
Gore Mutual Insurance Company has a long history of providing insurance solutions to Canadians, dating back to 1839. They have over 175 years of experience in the industry.
Their commitment to community involvement is evident in their charitable efforts, with a focus on supporting children's and youth organizations. This shows they care about the well-being of their policyholders and the broader community.
As a mutual insurance company, Gore Mutual is owned by its policyholders, which means they prioritize their needs and interests. This approach can lead to more personalized service and a stronger sense of loyalty among policyholders.
Products and Services
Gore Mutual Insurance offers a range of products to meet different insurance needs. Their commercial and personal lines of insurance are simple yet comprehensive.
You can create a custom solution by adding on to existing coverage options. This allows you to tailor your insurance to your exact needs.
They take care of all your insurance needs, responding promptly to any questions you may have.
Company Strengths and Weaknesses
Gore Mutual Insurance Company has been around since 1839, making it a seasoned player in the insurance industry. Its headquarters is located in Cambridge, Ontario, and it employs around 500 people as of 2023.
Gore Mutual's strengths lie in its ability to adapt to changing times and needs of its clients. The company's history dates back to a time when losing a home to fire was a reality due to the absence of fire departments. This has led to a set of liability coverage offerings that have stood the test of time.
Here are some key strengths of Gore Mutual Insurance Company:
- Changing With The Times: Gore Mutual Insurance was created to address real needs of clients, and has evolved over time to meet changing needs.
- Open Channels Of Communication: Gore brokers are available to clients 24/7, and clients can also contact Gore Mutual Insurance directly for assistance.
- Comprehensive Small Business Services: Gore Mutual Insurance works with brokers to identify risk needs for small to medium sized businesses and provides policies that offer maximum protection.
Gore's Strengths
Gore Mutual Insurance has a personal touch in every aspect of its business, from developing to administering its insurance products.
This approach allows the company to focus on the entire scope of potential client needs, not just what's necessary for daily life.
Gore Mutual's ability to change with the times has been a key factor in its success, with its liability coverage offerings standing the test of time.

The company's products were created in response to real client needs, and have evolved as those needs have changed.
Gore Mutual brokers are chosen for their ability to be available to clients whenever they need them, 24/7.
If a broker is not available, clients can contact Gore Mutual Insurance directly for assistance from a real operator.
Gore Mutual's comprehensive small business services are tailored to the specific risk needs of each client, offering maximum protection.
Here are some key benefits of Gore Mutual's approach:
- Changing With The Times – Gore Mutual's products have stood the test of time due to their evolution in response to client needs.
- Open Channels Of Communication – Gore Mutual brokers and operators are available 24/7 to assist clients.
- Comprehensive Small Business Services – Gore Mutual's underwriters work with brokers to identify and address specific risk needs of small to medium sized businesses.
Unfair and Deceptive Practices
Gore has been accused of using an independent appraisal company that utilizes inappropriate comparables to assess the market value of a vehicle.
This practice can lead to unfair and deceptive treatment of customers. For example, Gore may compare a vehicle with 100,000 km to a vehicle with 200,000 km, resulting in an unfair payout. They are required to return you to your pre-accident economic status.
Some customers have reported that Gore doesn't even bother to review claims, making it seem like they're not on your side. This can be frustrating and stressful, especially if you're relying on them for business insurance.
Business and Operations
Gore Mutual Insurance Company has made significant strides in its business and operations. They launched a new operating model in personal lines automobile and a highly automated national contact center within 24 months.
This new model has improved the broker and customer experience by providing a streamlined process flow. This allows brokers to focus more on finding the right set of protections for the customer, making the process more efficient and effective.
The company has also redesigned its claims operating model, bringing deep specialization and standardization to that business. As a result, they've achieved more than $20 million in recurring cost savings from their claims business.
Gore Mutual Insurance offers various business insurance solutions, including custom risk mitigation and insurance solutions for small to medium-sized business owners. They also have straightforward solutions for commercial auto insurance needs.
A First for Canada
Gore Mutual made history by becoming the first Canadian insurer to achieve a full InsuranceSuite go-live on Guidewire Cloud.
This milestone achievement paved the way for significant changes in Gore Mutual's operations, including the launch of a new operating model in personal lines automobile.
Gore Mutual also introduced a highly automated and scalable national contact center, bringing a new level of efficiency to its customer service.
The insurer saw over $20 million of recurring cost savings coming out of its claims business, a clear indication of the success of its redesigned claims operating model.
Commercial
Commercial insurance is a must-have for small to medium sized business owners, and Gore Mutual Insurance offers custom risk mitigation and insurance solutions.
Gore Mutual Insurance has straightforward solutions for all of your commercial auto insurance needs.
You can get business insurance and commercial auto insurance from Gore Mutual Insurance, providing you with the flexibility you need to grow your business.
To learn more about how Gore Mutual Insurance can protect your home and business, speak with a broker today at 1-800-731-2228.
Recent Auto Rates

