's recommended to regularly update your campaign and respond to comments and messages.
Setting Up a GoFundMe
To set up a GoFundMe, you'll first need to create an account on the GoFundMe website or mobile app. GoFundMe is a free service, and it only takes a minute to sign up.
Choose a campaign type, such as "Personal" or "Community", to best describe the purpose of your fundraising efforts. This will help you access the right tools and features.
Next, you'll need to create a title and description for your campaign. Keep it concise and clear, as this will be the first thing people see when they visit your page. The title should be no more than 20 characters, and the description can be up to 1,000 characters.
Add a photo or video to make your campaign more engaging and shareable. This can be a personal photo, a graphic, or even a video explaining the purpose of your fundraising efforts.
Preparing for a Fundraiser
Before sending your GoFundMe to local media, make sure your fundraiser is completed and publicly available. It's the default on GoFundMe for your fundraiser to be public and searchable, so as long as you don’t change those settings, you’ll be all set.
Having another person you trust review your fundraiser is a good idea to ensure all the details are there. This can help catch any errors or omissions that might make your fundraiser look less legitimate.
A clear photo that shows who or what you are raising funds for is essential. Reporters often look to see if your fundraiser has any donations already made to it before considering it for a story.
Having at least 3 donations to the fundraiser will help increase confidence with the news outlets.
Creating an Effective Fundraiser
Before sharing your GoFundMe with local media, make sure it's completed and publicly available. It's the default on GoFundMe for your fundraiser to be public and searchable, so you're all set.
Having a clear photo that shows who or what you're raising funds for is crucial. It helps reporters understand the purpose of your fundraiser.
Consider having another person you trust read over your fundraiser to ensure all the details are there. This will give you extra peace of mind and help you catch any mistakes.
Having at least 3 donations to your fundraiser will increase confidence with news outlets. Reporters often look to the number of donations already made before considering a story.
Common Scenarios for GoFundMe
GoFundMe is often used to raise money for medical expenses, with 70% of campaigns created for this purpose. In fact, one campaign raised over $1 million for a young girl's life-saving surgery.
Medical bills can be a significant burden, and GoFundMe allows friends and family to come together to help pay for them. For example, a campaign for a family to pay for their child's cancer treatment raised over $100,000.
Funerals and memorial services are another common use for GoFundMe, with 20% of campaigns created for this purpose. In one instance, a campaign raised over $50,000 for a family to cover the costs of a loved one's funeral.
Disasters and emergencies are also a frequent reason for GoFundMe campaigns, with 10% of campaigns created for this purpose. For example, a campaign raised over $200,000 to help a family whose home was destroyed in a fire.
Personal projects and events, such as weddings and birthdays, can also be funded through GoFundMe, with 5% of campaigns created for this purpose. However, these campaigns often have lower fundraising goals, such as a few thousand dollars.
Sources
- https://www.yourlocalguardian.co.uk/news/24826751.gofundme-set-carshaltons-gemma-devonishs-funeral/
- https://www.gofundme.com/c/fundraising-tips/local-media
- https://www.jhnewsandguide.com/the_hole_scroll/local-culinary-scholarship-a-top-gofundme-in-wyoming/article_15bc3676-c471-11ef-b9d6-0305b7a31149.html
- https://thebaynet.com/gofundme-created-for-local-family-after-tragic-accident/
- https://local21news.com/news/local/the-children-are-having-a-hard-time-family-member-shares-details-on-camper-fire
Featured Images: pexels.com