To become a life insurance broker, you'll need to meet the basic requirements, which typically include being at least 18 years old, having a high school diploma or equivalent, and passing a licensing exam.
The licensing exam is usually administered by the state and covers topics such as life insurance policies, annuities, and ethics.
You'll also need to complete a training program approved by the state, which can take several months to a year to complete.
These programs provide a comprehensive education on life insurance products, sales techniques, and industry regulations.
Getting Licensed
To get licensed as a life insurance broker, you'll need to complete a series of steps. First, you'll need to complete a pre-license education course, which will equip you with the tools you need to prepare for your life insurance exam. The required hours of your course will vary by state, but most states require 20-40 hours of education.
You'll also need to take and pass the state life insurance exam, which typically covers state insurance regulations, general insurance concepts, and specific policies applicable to life insurance. The exam can vary significantly from state-to-state, so make sure to check with your state for a copy of the exam content outline.
Once you've completed your pre-license education and passed the exam, you'll need to fill out the application for your insurance sales license. This application will be reviewed, along with your background check, and can take up to a few days to several weeks depending on the state.
What is a License
To get licensed, you need to understand what a license is. A license is a permit that allows you to work in a specific profession or industry.
There are different types of licenses, but a life and health insurance license is the most common. This license is required to become a life insurance agent or sell Medicare products.
You'll need to research the specific requirements for your desired license, but the process typically starts with obtaining a life and health insurance license.
Complete License Application
Once you have a completion certificate documenting your required hours of pre-license education, you can move on to filling out the application for your insurance sales license. Make sure to complete it thoroughly and accurately.
Leaving out information, such as a criminal record that will come up in a background check, will impact your approval. Having a criminal record does not automatically disqualify you from getting your insurance sales license but leaving it off your application will be a problem when it is reviewed.
You can find insurance sales agent license applications online through the state's Department of Financial Services, Department of Insurance, or State Corporation Commission. They will redirect you to the National Insurance Producer Registry (NIPR), which processes applications in all 50 states as well as the District of Columbia, Guam, Puerto Rico, and the Virgin Islands.
Some states require that you pass the licensing exam before being allowed to apply for a life insurance license. Your exam results will be automatically sent to the applicable state agency by the testing center.
Here are some steps to keep in mind when filling out your license application:
- Complete the application thoroughly and accurately.
- Make sure to include all required information, such as a criminal record.
- Check with your state for specific application requirements.
Understanding Roles
As a life insurance broker, you'll have the opportunity to work with various types of clients, including families, businesses, and employers. You'll help them protect against financial loss when someone dies.
Your role will involve spending most of your time engaging in marketing activities to identify people in need of new or additional insurance coverage. This could be done through various methods such as providing quotes from insurance companies and persuading clients to sign new insurance contracts.
You'll have the option to be either a "captive" agent, selling insurance from one company, or a "non-captive" agent, representing multiple insurance carriers.
Differences Between Agents and Brokers
Understanding the differences between insurance agents and brokers can be a bit confusing, but it's essential to know who to turn to when you need coverage. An agent represents the insurance company, while a broker represents you, the client.
Agents have the authority to bind coverage, meaning they can complete the sale and finalize the insurance policy. Brokers, on the other hand, don't have this power and must turn to an agent or insurance provider to bind a selected policy.
Businesses with a good understanding of their coverage needs might find an agent can best serve their needs. If you face unique risks or challenges in finding coverage, a broker can provide more guidance and recommendations.
Here's a simple way to remember the key differences:
Ultimately, understanding the roles of agents and brokers can help you make informed decisions about your insurance needs.
Agent Qualifications
Becoming a life insurance agent requires a unique set of qualifications.
A life insurance agent must possess a fighting spirit and be able to handle rejection. They must love the thrill of the hunt and the rush of a sale.
The vast majority of life insurance companies have no formal education requirements for becoming an agent.
While many prefer college graduates, this general rule is often overlooked in favor of the right candidates. Previous experience in the insurance industry is also not required. Most medium and large insurance carriers have internal programs to train their salespeople about the products they'll be selling.
