Crypto Coin Airdrop Explained: How It Works and Why

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A crypto coin airdrop is a way for new cryptocurrency projects to gain visibility and attract users by distributing free coins to a large number of people.

The goal of an airdrop is to increase the adoption and usage of the new cryptocurrency, making it more widely known and accepted.

To participate in an airdrop, you typically need to have a specific cryptocurrency wallet or account, such as a Bitcoin or Ethereum wallet, and meet certain criteria, like following the project's social media accounts.

You can also earn airdrops by participating in online communities, like forums or social media groups, where you can learn about upcoming airdrops and get exclusive access to them.

What Is a Crypto Airdrop

A crypto airdrop is a marketing strategy used by new cryptocurrency projects to distribute free tokens to a large number of people.

These tokens can be used to purchase goods and services, or they can be held as an investment in the hopes that the token's value will increase.

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Airdrops are usually targeted at a specific audience, such as holders of other cryptocurrencies or users of certain social media platforms.

They can also be used to incentivize people to use a new cryptocurrency or to participate in a particular project.

The tokens given away in an airdrop are often worth a small amount, but they can add up to a significant sum if you're one of the lucky recipients.

In some cases, airdrops are used to test the functionality of a new cryptocurrency and to gather feedback from users.

This can be a good way for new projects to get feedback and improve their product before it's launched to the public.

Airdrops are usually free and don't require any payment or investment from the recipient.

They're a way for new projects to build a community and get people excited about their cryptocurrency.

Why Do Airdrops Happen?

Airdrops are a way for new blockchain networks to gain visibility and network participation, which bolsters their security and makes them more difficult to attack.

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Cryptocurrency airdrops distribute free coins or tokens to new recipients, potentially heightening general awareness of a particular project, increasing its popularity, and democratizing its ownership.

A blockchain platform is a distributed global infrastructure made up of decentralized nodes that share the responsibility of maintaining the network, verifying new transactions, and keeping a record of the entire blockchain.

The more nodes that comprise a decentralized network, the more difficult that network becomes to attack or compromise, making network participation a good indicator of the level of a network's general security.

Airdrops are often intended to help a new crypto project kickstart the process of gaining network participation, which is essential for the project's long-term success.

Airdrop Process and Types

The crypto airdrop process is initiated by a project or company deciding to conduct an airdrop, which can be in response to market strategies or to incentivize existing investors. This decision sets the stage for a series of steps that ultimately lead to the distribution of tokens or coins to eligible recipients.

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The project selects how the airdrop will be facilitated and who is eligible, which can be done through a public campaign or a snapshot of wallets holding specific tokens. A snapshot is a capture of an instance that identifies who possesses certain criteria, such as holding at least 1,000 tokens as of a specific date.

The airdrop process can be facilitated through the use of smart contracts, which ensure transparency and efficiency in the distribution of tokens. In some cases, airdrop recipients may directly receive the coins or tokens without having to accept them, while others may need to add the token or coin along with its address to their wallet to view their balance.

Here's a breakdown of the airdrop process:

Types of Campaigns

Airdrops can be categorized into different types based on their objectives and implementation.

Broad, general airdrops are often used to create brand awareness for new cryptocurrencies, as seen in Example 1. These airdrops can generate a lot of exposure for a new company in its start-up phase.

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Marketing and creating hype is another reason for doing a crypto airdrop, as mentioned in Example 2. This type of airdrop typically asks for a quid pro quo, such as registrations, referrals, or participating in Telegram groups.

Project airdrops, also known as web3 airdrops, are conducted directly by web3 projects to promote their new tokens and engage with the community, as explained in Example 3. These airdrops are typically conducted by decentralized applications (dApps) and platforms within the Web3 ecosystem.

Here are some examples of project airdrops:

In some cases, project airdrops can be independent of centralized exchanges, as seen in Example 3. This is in line with the decentralized ethos of blockchain technology.

The specifics of airdrops can vary significantly in different countries, such as the UK and Australia, as mentioned in Example 3.

In contrast, broad, general airdrops are often used to create brand awareness for new cryptocurrencies, as seen in Example 1. This type of airdrop can generate a lot of exposure for a new company in its start-up phase.

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Direct project airdrops can be riskier due to potential scams, as mentioned in Example 4. Users must verify the legitimacy of the project before participating.

