
Over the past decade, GoFundMe has become a leading platform for crowdfunding, with over 50 million donors contributing to more than 120 million campaigns.
The average GoFundMe campaign raises around $5,000, with the most successful campaigns often being those that are created for medical expenses or funeral costs.
In fact, medical campaigns account for more than 40% of all GoFundMe campaigns, and they tend to be the most successful, with an average raise of over $10,000.
A significant portion of GoFundMe campaigns are created for personal emergencies, with 72% of campaigns being created for personal reasons, such as medical expenses, funeral costs, or other personal crises.
Campaign Success Rates
Campaign Success Rates are a crucial aspect of GoFundMe campaigns. Most campaigns raise around USD 2,500 on average.
Only about 27% of GoFundMe campaigns reach their fundraising goal successfully. This means that a significant majority of campaigns don't quite make it to their target.
The average length of a campaign is about nine weeks, which is a substantial amount of time. This can be both a blessing and a curse, as it gives campaigns more time to spread the word but also makes it harder to maintain momentum.
Most campaigns receive their first donation within the first three days of starting. This is a critical period, as it sets the tone for the rest of the campaign.
Here's a breakdown of the success rates based on the campaign's goal:
It's worth noting that the biggest fundraising campaign collected more than USD 41 million, which is an outlier in terms of success. However, for most campaigns, the goal is much more modest.
General Statistics
GoFundMe has been a game-changer for people in need, with over $15 billion raised since its inception in 2010. This staggering amount is a testament to the power of crowdfunding.
Most people donate to GoFundMe using their mobile phones, with a whopping 60% of donations made this way. This convenience has made it easier for people to give back.

GoFundMe charges a 2.9% fee plus $0.30 for processing each donation payment. This fee helps cover the costs of running the platform.
On average, most GoFundMe campaigns collect around $2,500 in donations. This is a significant amount that can make a real difference in people's lives.
One out of three GoFundMe campaigns is created to raise money for medical bills. This highlights the importance of crowdfunding in supporting medical expenses.
Here are some key statistics about GoFundMe's global reach:
- GoFundMe is available in 19 different countries around the world.
- More than 100 million donations have been made through GoFundMe.
- The platform can be used in seven different languages, making it easier for users.
- Similarly, the company has helped people in over 140 countries to raise money for their needs.
Campaign Analysis
Gofundme campaigns are more likely to succeed if they have a clear and specific goal, with over 70% of successful campaigns having a goal amount of $10,000 or less.
A well-crafted campaign title can make a big difference, with titles containing the word "help" being 30% more likely to succeed.
Campaigns with a personal story or video are more engaging and increase the chances of success by 25%.
The most successful campaigns have a clear and concise description of the cause, with an average of 150 words or less.
Campaigns that share updates and progress reports are 40% more likely to receive donations.
Over 50% of donations come from repeat donors, making it essential to keep them engaged and informed.
Website Traffic

Gofundme.com is a popular platform, and its website traffic is a testament to its success. In October 2024, the website accounted for 41.7 million website visits.
The bounce rate on the website is relatively high, at 57.34%. This means that a significant number of visitors are leaving the site without taking any further action.
The website's global ranking has improved over the last three months, from 1,547 to 1,608.
Here's a breakdown of the website's traffic sources:
The average time spent on the website per visit is 2 minutes and 34 seconds, with an average of 2 pages visited per session.
By Geography
The United States dominates GoFundMe's customer statistics by geography, with an impressive 72.49% of customers.
The UK comes in second with 9.78% of customers, followed by Canada with 4.90%. These numbers are based on a total of 24,166 customers.
Australia, Germany, Italy, and Netherlands also have a presence on GoFundMe, with 907, 462, 406, and 374 customers respectively.
Here's a breakdown of the top countries by customer count:
- United States: 24,166 customers
- United Kingdom: 3,261 customers
- Canada: 1,632 customers
- Australia: 907 customers
- Germany: 462 customers
- Italy: 406 customers
- Netherlands: 374 customers
These numbers give us a clear picture of where GoFundMe's customers are coming from.
Demographic Statistics
The majority of GoFundMe users are female, making up 52.24% of users in the last month of 2024, while males account for 47.76%.
The age distribution of GoFundMe users is quite diverse, but the highest number of users falls between 25 and 34 years old, with a share of 23.99%. This age group is likely to be in their prime working years and may be more likely to be using the platform to support friends or family members in need.
In the same age group, we see a slightly higher percentage of users in January 2023, with 24.87% of users falling between 25 and 34 years old. This suggests that this age group is consistently the largest demographic on the platform.
Users between 35 and 44 years old make up a significant portion of GoFundMe users, with 65% of users in this age group in the last month of 2024. This is followed closely by users between 45 and 54 years old, who make up 17.21% of users.
In January 2023, users between 35 and 44 years old make up 18.35% of the user base, while users between 45 and 54 years old make up 17.72%. This suggests that while the age distribution of users may vary slightly between different time periods, users in these age groups are consistently among the largest demographics on the platform.
Here's a breakdown of the age distribution of GoFundMe users:
Overall, the demographic statistics of GoFundMe users suggest that the platform is used by a diverse range of people across different age groups and genders.
Device and Browser Statistics
Device and browser statistics offer a fascinating glimpse into how people interact with gofundme.com. Around 69.96% of visits to gofundme.com were generated via mobile in October 2024.
Mobile devices were the primary source of traffic for gofundme.com, with 70.06% of visits coming from mobile in the United States alone. Desktop visits accounted for 29.94% of total visits in the US.
According to Semrush analyses, gofundme.com had 39.4 million visits as of October 2024. The average session duration was 7 minutes and 20 seconds, an 11.8% increase from August.
Here's a breakdown of mobile and desktop visits by country:
Browser Website Traffic

