Credit Cards Readers for Small Business Essentials

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Side view of crop faceless male passenger sitting on backseat and using credit card reader to pay for trip in taxi
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If you're a small business owner, you know how essential credit card readers can be for accepting payments and growing your customer base. Credit card readers for small businesses come in various forms, including traditional swipers, contactless readers, and mobile payment processors.

Traditional swipers, like those using the Square Reader, are a popular choice for small businesses due to their affordability and ease of use. They're also widely accepted by major credit card companies.

Contactless readers, such as those using Apple Pay or Google Pay, offer a convenient payment option for customers. These readers can be integrated into existing point-of-sale systems or used as a standalone device.

Mobile payment processors, like those offered by Square, allow businesses to accept payments on-the-go using a smartphone or tablet. This feature is particularly useful for businesses with a large event or festival presence.

What are Credit Card Readers?

A card reader is an electronic device that lets businesses securely accept and process credit, debit, or gift card transactions.

Credit: youtube.com, The 5 Best Credit Card Readers for Small Business

It can come in various forms, such as part of a countertop POS system, as a smartphone attachment, mobile reader, or even as a handheld or wireless device.

EMV card readers are designed to accept cards with embedded microprocessor chips, which provide an added layer of security compared to traditional magnetic stripe cards.

These chips generate a unique transaction code for each purchase, but the enhanced security only exists for in-person shopping, requiring a PIN or signature.

Magstripe readers, also known as magnetic stripe readers, use a magnetic head to decode the card data, which is then sent for authorization.

While magstripe readers are still used in the U.S., they are less secure for in-person shopping than EMV card readers because the data on the magnetic stripe can be easily copied or cloned.

EMV card readers require the chip to be inserted or "dipped" into the card reader, rather than swiping the card.

Choosing the Right Credit Card Reader

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Understanding the pros and cons of different card reading technologies is important as you begin exploring your payment processing options.

Cost matters, but it's not everything when choosing a credit card reader. You also need to consider how it hooks up with your current setup and whether it plays nice with your point-of-sale system.

If your business is always on the move, like a food truck or pop-up shop, you may need a portable credit card reader. Consider the mobility needs of your business and choose a reader that fits your lifestyle.

You should also think about customer payment preferences. Some businesses may only accept card or mobile payments, while others may still accept cash. Make sure your credit card reader can handle the payment types your customers prefer.

In addition to the above considerations, merchants should take a few other things into consideration when shopping for the best mobile card reader for their business. These include scalability, internet access, and alternative payments.

Here are some key factors to consider when choosing a credit card reader:

  • Device compatibility with existing systems
  • Mobility needs of your business
  • Customer payment preferences

By considering these factors, you can choose a credit card reader that fits your business needs and provides an improved customer experience.

Types of Credit Card Readers

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There are several types of credit card readers available, including mobile credit card readers, full-service terminals, cloud-based systems, and web-based systems. Full-service terminals are typically used by large restaurants with multiple locations.

Mobile credit card readers are a popular option for small businesses and individuals, with Square and PayPal Zettle being two well-known providers. Square offers a free magstripe mobile reader, while PayPal Zettle's card reader costs $29 for the first one and $79 for each additional reader.

Square's mobile credit card reader supports contactless payments, including Apple Pay and Google Pay, while PayPal Zettle's reader also accepts gift cards and PayPal payments. Both Square and PayPal Zettle offer low transaction fees, with Square's in-person transaction fee being 2.6% + 10 cents and PayPal Zettle's being 2.29% + 9 cents.

How They Work

Credit card readers are a crucial part of the payment process, but have you ever wondered how they work? They're not just simple machines that swipe your card and process the payment.

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Credit card terminals work by decoding the information stored on the card, encrypting it, and then transmitting it to the payment processor for authorization. This process involves several steps, including decoding the card's information, encrypting it for secure transmission, and sending it to the payment processor.

The card reader decodes the card's information and encrypts it for secure transmission. The encrypted data is sent to the payment processor, which routes it to the cardholder's bank for verification and authorization.

The card-issuing bank approves or declines the transaction, and the response is sent back to the card reader. The card reader displays the transaction result and, if approved, the sale is completed.

There are different types of card readers, including magstripe readers, EMV chip readers, and tap-to-pay readers. Magstripe readers use a magnetic head to decode the card data, which is then sent for authorization.

