Cyber Insurance Sales 101: A Beginner's Guide

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Cyber insurance sales can be a complex and nuanced field, but don't worry, we've got you covered.

The cyber insurance market is projected to reach $20 billion by 2025, making it a rapidly growing industry. This growth is driven by the increasing demand for cyber insurance from businesses and individuals alike.

As a beginner in cyber insurance sales, it's essential to understand the basics of the industry. Cyber insurance policies can be tailored to meet the specific needs of businesses, including coverage for data breaches, cyber attacks, and other cyber-related risks.

To succeed in cyber insurance sales, you need to have a solid understanding of the types of cyber risks that businesses face and how they can be mitigated. This includes understanding the different types of cyber attacks, such as phishing and ransomware.

Understanding Cyber Insurance Policies

Cyber insurance policies vary in type and coverage, but most cover expenses related to data breaches, such as notification costs and defense costs in the event of a lawsuit.

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First-party cyber insurance covers the insured organization for damages incurred as a result of a cyber attack, while third-party cyber insurance covers damages incurred as a result of a cyber attack against another organization.

The main types of cyber insurance coverage include cyber extortion, business interruption, and liability. Cyber extortion coverage pays for payments made to ransomware attackers, while business interruption coverage reimburses for lost revenue due to a cyberattack that renders a company's network unusable.

Here are the key coverage options available:

  • First-Party Coverage: Covers costs of responding to a cyber attack, including data recovery, customer notification, and business interruption losses.
  • Third-Party Defense and Liability: Protects against claims by third parties, including legal fees, settlements, and judgments.
  • Regulatory Fines and Penalties: Helps pay for regulatory fines and penalties due to non-compliance with data protection laws and regulations.

Explain Customer Needs

As you consider investing in a cyber insurance policy, it's essential to understand what you need to protect. Cyber insurance can provide coverage for various risks associated with the use of computers and technology.

The Hiscox Cyber Readiness Report highlights the importance of cyber insurance, and the Target data breach in 2013 is a prime example. The breach affected up to 40 million customers and was allegedly caused by an HVAC contractor who installed a malware-infected computer on the retailer's network.

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Cyber liability insurance is a type of business insurance that protects against common threats like malware, phishing attacks, data breaches, and more. This insurance can provide coverage for costs incurred from a breach or extortion threat, as well as costs due to a phishing attack or covered network outage.

Some of the key areas that cyber liability insurance can cover include:

  • Costs incurred from a breach or extortion threat
  • Costs due to a phishing attack or covered network outage
  • Costs to defend yourself against privacy lawsuits (e.g., customer or employee privacy and security)
  • Fines imposed by state and federal regulators
  • Breach response resources if a cyber incident occurs
  • Forensic investigations
  • Crisis management expenses
  • Business interruptions
  • Notification expenses to alert affected customers that their personal information was compromised

By understanding what cyber liability insurance covers, you can better determine what you need to protect your business from cyber threats.

Types of Policies

Cyber insurance policies can be complex, but understanding the different types of policies available can help you make informed decisions about your business's protection.

There are several types of cyber insurance policies, including first-party and third-party coverage. First-party coverage helps your business cover the costs of responding to a cyber attack, including expenses related to data recovery, customer notification, and credit monitoring services for affected customers.

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Third-party defense and liability coverage protects your business against claims by third parties, including legal fees, settlements, and judgments resulting from allegations of failing to prevent data breaches or losing sensitive information.

Regulatory fines and penalties coverage helps pay for any regulatory fines or penalties your business may face due to non-compliance with data protection laws and regulations.

Data breach insurance can assist your business if sensitive financial data gets exposed in a data breach, while cyber liability insurance is aimed at larger businesses that need more comprehensive cyber protection.

Cyber liability insurance can protect your business from claims arising from day-to-day business operations, including costs incurred from a breach or extortion threat, costs due to a phishing attack or network outage, and fines imposed by state and federal regulators.

Here are some key coverage options available:

  • First-Party Coverage: Covers costs of responding to a cyber attack, including data recovery, customer notification, and credit monitoring services.
  • Third-Party Defense and Liability: Protects against claims by third parties, including legal fees, settlements, and judgments.
  • Regulatory Fines and Penalties: Helps pay for regulatory fines or penalties due to non-compliance with data protection laws and regulations.
  • Data Breach Insurance: Assists with sensitive financial data exposure in a data breach.

By understanding the different types of cyber insurance policies, you can choose the right combination of coverages to shield your business from the financial and operational impacts of cyber incidents.

Coverage and Exclusions

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Cyber liability insurance helps your business cover the costs of responding to a cyber attack, including data recovery, customer notification, and business interruption losses.

First-party coverage is essential to protect your business from cyber risks, but it's not the only type of coverage you need. You might need other types of business insurance to complete your comprehensive protection plan.

Here are some exclusions to be aware of:

  • General liability insurance covers claims that your business caused property damage or bodily injury.
  • Professional liability insurance protects against claims of mistakes or omissions in providing professional services.
  • Employment practices liability insurance helps cover employee claims of harassment, discrimination or wrongful termination.
  • Commercial property insurance helps cover your business's owned or rented physical location and equipment.
  • Business Owners Policy (BOP) includes general liability plus property protection.
  • Commercial Auto Insurance is necessary to cover vehicles used for business purposes, as personal auto lines of insurance aren't enough.

