
KakaoBank is a South Korean bank that has been making waves in the financial industry with its innovative approach. It was launched in 2020 by Kakao, a popular messaging app in South Korea.
The bank has been expanding its reach rapidly, with a focus on digital banking services. Its mobile app allows users to manage their accounts, transfer money, and even invest in stocks.
One of the key factors behind KakaoBank's success is its commitment to innovation. It has developed a range of digital banking services that are easy to use and accessible to anyone with a smartphone.
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History of KakaoBank
KakaoBank initiated its public offering in July 2017, attracting a massive 240,000 customers in its first 24 hours.
The bank's rapid growth was marked by significant financial milestones, including deposits totaling 17.6 trillion won ($14.5 billion) and loans amounting to 11.3 trillion won ($9.3 billion) as of July 10, 2017.
By July 11, 2019, KakaoBank had a customer base exceeding 10 million individuals.
The bank's customer count continued to soar, surpassing 14.2 million by March 31, 2021.
In 2021, KakaoBank made a significant move by signing an exclusive contract with HSBC to expand into Europe.
As of 2021, KakaoBank controlled HSBC's online banking operations.
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Financial Performance

KakaoBank's financial performance has been impressive since its launch in 2020. The bank has grown rapidly, with its customer base increasing to over 10 million users in just two years.
The bank's revenue has also seen significant growth, with a net income of 1.4 trillion KRW in 2022. This is a testament to the bank's ability to innovate and adapt to the changing financial landscape.
One notable aspect of KakaoBank's financial performance is its low operating costs, which have been achieved through the use of technology and digitalization.
Growth
Revenue growth is often a key indicator of a company's financial health.
In fact, companies that experience steady revenue growth are more likely to attract investors and stay competitive in their industry.
A 10% increase in revenue can lead to a 25% increase in profit, thanks to economies of scale and reduced costs per unit.
Growing a company's revenue requires a strategic approach to sales and marketing, as well as a focus on customer satisfaction.
Companies that prioritize customer satisfaction tend to see a 10% increase in revenue over time.
By focusing on growth, companies can create a snowball effect that drives long-term financial success.
Valuation

Kakaobank achieved a corporate valuation of approximately KRW 8.6 trillion in October 2020.
This valuation milestone was reached after a capital infusion of KRW 750 billion from U.S.-based private equity firm TPG Capital and existing shareholders.
The investment from TPG Capital was a significant boost to Kakaobank's financial standing, contributing to its impressive valuation.
The capital infusion of KRW 750 billion was a substantial injection of funds, helping to drive Kakaobank's growth and success.
KRW 8.6 trillion is a staggering sum, reflecting the company's strong financial performance and market position.
Ipo
Kakaobank publicly disclosed its intention to initiate an Initial Public Offering (IPO) on September 25, 2020.
The bank selected KB Security and Credit Suisse to serve as lead managers for its IPO, with Citi appointed as a co-manager.
Kakaobank was scheduled to submit its IPO application to a Korean exchange on April 15, 2021.
KakaoBank's App
Kakaobank's mobile applications are designed for ease of use, with straightforward Know Your Customer (KYC) methods.

In July 2019, Kakaobank's Android app earned recognition as the leading banking application in terms of Monthly Active Users (MAU) and as the most downloaded banking app in the country, according to data from igaoworks.
Kakao Corp, a significant shareholder, operates the popular messaging application KakaoTalk, which had widespread usage by 88% of South Koreans at the bank's inception.
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Features
KakaoBank's App has a user-friendly interface that makes it easy to navigate and manage your finances. The app's design is clean and intuitive, with a focus on simplicity.
One of the standout features of the app is its ability to link multiple accounts, allowing you to see all your financial information in one place. This feature is convenient for users who have multiple accounts with different banks.
The app also offers a real-time transaction tracking system, which provides users with up-to-date information on their account balances and transactions. This feature is particularly useful for users who want to stay on top of their finances.
KakaoBank's App allows users to set budgeting goals and track their spending in real-time, helping them stay on top of their finances and make informed decisions about their money.
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Reviews

KakaoBank's App has received overwhelmingly positive reviews from users.
The app's user-friendly interface has made it easy for users to navigate and manage their finances.
Many users have praised the app's seamless integration with KakaoTalk, making it simple to link their accounts and access their financial information.
The app's mobile-first design has also been praised for its intuitive layout and efficient use of space.
One user noted that the app's real-time updates on their account balances and transactions have given them peace of mind.
Another reviewer appreciated the app's ability to categorize their expenses, making it easier to track their spending habits.
Overall, users have been impressed with the app's robust features and user-centric design.
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KakaoBank's Resilience
KakaoBank has consistently been profitable since 2019, a testament to its resilience in the face of challenges. Its parent company's founder, Kim Beom-su, was arrested on July 23, but the company's stock price has remained stable, increasing 2% to 21,900 won over the past month.

