
A final expense sales strategy is essential for success in the industry.
The key to a successful final expense sales strategy is understanding the needs of the customer.
You should start by asking questions and listening to their concerns.
This approach helps build trust and rapport with the customer.
According to the "Understanding Your Customer" section, a customer's main concerns are usually about the cost and coverage of the policy.
It's essential to address these concerns directly and provide clear explanations.
By doing so, you can establish credibility and increase the chances of closing a sale.
Understanding the Concept
Final expense insurance is a type of life insurance designed to cover end-of-life expenses such as funeral costs and medical bills.
It's especially beneficial for aged people who may not have a lot of savings or a steady income. The average cost of a funeral in the U.S. can easily exceed $8,000, which can be a huge burden for families to handle.
Worth a look: Arizona Final Expense Life Insurance

Final expense insurance provides fast access to funds, making it easier for family members to manage expenses quickly. This can be a huge relief during a difficult time.
Some key points to consider are:
- Lower premiums make it a perfect option for seniors or those on fixed incomes.
- It's easier to qualify compared to traditional life insurance policies, and there's no medical exam required.
- It provides loved ones with financial relief during a difficult time.
- It reduces the burden of funeral expenses and expensive bills.
By understanding the concept of final expense insurance, you can make informed decisions about your end-of-life planning.
Understanding Client Needs
Identifying the client's needs is a crucial part of the final expense sales script. You must ask questions to understand their current situation and priorities.
Open-ended questions make clients more comfortable and encourage them to share their personal thoughts. Their responses will help you modify the script to address their specific needs.
Asking about funeral costs and arrangements is a good starting point. You can ask, "Have you already set aside any money or made any arrangements for your final expenses, like funeral costs?"
By understanding the client's needs, you can tailor your approach to their unique situation. This will make the conversation more effective and build trust with the client.
Recommended read: Shadows Script
Creating a Sales Strategy

Creating a sales strategy for final expense insurance requires a clear and direct approach. The goal is to guide the client toward a final decision, as mentioned in Example 1.
Your script should focus on moving the process forward without feeling overly aggressive. This is achieved by asking for the sale confidently, as seen in the closing script: "Based on everything we've discussed, I think this policy is a great fit for you. The next step would be to fill out a simple application so we can get you started. Does that sound good to you?"
To create a successful sales script, consider the product details, target customer type, value points, and pain points, as outlined in Example 2. This will help you tailor your approach to the client's needs and concerns.
A sample telemarketing script, as shown in Example 3, demonstrates how to structure a cold call. It starts with a clear introduction and explains the benefits of final expense insurance, such as saving $15,000 to $50,000 on funeral expenses.

When delivering rebuttals, it's essential to sound confident, as mentioned in Example 3. This can be achieved by using phrases like "The plans are very affordable" or "This will just take a few minutes and can save you thousands of dollars!"
To qualify the client, you'll need to gather basic information, such as their name, age, smoking status, and medical conditions, as seen in Example 3. Remember to sound casual and let them know you need this information to provide the best quote or solution.
Here's a quick summary of the information needed to qualify a client:
By following these guidelines and using a clear, direct approach, you can create a successful sales strategy for final expense insurance.
Handling Objections and Closing
Handling objections is a natural part of the sales process when dealing with final expense insurance. You must be prepared to handle these objections with empathy and professionalism.
Acknowledge the client's concern and provide a best-fit solution, just like the agent did in Example 1. The agent understood the client's budget concern and offered a solution that fit within their means, making the policy more affordable and providing peace of mind.
To close the sale, be clear and direct without feeling overly aggressive, just like in Example 2. Ask for the sale confidently and guide the client toward a final decision, making the process smooth and efficient.
For your interest: Final Expense Agent
Step 4: Pain Points

Identifying pain points is crucial to understanding the concerns of your potential customers. Family members can often have to pay a lot for funeral expenses.
Funeral expenses can easily be a lot of money, and these costs continue to rise with or without inflation. This can lead to a significant financial burden on loved ones.
To further understand the pain points, let's take a look at some specific questions that can help you assess the concerns of your customers. Here are some examples:
- How concerned are you about passing funeral expenses to family members?
- How do you feel about the amount you have set aside for funeral expenses?
- How concerned are you about costs rising for funeral-related items?
- How important is it for you to leave money for your loved ones?
By asking these questions, you can gain a better understanding of the pain points that your customers are experiencing, and tailor your sales approach to address their specific concerns.
Handling Objections
Handling objections is a natural part of the sales process. Objections are a normal response from clients, especially when dealing with final expense insurance.
Acknowledge the client's concern and provide a best-fit solution. This approach shows empathy and professionalism, making the client feel heard and understood.

A successful final expense sales script is designed to handle customer objections and keep them engaged. It's essential to incorporate key components into your script to achieve this.
Objections can be handled with ease by understanding the client's budget constraints. For example, a client may say, "I'm not sure if I can afford another insurance policy right now." This is a common concern that can be addressed by providing affordable options.
The good news is that final expense insurance is designed to be affordable for people on fixed incomes. Many clients find that the premium is very reasonable, and the peace of mind it provides is priceless.
By understanding the client's concerns and providing a solution, you can build trust and increase the chances of closing the sale.
Closing the Sale
Closing the Sale is a crucial step in the sales process. You've built rapport with your client, discussed their needs, and highlighted the benefits of your product. Now it's time to ask for the sale.

