Financial advisors charge for their services in various ways, and understanding these fee structures is crucial for making informed decisions about your investments.
A flat fee is a straightforward option, where you pay a set amount for a specific service or investment strategy, such as $500 for a portfolio review.
Some financial advisors charge a percentage of your assets under management, known as an asset-based fee, which can range from 0.25% to 1.5% per year.
This fee structure can be beneficial for long-term investors, as it aligns the advisor's interests with yours, encouraging them to grow your wealth over time.
A fee-only advisor charges a flat fee for their services, without any commissions or markup on investments, which can be a cost-effective option for some investors.
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Types of Fee Structures
Financial advisors can charge in various ways, and it's essential to understand the fee structure before hiring one. The most common fee structure is a percentage of assets under management, which can range from 0.50% to 2% annually.
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Some advisors charge a flat annual fee, which can be more straightforward and predictable. Others work on an hourly basis, with rates ranging from $150 to $400 per hour, and may require a retainer fee for a block of hours upfront. This can be beneficial for those who need specific assistance or a one-time consultation.
Financial advisors may also charge a subscription-based fee, which can range from $50 to $500 per month, depending on the level of support needed. This can be a good option for those with smaller investable assets but still want access to a financial advisor.
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Hourly Rate
An hourly rate is a fee structure where you pay a financial advisor for the time they spend working on your financial plan. This can be a good option if you only need occasional assistance.
The cost of an hourly rate can range from $200 to $400, depending on the advisor's expertise and location.
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You can use an hourly rate to schedule meetings to check your retirement savings progress, plan for the kids' college, or get a workable budget. Or, if you want a full financial plan, you can get that and carry out the plan on your own.
Some advisors offer an up-front retainer fee, which buys a block of hours upfront for the year. For example, if an advisor charges a $2,500 retainer fee at $250 an hour, you'll have 10 hours of planning services available to use throughout the year.
Here are some common uses for hourly financial advisors:
- Getting a second opinion on your investment portfolio
- Building a financial plan
- Estate planning
- Developing an overall financial plan
- Scheduling meetings to discuss your financial progress
Commission
Commission-based financial advisors can be a bit tricky to navigate. They're paid through commissions on the investments they recommend, which can come out of your pocket.
These commissions can vary by investment, but mutual fund sales loads generally fall between 3% and 6% of your investment. This is a one-time fee paid at the purchase or sale of the fund.
What do you get for that fee? Typically, only investment management. This means the advisor may not be incentivized to provide a wide range of services, and their recommendations may be influenced by the product that pays the highest commission.
It's worth noting that some commission-based advisors may put your needs first, but others may prioritize their own commissions. To avoid potential conflicts of interest, it's a good idea to ask questions and do your research before working with a commission-based advisor.
Percentage-Based Charges
Financial advisors can charge a percentage of your income, not just your assets. This is known as the "percentage of income" model, where you pay 1% of your annual income for financial and investing advice.
The minimum investment threshold for many traditional financial advisory firms is typically $100,000 to $500,000. If you don't meet this threshold, the percentage of income model may be a good solution, as it provides access to a financial advisor regardless of your asset balance.
Paying 1% of your income is equivalent to paying $1,500 per year for a $150,000 annual income. This fee structure is designed to help those at the beginning of their financial journey who don't meet the minimum investment threshold.
Some advisors may earn an additional fee if your portfolio outperforms certain benchmarks, such as the S&P 500. This is known as a performance-based fee, but be sure to check that the thresholds for earning the fees actually align with outperformance.
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Normal Cost
The normal cost of a financial advisor can be a bit tricky to figure out. There is no one-size-fits-all fee that financial advisors typically charge. The wide range of services advisors offer and geographical disparities in pricing make it difficult to know how much you should pay.
Most financial advisors charge a fee based on a percentage of the assets they manage for you, known as the AUM fee model. This fee can range from 0.50% to 2% of the assets being managed on an annual basis. Many advisors will fall around the 1% fee mark and offer discounted rates above certain tiers or asset thresholds.
Finding a full-service advisor who will manage your funds for 1% or less is generally considered attractive. Paying significantly more may cost you a large portion of your potential returns over time. As your assets grow, you should expect the percentage fee to decline.
Some advisors don't collect a fee based on the assets they manage for you but instead offer a subscription-like service, charging a monthly or annual fee for advisory services. These services can range from $50 per month to $500 per month (or more), depending on the level of support needed.
Ultimately, the normal cost of a financial advisor will depend on your individual needs and circumstances. If you're looking for basic investment management of a relatively small account, a flat fee of $2,000 a year may be too much.
