
Financial institutions play a crucial role in encouraging savings and financial stability. They offer a variety of savings products, such as high-yield savings accounts and certificates of deposit, to help individuals and businesses save money.
These savings products often come with competitive interest rates, low fees, and flexible terms, making it easier for people to save money. For example, some savings accounts can earn up to 2% interest, which can add up over time.
Financial institutions also encourage savings by promoting financial education and literacy. They offer workshops, online resources, and financial counseling to help individuals make informed financial decisions and achieve their savings goals.
Additionally, some financial institutions have implemented innovative solutions to encourage savings, such as mobile banking apps that allow users to track their savings progress and set savings goals.
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Overcoming Obstacles
Saving money can be tough, especially when unexpected expenses come up. Some people may feel like they're stuck in a cycle of debt and can't seem to get ahead.
To overcome these obstacles, financial institutions offer various tools and resources. For example, they provide budgeting apps that help track expenses and stay on top of finances.
By using these tools, individuals can identify areas where they can cut back and allocate that money towards savings. According to a survey, 75% of people who used a budgeting app saw an improvement in their financial situation.
Overcoming Psychological Barriers with Commitment Accounts
Employers can play a crucial role in helping employees overcome psychological barriers to saving by providing an emergency savings program.
The choice to save often starts with the employer deciding to provide such a program, as this can make saving a regular habit.
Automating savings from the paycheck is key to regular saving, according to the Sunny Day Fund.
This approach can make a big difference, as it's often the employer who decides to provide the opportunity for employees to start saving.
A different take: Savings Deposit Program
Limitations and Gaps
We still have a lot to learn about helping poor households manage their finances effectively. There's a lack of research on how to increase the use of savings accounts, rather than just getting people to sign up for them.
Most studies focus on a single financial product without considering how different products can work together to meet a household's multiple goals. For example, a household might need to save for a big purchase, build an emergency fund, and smooth out their consumption over the month.
Research has shown that poor households have complex financial needs, including smoothing consumption, accumulating money for assets, and building savings cushions for unexpected expenses. However, many studies don't differentiate between these goals or evaluate products for their ability to help households meet diverse needs.
A combination of financial products might be more effective than relying on a single product. However, few studies have explored this approach. It's also worth noting that most studies don't consider the fact that poor households often borrow and save simultaneously, which can make it harder to determine the best course of action.
To better understand how to help poor households, we need to study the different financial products and strategies that are available to them. By doing so, we can identify the most effective combinations of products and services that can help households achieve their financial goals.
Encouraging Savings
Design features like labels and reminders can enhance the effect of standard savings products without restricting access to funds. Labels earmark money for a specific purpose, reducing the temptation to use it for other purposes. This simple intervention increased spending on preventative health measures by 66-75% in Kenya.
Researchers worked with banks in Bolivia, the Philippines, and Peru to test whether text-message reminders about savings goals would lead to increased deposits. The reminders increased savings by 6% on average, with messages mentioning specific savings goals raising savings by 16%.
Mental accounting can create an additional emotional incentive to save. This technique helps individuals think about savings in different buckets, goals, or envelopes, motivating them to save larger amounts and adhere to their savings goals.
In Kenya, savings-group members placed a high value on simple piggybanks to set aside money for health care costs. Designating the piggybank or savings account for a specific purpose acted as a mental accounting device, helping people behave as though the money was non-fungible and use it for its designated purpose.
Here are some key benefits of encouraging savings:
- savings increase by 6% on average with text-message reminders
- savings increase by 16% with reminders mentioning specific savings goals
- investments in businesses increased an average of 60% in Kenya
- consumption improves, with account users able to spend more on food and other items
Using Incentives

Economic incentives can be a powerful motivator, and employers have found success with small sign-up bonuses, like $25 to $50, and periodic cash rewards paid out over the course of a year based on consistent net savings activity.
Employers can also shape employees' savings habits by offering rewards that make savings feel positive and rewarding, rather than a self-sacrifice. This approach is already successful in the retirement sector, and it can be applied to emergency savings as well.
Gamification and incentives can also be used to make savings more engaging and enjoyable. For example, SaverLife's "Scratch & Save" competition provides members with a weekly opportunity to win a $5 cash prize if they save money or take steps towards improving their financial health.
Large Effects on Financial Assets Despite Low Use
In Kenya, a surprisingly low number of people who opened savings accounts actually used them, with less than half making a deposit or withdrawal.
The study in Chile found that while 73% of participants who opened accounts did use them, the remaining quarter never used their accounts.
About 20% of Malawian farmers managed to deposit some money into their accounts.
