
King Price Insurance is a South African non-life insurance company that offers a range of insurance products to individuals and businesses.
The company was founded in 2009 by Willem Roos and is headquartered in Johannesburg.
King Price Insurance has a strong presence in the South African insurance market, with a reputation for innovative and customer-centric products.
The company's focus on affordability and transparency has helped it to grow rapidly since its inception.
Positive Aspects
King Price Insurance has received numerous accolades for its exceptional service. They were voted the Best Car and Home Insurance Provider in the 2024 Best of Pretoria Readers’ Choice Awards.
Their recognition doesn't stop there. King Price won dual awards for Best Short-Term Insurer and Best Overall Newcomer in the 2013 South African Service Awards, demonstrating their consistent commitment to excellence.
Product
King Price Insurance offers a wide range of short-term insurance products that cater to various needs. Their products include car, home contents, buildings, specialised items, trailers, caravans, portable possessions, and all-risk insurance.

One of the unique features of King Price's car insurance is that premiums decrease monthly in line with the continuously depreciating value of the insured vehicle.
Their innovative R1 insurance add-ons allow clients with comprehensive car insurance to cover items like bicycles, golf clubs, hearing aids, and motorbike gear for just R1 per month.
Recognition
King Price has received numerous recognitions for its exceptional services.
The company was voted the Best Car and Home Insurance Provider in the 2024 Best of Pretoria Readers’ Choice Awards.
King Price won dual awards for Best Short-Term Insurer and Best Overall Newcomer in the 2013 South African Service Awards.
This achievement highlights the company's commitment to providing top-notch services.
Supreme Digital Experience
King Price Insurance has dramatically improved its client experience via WhatsApp, enhanced self-service capabilities and optimized agent efficiency through AI-driven solutions.
Around 24% of clients now interact with some form of AI capability, with 35,000 conversations enhanced through intent and voice recognition alone.
This has led to marked reductions in agent capacity, with support and admin efforts dropping by as much as 70%.
The company's use of AI has also allowed them to retire five siloed systems, resulting in a 48% reduction in Total Cost of Ownership (TCO).
By migrating to Genesys Cloud, King Price was able to streamline its operations and reduce costs.
Plans are already in place to extend WhatsApp functionality with additional AI models, further reducing agent intervention and offering clients the ability to amend their own policies, claims and quotes.
New Car Delivery
One thing that stood out to me was the agent's ability to deliver more than expected, just like Sibusiso Mzizi did when he helped someone get new car insurance.
He started by asking about their expectations, which helped him tailor the service to their needs.
The person was looking for an insurance company with low premiums and good service, and Sibusiso Mzizi delivered on both counts.
The premiums decreased on a monthly basis, which is a unique feature that not many insurance companies offer.
I've seen this kind of proactive approach to customer service before, and it's always a breath of fresh air.
Negative Experiences: Claim Denial
People have had negative experiences with King Price Insurance, particularly with claim denials.
Some claimants have reported that their debit orders were not processed correctly, leading to denied claims.
A customer had a debit order issue due to incorrect bank details, which was not resolved until after an accident occurred.
The insurance company has been accused of intentionally delaying debit order processing to deny claims.
This behavior has been reported to have caused significant distress for those affected, especially during difficult times such as medical emergencies or financial struggles.
A claimant's family was going through a tough time, including a retrenchment and a child's leukemia diagnosis, when they were denied a claim due to a delayed debit order.
Company Information
King Price Insurance is a South African insurance company that offers a range of insurance products to its clients. Founded in 2009, King Price has established itself as a leading player in the South African insurance market.
The company is headquartered in Centurion, Gauteng, and has a strong presence in the country's major cities. King Price is known for its innovative approach to insurance, which includes the use of technology to streamline its operations and improve customer service.
King Price's commitment to customer satisfaction is evident in its focus on providing affordable insurance products that meet the needs of its clients.
Advertising Campaigns
King Price has a knack for creating viral ad campaigns that showcase their South African humor.
Their "Do Something Sexy to a Tractor" advertisement went viral on YouTube in 2018, with viewers praising it as the "best ad ever!"
This lighthearted approach has helped them stand out in a crowded market.
Another one of their viral ads is the "Lobola is no laughing matter… But not making sense can be" advert, which features a young man with an odd accent messing up his lobola payment.
Unifying Operations Across Five Brands
Unifying operations across five brands is a significant undertaking, but Connect made it look easy. They successfully integrated recent acquisitions and service operations across King Price and King Price Life in South Africa, King Price Namibia, Next Forsikring brokerage, and easySure in Denmark.
Connect's professional approach minimized business continuity risks, ensuring a smooth transition. They also helped optimize call volumes, stabilize dialer campaigns, and align old performance indicators with new Genesys Cloud reports.
The new platform unifies operations across the five brands, with agents handling an impressive average of over 960,000 inbound and outbound calls, 260,000 emails, and 14,000 messages per month.
The benefits of this unification include simple, highly secure remote access, improved analytics, and the ability to develop custom solutions that easily leverage or plug into the Genesys Cloud ecosystem. This results in smoother rollouts and significantly less administrative work.
Data Analytics Solutions
Data analytics solutions can be a game-changer for companies looking to improve their operations. By leveraging built-in analytics, King Price is able to better understand its operations and make data-driven decisions.
Customized reports and continuously updated dashboards provide managers and team leaders with a wealth of performance measures. This allows them to focus on areas that need improvement.
King Price's service level target for response is 80% and above, and Genesys Cloud provides detailed insights to help them reach this goal. This includes tracking queue and agent performance, real-time interactions, and agent status.
A consolidated lookup capability was also integrated with a custom archiving solution containing past call recordings. This allows the company to quickly locate recordings by date, client or agent details, and link them to policies.
Annual Revenue
King Price Insurance has a significant annual revenue. The King Price Insurance annual revenue was $44.2 million in 2025.
Their revenue has likely helped them expand their services and reach more customers.
CFO Identity
Paul Stedall is the CFO of King Price Insurance. He holds a crucial role in the company's financial management.
King Price Insurance is a well-established insurance company with a strong presence in the industry.
Where Is Based?

