ITHINK Financial Credit Union Boosts Growth and Engagement

ITHINK Financial Credit Union has been making waves in the financial industry, and for good reason. With a strong focus on community involvement, the credit union has seen significant growth in recent years.

ITHINK Financial Credit Union has expanded its services to meet the evolving needs of its members. This includes offering a wide range of financial products and services, from loans and credit cards to savings accounts and investment options.

By doing so, the credit union has been able to attract a diverse membership base. This has helped to increase its revenue and improve its financial stability.

ITHINK Financial Credit Union's commitment to community involvement has also been a key factor in its success.

ITHINK Financial Credit Union's campaign strategy was centered around identifying their ideal target audience. They used Marquis' Marketing Data Platform (MDP) to pinpoint individuals between the ages of 25 and 50 who lived within 3 miles of a branch.

These individuals were also not current members of the credit union and were likely to switch financial institutions. To entice them to become new members, the credit union developed messaging and creative assets highlighting the benefits of membership, such as better rates, personalized service, and community involvement.

To further incentivize prospects, sign-up bonuses for direct deposit and competitive rates were included. The credit union enlisted a strategic third-party partner to deploy emails to the target audience, ensuring compliance with CAN-SPAM regulations.

The target audience and current member list was refreshed every month to ensure the most accurate data was used, and new members who had opened accounts were suppressed.

ITHINK Financial Credit Union is a not-for-profit financial cooperative that serves over 400,000 members across the country.

ITHINK Financial Credit Union is a member of the National Credit Union Administration (NCUA), which provides deposit insurance up to $250,000 per account holder.

ITHINK Financial Credit Union offers a range of financial services, including checking and savings accounts, loans, and credit cards.

iTHINK Financial Credit Union was looking to strengthen its market position and drive growth, which led them to seek support from Marquis.

Their main goal was to attract non-members and convert them into new members.

To achieve this, they needed a cost-effective solution that would help them reach a wider audience.

iTHINK Financial's marketing team was determined to find a way to increase revenue and membership growth.

iTHINK Financial faced a challenge in finding a cost-effective way to acquire new members. They needed a solution to directly attribute new member accounts back to specific campaigns. This was a major hurdle for the credit union. They wanted to be able to track the effectiveness of their marketing efforts.

iTHINK Financial offers a wide range of products and services to its members, including checking accounts, savings accounts, and business accounts.

The credit union provides a full range of financial services, including vehicle loans, first mortgages, and second mortgages.

As a not-for-profit organization, iTHINK Financial's profits are returned to its members in the form of lower fees and better loan rates.

Members can also take advantage of online banking, online bill paying, and mobile banking for convenient access to their accounts.

The credit union offers various types of accounts, including money market accounts, certificates, and IRAs.

iTHINK Financial's business services include business loans and investment services, making it a one-stop-shop for all business financial needs.

Members can also get insurance services through the credit union, providing an added layer of protection and security.

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ITHINK Financial Credit Union is committed to providing an exceptional member experience. Keisha Chapman, Digital Branch Manager, emphasizes the importance of self-service, stating that members can access FAQs, guided tutorials, and step-by-step instructions to activate online banking.

This strategy allows members to self-serve, reducing the need for in-person assistance and providing a more convenient experience. The credit union's goal is to offer a 360-degree experience, with seamless integration across all channels.

By leveraging Engageware's technology, iTHINK Financial Credit Union can better understand and adapt to changing consumer behaviors.

The iTHINK Financial team achieved their member growth goals with the help of Marquis, and they're eager to see even greater results through their partnership.

By attributing the iTHINK Financial marketing team's work to achieving member growth goals, they were able to expand their campaign and reach an even larger audience.

The campaign's success can be attributed to identifying the ideal target audience using Marquis' Marketing Data Platform (MDP). This platform helped them pinpoint individuals between the ages of 25 and 50 who lived within 3 miles of a branch and were likely to switch financial institutions.

The iTHINK Financial team refreshed their target audience and current member list every month to ensure accurate data and suppress new members who had opened accounts.

By highlighting the benefits of membership, such as better rates, personalized service, and community involvement, the team was able to entice prospects to become new members.

iTHINK Financial Credit Union has successfully implemented an omnichannel experience for their members using Engageware's products. This means that members can access a range of services and information across different channels, including online and in-branch.

The credit union's Digital Branch Manager, Keisha Chapman, emphasizes the importance of providing a seamless experience for members. "The strategy is to provide that omnichannel 360-degree experience for the members... and then it obviously rolls into the way we do business in the branch."

Engageware's products, including Customer Self-Service, Employee Knowledge Management, and Enterprise Appointment Scheduling, play a crucial role in achieving this goal. Members can access FAQs, guided tutorials, and other content items to self-serve and get help when needed.

Here are some key features of Engageware's products:

By providing an omnichannel experience, iTHINK Financial Credit Union aims to make it easy for members to access the services and information they need, whenever and wherever they want.

At ITHINK Financial Credit Union, managing your account is a breeze. You can easily check your account balances, view transaction history, and even transfer funds online or through the mobile app.

ITHINK Financial Credit Union offers a range of account management tools to help you stay on top of your finances. Their online banking platform is available 24/7, allowing you to access your accounts from anywhere.

To get started, simply log in to your online account or download the mobile app. From there, you can customize your account settings to suit your needs.