
Indiegogo InDemand is a game-changer for creators and entrepreneurs who want to take their projects to the next level. It's a platform that allows you to keep your campaign live and open to new backers, even after the initial funding period has ended.
With Indiegogo InDemand, you can extend your campaign for up to 60 days, giving you more time to reach your funding goal. This can be a lifesaver if you need a bit more time to get the word out about your project.
Indiegogo InDemand is a flexible and adaptable tool that can help you overcome common crowdfunding challenges. By keeping your campaign live, you can continue to engage with backers, address any issues that arise, and make adjustments as needed.
By using Indiegogo InDemand, you can also benefit from increased visibility and credibility, as well as access to a wider range of backers and investors. This can help you build a stronger community around your project and create a more sustainable business model.
A fresh viewpoint: Indiegogo Film Help
What Happens After Crowdfunding?

You've reached your funding goal and now it's time to keep the momentum going. After setting up Indiegogo InDemand, you can begin transferring your campaign to this platform.
You can start right away, but it's essential to keep your backers engaged during the transition. Send out frequent updates to keep them informed and attract new visitors to your InDemand page.
You can edit the text on your Kickstarter page and include a link to your InDemand page. This will help direct your backers to the new campaign.
Adding new perks is a great way to create excitement and offer something new to your backers. You can fix, add, or modify your perks on the InDemand page.
Help your followers understand what Indiegogo InDemand is and why your campaign is continuing to raise funds. Inform them via email, social platforms, and all the channels you use to address your audience.
Creating interest in your new project requires another round of advertising and storytelling. Tell your story and add all the successful milestones you've reached while your first campaign was live.
It's easy to get started with Indiegogo InDemand, and you can be up and running in just minutes.
Campaign Setup and Management

Setting up an Indiegogo InDemand page is a breeze if you're coming from a Kickstarter campaign. Just create a draft of your InDemand page using the content for your original campaign.
If you don't have a draft yet, don't worry about the formatting of your page, the campaign duration or the goal. There is no goal or duration with Indiegogo InDemand.
Before launching your InDemand page, contact the Indiegogo team to ensure it gets reflected as an InDemand page. If you don't, you'll have to recreate it.
To submit your draft, send the link of your campaign draft to [email protected], along with the link to your previous campaign for approval and confirmation of previous funds.
Once your InDemand page is accepted, you can update the page with your own images, graphics, text, and more to make it your own and catchy, just like your previous campaign page.
If you had run your original crowdfunding campaign on Indiegogo, the process is much simpler: just check the box "Opt-In InDemand" on the last step of the campaign editor before your campaign goes live.
After hitting your goal, you'll automatically be moved to Indiegogo InDemand, where you can optimize it for the InDemand stage and continue raising funds without a deadline or fixed goal.
Campaign Success and Backers
Your crowdfunding campaign is a powerful tool for social validation, and it's not just limited to the campaign period. Mifold, a kid's product, raised $3.3M from investors after shipping 20,000 pre-orders.
InDemand allows you to build on this page post-campaign, as you interact with and grow your community. This feature is a game-changer for creators who want to keep their backers engaged.
The Mous Limitless iPhone Case & SAMSUNG S8 Case raised an additional $1.8M through InDemand after collecting over $416K from its initial campaign. This is a significant amount of money that can help take your project to the next level.
Backers are a crucial part of your campaign's success, and InDemand helps you stay connected with them. By expanding product add-on options for backers, you can increase your revenue and build a loyal community.
InDemand has helped several campaigns achieve remarkable success, including the solid titanium ear protector, which collected more than $1.6M through the platform, doubling their initial funds raised to a total of $2.3M.
In Demand Features and Benefits

In Demand allows you to expand your reach by tapping into Indiegogo's global community of innovation lovers who are actively searching for the next great product to support.
You can raise more funds with In Demand, as it allows you to continue accepting contributions as you prepare to deliver your product, so you don't leave money on the table.
In Demand also helps you build long-term buzz by keeping the spotlight on your project and fostering relationships with backers who believe in your vision.
Here are the key features and benefits of In Demand:
- Exposure on a trusted platform, connecting your project to an audience that values creativity, quality, and innovation.
- Marketing tools to scale, including featured newsletter placements and digital advertising support.
- Stay in control, setting the pace for your project and maintaining flexibility and simplicity.
With In Demand, you get the freedom to set the pace and keep your project on track, making it a great option for creators and innovators.
Why In Demand?
Expanding your reach is a major benefit of InDemand, allowing you to tap into Indiegogo's global community of innovation lovers who are actively searching for the next great product to support.

