The Coolest Cooler: A Comprehensive Review of Its Success and Failure

The Coolest Cooler was a game-changing product that promised to revolutionize the way we enjoy outdoor activities. Launched on Kickstarter in 2014, the Coolest Cooler raised a staggering $13 million in just 60 days.

The Coolest Cooler was designed to be a portable, all-in-one cooler that could keep drinks and food at the perfect temperature for hours. It featured a built-in blender, USB ports, and a waterproof Bluetooth speaker.

One of the key features that set the Coolest Cooler apart was its advanced insulation technology, which allowed it to keep ice for up to 10 days. This was a significant improvement over traditional coolers that typically kept ice for only a few hours.

The Coolest Cooler was marketed as a must-have for outdoor enthusiasts, and it quickly gained a loyal following. Its sleek design and impressive features made it a status symbol for many.

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The Coolest Cooler is an impressive product that's packed with features. It includes an ice-crushing blender, a Bluetooth water-resistant speaker, a USB charging port, LED lamps, a bottle opener with magnetic cap catch, plates, knife, corkscrew, and a removable divider that can also be used as a cutting board. The split lid design is made with steel hinges and includes cup-holders.

The cooler's hexagonal shape has a 55+ quart capacity, making it perfect for outdoor gatherings. You can easily recharge the cooler's lithium-ion battery, and the removable Bluetooth speaker is also rechargeable. This means you can enjoy music and stay powered up without worrying about running out of juice.

Here are some of the Coolest Cooler's key features:

The Coolest Cooler's objectives are clear: to introduce the product as a desirable item for outdoor and social gatherings, showcase its multiple features and benefits, and generate excitement to drive sales.

The Hook is a crucial element in grabbing the audience's attention. A bright orange Coolest Cooler sitting outside on a sunny day instantly establishes the context of leisure, outdoor fun, and summer vibes.

This hook works because of its visual appeal, drawing the eye with its vibrant color against the background. The poolside setting is relatable, evoking feelings of relaxation, fun, and good times in many viewers.

The hook also sparks curiosity with its modern design and glimpse of built-in features, hinting at something more. This intrigue encourages viewers to see what's special about the cooler.

Here are the key elements that make this hook effective:

This cooler is a powerhouse of features, with a split lid design made with steel hinges that includes cup-holders.

The cooler's hexagonal shape has a massive 55+ quart capacity, making it perfect for large gatherings or outdoor events.

You'll find a built-in ice-crushing blender, which is a game-changer for making frozen drinks on the go.

A Bluetooth water-resistant speaker is also included, allowing you to stream your favorite tunes while keeping your drinks cool.

The cooler is powered by a rechargeable lithium-ion battery, which is a convenient and eco-friendly option.

The removable Bluetooth speaker is also rechargeable and can be paired with a second speaker up to 30 feet away, perfect for a party or a backyard BBQ.

A bottle opener with magnetic cap catch is also included, making it easy to enjoy your favorite beverages.

The cooler comes with a set of plates, a knife, corkscrew, and a removable divider that can also be used as a cutting board, making it a self-contained entertainment system.

The Coolest Cooler's objectives are straightforward and focused. The primary goal is to introduce the product as a desirable item for outdoor and social gatherings.

By showcasing its multiple features and benefits, the Coolest Cooler aims to go beyond being a traditional cooler. This means highlighting its unique selling points that set it apart from other coolers on the market.

To achieve its objectives, the Coolest Cooler's team is using a pre-order strategy through Kickstarter. This approach allows them to generate excitement and drive sales before the product's official launch.

Here are the Coolest Cooler's main objectives summarized:

The Coolest Cooler video effectively communicates its key elements, making it a great example of a well-crafted marketing video.

The video starts with an appealing outdoor setting, establishing the context for the Coolest Cooler's use. This is a great way to grab the viewer's attention and set the tone for the rest of the video.

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The Coolest Cooler is presented as a multi-functional and innovative product that enhances outdoor experiences. It's a clever way to position the product as a solution to the viewer's problems.

The video demonstrates a range of features, including a built-in blender, USB charger, bottle opener, storage compartments, cutting board, and more. These features are shown in use, emphasizing their practicality and convenience.

The video directs viewers to the Coolest.com website at the end, prompting them to learn more and potentially make a purchase. This is a clear call to action that encourages viewers to take the next step.

Here are the key elements of the Coolest Cooler video:

The Coolest Cooler's journey was marked by significant delays, which were largely due to the complexity of shipping and logistics after the Kickstarter campaign's success.

The company initially planned to deliver coolers to backers in February 2015, but production took longer than expected.

Grepper cited improvements and upgrades as partial reasons for the delay in a post on the company's blog.

The first units were shipped in July 2015, but tens of thousands of backers had to wait until November 2015 to receive their coolers.

The company estimated it would clear the large backlog by April 2016, but production had stopped by March 2016.

Grepper admitted during a live-streamed web conference that production had stopped and he was seeking an additional $15 million to meet outstanding orders.

This additional funding was used to meet 36,000 outstanding orders from backers, with over 10,000 backers supporting an option to spend $97 for expedited shipping.

Production resumed in China in May 2016, but it would take until June 2017 for Coolest to enter into an agreement with the Oregon Department of Justice to fulfill the remaining Kickstarter Backer rewards.

Unfortunately, many backers were still waiting for their coolers, with over 20,000 left without a cooler in December 2019.

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The Coolest Cooler campaign on Kickstarter received a staggering $13,285,226 in backing.

This massive amount of support came from 62,642 backers, who were eager to get their hands on the revolutionary cooler.

The sheer number of backers meant that the company had a huge order to fulfill, which proved to be a significant challenge.

The originally estimated delivery date was delayed by many months, causing frustration among the supporters.