State licensing is a non-negotiable hurdle for potential insurance agents. This generally requires passing a state-administered licensing exam as well as taking a licensing class that typically runs 20-50 hours.
Field Overview
Life insurance is a lucrative career in the insurance field, with agents helping families and businesses protect against financial loss when someone dies. They work with either one company or multiple carriers, spending most of their time engaging in marketing activities to identify potential clients.
The typical insurance agent receives a significant portion of the premium paid by the client in the first year, ranging from 30% to 90%. This is known as a "captive" or "non-captive" commission, depending on the agent's affiliation.
In later years, agents may receive a smaller percentage of each year's premium, referred to as "renewals" or "trailing commissions", ranging from 3% to 10%.
Becoming a Broker
To become a life insurance broker, you'll need to meet the basic qualifications, which include being at least 18 years old and having a high school diploma.
Most states require life insurance brokers to complete a pre-licensing course and pass a licensing exam to earn a license.
A broker's commission is typically a percentage of the insurance policy sold, ranging from 10% to 20% of the policy's face value.
Take the Exam
Taking the exam is a crucial step in becoming a broker. It's a state-specific exam, so the requirements vary depending on where you live. Make sure to check with your state for the latest guidance.
The exam typically covers state insurance regulations, general insurance concepts, and specific policies applicable to life insurance. You'll need to study hard to pass it on the first attempt.
The exam content outline can be found on your state's website. It usually includes 80 scored questions, covering topics like types of policies, policy riders, and taxes. You'll also need to know about state statutes, rules, and regulations.
Here's a breakdown of what you can expect:
Your pre-license education course will be tailored to your state, so register for the state you intend to be licensed in before beginning. If you want to be licensed in multiple states, you'll need to complete the licensing process for each state.
What Is a Broker
A broker is a professional intermediary who facilitates transactions between buyers and sellers in various markets.
In the financial industry, a broker is responsible for executing trades on behalf of clients.
A real estate broker, on the other hand, helps clients buy or sell properties.
The role of a broker can vary depending on the market and industry they operate in.
Brokers often work with clients to understand their needs and preferences, and then use their knowledge and expertise to find suitable matches.
In some cases, brokers may also provide advice and guidance to clients throughout the transaction process.
Becoming an Agent
To become a life insurance agent, you'll need to meet professional licensing requirements, which can vary by state. Insurance licenses are state-specific, so be sure to check with your individual state for the latest guidance.
A life insurance agent is not a profession for the thin-skinned or faint of heart. They must possess a fighting spirit and be people who love the thrill of the hunt and the rush of a sale.
You don't need a college degree to become a life insurance agent, but many prefer college graduates. Previous experience in the insurance industry is also not required, as most medium and large insurance carriers have internal programs to train their salespeople.
State licensing is the non-negotiable hurdle that stands between a potential insurance agent and their commissions. This generally requires passing a state-administered licensing exam as well as taking a licensing class that typically runs 20-50 hours.
To get hired as a life insurance agent, you'll need to put together a resume that highlights your entrepreneurial spirit. This includes anything that shows you taking initiative to make things happen.
Working for a well-known company with a good reputation among consumers, other agents, and insurance rating agencies is key. You can find these companies by visiting insurance company rating websites for AM Best, Moody's, or Standard & Poor's.
The work of a life insurance agent is grueling, and many agents don't last more than a year. However, this also means that there are constant vacancies and it can be relatively easy to get started as a new hire.
Selecting Companies for Appointments
To become a successful broker, selecting the right companies for appointments is crucial. This involves considering several factors, including company ratings. Top-rated insurers are preferred by most agents, as they offer high-quality services to customers.
Company ratings are a key consideration when choosing which insurance carriers to work with. You'll want to look for companies with ratings of "A" or higher in your state, as these tend to offer secure products at reasonable prices.
Leads are another important factor to consider. Before fixing appointments with carriers, verify whether they will provide you with the best life insurance leads or if you'll need to search for them on your own.
Targets are also a consideration, as insurers may prescribe specific minimum targets that agents must achieve to preserve their appointments. These targets will vary from insurer to insurer.