The process of a direct project airdrop can be more complex, requiring users to perform specific tasks or hold certain tokens, as explained in Example 4.

How CEX Works

Centralized Exchange (CEX) airdrops are a common practice among exchanges like KuCoin and Binance, designed to incentivize trading and attract new users.

These exchanges have the infrastructure to execute large-scale airdrop campaigns efficiently. CEXs like KuCoin often require users to hold or trade specific tokens to qualify for airdrops.

To participate in a CEX airdrop, users usually need to meet certain eligibility criteria, such as holding a specific amount of KCS on KuCoin.

Users can check their eligibility by visiting the exchange's official website, social media channels, or email newsletters, where airdrop announcements are typically made.

Tokens are distributed directly to users' exchange accounts, making the process relatively straightforward.

Here's a step-by-step breakdown of the CEX airdrop process:

Autopilot

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Autopilot is a convenient option for participating in airdrops, allowing you to receive free coins or tokens without much effort. Airdropalert.com is one such tool that can participate in airdrops on your behalf, transferring the free coins to your Ethereum wallet.

These services usually come with a monthly fee, so be prepared to pay for this convenience.

How to Find

To find crypto coin airdrops, keep an eye on various platforms, websites, and social media channels that announce upcoming and ongoing airdrops.

You can find airdrop reminders and alerts on websites like Airdrops.io, Airdropking.io, and Coinairdrops.com.

Staying active on social media channels and forums is also a great way to stay informed. Join Telegram groups, follow official Twitter accounts, and participate in crypto forums like Bitcointalk.org and Reddit's r/CryptoAirdrops.

Here are some popular websites to find airdrop reminders and alerts:

  • Airdrops.io
  • Airdropking.io
  • Coinairdrops.com

Websites like KuCoin News, Airdrops.io, Freeairdrop.io, Earni.fi, and AirDropBob offer valuable resources to help you find and claim airdrops.

Airdrop Safety and Considerations

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When it comes to participating in crypto coin airdrops, safety should be your top priority. Be warned, many scams take place in the crypto world and airdrops are a common target for scammers.

Never give anyone access to your private key! This is a crucial piece of information that can compromise your entire cryptocurrency portfolio.

You should always ask yourself how reliable the source is, who promoted the airdrop. Be cautious of unknown or unverified sources.

Never pay for an airdrop! Legitimate airdrops are free, and paying for one is a red flag.

It's essential to investigate the professionalism of the company behind the airdrop. Look for a clear and transparent website, a legitimate social media presence, and a well-defined mission statement.

Be cautious with KYC (Know Your Customer) procedures. Make sure you understand what information is being collected and why.

Here are some key airdrop safety tips to keep in mind:

  • Never give anyone access to your private key!
  • Ask yourself how reliable the source is, who promoted the airdrop.
  • Never pay for an airdrop!
  • Investigate the professionalism of the company behind the airdrop.
  • Be cautious with KYC (Know Your Customer) procedures.

Airdrop History and Examples

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The first cryptocurrency airdrop occurred in 2014 with Auroracoin, which distributed 31.8 AUR to every Icelandic citizen who registered.

Auroracoin's airdrop was a pioneering effort, but it ultimately didn't achieve its goal of becoming a national cryptocurrency. The project's ambitious goal was to make AUR accessible to the entire population of Iceland.

In 2016, the Stellar Development Foundation gave away 19 billion XLM to people who held bitcoin, making it one of the largest consumer giveaways in history. The giveaway garnered widespread media attention, even from major news sources outside the cryptocurrency space.

The concept of airdrops has continued to evolve, with projects like Gas DAO and OpenDao distributing tokens to users based on their activity on Ethereum and OpenSea, respectively.

A Short History

The first cryptocurrency airdrop in history occurred in 2014 with Auroracoin, a project designed to be a national cryptocurrency accessible in Iceland.

Auroracoin distributed its native cryptocurrency AUR to the entire population of Iceland, dedicating 50% of its total coin supply to Icelandic citizens. Residents needed only to register to receive 31.8 AUR.

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The first cryptocurrency airdrop was a groundbreaking event that paved the way for future airdrops. It was a pioneering effort that demonstrated the potential of cryptocurrency to reach a wide audience.

