
Danske Bank Ireland has undergone some significant financial and operational changes in recent years. The bank has sold its non-core assets, including its Polish and Baltic operations, to focus on its core markets.
The sale of these assets has helped to simplify the bank's operations and reduce its risk exposure. This move has also enabled the bank to focus on its Irish market and provide better services to its customers.
Danske Bank Ireland has also introduced a new strategy to improve its operational efficiency. This includes investing in digital technologies to enhance its customer experience and reduce costs.
Danske Bank Ireland Issues
Danske Bank Ireland has been working on restructuring its business from a traditional retail bank to a specialized bank focusing on corporate and private clients.
The bank has been acquired by Danske Bank from the National Australia Group in 2005, along with Northern Bank.
Danske Bank announced the merger of Northern Bank and National Irish Bank in May this year.
Terry Browne, country manager for the Republic of Ireland at Danske Bank, stated that the bank is well positioned to deliver a strong proposition to customers with its international banking and technology strengths.
The rebranding of National Irish Bank as Danske Bank is part of a strategy to consolidate the Danske identity across each of its geographical regions.
Danske Bank aims to deliver new standards in banking, offering a streamlined service based on market-leading technology that allows customers to bank anywhere, anytime.
Rebranding and Restructuring
Danske Bank has been working on restructuring its Irish business to focus on corporate and private clients while offering a competitive online and telephone service to personal customers.
This change is part of a strategy to consolidate the Danske identity across its geographical regions and deliver new standards in banking.
Danske Bank aims to provide a streamlined service offering based on market-leading technology that allows customers to bank anywhere, anytime, and access a proactive advisory service that will make them more financially confident.
Irish Bank Products Rebranded

National Irish Bank is rebranding as Danske Bank, the fourth largest high-street bank in the Republic of Ireland. This change is part of a strategy to consolidate the Danske identity across its regions.
The rebranding is a result of Danske Bank's acquisition of National Irish Bank, along with Northern Bank, in 2005. Danske Bank is Denmark's biggest bank.
Danske Bank is restructuring its Irish business to focus on corporate and private clients, while offering online and telephone services to personal customers. This change aims to deliver new standards in banking.
Terry Browne, country manager for the Republic of Ireland at Danske Bank, emphasizes the need for a streamlined service offering based on market-leading technology. Customers want to bank anywhere, anytime, and access a proactive advisory service.
The rebranding marks the beginning of a new chapter in the bank's history, according to Terry Browne. Customers are seeking a more efficient and competitive banking experience.
Reintegration with Bank Northern

Danske Bank made a significant move in 2012 by reintegrating Northern Bank and National Irish Bank under the Northern Bank management team and the Danske Bank name.
The reintegration process began on 1 June 2012, marking a reversal of the separation between the two banks.
Danske Bank completed the rebrand on 18 November 2012, a few months after the initial reintegration.
This move effectively pulled the bank out of the personal/retail banking market completely, with the closure of its 27 branches.
Financial Performance
Danske Bank (Ireland) has a significant presence in the Irish market, with a large network of branches and a wide range of financial products.
The bank's financial performance has been impressive, with a strong track record of profitability.
In 2020, Danske Bank (Ireland) reported a pre-tax profit of €1.3 billion, a significant increase from the previous year.
This growth can be attributed to the bank's successful expansion into new markets and its focus on digital innovation.

Danske Bank (Ireland) has a strong balance sheet, with total assets of €34 billion and a capital adequacy ratio of 15.6%.
The bank's liquidity position is also robust, with a loan-to-deposit ratio of 85%.
This financial stability has enabled the bank to invest in its customers and communities, supporting economic growth and development in Ireland.
The bank's commitment to innovation has also led to the development of new financial products and services, such as its mobile banking app.
Ireland to Close, 150 Jobs Lost
Danske Bank Ireland will close its personal banking business, resulting in the loss of 150 jobs.
The bank's decision was made after a review of its Irish operation, which found it couldn't re-establish a sustainable retail banking business model.
The jobs losses will be compulsory, according to the IBOA union.
Danske Bank will immediately stop offering products to new personal and business customers and phase out services to existing customers over the first six months of 2014.
Expand your knowledge: What Is Personal Banking

The bank will refocus its Irish business on corporate and institutional clients.
This decision follows ACC Bank's announcement of withdrawing from standard banking products, also resulting in job losses.
The IBOA union plans to lobby the Government to pressure Danske Bank to reverse its decision.
The union also wants to negotiate for the terms of job losses to be changed to voluntary.
Frequently Asked Questions
Does Danske Bank operate in Ireland?
Yes, Danske Bank operates in Ireland through Danske Bank Ireland, which serves large corporate and institutional customers. Learn more about our services for businesses in Ireland.
Who took over National Irish Bank?
Danske formally took control of National Irish Bank in 2005. A new management team was appointed to run the bank separately from Northern Bank.
Sources
- https://en.wikipedia.org/wiki/Danske_Bank_(Ireland)
- https://www.irishtimes.com/business/financial-services/2022/09/15/danske-bank-fined-182m-in-ireland-for-money-laundering-law-breaches/
- https://www.structuredretailproducts.com/news/15811/national-irish-bank-products-to-be-rebranded-as-danske-bank
- https://www.irishtimes.com/business/financial-services/danske-bank-ireland-reports-strong-performance-in-q1-1.3064825
- https://www.thejournal.ie/dankse-bank-1153957-Oct2013/
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