Browser website traffic is a crucial aspect of understanding how users interact with online platforms. In October 2024, gofundme.com accounted for 41.7 million website visits.
The website also secured a 1.09% higher visit rate compared to the previous month. A bounce rate of 57.34% indicates that nearly six out of ten visitors leave the website without exploring further.
Gofundme.com's global ranking improved from 1,547 to 1,608 over the last three months. This slight decrease in ranking is likely due to various factors, such as changes in user behavior and algorithm updates.
The total number of pages per visit to the website was 2 minutes and 34 seconds. This suggests that users spend a moderate amount of time on the website before deciding to leave or continue exploring.
Here's a breakdown of the top sources of traffic to gofundme.com as of July 2023:
Similarly, the top destinations for users who visit gofundme.com are:
Social Media Referral

Social media plays a significant role in driving traffic to gofundme.com, with 15.62% of traffic coming from social media networks.
Direct traffic is the primary source of traffic, accounting for 63.97% of visits.
Facebook and Twitter are the top social media referral sources, with 31.21% and 19.76% shares respectively.
YouTube and Instagram also contribute significantly, with 18.17% and 11.83% shares.
In October 2024, Reddit and other networks accounted for 7.88% and 11.37% of social media referrals.
Here's a breakdown of the top social media referral sources:
By Device
In October 2024, mobile devices accounted for a significant majority of visits to gofundme.com, with 69.96% of visits generated via mobile devices.
The remaining 30.04% of visits came from desktop devices. This is a notable trend, as mobile devices continue to dominate the way we access the internet.
According to Semrush analyses as of October 2024, gofundme.com had an impressive 39.4 million visits, with an average session duration of 7 minutes and 20 seconds.

The average session duration increased by 11.8% from August, indicating a growing engagement with the platform.
Here's a breakdown of the country-wise visits to gofundme.com by device:
This table highlights the varying trends in mobile and desktop visits across different countries, with some countries showing a stronger preference for mobile devices.
By Browser
According to the statistics, gofundme.com accounted for 41.7 million website visits in October 2024.
The website's visit rate increased by 1.09% compared to the previous month, with a bounce rate of 57.34%. This indicates that many users are visiting the site but not staying long enough to explore its content.
The total number of pages per visit to the website was 2 minutes and 34 seconds. This suggests that users are spending a moderate amount of time on the site, but not necessarily engaging deeply with its content.
Here's a breakdown of the website's traffic by browser, but unfortunately, this information is not provided in the article sections.
Market Share and Competitors

GoFundMe's market share is a significant aspect of its success. The company holds 41.70% of the crowdfunding market.
In terms of customer base, GoFundMe ranks first in crowdfunding with 26,438 customers in 2024. This is a substantial lead over its competitors.
GoFundMe's customer base is diverse, with a significant number of small businesses and individuals using the platform. For example, 12,301 companies with 0 to 9 employees use GoFundMe.
Here's a breakdown of the number of companies using GoFundMe by employee size:
GoFundMe's competitors, such as Kickstarter and Patreon, also have a significant market share. Kickstarter ranks second in crowdfunding with 20,343 customers in 2024.
Here's a comparison of GoFundMe's market share with its competitors:
- GoFundMe holds 41.70% of the crowdfunding market, while Kickstarter has a 32.09% share.
- Patreon accounts for 7.76% of the crowdfunding market and has 4,922 users across 10 countries.
- Fundraise Up has 5.94% of the crowdfunding market, with 3,764 customers.
- MobileCause holds 2.73% of the crowdfunding market and has 1,730 customers across ten countries.
Fundraising Categories
GoFundMe has become a go-to platform for people to raise funds for various causes. Over $650 million is raised per year for medical sector fundraising, with over 250,000 medical fundraisers.
One-third of all GoFundMe campaigns are created to help cover medical expenses, which is a staggering number. Education-related campaigns have also raised a significant amount, with over $1 billion in contributions.

In the United States, online memorial fundraising has raised $330 million per year, with over 125,000 fundraisers. This is a testament to the power of online fundraising in supporting those in need.
Here's a breakdown of the top fundraising categories on GoFundMe:
These numbers demonstrate the potential of online fundraising to make a real difference in people's lives.
Frequently Asked Questions
How much does GoFundMe take out of $20,000?
GoFundMe takes 2.9% + $0.30 per donation, which translates to approximately 5.8% of $20,000. Learn more about GoFundMe's fees on our pricing page to understand the breakdown.
What percentage of GoFundMe goes to recipients?
GoFundMe deducts 2.9% + $0.30 in transaction fees from donations, leaving 97.1% of the funds for the recipient. This means that for every $100 donated, the recipient receives $97.70
Sources
- https://www.forbes.com/sites/brucelee/2022/02/05/most-gofundme-campaigns-for-medical-bills-fail-less-than-12-reach-goals/
- https://www.coolest-gadgets.com/gofundme-statistics/
- https://www.gofundme.com/c/gofundme-2023-year-in-help
- https://www.gofundme.com/c/gofundme-giving-report-2021
- https://www.enterpriseappstoday.com/stats/gofundme-statistics.html
Featured Images: pexels.com