EMV chip readers, on the other hand, use embedded microprocessor chips to provide an added layer of security. These chips help generate a unique transaction code for each purchase, making it harder for the bad guys to get your details.

Tap-to-pay readers use near-field communication (NFC) to submit payment information. They're convenient and fast, but not as secure as EMV chip readers.

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Here's a breakdown of the different types of card readers:

Credit card readers can come in various forms, such as part of a countertop POS system, as a smartphone attachment, mobile reader, or even as a handheld or wireless device.

What is NFC?

NFC stands for Near-Field Communication, a technology that allows for contactless payments using cards or mobile devices with NFC technology.

These devices use short-range wireless communication to exchange data between devices, making transactions quick and convenient.

NFC technology is used in contactless mobile wallet payments, such as Apple Pay and Google Pay, which are becoming increasingly popular due to their speed and convenience.

Simply holding a card or mobile device near an NFC card reader is all it takes to make a payment.

Types of Options Available

There are various types of credit card readers available, each with its own unique features and benefits.

For small businesses, Square is a popular option that offers a free POS account with a free magstripe mobile reader. You can also purchase a chip mobile reader for $49 or $59 to accept contactless payments in person or online.

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Some credit card readers, like Clover Go, offer flexibility in checkout methods, allowing customers to "swipe, dip or tap" to pay. Clover Go costs $49 and accepts credit and debit cards, gift cards, or contactless payments.

PayPal Zettle is another option that offers a free POS solution and an affordable mobile credit card reader. The card reader costs $29 for the first one and $79 for each additional reader you need.

Credit card readers can be categorized into different types, including:

Businesses should consider their specific needs and choose a credit card reader that fits their requirements.

Features and Costs

When choosing a credit card reader, it's essential to consider the features and costs involved. You can expect to pay between $10 and $100 for a simple mobile card reader, while basic countertop card readers can cost between $50 and $200.

Card reader equipment costs can vary significantly, ranging from under $100 to thousands of dollars, depending on the type of equipment and features required. For example, a Clover Go reader costs $49, while a basic countertop card reader can cost between $50 and $200.

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Some card readers come with a monthly software subscription, which can range from $40 to $400. However, some providers like Square offer no monthly fee. It's also essential to consider transaction fees, which can range from 2.3% to 3.5% plus 10 cents per transaction.

The best mobile card readers include POS features at no added cost. They also offer features such as built-in payment processing, offline payment options, software integrations, and a free or low-cost initial card reader as part of its plan. Here's a comparison of basic and advanced readers:

Pricing

Pricing can be a major factor in choosing the right payment processing solution for your business. Credit card reader costs can vary significantly depending on the type of equipment you need and what features or add-ons your business requires.

Some payment service providers, like Square, might offer no monthly fee, but on average, POS system software costs could range from $40 to $400 monthly. You want to pay attention to transaction fees and determine if lower fees for a monthly fee make more sense.

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A mobile card reader's transaction fees might be low, but if there are hidden fees, it reduces its value. Most mobile payment solutions offer flat fees, making it easy for you to budget each month or quarter.

Here are the pricing plans for Clover and Square:

It's essential to consider all the costs involved, including equipment, processing fees, and monthly fees. Some providers offer options with no monthly fees, but you should be aware of transaction fees and hidden costs.

Features

Having a mobile card reader with an app that tracks inventory, offers digital receipts, and syncs with other apps is super helpful. This feature is a must-have for many businesses.

The best mobile card readers include POS features at no added cost, which is a great value. This means you can process transactions, manage inventory, and run your business without breaking the bank.

Additional features to look for include built-in payment processing, offline payment options, and software integrations. These features can save you time and money in the long run.

A contactless payment being made using a card reader at a retail store checkout counter.
Credit: pexels.com, A contactless payment being made using a card reader at a retail store checkout counter.