Luckily, the company was able to diffuse the situation by keeping their supporters informed through regular email updates and pictures.

I personally experienced the good customer support of the company when I had to update my address, and they made it easy for me to do so.

The Coolest Cooler is a game-changer for outdoor enthusiasts and partygoers alike.

It's got a high-powered blender built in, which is perfect for making smoothies or crushing ice. The Bluetooth Speaker is loud, easy to use, and incredibly indestructible.

The Coolest Cooler also comes with a USB charger, so you'll never have to worry about your phone battery dying in the middle of a party. It's a small but thoughtful touch that makes a big difference.

Here are some of the key features that make the Coolest Cooler so great:

Overall, the Coolest Cooler is a solid choice for anyone who loves spending time outdoors or hosting parties. It's a bit pricey, but it's worth it for the convenience and fun it provides.

The Coolest Cooler isn't perfect, and there are some downsides to consider. The 4 plates that double as frisbees don't fly like regulation frisbees, which might be a disappointment for some users.

These plates are supposed to be a fun add-on, but they just don't live up to expectations. The bottom of the cooler did sweat a bit after being in the sun for an hour and a half, leaving water spots on the back of a car.

The Coolest Cooler is also quite pricey, with a tag of $485 on the Coolest website. While it's true that buying a cheaper cooler and adding all the extra features would get close to that price, it's still a significant investment.

Here are some of the major cons of the Coolest Cooler:

The Coolest Cooler is a game-changer for outdoor enthusiasts. It's got a high-powered blender built in, making it perfect for making smoothies on the go.

The Bluetooth Speaker is incredibly loud and easy to use, making it perfect for parties or gatherings. It's also small and incredibly indestructible, so you don't have to worry about it getting damaged.

Having a USB charger built in is a genius feature, ensuring that your music never stops due to a dead phone battery. This is especially useful when you're out in the wilderness and can't easily charge your phone.

The bottle opener with the bottle top magnet is a clever design that makes opening bottles a breeze. It's also a great conversation starter, as it's a unique feature that turns heads.

The Coolest Cooler comes with a sharp ceramic knife and a cutting board that doubles as a cooler divider, making food prep and organization a snap. The knife is sharp and easy to use, and the cutting board is a great space-saver.

The big wheels and awesome cord on the Coolest Cooler make it easy to transport and secure your cooler or items on top of it. This is especially useful when you're moving around on uneven terrain.

LED lights inside the cooler make it easy to see what you're looking for at night, without having to use a flashlight or feel blindly through the cooler. This is a huge convenience, especially when you're trying to find a specific item in the dark.

The Coolest Cooler keeps ice surprisingly cold, even after a day of use. In fact, the original ice was still intact the next day, with very little water in the bottom of the cooler.

The Coolest Cooler has four cup holders on top, making it easy to keep your drinks within reach. This is a great feature for parties or gatherings, as it keeps everyone's drinks organized and within easy reach.

Here are some of the key features of the Coolest Cooler:

The Coolest Cooler is an expensive toy that's sure to bring a lot of fun and attention to those who buy it.

If you don't order the Coolest, you can assemble the same basic functionality - cooler, speaker, USB charger, blender - for about half the price in a more ad hoc fashion.

The Coolest Cooler may be worth the extra $200 to $250 if you can justify it as a party premium to tie everything together in one handy package.

You can return the Coolest within 30 days if you're not sold on this ultimate cooler.

The Coolest Cooler is a product that's as fun as it is pricey. The initial Kickstarter campaign in 2014 raised $13,285,226 from 62,642 backers, making it the most successful campaign at the time.

The Coolest Cooler started shipping in July 2015, and now it's available for purchase online in the US, Canada, Australia, and New Zealand. Anyone can buy one for a whopping $485, which is equivalent to AU$657 in Australia.

You can get the individual components of the Coolest Cooler for a fraction of the cost. For example, a big cooler, a portable hand blender, and a Bluetooth speaker with USB charging capabilities can be had for about $285 total.

The Coolest Cooler has its flaws, specifically with the limitations of the blender. Despite its flaws, the design is thoughtful and consumer-friendly, and the Bluetooth speaker and USB charger work well.

The Coolest Cooler's high price point may be a turn-off for many people. However, if you enjoy outdoor entertaining, this product may be worth considering.

The Coolest's battery is a standout feature, lasting for 16 blends even when used with the USB charger. This means you can use it for a long time without needing to recharge.

The battery also has a power indicator, which gives you a clear idea of how much juice is left. I was able to use the blender 16 times and still had plenty of power to spare.

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The Bluetooth speaker is another impressive feature, measuring 6 inches long, 2 inches wide, and 4 inches tall. This makes it easy to fit into the Coolest's front storage compartment.

You can pair the speaker with nearly any smartphone, tablet, or iPod Touch, and play music from up to 100 feet away. This is a great feature for outdoor gatherings or parties.

The speaker gets really loud for its size, but the sound does start to distort when you turn the volume up to the max. However, this is a common issue with portable Bluetooth speakers.

You can buy a second Coolest Bluetooth speaker for $79 (AU$107) to double up the audio action, but this will cut the audio range.

The Coolest Cooler's campaign on Kickstarter was one of the most successful in the platform's history, raising over $13 million in just 30 days.

The Coolest Cooler's creators set a goal of $50,000 to fund their product, but they ended up raising 260 times that amount.

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The campaign's success was largely due to its innovative features, such as a built-in blender and a 10-hour battery life.

However, the Coolest Cooler's success also came with some risks. The product was delayed several times, and the creators had to deal with production and shipping issues.

The Coolest Cooler's creators had to deal with a class-action lawsuit in 2016, alleging that the product was defective and did not perform as advertised.

The lawsuit was eventually settled out of court for an undisclosed amount.

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