
Freetrade is a game-changer for anyone looking to invest without breaking the bank. Freetrade offers a simple and beautiful way to invest with no fees.
With Freetrade, you can start investing with as little as £1. This low minimum investment requirement makes it accessible to anyone who wants to get started with investing.
Freetrade's user-friendly platform makes it easy to navigate and understand, even for those new to investing.
History and Background
Freetrade was founded in 2016 by Adam Dodds and Davide Fioranelli.
The company's early years saw significant changes, with CTO and co-founder André Mohamed leaving in 2018 to join Revolut in 2019.
Ian Fuller joined as VP of Engineering from Snapchat in 2018 but left in 2021.
History
Freetrade was founded in 2016 by Adam Dodds and Davide Fioranelli. The company's early days were marked by the departure of CTO and co-founder André Mohamed in 2018.
In 2019, venture capitalist Molten Ventures invested $15M in Freetrade as part of a Series A financing round. This investment helped the company grow and expand its operations.
Freetrade's engineering team received a boost with the hiring of Ian Fuller, a veteran of Snapchat, as VP of Engineering in 2018. However, Fuller left the company in 2021.
The company's growth continued with a $69M Series B round in March 2021, led by Left Lane Capital, with participation from L Catterton and Molten Ventures. Unfortunately, Freetrade struggled to find new backers at a higher valuation in 2022.
Britain's Robin Hood
Freetrade is Britain's answer to Robinhood, a US stock trading platform that recently relaunched in the UK.
Freetrade's CEO, Dodds, is undeterred by Robinhood's move, believing that more choice and competition are good for retail customers.
The UK market will have multiple winners, offering a range of tax-wrappers and features that local retail investors expect.
Freetrade's first-quarter performance was driven by higher trading volumes and foreign exchange income.
Retail investor participation has increased since October 2023, amid speculation over interest rate cuts by the US Federal Reserve and other central banks.
A rally in crypto prices also boosted Freetrade, despite not offering crypto trading directly.
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About

Our story begins with a humble start, founded in 1850 by a group of passionate individuals who wanted to make a difference.
The organization's early years were marked by small-scale operations and a strong commitment to community service.
Over time, the organization grew in size and scope, but its core values remained the same, centered around helping those in need.
In the early 20th century, the organization expanded its reach, establishing partnerships with local businesses and government agencies.
These partnerships allowed the organization to increase its impact, serving more people and making a greater difference in the community.
One notable example of the organization's growth was its response to a major natural disaster in 1910, where it provided aid and support to those affected.
This disaster highlighted the organization's ability to adapt and respond to changing circumstances, a trait that would serve it well in the years to come.
Despite its growth, the organization remained committed to its founding principles, prioritizing the needs of its community above all else.
How it Works
Freetrade is a mobile-first investment platform that allows users to buy and sell stocks and ETFs with zero commission fees.
You can start investing with as little as £1, and there are no hidden charges or fees to worry about.
The platform is designed to be user-friendly, making it easy for beginners to get started.
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Operations
Freetrade offers a trading app on the Android and iOS platforms, which is open to users in the United Kingdom.
Users can trade equities and ETFs listed in the UK and the US, and even hold and trade fractional shares for US assets.
Portfolios can be held in a tax-free ISA or SIPP (personal pension), with a flat monthly fee.
Freetrade operates on a serverless computing model, with its product backend hosted on Google Cloud Platform.
Freetrade launched its premium product, Freetrade Plus, in October 2020, offering an expanded list of tradable securities and order types.
In 2020, Freetrade had plans to expand into the wider European market, initially targeting Sweden, Ireland, and the Netherlands.
However, Freetrade pulled out of the Swedish market in 2024, after less than two years of operations.
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Infrastructure Adapting to Times

As cities grow and populations shift, infrastructure needs to adapt to meet the changing demands.
The transportation system is one example of this adaptation, with more people opting for public transportation, bike-friendly roads, and pedestrian-friendly areas.
In fact, some cities are now prioritizing green spaces and parks over traditional roads, as seen in the example of Copenhagen's bike-friendly infrastructure.
Cities like Barcelona are also investing in smart traffic management systems to reduce congestion and improve air quality.
The result is a more efficient and sustainable transportation system that benefits both residents and the environment.
In addition to transportation, infrastructure is also adapting to meet the needs of a growing population, with a focus on affordable housing and community development.
For instance, some cities are incorporating community land trusts to provide affordable housing options and community facilities.
This approach not only provides much-needed housing but also helps to preserve community character and promote social cohesion.

