Gothaer Group: The Future of Insurance Technology and Sustainability

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Gothaer Group is a leader in the insurance industry, and their focus on technology and sustainability is setting a new standard for the future. They are committed to providing innovative solutions that not only benefit their customers but also contribute to a more environmentally friendly world.

One of the key ways Gothaer Group is achieving this is through the use of digitalization. By leveraging the latest technology, they are able to streamline their operations and make their services more accessible to a wider range of people.

Their commitment to sustainability is evident in their efforts to reduce their environmental impact.

Company Overview

Gothaer Group is a leading insurance company that dates back to 1866. It was founded by Friedrich Wilhelm Rauch in Gotha, Germany.

The company's headquarters is located in Gotha, Germany. Gothaer Group has a strong presence in the European market.

Gothaer Group offers a wide range of insurance products, including life, health, and property insurance. Its product portfolio is designed to cater to the diverse needs of its customers.

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The company has a significant presence in the German market, with a large customer base. Gothaer Group's commitment to customer satisfaction is evident in its high-quality services.

Gothaer Group has a strong financial foundation, with a significant capital base. This enables the company to provide stable and reliable insurance solutions to its customers.

Sustainability and Future

Gothaer Group is committed to sustainability and reducing its environmental footprint. The company has set ambitious targets to reduce greenhouse gas emissions from its operations and supply chain.

Gothaer Group aims to achieve carbon neutrality by 2050. This goal is in line with the Paris Agreement and demonstrates the company's dedication to environmental responsibility.

The company is taking concrete steps to achieve this goal, including investing in renewable energy sources and increasing energy efficiency in its operations. For example, Gothaer Group has installed solar panels on the roofs of its buildings.

Gothaer Group's commitment to sustainability extends beyond its own operations. The company is also working with its suppliers to promote sustainable practices and reduce waste throughout the supply chain.

By prioritizing sustainability, Gothaer Group is not only reducing its environmental impact but also creating a more resilient and adaptable business for the future.

Innovation and Technology

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Gothaer Group has taken a significant step towards enhancing patient health management by integrating AI into their health app. This integration provides users with immediate orientation to suitable services based on their provided information.

The AI solution, Symptom Checker, has been built on best-in-class AI to assess symptoms and provide the most likely medical conditions. It has conducted over 10 million health check-ups globally.

The Symptom Checker tool is particularly useful as it offers preliminary guidance to users, helping them navigate the vast amount of health-related information available online. This is especially important for Gothaer's 667,000 health insurance customers who can now access the tool through their Gesundheitsapp.

Gothaer selected Infermedica due to Symptom Checker's usability and customisation, as well as the organisation's medical and scientific background and approach to data protection.

Asstel

Asstel is a notable player in the insurance industry, particularly in Germany. Asstel was analyzed alongside 30 other automobile insurance policies, and its Komfort-Tarif direct insurance product was ranked as one of the top two in terms of cost-benefit ratio.

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The company's efforts paid off, as Asstel achieved second place in the overall results. This achievement is a testament to Asstel's commitment to providing high-quality insurance services to its customers.

Asstel's history is also worth noting, as it was acquired by Gothaer Group in 2014, marking a significant milestone in the company's development.

AI-Enhanced Patient Health Management

Gothaer Group has integrated AI to enhance patient health management, serving over 667,000 health insurance customers.

The AI solution, Symptom Checker, is built on best-in-class AI to assess symptoms and provide the most likely medical conditions and direct patients to the appropriate level of care.

Symptom Checker has conducted over 10 million health check-ups globally.

The tool uses anonymized data to calculate condition probability, meaning information cannot be linked back to specific patients.

Gothaer selected Infermedica due to Symptom Checker's usability and customisation, and the organisation's medical and scientific background and approach to data protection.

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Infermedica's DACH Business Director, Frank Neumann, said "Gothaer is a leading insurance provider with hundreds of thousands of health insurance customers... ensuring that customers understand exactly which services are available, and when and how best to use them is important in empowering them to take better care of their health."