Here are some key features to consider when choosing a credit card machine:

  • Security: Look for end-to-end encryption, tokenization, and other security features to protect your business and customers.
  • Compatibility: Ensure the card reader is compatible with your payment processing system to avoid any issues.
  • Processing Speed: Choose a card reader with fast and reliable processing to minimize delays and lost sales.
  • Multiple Payment Types: Opt for a card reader that accepts swipe, chip, tap, and contactless payments to accommodate customer preferences.
  • Interface: Select a card reader with a friendly user interface and easy setup to reduce errors and issues.
  • Receipt Printing: Consider a card reader that can print receipts for your customers, especially if you need dual receipt printing for tip or PIN information.
  • Connectivity: Choose a card reader with a reliable connection, such as Wi-Fi or a wired connection, to minimize disruptions.
  • Battery Life: Select a card reader with a long battery life or a wired connection to ensure continuous processing.
  • Technical Support: Look for a company that offers support when you need it, including weekends and holidays.

Here's a comparison of basic and advanced card readers:

Note that advanced readers often come with additional features and security measures, making them a better value in the long run.

Payment Processing

To accept credit card payments, you'll need to download a mobile payment processing app, such as Square, PayPal Zettle, Payanywhere or Clover. These apps will send you a card reader that plugs into your phone's headphone jack or connects via Bluetooth.

Transaction fees, also known as payment processing fees, can range from 1%-3% plus a flat rate, depending on the provider and type of transaction. For example, a company might charge 2.5% plus 10 cents for swipe or chip reader transactions.

Using a mobile card reader can be convenient, but be aware that you may pay higher transaction fees, especially for card-not-present transactions.

Payment Processing Fees

Payment processing fees can be a complex topic, but understanding them is crucial for businesses. Transaction fees, or payment processing fees, depend on the provider, but most range from 1%-3% plus a flat rate.

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For example, a company might charge 2.5% plus 10 cents for swipe or chip reader transactions. The same plan might increase the fee to 2.7% plus 10 cents for mobile payments. Card-not-present transactions, such as online purchases, are often more expensive because of the increased chances of a chargeback.

Businesses considered high-risk merchant accounts, such as those in the legal cannabis/CBD, gambling, firearms, or adult entertainment industries, typically face higher fees. High-risk merchant accounts have fewer providers and transaction processing fees are usually 1%-2% higher than other merchant accounts, ranging from 2%-4%.

Additionally, high-risk accounts often have additional costs, such as rolling reserves, higher chargeback rates, and higher flat fees. For example, an extra 30 cents instead of 10 cents.

Here's a breakdown of the estimated fees for Square's transaction types:

  • In-person transaction fee: 2.6% + 10 cents rate
  • Online transaction fee: 2.9% + 30 cents rate
  • Keyed-in transaction fee: 3.5% + 15 cents rate

Streamlines Payment Process

Tableside POS terminals simplify the payment process, allowing servers to handle transactions in one swift movement. This eliminates the need for servers to travel to and from a stationary POS and payment system.

Credit: youtube.com, Streamline the Payment Process with Virtual Terminal Technology

Mobile electronic card readers offer a range of payment options, including swipe and sign, dip and sign, chip and PIN, and digital payments. This gives diners the choice to select their preferred method of payment.

By streamlining the payment process, restaurants can reduce wait times and improve the overall dining experience for customers. This can lead to increased customer satisfaction and loyalty.

Security and Benefits

Using credit card readers can significantly reduce the risk of fraud for both you and your customers. This is because the more rudimentary the payment process, the higher the risk of fraud.

Offering the latest payment processing technology, such as digital payments, tap, chip and sign, chip and PIN, and swipe payments, can greatly minimize the risk of fraud. This, in turn, reduces interchange fees for your restaurant.

Here are some benefits of using credit card readers:

  • Fast Transactions: Payments happen quickly, making your life easier.
  • Less Cash Handling: Fewer trips to the bank since people are paying digitally.
  • Track Sales Easily: You get a clear digital trail of all your sales, making bookkeeping a breeze.

Security Increase

Offering the latest payment processing technology is crucial for reducing the risk of fraud. This is because the more rudimentary the payment process, the higher the risk of fraud.

Close-up of a contactless credit card payment being made at a store terminal.
Credit: pexels.com, Close-up of a contactless credit card payment being made at a store terminal.

By implementing digital payments, tap, chip and sign, chip and PIN, and swipe payments, you're significantly reducing the risk of fraud for both your restaurant and the consumer. This is a key benefit of using the latest payment processing technology.

The risk of fraud is directly linked to interchange fees, which can be a significant expense for restaurants. The more you can reduce the risk of fraud, the lower your interchange fees will be.