The integration of technology into infrastructure is also a key area of adaptation, with cities incorporating sensors, data analytics, and other tools to improve services and efficiency.
For example, cities are using sensors to monitor water quality and detect leaks, reducing waste and improving public health.
This integration of technology is helping cities to be more responsive to the needs of their residents and to make better use of resources.
Features
Freetrade offers a range of features that make it an attractive option for traders.
You can start investing with as little as £1 in your account, and there's no minimum transaction amount required.
One of the standout features is fractional share trading, which allows you to purchase a share partially, making it more affordable to invest in US and UK stocks and ETFs.
Freetrade also offers zero commission trading for stocks and ETFs, which means you won't have to pay any extra fees to trade.
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The platform is regulated by the FCA in the UK and is a member of the London Stock Exchange (LSE), ensuring a high level of security and transparency.
Here are some of the key features of Freetrade:
- No minimum deposit requirement
- No inactivity, account or withdrawal fees
- Free stocks and ETFs trading for basic orders
- Over 1500 stocks, ETFs, and investment trusts to trade
Freetrade also offers free instant execution for trades during market opening hours, making it a convenient option for traders.
Challenges and Controversies
Freetrade has faced some challenges and controversies, particularly regarding its business model and fees. Freetrade charges a flat fee of £1 per trade, but some users have expressed concerns that this fee is not transparent and can add up quickly.
Some users have also criticized Freetrade's lack of physical branches and customer support, which can make it difficult to get help when needed. However, Freetrade has implemented various digital tools and resources to support its users.
Freetrade has also been involved in some regulatory issues, including a fine from the UK's Financial Conduct Authority for failing to adequately disclose its fees to customers.
The Challenge

Freetrade's payment methods were a major point of pain for both new and existing customers.
Manual bank transfers required users to switch between online banking screens and the app, copying and pasting details, a clunky experience that often led to drop-off.
This was a significant issue, as at one point, as much as 10% of deposits were unallocated, meaning Freetrade would have to send back £300,000 each month to customers for deposits they couldn’t match.
The alternative, card payments, was simpler for customers, but with card networks designed for purchases, the cost was too high for Freetrade to use as its primary payment method.
Manual transfers were getting worse as time went on, causing operational strain and making it difficult for Freetrade to support them.
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App to Exit Swedish Market
Freetrade, the stock trading app, is pulling out of the Swedish market. This means they'll no longer be available for customers in Sweden.
Freetrade has a significant presence in the UK, with around 750,000 customers. They're choosing to focus solely on the UK market.
Freetrade plans to inform their customers in Sweden about the winding down of operations on Friday. This will likely cause some disruption for those who use the app in Sweden.
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Cons
Freetrade's commission-free trading comes with some limitations. One of them is the 0.45% fee for buying overseas shares.
This fee can add up, especially for frequent traders. For example, if you buy a share worth £100, you'll be charged £0.45 in fees.
Freetrade also doesn't allow direct trading in mutual funds, bonds, options, or cryptocurrencies. This means you'll need to explore other platforms for these types of investments.
Here are some of the cons of using Freetrade:
- -Buying overseas shares incurs 0.45% fee
- -Cannot trade directly in mutual funds, bonds, options, or cryptocurrencies
Account and Services
Creating a Freetrade account is a straightforward process. You'll be asked for standard identification for anti-laundering purposes, which includes your name, address, and National Insurance Number.
Freetrade requires proof of identity and proof of your address to verify your account. You can use your driving license or Passport as proof of address.
The app will guide you through the process, making it easy to set up your account.
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Features and Services
Freetrade offers a no minimum deposit requirement, allowing you to invest as little as £1 in your account and trade right away.
You can purchase fractional shares of US and UK stocks along with ETFs using Freetrade, making it more affordable to invest in the stocks you want.
There's no commission to pay when trading stocks and ETFs with Freetrade, saving you money on transaction fees.
Freetrade is a member of the London Stock Exchange (LSE) and is regulated by the FCA in the UK, giving you peace of mind and protecting your investments.
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Final Thoughts
As we wrap up our exploration of Freetrade, it's clear that this innovative trading app has a lot to offer.
The ability to buy and sell shares for as little as £1 is a game-changer for new investors.
By not charging commission fees, Freetrade makes it more accessible for people to get started with investing.
This approach has already attracted a large and growing community of users.
Freetrade's user-friendly interface and mobile app make it easy to stay on top of your investments and make trades on the go.
The app's low fees and lack of commission charges mean that users can keep more of their hard-earned money.
Overall, Freetrade is a great option for anyone looking to dip their toes into the world of investing.
Frequently Asked Questions
How trustworthy is Freetrade?
Freetrade is a trustworthy brokerage, regulated by the UK's FCA and offering up to £85,000 of investor protection. However, its lack of a banking license and stock exchange listing may raise some concerns.
Is Freetrade only in the UK?
Freetrade is available in the UK, US, and Europe, allowing you to invest globally. However, please note that other charges may apply beyond commission-free trading.
Who owns Freetrade?
Freetrade was founded by Adam Dodds, Davide Fioranelli, and André Mohamed in 2016. The company is owned by its founding team, with no external investors or shareholders.
Sources
- https://en.wikipedia.org/wiki/Freetrade
- https://www.cnbc.com/2024/04/15/freetrade-britains-answer-to-robinhood-hits-breakeven.html
- https://cloud.google.com/customers/freetrade
- https://truelayer.com/customers/freetrade/
- https://news.sky.com/story/share-trading-app-freetrade-to-pull-out-of-swedish-market-13189206
- https://www.techradar.com/reviews/freetrade
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