Nepal saw the highest use of savings accounts, with 80% of participants making at least two deposits within the first year of opening the account.
In Nepal, participants made an average of 44 deposits in a one-year period, showing just how much they were taking advantage of their accounts.
The studies in Kenya, Chile, and Malawi all found that having access to savings accounts led to a significant increase in monetary assets, which were mostly savings in the bank.
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Interest Rate Ineffectiveness
In Chile, increasing interest rates had no effect on savings, despite the fact that text messages were effective in increasing savings.
A study in the Philippines found that accounts with a market rate of 1.5% interest were compared with accounts paying 3% interest, and with accounts paying the higher interest rate only if clients met savings goals they set for themselves, but neither the share of clients opening accounts nor the amount saved increased when the bank offered a higher interest rate.
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The self-help accountability group in Chile led to a tripling of deposits relative to those in the standard bank account group, but the higher interest rate had no effect at all.
It's unclear why fees and account-opening processes are bigger barriers to savings than low interest rates, but possibilities include that people are credit-constrained and cannot afford the up-front costs, that they are present-biased and place more weight on up-front costs than on the loss of future interest, or that people distrust banks.
The current evidence supports a focus on lower fees and other obstacles to access rather than higher interest rates.
Automatic Enrollment
Automatic enrollment can be a powerful tool in encouraging employees to save for emergencies, as seen with the success of 401(k) automatic enrollment. Adam Zuckerberg noted that automatic enrollment worked wonders for the 401(k) when it was introduced.
Automatic enrollment for in-plan workplace emergency savings programs is currently only feasible through the SECURE Act 2.0. This legislation provides a framework for employers to set up automatic enrollment for emergency savings plans.
Some intentional friction, like verbalization or loss aversion, can be a good thing to make employees think twice before spending down their emergency savings.
Expand your knowledge: Emergency Saving Account
Economic Incentives
Economic incentives can be a powerful motivator for employees to save money. A sign-up bonus of $25 to $50, and an additional $200 to $300 in cash rewards paid out periodically over the course of a year, has been found to be effective in encouraging consistent net savings activity.
Employers play a significant role in shaping employees' savings habits. By putting more money in their pockets, employers can make savings feel positive and rewarding rather than a self-sacrifice.
Small dollar rewards can create collective action towards saving more. For example, SaverLife's "Scratch & Save" competition provides members with a weekly opportunity to win a $5 cash prize if they save money or take steps towards improving their financial health.
People get excited about having a chance to win a prize, which can infuse a sense of thrill into the savings process. Despite the possibility of winning being relatively low, this approach can be an effective way to incentivize regular savings.
Employers can use economic incentives to encourage employees to save money, and it's not necessary for all employers to have the same reward approach.
Designing for Savings

Simple design features like labels and reminders can significantly boost savings. In Kenya, savings-group members used piggybanks to set aside money for health care costs, increasing spending on preventative health measures by 66-75%.
Labels can act as a "mental accounting" device, helping people behave as though the money is non-fungible and using it for its designated purpose. This concept is also behind the success of commitment savings accounts in Malawi.
Reminders about savings goals can also increase deposits. In Bolivia, the Philippines, and Peru, text-message reminders raised savings by 6% on average, with messages mentioning specific savings goals increasing savings by 16%.
Reducing friction in the decision to save is crucial. Any obstacles can reduce follow-through, so it's essential to minimize them.
The "active choice" method can guide decision-making and establish savings habits. This approach requires employees to answer 'yes' or 'no' when asked to join a workplace emergency savings program, ensuring they give their attention to the decision.
Using techniques like "active choice" can encourage people to take action towards their savings goals. In one study, it boosted enrollment in automatic savings from payroll deductions by 31% for workers who saw this prompt during onboarding to the app.
Frequently Asked Questions
How do financial institutions encourage savings on Quizlet?
Financial institutions encourage savings by offering interest on deposited funds, which is extra money added to savings accounts over time. This incentivizes individuals to save and deposit money, which is then lent to borrowers who repay it with interest.
Sources
- https://wol.iza.org/articles/products-and-policies-to-promote-saving-in-developing-countries/long
- https://poverty-action.org/study/financial-trust-workshops-encourage-savings-behaviors-peru
- https://www.sunnydayfund.com/blog/five-ideas-to-encourage-better-savings-thanks-to-behavioral-economics
- https://allincities.org/toolkit/incentivized-savings-accounts
- https://www.policylink.org/resources-tools/tools/all-in-cities/economic-inclusion/incentivized-savings-accounts
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