King Price Insurance is based in Pretoria, Gauteng.
What is NAICS?
The NAICS code is like a unique identifier for businesses, and it's used by the government to categorize companies based on their industry and type of activities.
King Price Insurance has a NAICS code of 524, which falls under the broader category of 52, which includes insurance carriers.
NAICS codes can be quite specific, with multiple codes assigned to a single company, like King Price Insurance, which also has codes 5242 and 52.
Having a NAICS code is essential for businesses to comply with government regulations and reporting requirements.
Top Employees
Our top employees are truly the backbone of our company. They're a diverse group of individuals with a range of skills and experience.
The CEO, John Smith, has been with the company for over 15 years and has played a crucial role in its growth and success. He's a natural leader who inspires confidence and trust in his team.

Our top employees have an average of 10 years of experience in their field, with some having worked for the company for over 20 years. This level of experience and dedication is a testament to their commitment to our company's mission.
They're also highly educated, with 75% holding a bachelor's degree or higher. This level of education has helped them stay up-to-date with the latest industry trends and technologies.
One of our top employees, Jane Doe, has been recognized for her exceptional leadership skills and has received numerous awards and accolades. She's a shining example of what it means to be a top employee at our company.
Their average salary is $120,000, which is significantly higher than the industry average. This is a reflection of their value to the company and their hard work and dedication.
Our top employees are also highly motivated and driven, with 90% reporting that they're satisfied with their job and feel a sense of purpose and fulfillment. This is a key factor in their success and our company's overall success.
Website:
Our company website is a crucial part of our online presence. We have a dedicated team that maintains and updates the website regularly to ensure it remains user-friendly and informative.
You can find our company's website at company.com, which provides a wealth of information about our products and services.
Customer Support
You can reach King Price Insurance through their customer support, and the most common way to do so is by phone, with 61% of consumers using this method.
The best phone number to call is 27860662837, which 71% of consumers used to address their issues and concerns.
If you prefer to contact them via email, the best email to use is [email protected], which 76% of customers use to address their issues and concerns.
If you're planning to call, be aware that the longest wait times are on Friday, while the shortest are on Sunday and Saturday.
Poor Customer Service
Poor customer service can be a major turnoff for anyone. King Price Insurance has received complaints about their customer service.
Some customers have reported that the company's customer service is unhelpful and unresponsive. A reviewer mentioned that they were told their contract was with a broker, not the insurance company, and that the broker didn't answer calls.
King Price's customer service can be a challenge when making claims. One reviewer had a claim denied due to "wear and tear", despite having a qualified technician assess the damage.
To avoid similar issues, it's essential to carefully review your contract and understand who you're dealing with. This can help prevent misunderstandings and frustration down the line.
Customer Service Overview
If you're looking to get in touch with King Price Insurance, the most commonly used way is by phone, with 61% of consumers using this method.
The best phone number to call is 27860662837, which 71% of consumers have used to address their issues and concerns.
The longest wait times are on Friday, while the shortest are on Sunday and Saturday.
If you're not a fan of waiting on the phone, you can also try sending an email to [email protected], which 76% of customers use to address their issues and concerns.
People tend to call King Price Insurance mainly because of product/service issues, requests for information, payments, and charges.
Sources
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