Formula 1 UBS Sponsorship and Racing

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A high-speed Formula 1 car races around a track, captured in motion.
Credit: pexels.com, A high-speed Formula 1 car races around a track, captured in motion.

Formula 1 UBS Sponsorship and Racing is a match made in heaven. UBS, the Swiss multinational bank, has been the title sponsor of the Formula 1 World Championship since 2021.

The partnership is a multi-year deal worth over $1 billion. This significant investment reflects the bank's commitment to the sport and its global audience.

UBS has been a long-time supporter of Formula 1, and this sponsorship deal marks a major milestone in their relationship with the sport.

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UBS Partnership with Mercedes-AMG

UBS has been a long-time partner of the Mercedes-AMG Petronas Formula One Team since 2011. The bank has been part of the team's partner family for over a decade, during which time the team has successfully clinched seven drivers' and eight constructors' world championships.

The partnership between UBS and Mercedes-AMG Petronas Formula One Team reflects their shared values of innovation, talent, and teamwork, which drive performance. This alignment of values has contributed to their long-standing relationship.

Toto Wolff, team principal & CEO of the Mercedes-AMG Petronas Formula One Team, praised UBS as an important member of their partner family, citing their shared commitment to excellence and sustainable performance.

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UBS Renews Partnership with Mercedes-AMG

Credit: youtube.com, INSIDE AMG – F1 Special (1/4) | Visiting the Mercedes-AMG Petronas Formula One Team

The partnership between UBS and Mercedes-AMG Petronas Formula One Team has been renewed, marking a significant milestone in their long-standing relationship. UBS has been a part of the team's partner family since 2011.

The bank has been a vital member of the team's partner family for nearly a decade, during which time the team has achieved remarkable success. They have successfully clinched seven drivers' and eight constructors' world championships.

UBS and Mercedes-AMG share a commitment to innovation, talent, and teamwork, all of which drive performance. This shared value is a key factor in their long-standing partnership.

Toto Wolff, team principal & CEO of the Mercedes-AMG Petronas Formula One Team, praised UBS for being an important member of their partner family. He mentioned that their shared values and goals are the reason for their enduring partnership.

The partnership reflects the high standards and commitment to excellence that both UBS and Mercedes-AMG strive for. They look forward to working together for many more years to come.

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Ferrari Formula 1 car speeding through a wet track at Interlagos, capturing dynamic racing action.
Credit: pexels.com, Ferrari Formula 1 car speeding through a wet track at Interlagos, capturing dynamic racing action.

Iqbal Khan, co-president UBS Global Wealth Management and president UBS Asia-Pacific, expressed pride in extending their partnership with Mercedes-AMG. He highlighted the shared values that drive their success.

The renewal of their partnership is a testament to the strong bond between UBS and Mercedes-AMG. It's a relationship that has stood the test of time and continues to thrive.

UBS Signs Up as Global Partner

UBS has signed a sponsorship deal to become a global partner of Formula One motor racing.

This makes UBS the fourth global partner in Formula One, joining Allianz, DHL, and LG.

The partnership will be officially launched at the Singapore Grand Prix at the end of September.

UBS will use its sponsorship for brand building in key regions and for hospitality for its ultra-high net-worth clients.

The bank's plans to expand in Asia, the Middle East, and Latin America will be fulfilled through this partnership.

Tens of millions of pounds a year is what the bank is expected to spend on this sponsorship deal.

Credit: youtube.com, #117 Anneliese Mesilati - Head of Brand Activation & Sponsorships, UBS

The cost of sponsoring the sport has likely fallen in recent years due to the financial crisis and recession.

UBS has been searching for a global sponsorship platform that has appeal to its clients, promotes its brand globally, and makes good commercial sense.

The bank's sponsorship deal is a long-term partnership with Formula One.

The partnership will have a big brand presence at races, fitting well with the bank's expansion plans.

This is a very significant announcement, regardless of the size of the sponsorship, according to Adam Parr, chairman of Williams Formula One racing team.

2011 Chinese GP

The 2011 Chinese GP was a Formula 1 race that took place on April 17, 2011, at the Shanghai International Circuit in China.

Sebastian Vettel won the race, marking his second consecutive victory of the season.

The Red Bull Racing team secured a 1-2 finish with Vettel's teammate Mark Webber coming in second.

The 2011 Chinese GP was won by Sebastian Vettel, who started from 2nd position on the grid.

Credit: youtube.com, 2011 FORMULA 1 UBS CHINESE GRAND PRIX (Shanghai)

Mark Webber finished 2nd, 1.0 seconds behind Vettel, and also secured his first podium of the season.

The Ferrari driver Fernando Alonso finished 3rd, completing the podium.

The 2011 Chinese GP was a significant event in the 2011 Formula 1 season, marking a strong start for the Red Bull Racing team.

UBS Sponsorship Deals

UBS has been part of the Mercedes-AMG Petronas Formula One Team's partner family since 2011.

The bank has been a key partner for over a decade, during which time the team has successfully clinched seven drivers' and eight constructors' world championships.

Iqbal Khan, co-president UBS Global Wealth Management and president UBS Asia-Pacific, commented on the renewal of their partnership, saying they are "proud to extend our long-term partnership with the Mercedes-AMG Petronas Formula One Team".

UBS has also signed a sponsorship deal to become "a global partner" of Formula One motor racing.

This deal was officially announced at the Singapore Grand Prix at the end of September, but no details of the partnership were revealed.

Credit: youtube.com, Our new sustainability partnership with Mercedes-AMG PETRONAS Formula One Team

The partnership will be used for brand building in key regions and for hospitality for UBS's "ultra-high net-worth clients".

UBS becomes the fourth "global partner" in Formula One, joining Allianz, DHL, and LG.

The bank's sponsorship deal is a significant move, as it appears to be reversing the trend of banks pulling back from Formula 1 sponsorship.

The cost of sponsoring the sport is likely to have fallen in recent years due to the financial crisis and recession.

The cost of sponsoring an individual team for a season was about £25m, while supporting just one race could cost between £5m and £20m.

Frequently Asked Questions

Does fia own Formula 1?

No, the FIA does not own Formula 1, as the commercial rights are controlled by Formula One World Championship Limited (FOWC) for a 100-year period. The FIA, however, is the governing body of Formula 1 and oversees the sport's technical and sporting regulations.

Angel Bruen

Copy Editor

Angel Bruen is a seasoned copy editor with a keen eye for detail and a passion for precision. Her expertise spans a variety of sectors, including finance and insurance, where she has honed her skills in crafting clear and concise content. Specializing in articles about Insurance Companies of Hong Kong and Financial Services Companies Established in 2013, Angel ensures that each piece she edits is not only accurate but also engaging for the reader.

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