By reducing the risk of fraud, you're also improving the overall security of your restaurant's payment process. This is a major advantage of using the latest payment processing technology.

Benefits of Latest Payment Technology for Restaurants

Using the latest payment technology can revolutionize the way restaurants operate. Fast transactions are now a reality, with payments happening in a flash, eliminating the need for customers to wait around.

This convenience also translates to less cash handling for restaurant owners, as people are increasingly paying digitally. Fewer trips to the bank mean more time to focus on running the business.

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One of the most significant benefits of adopting the latest payment technology is that it improves the customer experience. By introducing intangible qualities like less time waiting to pay, better service, and more payment choices, restaurants can enhance the dining experience and inspire customer loyalty.

The right technology at the right time can empower restaurant owners to make life faster and easier for themselves, their staff, and their valued customers. In an increasingly cashless society, it's essential to evolve with payment technology to give customers what they really want.

With the latest payment processing technology, restaurants can reduce the risk of fraud, which translates to higher interchange fees. Offering digital payments, tap, chip and sign, and chip and PIN, and swipe payments can significantly decrease the risk of fraud for both the consumer and the restaurant.

Here are some of the latest payment technologies that restaurants can consider:

  • Tableside POS terminals
  • Integrated restaurant merchant services
  • Mobile electronic card readers
  • Swipe and sign
  • Dip and sign
  • Chip and PIN
  • Digital payments

These technologies not only simplify the payment process but also offer customers a choice in how they want to pay. With the ability to choose their favorite method of payment, customers can finish the transaction in a fraction of the time it takes for the server to travel to and from a stationary POS and payment system.

Setting Up and Maintaining Credit Card Readers

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To set up a credit card reader, you'll need to download a mobile payment processing app and sign up for the service. These apps usually send you a card reader that plugs into your phone's headphone jack or connects via Bluetooth.

You'll also need to follow the setup instructions provided by the manufacturer, which typically involve plugging in the device, connecting it to your point-of-sale system, and installing software. If your reader is wireless, make sure it's connected to your Wi-Fi network.

To keep your credit card reader in good condition, regular maintenance is key. This includes dusting it off every now and then and checking for any physical damage. Don't forget to keep an eye out for software updates, which can fix bugs and add new features.

Here are some tips to keep in mind:

  • Plug in your card reader and connect it to your point-of-sale system as instructed.
  • Install software and follow the manufacturer's setup instructions.
  • Keep your card reader clean and dust-free.
  • Check for physical damage and report any issues to the manufacturer.
  • Stay up-to-date with software updates to ensure smooth transactions.

Using Phone as Device

You can use your phone as a card reader with a mobile payment processing app, such as Square or PayPal Zettle, which will send you a card reader that plugs into your phone's headphone jack or connects via Bluetooth.

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To accept physical cards, you'll need a card reader that requires Bluetooth and an internet connection.

You can type in credit card numbers without a separate reader, but be prepared to pay higher transaction fees.

Mobile card readers are a convenient option, allowing you to accept payments on the go, but they may not be as secure as a dedicated card reader.

To get started, download a mobile payment processing app and sign up for an account, which will typically include sending you a card reader.

Equipment Setup and Maintenance

To keep your credit card reader in good working order, regular maintenance is essential. Dust it off every now and then, and check for any physical damage.

You'll also want to keep an eye out for software updates, as they can fix bugs and add new features. Don't skip them, as they're usually free and can make a big difference.

Getting your credit card reader up and running is pretty straightforward. Follow the setup instructions provided by the manufacturer, which usually involves plugging in the device and connecting it to your point-of-sale system.

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Make sure to install any required software, and if your reader is wireless, double-check that it's connected to your Wi-Fi network. Running a test transaction can also help ensure everything is working properly.

To accept card payments using a smartphone, you need to download a mobile payment processing app, such as Square or PayPal Zettle. They'll send you a card reader that plugs into your phone's headphone jack or connects via Bluetooth.

Felicia Koss

Junior Writer

Felicia Koss is a rising star in the world of finance writing, with a keen eye for detail and a knack for breaking down complex topics into accessible, engaging pieces. Her articles have covered a range of topics, from retirement account loans to other financial matters that affect everyday people. With a focus on clarity and concision, Felicia's writing has helped readers make informed decisions about their financial futures.

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