Gore Mutual's sales represented 1.64% of the total insurance market in Ontario in 2021, down from 1.4% in both 2020 and 2019.
The company's rate changes are regulated by the Financial Services Regulatory Authority of Ontario (FSRA), which requires Gore Mutual to provide a rationale for any rate changes.
FSRA grants permission for rate changes, such as Gore Mutual's +4.94% rate increase effective July 1, 2022, and -0.15% rate decrease effective June 1, 2022.
Here are some of Gore Mutual's recent rate changes, as approved by FSRA:
- +4.94% (effective Jul. 1, 2022)
- -0.15% (effective Jun 1, 2022)
- +0.23% (effective Oct 4, 2021)
- -4.96% (effective Jan 1, 2021)
Gore Mutual's rate changes can have a significant impact on customers, and it's essential to stay informed about these changes.
Business Benefits
In just 24 months, the company launched an entirely new operating model in personal lines automobile and a highly automated and scalable national contact center.
This new operating model has improved the broker and customer experience by providing a streamlined process flow, allowing brokers to focus more on finding the right set of protections for the customer.
The company has also seen significant cost savings, with over $20 million in recurring cost savings from its claims business after redesigning its claims operating model.
By bringing deep specialization and standardization to its claims business, the company has been able to reduce costs and improve efficiency.
Here are some key benefits of the company's business improvements:
- Launched an entirely new operating model in personal lines automobile and a highly automated and scalable national contact center
- Improved broker and customer experience by providing a streamlined process flow
- Redesigned its claims operating model with deep specialization and standardization
- Over $20 million in recurring cost savings from its claims business
Company Structure and Status
Gore Mutual Insurance Company is a subsidiary of Gore Mutual Group, a Canadian insurance company.
The company is based in Waterloo, Ontario, Canada.
Gore Mutual Insurance Company is licensed to operate in the province of Ontario.
Post-Confederation (1870–1939)
By mid-1870, Gore Mutual had over 6,000 active policies and had expanded into Central and Eastern Ontario.
The company started to cancel policies deemed too high a risk in the late 1870s and broke ties with agencies in remote areas. By the 1880s, Gore Mutual had over 4,500 policies, and by 1899, that number had grown to over 13,000 policies.

The value of its insured properties rose from $4,000,000 in 1880 to $15,670,000 in 1899, a significant increase. Gore Mutual's portfolio was growing at a rate of 500 policies a year.
In 1895, Gore Mutual completed a new building in Galt, a revolutionary structure with hot water heating and gas and electrical lighting. The building stood over 80 feet tall and was built with dark red bricks and sandstone trim.
Gore Mutual donated $50,000, its previous year's profits, to aid the War Effort Patriotic Fund in 1914. This donation was a significant contribution to the war effort.
In 1936, Gore Mutual completed its current building, a stunning structure built by Scottish stonemasons using local, handpicked stone. Lieutenant-Governor Herbert A. Bruce officially opened the building.
By 1939, Gore Mutual had turned 100 years old and had over $2.4 million in assets.
Is a Canadian Company?
Gore Mutual is a Canadian company founded nearly 200 years ago in Brantford, Ontario.

It predates Confederation and was one of Canada's first property and casualty insurance companies.
Gore Mutual provides auto, home, tenant, and commercial insurance to individuals and businesses in Ontario and British Columbia.
Auto insurance coverage is only available in Ontario.
The company aims to expand across Canada and become one of the top 10 insurers by 2030.
Is a Public Company?
A public company is one that's owned by shareholders, but not all companies fit this mold.
Gore Mutual, for example, is not a publicly traded company. It is a mutual insurance company, meaning it is owned by policyholders rather than shareholders.
Customer Experience and Reviews
Gore Mutual Insurance Company has made significant strides in improving the customer experience.
Brokers play a crucial role in Gore Mutual's business, and the company has focused on enhancing the broker experience to provide a streamlined process flow.
This has led to improved customer experiences as well.
Improving Broker/Customer Experience
Improving Broker/Customer Experience is a top priority for Gore Mutual Insurance. They've put a focus on streamlining the process for brokers, allowing them to focus on finding the right protections for customers.
By doing so, they've also improved the customer experience. As Taylor noted, "Combining that with a high-performing business model gives us an opportunity to start to actually create an experience for our customers and brokers."
Gore Mutual offers a range of insurance products, including auto, home, and leisure and lifestyle insurance. These products are designed to protect customers in various aspects of their lives.
Here are some examples of their insurance products:
- Auto Insurance: Gore Mutual has three basic types of auto insurance.
- Home Insurance: They can protect homes of all types, and also protect renters from financial damage.
- Leisure and Lifestyle: They protect the aspects of life that help customers relax and enjoy their success.
However, it's worth noting that customer experience can vary. Some customers have reported difficulties with communication and accessibility, such as not receiving responses to emails or voicemails.
Avoid at All Costs – Worst Experience
Gore Mutual's customer experience is a nightmare, with one customer's policy being abruptly cancelled due to a missed payment caused by a banking error.

Their representatives are rude, dismissive, and unwilling to assist or clarify, making customers feel like their concerns don't matter.
Rates with Gore Mutual are almost double those of their competitors, making their lack of service and inflexibility even harder to justify.
The abrupt cancellation of a policy can cause immense stress and leave customers scrambling to secure new insurance at a significantly higher cost.
Their rigid and uncompromising approach has added unnecessary financial and emotional strain to at least one customer's life.
Save yourself the frustration and stress – choose a provider that actually cares about their clients and price shop before signing anything with Gore Mutual.
Frequently Asked Questions
How do I contact Gore Mutual?
To contact Gore Mutual, call 1-844-974-GORE (4673) or reach out to your broker. Get in touch with us today to start your claim process.
What is gore mutual?
Gore Mutual is a Canadian mutual insurance company with a 180-year history of financial strength, offering competitive insurance products through trusted broker partners. Founded in Canada, Gore Mutual has a long-standing reputation for reliability and trust.
Who is mutual insurance company owned by?
A mutual insurance company is owned entirely by its policyholders, who are also its members. This unique ownership structure makes it a type of consumers' co-operative.
Sources
- https://mitchinsurance.com/insurance-companies/gore-mutual/
- https://en.wikipedia.org/wiki/Gore_Mutual_Insurance_Company
- https://www.guidewire.com/customers/success-stories/gore-mutual
- https://rates.ca/insurance-companies/gore-mutual
- https://insureye.com/Reviews/Auto-Insurance-Reviews/51-Gore-Mutual-Insurance-Company
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