A direct and clear closing script is essential to guide the client towards a final decision. For example, you could say, "Based on everything we've discussed, I think this policy is a great fit for you. The next step would be to fill out a simple application so we can get you started. Does that sound good to you?"
This type of script focuses on moving the process forward and is perfect for clients who have already shown interest. Keep it friendly and inviting, like the script in Example 2: "Hi [client name], I'm glad we've had the chance to discuss this. As we talked about, I think this final expense policy would give your family the peace of mind you're looking for. Are you ready to get started?"
A successful closing script should be confident and clear, without feeling overly aggressive. Remember, the client has already shown interest, so you're guiding them towards a final decision.
A different take: What Happens to Excess Business Interest Expense in Final Year
Offering Solutions and Services

Having a plan in place for final expenses can give you peace of mind. With a final expense policy, you can ensure that your loved ones aren't burdened with unexpected costs.
This policy is an affordable way to cover funeral services, medical bills, or outstanding debts you may leave behind. It's a thoughtful way to show your loved ones you care about their financial well-being.
How It Works
As the way we work continues to shift, the completion of documents is increasingly taking place online. The final expense script isn't an exception to this trend.
Handling the final expense script digitally differs from doing it in the physical world. This change in approach is driven by the growing adoption of digital means in our society.
Offering the Solution
Emphasize how the policy will help improve financial stress for their loved ones by highlighting the benefits of having a plan in place for final expenses.
This approach satisfies customers by addressing their concerns and providing a sense of peace of mind.
Free Quote Offer

When reaching out to potential clients, a free quote offer can be a great way to get their attention and provide value.
You can start by introducing yourself and your company, as well as the free quote offer, like this: "Hi [client name], this is [your name] from [company name]. Currently, we are offering a free quote on final expense insurance."
Some clients may be hesitant at first, but a gentle nudge can help them see the benefits. For example, you can say: "I know many people feel the same way, which is why I’d provide you with a personalized quote for your family. So, you can see your options and make an informed decision."
To move forward, you'll need to gather some information from the client, such as their details, to find the best plans for them. You can say: "Great! I’ll just need a few details to find the best plans for you and send your quote."
Suggestion: Great Western Final Expense

Here's a simple script to help you get started:
Promotional Heading
Using a promotional script can be a game-changer when it comes to final expense insurance. Offering an exclusive promotion or limited-time offer creates customers' interest and engages new and past leads.
A well-crafted promotional script can spark a conversation like this: "Hello, [client name], this is [your name] from [company]. We're currently offering a special promotion on the final expense insurance policy. Right now, you can secure coverage with minimum premiums."
This promotion makes it easier than ever to protect your family from unexpected costs, and it's a great opportunity to discuss options and find the best solution for the client.
Here are some key takeaways from a successful promotional script:
- Exclusive promotions create customer interest.
- Limited-time offers engage new and past leads.
- A well-crafted script can spark a conversation and lead to a sale.
By using a promotional script, you can make the most of special promotional periods and provide customers with a valuable offer they can't refuse.
Get eSigned from Your Smartphone
The whole procedure can take less than a minute, allowing you to download the signed final expense script pdf to your device or share it with other parties involved.

airSlate SignNow works on any gadget and any OS, making it a universal solution for eSigning documents. You can access it from your smartphone, making it a convenient option for on-the-go signing.
To get started, you can download the airSlate SignNow app from the AppStore for iOS devices or the Play Market for Android devices.
Here's a step-by-step guide to eSigning your final expense script using the airSlate SignNow app:
- Set up the airSlate SignNow app on your iOS or Android device.
- Make a free account using your email or log in via Google or Facebook.
- Upload the PDF document you have to eSign.
- Choose the place you wish to eSign and click Insert Initials or Insert Signature.
- Draw your signature or initials, put it in the corresponding field and save the modifications.
Once you've eSigned your final expense script, you can export it to your mobile device, upload it to the cloud, or send it to another party by email. The airSlate SignNow mobile app is just as productive and powerful as the web tool.
How to Create an eSignature
Creating an eSignature for your final expense script pdf is easier than you think. You can use the sigNow extension to minimize the stress of putting your signature on legal forms.
The whole procedure can take less than a minute, and you can download the signed final expense script pdf to your device or share it with other parties involved with a link or by email.
To create an eSignature, you can start eSigning final expense script pdf using the tool and become one of the millions of satisfied customers who’ve previously experienced the advantages of in-mail signing.

The airSlate SignNow mobile app is equally as productive and powerful as the web tool is. You can get connected to a smooth web connection and begin executing forms with a court-admissible eSignature within minutes.
To eSign your final expense closing script on your iOS device, follow these steps:
- Set up the airSlate SignNow app on the iOS device.
- Make a free account using your email or log in via Google or Facebook.
- Upload the PDF document you have to eSign. Do this by getting it out of the cloud or the internal storage.
- Choose the place you wish to eSign and click Insert Initials or Insert Signature.
- Draw your signature or initials, put it in the corresponding field and save the modifications.
If you need to share the final expense script pdf with other parties, you can send it by electronic mail. With airSlate SignNow, you are able to eSign as many files per day as you require at a reasonable cost.
Sources
- https://salesscripter.com/how-to-create-a-final-expense-sales-script/
- https://www.dialer360.com/2024/11/final-expense-sales-scripts-how-to-close-more-deals/
- https://theleadtree.com/final-expense-telemarketing-script-2/
- https://www.slideshare.net/slideshow/how-to-create-a-final-expense-sales-script/252825357
- https://www.signnow.com/fill-and-sign-pdf-form/348642-final-expense-script-pdf
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