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Fee Structures Based on Assets
Financial advisors charge fees based on the assets they manage for you, which is known as assets under management (AUM). This fee structure is calculated as a percentage of your portfolio's total value and is typically collected annually.
AUM-based fees can range from 0.25 percent to 1 percent, with traditional human advisors typically charging around 1 percent. However, this can vary depending on the advisor and the services offered.
If you had $100,000 with a financial advisor who charged 1 percent, you'd pay an annual fee of $1,000. Robo-advisors, on the other hand, charge a lower AUM fee, typically ranging from 0.25 percent to 0.50 percent.
Some financial advisors use a tiered fee structure, decreasing the fee's percentage as the value of your portfolio rises. This can be beneficial if your portfolio is large or complex.
Here's a breakdown of typical AUM fees:
Keep in mind that higher fees can seriously chip away at your portfolio's returns as it grows over time. So, it's essential to understand how your advisor's fee structure works to ensure you're getting the best value for your money.
Other Fee Structures
Some financial advisors charge subscription-based fees, which can range from $50 to $500 per month, depending on the level of support needed. These services often come with a one-time sign-up fee and a monthly or annual fee for ongoing support.
You can expect to pay a monthly fee for a certain number of annual meetings, reviews, and 1:1 time with your advisor. The more you pay, the more access and guidance you'll get from your advisor.
Additionally, you'll need to consider the fees associated with the investments your advisor recommends, such as mutual funds or ETFs. Some funds may come with an additional 1 percent annual fee, while others, like index funds, typically have fees of 0.10 percent or less.
Online Planning Services
Online planning services offer a unique approach to financial planning. They operate online, like robo-advisors, but provide full-service, customized financial planning alongside investment management.
These services can be a good option for those who don't have a large balance of investable assets but still want access to a financial advisor. They often charge an AUM fee, which can range from 0.30% to 0.89% of your portfolio, or a flat annual fee that starts at about $2,000 a year.
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Some online planning services, like Betterment Premium, offer computer-managed portfolios and access to a team of financial advisors for planning guidance and advice. Others provide each client with a dedicated certified financial planner who works with you to build your investment portfolio and create a complete financial plan.
Online planning services typically charge for investment management and financial planning separately. Meetings are held virtually, by phone or video. This can be a cost-effective option, with prices often lower than those of traditional in-person financial advisors.
Here's a comparison of online planning services and traditional financial advisors:
Keep in mind that these prices are estimates and can vary depending on the service and your individual needs.
Other Costs
Other costs to consider when working with a financial advisor include the fees charged by the funds they recommend. These fees can range from 1 percent to 0.10 percent per year, depending on the type of fund.
Some funds, like index funds, tend to have lower fees. For example, index funds usually have fees of 0.10 percent or less.
It's essential to ask your advisor about the fees on the funds they're recommending, so you can make an informed decision about your investments.
Be sure to also ask if there are index funds that can be used to construct your portfolio, which can help keep costs down.
Robo-Investors
Robo-investors are computer-based services that help you choose and manage investments. They're a low-cost fit if you're specifically interested in investment management.
These services will build and manage an investment portfolio for you based on your goals, time frame, and risk tolerance. Robo-investors often require no or a low account minimum, so it's easy for beginners to start investing.
The cost of using a robo-investor is typically an AUM fee of 0.25% to 0.50%, which works out to $125 to $250 a year on a $50,000 account balance. Some robo-investors don't charge a management fee at all.
For that fee, you get portfolios built and monitored with computer algorithms. While robo-investors don't provide customized financial plans or personalized investment advice, many do offer online planning tools and calculators.
Here are some examples of robo-investors and their fees:
Choosing a Fee Structure
A session-based fee is billed each time you meet with your financial advisor, but it's not always the most cost-effective option.
Flat fees, on the other hand, can be predictable and transparent, with a comprehensive financial plan costing anywhere from $2,000 to exceed $800 monthly.
Monthly retainer fees may be unaffordable for many investors, but they cover comprehensive, ongoing advisory services.
The benefit of a simple flat fee is its transparency, aligning your interests with your financial advisor's by eliminating conflicts of interest.
Here's a breakdown of the different fee structures financial advisors use to charge clients:
- Session: billed each time you meet with your financial advisor
- Service: billed for each specific service, such as creating a financial plan
- Monthly: a monthly retainer fee covers comprehensive, ongoing advisory services
- Subscription: billed monthly or annually, a subscription fee applies to a prescribed set of advisory services, often offered in tiers based on your needs
A flat fee can be suitable for tailored services, but it may not be cost-effective for complex, high-worth portfolios requiring frequent management.
