
Fathom, an AI-powered startup, successfully raised funds on Wefunder, a crowdfunding platform, by focusing on its unique value proposition and strong team.
Fathom's AI technology was a major selling point, allowing it to differentiate itself from other startups in the same space.
With a strong team in place, Fathom was able to effectively communicate its vision and potential for growth to investors.
This combination of innovative technology and a solid team helped Fathom secure the funding it needed to take its business to the next level.
Fathom's experience on Wefunder demonstrates the importance of having a clear and compelling pitch when seeking investment.
By highlighting its AI capabilities and team expertise, Fathom was able to attract investors who saw the potential for long-term growth and success.
For more insights, see: Wefunder Success Stories
AI Startup Success Factors
To achieve success as an AI startup, you need to have a clear understanding of your target market.
Fathom, a company that raised funds on Wefunder, specifically targeted the financial services industry, which is a large and growing market.

Having a strong team in place is crucial for any startup, but especially for AI startups that require complex technical expertise.
Fathom's team consisted of experienced professionals with backgrounds in AI, finance, and entrepreneurship, which gave them a competitive edge.
Developing a unique and valuable product is essential for any startup, and AI startups are no exception.
Fathom's AI-powered financial analysis tool was a game-changer in the industry, providing insights that human analysts could only dream of.
A well-executed marketing strategy can make all the difference in getting your product noticed.
Fathom's marketing efforts were focused on social media and content marketing, which helped them reach a wide audience and build a strong brand.
The Fundraising Process
Fathom's fundraising approach is refreshingly grounded, focusing on steady, measured growth rather than trying to raise big sums at once.
They raised $10 million over three and a half years, breaking it down into smaller chunks of $1 million every six months.

In 2022, Fathom planned to raise their Series A based on usage growth alone, but a market shift forced them to pivot to revenue-focused strategies.
Fathom's customers believed in them so much that they invested their own money, even getting the same preferred stock terms as big-shot investors.
This shows that Fathom's approach has resonated with their customers, who are willing to put their money where their mouths are.
By focusing on revenue, Fathom is building a sustainable business that can withstand market fluctuations.
Their adaptability and focus on building a sustainable business are key takeaways from their fundraising process.
Fathom's customers have shown that they value the company's mission and vision, and are willing to invest in it.
AI Moats and Competition
Moats, which are barriers to competition, are a challenge in the age of AI, where costs are skyrocketing and profits are hard to come by.
Fathom, on the other hand, has a more traditional path to success, owning their technology and having a growing, loyal customer base.
Their proprietary tech and scalable growth in related markets make them an attractive acquisition target.
Fathom's transformer models were doing something special in 2019, but the costs of maintaining them are piling up.
Expensive engineers and increasing compute costs are making it hard for businesses to keep up with the expenses.
Microsoft's electricity bill from running their data centers is a staggering example of the costs involved.
Frequently Asked Questions
Can you get your money back from WeFunder?
You can cancel your investment and get a full refund, including fees, up to 48 hours before funds are transferred to the company. Refunds are available within this timeframe, so act quickly if you change your mind.
What percentage does WeFunder take?
WeFunder takes a 2% fee for bank ACH and wire transfers, and a 5.5% fee for credit card payments. The exact fee depends on the payment method used.
Sources
- https://foundersnetwork.com/function/how-fathom-raised-over-750k-on-wefunder/
- https://www.eventbrite.com/e/how-fathom-raised-125m-on-wefunder-tickets-958313219637
- https://www.theaioptimist.com/p/openais-5b-burn-vs-fathoms-2m-customer
- https://www.businessupturn.com/usa/ai-notetaker-fathom-secures-17m-in-series-a-funding-accelerates-growth/52674/
- https://ir.fathominc.com/news-events/press-releases/detail/134/fathom-holdings-subsidiary-verus-title-expands-into
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