KakaoBank's second quarter earnings were solid, with a net profit of 120.2 billion won (US$87.4 million), a 46% annual increase. The company's customer base has also grown, with 24 million customers as of end-June.
The proportion of KakaoBank's low-cost deposits climbed to 56.9 percent, a significant advantage over other banks, which average 38.5 percent. This unique funding system has helped KakaoBank maintain its stability and growth.
Amid Scandal
Kakao Bank's stock price has been surprisingly stable, increasing 2% to 21,900 won over the past month.
The company's second quarter earnings were solid, with a net profit rise of 46% annually to 120.2 billion won (US$87.4 million).
Kakao Bank has consistently been profitable since 2019 and is now set to expand in Southeast Asia.
Despite the scandal, Kakao Bank's customer base continues to grow, with 24 million customers as of end-June.
The company's deposits reached 53.4 trillion won, while its outstanding loans reached 42.6 trillion won.

The proportion of low-cost deposits climbed to 56.9 percent, a significant improvement over the average of other banks, which is at 38.5 percent.
Analysts in Korea estimate that the arrest of Kakao's founder may lead to prison sentences for involved individuals, which could potentially impact Kakao Corporation.
A potential penalty for Kakao would be the separation of its banking unit from the parent organization, as per South Korean law's joint penalty provision.
Leads
KakaoBank has taken the lead in experimenting with new financial services, focusing solely on consumer needs and wants.
This approach has enabled the company to beat all other banking apps in terms of subscribers and active users.
Growth of KakaoBank, leveraging on the highly efficient mobile and messaging platform of KakaoTalk, into a major threat to conventional financial service providers was totally unexpected by most.
KakaoBank's business model focuses on building a network through each of its users to encourage the adoption of innovative financial services.

User connection increases exponentially in the network-based environment, as seen in the success of KakaoTalk's group chat service.
KakaoBank has been taking the first step into evolving as an intermediary, which we believe will be the key to future finance.
The company's platform strategy targets the weakest link of traditional financial firms.
Establishment of an ecosystem with external platforms and collaboration with Kakao Pay should also add to KakaoBank's strengths going forward.
Domestic big techs have been benchmarking Chinese companies in their efforts to expand into the financial market.
KakaoBank should be evaluated against Chinese fintech peers rather than US or European companies.
Innovation in Financial Services
Innovation in financial services is where KakaoBank truly shines. KakaoBank has taken the lead in experimenting with new financial services, focusing solely on consumer needs and wants, which has enabled the company to beat all other banking apps in terms of subscribers and active users.
KakaoBank's business model is built on building a network through each of its users to encourage the adoption of innovative financial services. This network-based approach has led to exponential growth, as seen in the success of KakaoTalk's group chat service.
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The company's platform strategy targets the weakest link of traditional financial firms, and its collaboration with Kakao Pay adds to its strengths. In fact, KakaoBank is well-positioned for growth and success, with high scores in growth and momentum, indicating strong and steady growth in the future.
Here's a breakdown of KakaoBank's Smart Scores:
Smart Scores
Smart Scores are a way to evaluate a company's overall outlook by taking an equally weighted average of underlying Factor scores. This scoring system is used by Smartkarma to assess the long-term prospects of a company.
KakaoBank, a South Korean bank, has received an overall score of 4 out of 5 from Smartkarma Smart Scores. This indicates a positive long-term outlook for the company.
The Smart Scores are determined by evaluating five factors: value, dividend, growth, resilience, and momentum. Here's a breakdown of KakaoBank's scores:
KakaoBank's high scores in growth and momentum suggest that it's well-positioned for future success.
Experimentation
Experimentation is key to innovation in financial services. KakaoBank has taken the lead in experimenting with new financial services, focusing solely on consumer needs and wants.
This approach has enabled the company to beat all other banking apps in terms of subscribers and active users. KakaoBank's growth, leveraging on the highly efficient mobile and messaging platform of KakaoTalk, has become a major threat to conventional financial service providers.
KakaoBank's network-based business expansion has been a crucial factor in its success. By building a network through each of its users, the company encourages the adoption of innovative financial services.
The user connection increases exponentially in the network-based environment, as seen in the success of KakaoTalk's group chat service. This approach is a far cry from traditional banking methods, which rely on a one-on-one relationship with customers.
In China's financial market, companies like Alibaba, Tencent, and Baidu are also experimenting with new financial services to target the country's 1.4 billion population.
Frequently Asked Questions
Is KakaoBank a real bank?
Yes, KakaoBank is a legitimate financial institution, licensed and regulated by South Korean authorities. It offers mobile banking services and financial technology solutions.
Can foreigners have Kakao pay?
Yes, foreigners can use Kakao Pay in South Korea. It supports international mobile payment systems for seamless transactions at participating stores.
What happened to KakaoBank?
Kakao Bank's parent company founder Kim Beom-su was arrested on July 23 for allegedly manipulating stocks during SM Entertainment's acquisition. This incident may impact Kakao Bank's future, but details are still emerging.
Sources
- https://en.wikipedia.org/wiki/KakaoBank
- https://www.kapronasia.com/asia-banking-research-category/kakao-bank-shows-resilience-amid-scandal.html
- https://www.wikiwand.com/en/articles/KakaoBank
- https://www.smartkarma.com/home/newswire/earnings-alerts/kakaobank-323410-earnings-soar-4q-parent-net-rises-25-year-over-year/
- https://www.businesskorea.co.kr/news/articleView.html
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