In general, you probably shouldn't pay more than a 1 percent fee to an advisor unless they're providing additional services.
Fiduciary and Compensation
A fiduciary is an individual who acts in the best interest of a particular person or beneficiary, ensuring that investment advice aligns with the client's goals.
Every advisor at Edelman Financial Engines is a fiduciary, committed to helping clients achieve their financial goals through comprehensive financial planning and investment management services.
A flat fee model is one of the most transparent and fair advisor-client compensation methods, removing the conflict of interest of "looking to gather your assets." It also allows clients to work with an advisor regardless of their assets.
Salaried
Salaried advisors offer a level of predictability in their compensation, which can alleviate concerns about advisor fees tied directly to product sales.
However, it's essential to understand that these advisors may still have conflicts that could influence their advice, just like any other advisor.
Some firms pay their advisors a salary, which means they don't receive any compensation from fees or commissions.
This can be a good option for those who value predictability in their advisor's compensation, but it's crucial to consider any potential conflicts of interest.
What Is a Fiduciary?
A fiduciary is an individual who acts in the best interest of a particular person or beneficiary.
Fiduciary advisors must only buy and sell investments that are the best fit for their clients.
Their primary goal is to help their clients achieve their financial goals through comprehensive financial planning and investment management services.
In the world of financial services, fiduciary advisors are committed to acting with integrity and transparency.
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How to Ask for Compensation
Asking the right questions about compensation is crucial when seeking a financial advisor.
You should ask how much you will pay all in, not just the advisor's fee.
Asking "What's your fee?" might lead to an incomplete answer, leaving out additional fees associated with financial products or investment management.
This can result in a higher total cost than you initially expected.
To get a clear picture, ask the advisor to provide your total cost for all expenses, including their fee and any additional fees.
This will help you make informed financial decisions.
A comprehensive financial advisor should provide you with ongoing access to financial planning, guidance, and education on various aspects of your financial situation, not just investment advice.
This can include employee benefits, insurance, tax planning, mortgages, estate planning, and more.
Be sure to shop around and compare different advisors' compensation structures to find the best fit for your needs.
It's essential to understand the total cost and services you'll receive from each advisor.
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Understanding Fees
Fees can be a significant expense, often ranging from 0.25% to 2% of your portfolio's value annually.
Many financial advisors charge a flat fee, which can be as low as $100 per year, making it a more cost-effective option for smaller portfolios.
Some advisors charge a percentage of the investment gains, known as a performance fee, which can range from 10% to 50% of the gains.
A fee-only advisor, on the other hand, charges a flat fee for their services, without taking a percentage of your investment gains.
Some financial advisors also charge an hourly rate, which can range from $100 to $300 per hour, depending on their level of experience and expertise.
A fee-based advisor, however, charges a combination of fees, including a flat fee, a percentage of the investment gains, and an hourly rate.
Finding a Financial Advisor
If you're looking for a financial advisor, you can start by asking for referrals from friends, family, or colleagues. Many people find financial advisors through personal connections.
Some financial advisors work for large financial institutions, while others are independent. You can search online or check professional directories like the Financial Planning Association to find advisors in your area.
Before hiring a financial advisor, it's essential to check their credentials. In the United States, for example, financial advisors must register with the Securities and Exchange Commission (SEC) and obtain a Series 7 license.
You can also check an advisor's disciplinary history with the Financial Industry Regulatory Authority (FINRA). This can give you an idea of their professional reputation.
It's also a good idea to interview multiple advisors before making a decision. This will give you a sense of their communication style and whether you feel comfortable working with them.
Frequently Asked Questions
What is a reasonable fee for a financial advisor?
A reasonable fee for a financial advisor typically ranges from 0.5% to 2% of your total assets under management annually, or $1,000 to $3,000 for a comprehensive plan. Fees can also be hourly, ranging from $150 to $400 per hour.
Is a 1.5 fee high for a financial advisor?
A 1.5% fee for a financial advisor is considered higher than average, but may be justified if it leads to desired returns. Whether it's high or not depends on your personal financial goals and what you're willing to pay for quality service.
Sources
- How Much Does a Financial Advisor Cost? (nerdwallet.com)
- How do financial advisors get paid (edelmanfinancialengines.com)
- LinkedIn (linkedin.com)
- Investment Adviser Public Disclosure (IAPD) website (sec.gov)
- Connect with Brian Baker, CFA on Twitter Twitter Icon (twitter.com)
- LinkedIn Icon (linkedin.com)
- Choosing a Financial Advisor: Fees, Costs, & Services (britannica.com)
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