Cyber Insurance for Small Businesses

Cyber insurance is a must-have for small businesses that store or process sensitive information. Any business that collects, stores, sends, or receives personally identifiable information or personal health information should consider cyber liability insurance.

If your small business sends, receives, collects, or stores sensitive information such as credit card numbers, Social Security numbers, drivers licenses, financial information, and medical records, cyber insurance is worth it. Cyber liability insurance pays for expenses like data recovery, regulatory fines, and lawsuits if your small business is hit with a cyberattack.

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You may be required to have cyber liability insurance to satisfy your board of directors and investors. For example, 50% of venture capital-backed startup founders said their board requires cyber liability insurance, and 48% said their investors require it.

Cyber insurance provides crucial protection against cybercrime and accidental data breaches. However, it's not the only type of business insurance coverage you need. To protect against other risks, small business owners often buy additional insurance products, including:

  • General liability insurance: Covers legal costs from accidents that injure a customer or damage their property.
  • Business owner's policy: A BOP combines general liability coverage with commercial property insurance in a cost-saving package.
  • Workers’ compensation insurance: Covers medical expenses when an employee is injured on the job.
  • Professional liability insurance: Helps pay for legal costs if a customer sues your business for a mistake or negligence.
  • Commercial auto insurance: Helps pay for legal costs and medical bills if your business vehicle is involved in an accident.
  • Commercial umbrella insurance: Provides additional coverage when a general liability, commercial auto, or employer's liability insurance policy reaches its limit.

Cyber Security and Prevention

Cyber security and prevention are crucial for any business, especially those in the tech industry. Top-notch cybersecurity tools like Cylance, Darktrace, Vectra, and Deep Instinct can help enhance your security.

Hiring a cybersecurity expert can be beneficial for small businesses, as they can help develop a cyber defense and determine the right amount of cyber liability insurance. Your insurance agent can also help with this.

Tech professionals, including software developers and IT consultants, should consider technology errors and omissions insurance, also known as tech E&O, which bundles cyber insurance with E&O insurance to protect against claims related to data breaches or cyberattacks.

Consider Your Company's Personal Data Storage

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The amount of personal identifiable information your company stores can have a significant impact on your cyber security needs. The average data breach costs about $150 per stolen record of personal identifiable information, according to Insureon.

If you store thousands of records, it's essential to consider buying higher policy limits to protect your business. I recommend speaking with your agent to help you dial in the right amount.

The cost of a data breach can add up quickly, making it crucial to have adequate insurance coverage. The right policy can help you recover from a data breach and minimize financial losses.

Expand your knowledge: Electronic Data Liability Coverage

AI Tools for Enhancing Security

AI Tools for Enhancing Security can make a huge difference in protecting your business from cyber threats. Top 10 AI cybersecurity tools on the market include Cylance, Darktrace, Vectra & Deep Instinct.

These tools are designed to analyze and prevent cyber threats, but they're not foolproof. Cyber insurance is doubly important for tech professionals, especially those who are responsible for cybersecurity at other businesses.

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You can consider hiring a cybersecurity expert to help you develop a cyber defense, such as buying adequate antivirus software. The amount of cyber liability coverage you need depends on your company's specific risk.

Some popular companies for tech E&O coverage include Swiss Re Corporate Solutions, Chubb, and Coalition. Coalition focuses on risk mitigation, with a goal of preventing data breaches before they occur.

Tech E&O bundles cyber insurance with E&O insurance to protect you against claims that your software recommendation, coding error, or IT advice led to a data breach or cyberattack at a client's business.

Types of Attacks

A cyberattack can come in many forms, and it's essential to understand the different types of attacks that can compromise your business.

Computer attacks are a common type of cyberattack, where hackers gain unauthorized access to your computer system.

Cyber extortion is another type of attack, where thieves demand ransom payments to restore your company's computer system.

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Data breaches are also a significant concern, where sensitive information like personal financial data is stolen.

Any business can be a target, but some industries are more vulnerable than others. Here are some examples of businesses that have been affected by cyberattacks:

  • Accountants
  • Consultants
  • Contractors
  • Hair salons and barbers
  • IT services
  • Marketing companies
  • Real estate agents
  • Restaurants
  • Retailers

Frequently Asked Questions

What license do you need to sell cyber insurance?

To sell cyber insurance, you need a state or jurisdiction-specific insurance license. Check our "How to Sell Insurance" article for more information on obtaining the necessary license.

What is the average payout for cyber insurance?

The average payout for cyber insurance claims is $345,000 for small to medium enterprises, with a higher average of $485,000 for ransomware events. This highlights the significant financial risk associated with cyber threats.

What does cyber insurance do?

Cyber insurance helps organizations cover financial losses and costs related to a cyberattack or data breach, including investigation, communication, and customer refunds. It provides financial protection and support during the remediation process.

Kellie Hessel

Junior Writer

Kellie Hessel is a rising star in the world of journalism, with a passion for uncovering the stories that shape our world. With a keen eye for detail and a knack for storytelling, Kellie has established herself as a go-to writer for industry insights and expert analysis. Kellie's areas of expertise include the insurance industry, where she has developed a deep understanding of the complex issues and trends that impact businesses and individuals alike.

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