To ensure a seamless user experience, Infermedica made the following adjustments to Symptom Checker:

  • The results screen has been enhanced with interactive links leading to available options within Gesundheitsapp, including its telemedicine provider and doctor finder
  • Additional user-facing screens have been developed to connect Symptom Checker and app
  • All messaging has been amended to match Gesundheitsapp’s users and German services
  • Symptom Checker’s screens have been restyled with darker colors and new illustrations

Future Plans and Goals

The Gothaer Group is gearing up for a major upgrade. By the summer of 2022, they aim to complete the migration to Rancher Prime, beating their initial deadline.

This migration is crucial because support for their current OpenShift version will expire at that time. The team is confident they can achieve this goal ahead of schedule, thanks to the efficiency of their automated processes and high application migration speeds.

Gothaer is also exploring Kubernetes-as-a-Service offerings in parallel. By choosing Rancher Prime, they've gained flexibility to extend their application infrastructure into the cloud, benefiting from scalability and lower costs without increasing operational complexity.

The company can now map the complete lifecycle management for their hosted clusters via Rancher Prime, using their established workflows in any environment.

Success and Exclusivity

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The Gothaer Group has mastered the art of exclusivity. Their Exclusive Sales Organization is a key part of their business.

By using BSI to process customer inquiries and concerns, Gothaer's team can respond faster and more proficiently.

Exceptional call management is also a hallmark of the Gothaer Group's success. This ensures that every customer interaction is handled with care and attention to detail.

The Gothaer Group's sales activities are supported by BSI, which helps them to process customer inquiries and concerns more efficiently.

Customer Focus

The Gothaer Group truly prioritizes its customers, with a product range that spans across every insurance segment in both private and corporate customer business. This means they've got you covered no matter what your insurance needs are.

With approximately 4.1 million insured members, it's clear that Gothaer Group understands the importance of catering to a wide range of customers. Their focus on providing high-quality and personal consultancy to customers is a testament to their commitment to meeting individual needs.

Gothaer Krankenversicherung AG

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Gothaer Krankenversicherung AG is a company that values flexibility, as evident from its high rating of 1.9 in the Institut für Vorsorge und Finanzplanung GmbH (IVFP) study.

In 2014, the company's gross premiums were a significant 875 million euros, according to its chairman, Michael Kurtenbach.

Their services include a wide range of options, such as ambulatory or hospital medical insurance, illness insurance, and group insurance.

Gothaer Krankenversicherung AG employs around 6,000 staff members, who work hard to provide excellent customer service.

The company's digital transformation is also noteworthy, as it introduced a mobile app that allows clients to easily send their invoices without any paperwork, starting from September 2015.

The app's features include scanning a QR code printed on the invoice or using the camera function to send the invoice, making it a convenient option for clients.

About the Customer

The Gothaer Group is one of the largest insurance companies in Germany, with around 4.1 million insured members. They generate approximately €4.6 billion in revenue from premiums.

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Their product range extends across every insurance segment in private and corporate customer business, offering a wide range of options for customers. This includes personal consultancy to customers, which is a key part of their service.

Gothaer has a premium income of 4.9 billion euros, making them one of the major German insurance groups. They also have a strong presence in the market, with around 4 million customers.

Here are some key statistics about the Gothaer Group:

  • 4.1 million insured members
  • €4.6 billion in revenue from premiums
  • 4.9 billion euros in premium income
  • 4 million customers

Challenges and Opportunities

Gothaer Group faced a challenge in improving the customer experience of its existing products.

Improving the usability of rate calculators was a major priority for Gothaer.

The customer-centric nature of these rate calculators played a vital role in this effort.

Increasing the conversion rate was also a key goal.

Improving usability was a major step towards achieving this goal.

Angel Bruen

Copy Editor

Angel Bruen is a seasoned copy editor with a keen eye for detail and a passion for precision. Her expertise spans a variety of sectors, including finance and insurance, where she has honed her skills in crafting clear and concise content. Specializing in articles about Insurance Companies of Hong Kong and Financial Services Companies Established in 2013, Angel ensures that each piece she edits is not only accurate but also engaging for the reader.

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