With InDemand, you can continue to accept contributions as you prepare to deliver your product, which means you don't have to leave money on the table.
Keeping the spotlight on your project is another advantage of InDemand, fostering relationships with backers who believe in your vision.
Here are the key benefits of InDemand at a glance:
- Expand your reach to a global community of innovation lovers
- Raise more funds by continuing to accept contributions
- Build long-term buzz and foster relationships with backers
- Enjoy a flexible and simple way to extend your campaign
What Makes Unique?
Indiegogo is a trusted platform that connects your project to an audience that values creativity, quality, and innovation.
You'll have access to marketing tools to help you scale your project, including featured newsletter placements and digital advertising support.
InDemand gives you the freedom to set the pace and run your project your way, without any external pressures.
By joining InDemand, you'll have the resources you need to reach the right backers at the right time, increasing your chances of success.
How It Works and Tips
You can use InDemand even if you launched your campaign on Kickstarter, making it a versatile solution.
InDemand helps you capitalize on your success in multiple ways, including keeping raising money while producing and delivering your product.
You can expand your project's reach, reach new potential backers, and keep building brand awareness with InDemand.
It's surprisingly easy to get started, and you can be up and running in just a few clicks.
Here are some easy tips to make the most of InDemand:
- Post-Campaign & InDemand: This is where you can keep the momentum going and connect with more backers.
- Keep raising funds post-campaign: InDemand lets you keep raising money as you start production, manufacture, and deliver your product.
- Continue telling your story and build on your campaign page: InDemand allows you to build upon your campaign page post-campaign as you interact with and grow your community.
InDemand is a great way to keep your project thriving after your original campaign ends.
Campaign Page and Content
Your campaign page is a unique form of social validation from your backers, so be sure to build on it post-campaign.
Keep your backers in the loop by sending updates every few weeks, sharing production pics, milestones, and fun behind-the-scenes moments.
A quick update every few weeks goes a long way in keeping your momentum going strong.
Make sure you're answering backer questions quickly, as good communication equals happy backers.
Here are some ways to stay in touch with your backers:
- Send regular updates
- Be responsive to backer questions
By engaging with your community and having fun with your perks, you can keep your campaign page alive and build on the momentum you've already gained.
Opt-In and Permissions

You can opt out of InDemand by unchecking the "Opt into InDemand" checkbox in your settings tab. This setting can be changed at any time during your campaign.
InDemand will automatically move your campaign into the InDemand program after your crowdfunding campaign ends, allowing contributions to continue being collected.
Success Stories
InDemand has helped numerous campaigns reach new heights, with some even doubling their initial funds raised. Mifold, for example, collected an additional $1.8M after raising over $416K from its initial campaign.
The Mous Limitless iPhone Case & SAMSUNG S8 Case is another success story, bringing in $1.8M through InDemand. This is a significant increase from their initial campaign, which raised over $416K.
InDemand also helped a solid titanium ear protector collect more than $1.6M, doubling their initial funds raised to a total of $2.3M. This allowed them to expand product add-on options for their backers.
PARK & DIAMOND™, a collapsible bike helmet, raised an impressive $1,567,608 during the InDemand stage. This is on top of the $1,314,750 they raised during the campaign stage.
HYPHEN, a wireless earbuds company, also saw significant growth through InDemand, raising $908,353. This is a substantial increase from the $873,656 they raised during the campaign stage.
PADMATE, a company known for their innovative audio products, raised $1,514,922 during the InDemand stage. This is a notable addition to the $8,728,580 they raised during the campaign stage.
Getting Started and Entering
Launching with Indiegogo makes it seamless to transition into InDemand to continue building momentum after your campaign ends. If you met your goal on another crowdfunding platform, you can still transition into InDemand by creating a draft of your InDemand page leveraging the content from your original campaign.
You can use the Quick Launch Tool if your original campaign was on Kickstarter to import and create your InDemand campaign in just minutes. Don't try to launch your page just yet, though - you'll need to speak with the InDemand team first.
Entering InDemand is a straightforward process. You can flow directly into InDemand as soon as your original campaign ends to capitalize on the momentum you built. Set up a redirect from your original campaign page and inform your community about your move to InDemand.
Getting Started

Launching with Indiegogo makes it seamless to transition into InDemand to continue building momentum after your campaign ends. If you met your goal on another crowdfunding platform, you can still transition into InDemand by creating a draft of your InDemand page leveraging the content for your original campaign. Our Quick Launch Tool makes it easy to import and create your InDemand campaign from Kickstarter in just minutes. Don't try to launch your page just yet - if you do, your page won't be reflected as an InDemand page and you'll have to recreate it.
Move into
You can move into InDemand seamlessly, as Indiegogo makes it easy to transition into this stage after your campaign ends.
If you met your goal on another crowdfunding platform, you can still transition into InDemand by creating a draft of your InDemand page using the content from your original campaign.
Your original campaign page will automatically redirect to InDemand, and you can update it to optimize for the new stage.
You'll continue raising funds without setting a new fundraising goal or deadline date.
To ensure a smooth transition, don't launch your InDemand page before speaking with the Indiegogo team.
Wrapping It Up

As you wrap up your successful Kickstarter campaign, don't forget to transfer it to Indiegogo InDemand to continue selling your product to interested backers.
You've already created momentum with your first campaign, now it's time to leverage that momentum and sell your product to those who missed out on the Kickstarter opportunity.
To do this, you'll need to analyze and prepare your pre-launch phase for your next product, which means getting ready to launch your first product successfully.
Make sure to read my free e-book, "3 steps to success on Kickstarter and Indiegogo", to get expert advice on how to prepare for your next launch.
Frequently Asked Questions
What is the InDemand fee for Indiegogo?
The InDemand fee for Indiegogo campaigns is 5% for those that originally ran on the platform, and 8% for others, with an additional 15% fee on funds driven by Indiegogo's platform channels. Learn more about the fees and how InDemand works.
How long does Indiegogo InDemand last?
An InDemand campaign on Indiegogo lasts for 6 months, after which it will be automatically closed if it doesn't meet the minimum disbursement amount. Learn more about Indiegogo's campaign duration and disbursement requirements.
Sources
- https://entrepreneur.indiegogo.com/how-it-works/indemand/
- https://entrepreneur.indiegogo.com/education/guide/offplatform-indemand-how-to-get-started/
- https://mattiadistasi.com/from-kickstarter-to-indiegogo-indemand-in-6-steps/
- https://entrepreneur.indiegogo.com/how-it-works/indemand-raise-more-funds/
- https://entrepreneur.indiegogo.com/education/article/5-easy-tips-indemand-success/
Featured Images: pexels.com