The Stellar Development Foundation (SDF) later superseded Auroracoin's airdrop in size and recognition by distributing 19% of its initial total supply of lumens (XLM) to people who held bitcoin (BTC).

Real-World Examples

In 2021, Gas DAO was formed to distribute tokens to individuals who had paid a certain threshold of Ethereum gas fees, with 55% of tokens airdropped to 634,429 eligible wallets.

This concept tied ownership of the DAO to the largest users of Ethereum, creating a unique entity structure.

At the end of 2021, the OpenDao distributed tokens to NFT holders based on OpenSea trading activity, forming an entity structure driven by the most ambitious collectors.

OpenDao's market cap peaked at over $250 million, but by September 2022, it had dropped to less than $11 million.

El Salvador's Bitcoin Move

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El Salvador's Bitcoin Move was a bold experiment in cryptocurrency adoption. They credited everyone who installed the government-built wallet with $30 worth of BTC.

This airdrop was a strategic move to encourage Bitcoin adoption as the country expanded its legal tender to Bitcoins.

Airdrop Delivery and Taxes

Receiving a crypto airdrop can be a thrilling experience, but it's essential to understand the tax implications involved. In the United States, airdrops are considered taxable income as part of one's Federal income tax return.

The difficulty of reporting taxes on an airdrop lies in determining its fair market value, which may not be easily assessable if the token lacks liquidity. You should recognize the airdrop as income at its fair value when you receive it. If the airdrop is locked or on a vesting schedule, it's not taxable income until you have control over the token.

Here are some key points to consider:

It's crucial to consult with a tax professional who understands the crypto regulations in your jurisdiction to ensure you comply with local laws and avoid potential penalties.

Taxes

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Receiving a crypto airdrop is considered taxable income in many jurisdictions, including the United States. You must report the fair market value of the tokens as ordinary income on your tax return.

The fair market value is determined at the time you gain control over the tokens, meaning when you can sell, trade, or dispose of them freely. This is typically the case when the airdrop is unlocked or on a vesting schedule, but not yet tradable.

In the United States, airdrops are taxed as ordinary income when received, and subsequent gains or losses from selling the tokens are subject to capital gains tax. This means you may need to pay short-term or long-term capital gains on any increase in the value of the tokens during your holding period.

Tax laws differ by country and region, so it's essential to consult with a tax professional who understands the crypto regulations in your jurisdiction to ensure you comply with local laws and avoid potential penalties.

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Here are some key tax implications to consider:

Keep in mind that the price of the airdrop may fluctuate after receipt, creating a second, unrelated transaction when you sell the tokens. This can result in a capital loss or gain, which you must report accordingly.

Delivery

Airdrop delivery can be a bit tricky, and it's essential to understand how it works. Rewards for early adopters are typically delivered through airdrops, which incentivize people to engage with a project.

If you're expecting an airdrop, be cautious about connecting your wallet to suspicious sites, as this can pose a security threat. This is a potential drawback of airdrops, so be sure to exercise caution.

Airdrops can also encourage the use and adoption of a newly issued token, which is a key benefit of this marketing strategy. This can help raise awareness of a project and attract more users.

However, airdrops may not be the best fit for everyone, as some investors prefer different ways of distributing tokens. This can dissuade some investors from participating.

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Here are some potential risks to consider when receiving an airdrop:

  • May prove to be "pump-and-dump" schemes
  • May dissuade some investors from participating if they prefer different ways of distributing tokens
  • May pose security threats if wallet holders must connect wallets to suspicious sites to claim airdrop
  • May prove to be worthless if the token does not have liquidity on an exchange

Frequently Asked Questions

Is crypto airdrop free money?

A crypto airdrop is essentially free tokens, not money, but it can still have value if the project is successful and the tokens appreciate in value. To determine if an airdrop is worth your time, learn more about the project and its potential for growth.

Is airdrop a good investment?

Airdrops can be a legitimate way to inject money into an ecosystem, potentially boosting adoption and investment in related projects. However, their effectiveness as an investment strategy depends on various factors, including the project's potential and the airdrop's terms.

Maurice Pollich

Senior Writer

Maurice Pollich is a seasoned writer with a keen interest in the digital world. With a background in technology and finance, he brings a unique perspective to his writing. Maurice's expertise spans a range of topics, including cryptocurrency tokens, where he has developed a deep understanding of the underlying mechanics and market trends.

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