Here are the key factors to consider when selecting companies for appointments:
Available Products
As a broker, it's essential to understand the various life insurance products available to clients. Term Life Insurance is a popular choice for those who want coverage for a specific period.
You can also offer Whole Life Insurance, which provides lifetime coverage. Permanent Life Insurance is another option, offering a guaranteed death benefit. Annuities can provide a steady income stream in retirement.
When working with clients, it's crucial to consider their individual needs. Long-term Care insurance can help cover expenses related to aging or disability. Disability insurance can provide financial protection if a client becomes unable to work.
Here are some of the life insurance products you'll need to be familiar with as a broker:
- Term Life Insurance
- Whole Life Insurance
- Permanent Life Insurance
- Annuities
- Long-term Care
- Disability
- Graded death benefit
- Final Expense
Preparing for Sales
Before diving into sales, it's essential to prepare with some advance homework. Think about the type of customers you want to target, such as seniors, young families, or government employees, to help you seek appointments with the right life insurance carriers.
As a life insurance agent, you'll need to sell products and services to customers, so deciding on your target audience will be crucial. This will also enable you to fix appointments with insurers that offer specialized life insurance products and services.
Follow Up
Follow Up is a crucial step in the sales process. It's a sign of tenacity, and many insurance company recruiters expect to see it.
Follow up with phone calls on a weekly basis until you hear an answer either way. This is a strong indicator of a potential agent's tenacity, and it can make a big difference in getting hired.
It's not just about making follow-up calls, though. During your interview, continue to communicate your entrepreneurial and "never-say-quit" personality. This is what most managers look for when hiring a new agent.
If you're lucky enough to land the job, be prepared to spend the first 12 months handing out business cards and making phone calls. Your sales manager will be focused on how many contacts you're making each week, not how well you know the product line.
Here are some key points to keep in mind:
- Follow up with phone calls on a weekly basis.
- Continue to communicate your entrepreneurial and "never-say-quit" personality during the interview.
- Be prepared to spend the first 12 months making contacts and handing out business cards.
Prepare with Advance Homework
To prepare for sales, it's essential to do some advance homework. This will help you identify your target audience and tailor your approach to their needs.
As a life insurance agent, you'll need to sell products and services to customers, so it's crucial to decide on a target audience that suits your interests. This could include seniors, young families, government employees, or a combination of all three categories.
You should also think about what you'll need to do as a life insurance agent. This includes fixing appointments with the right type of life insurance carriers, who offer specialized products and services.
To get appointments with insurance carriers, you'll need to visit their websites and complete an online application form. This typically requires providing basic information, such as your name, address, and license number, as well as background details and pre-conditions.
When selecting companies for appointments, consider factors like company ratings, leads, targets, providing quotes, and training. This will help you choose the right type of carriers for your needs.
Here are some key factors to consider when selecting companies for appointments:
Frequently Asked Questions
Do life insurance brokers make a lot of money?
Life insurance brokers can earn significant upfront commissions, ranging from 30% to 90% of the premium, and smaller ongoing commissions in subsequent years. However, the exact amount of money they make can vary greatly depending on their sales performance and the policies they sell.
How long does it take to be an insurance broker?
Obtaining an insurance license typically takes 2-8 weeks, depending on your pace. Get licensed and start selling policies with our comprehensive guide.
Does an insurance broker need a degree?
While a degree is not strictly necessary, most insurance brokers hold a Bachelor's degree in a related field such as insurance, business, economics, or finance. In fact, 64% of brokers have a Bachelor's degree, according to Zippia.
What do insurance brokers do?
Insurance brokers help individuals find the right insurance coverage by assessing their needs and comparing policies from various insurance companies. They match clients with tailored policies at competitive prices.
Sources
- https://staterequirement.com/become-a-life-insurance-agent/
- https://www.prospectsforagents.com/blog/become-a-life-insurance-agent.php
- https://www.insureon.com/small-business-insurance/insurance-agent-broker
- https://www.investopedia.com/articles/financial-careers/08/become-insurance-agent.asp
- https://insurancebrokersgroup.com/insurance-agent-information/
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