
Concert event insurance is a type of liability insurance that protects event organizers from financial losses due to unforeseen circumstances.
This type of insurance can be tailored to fit the specific needs of a concert event, covering everything from equipment damage to cancellations due to inclement weather.
Event organizers often underestimate the importance of having adequate insurance coverage, but it can be a lifesaver in the event of a disaster.
In fact, a single concert event can cost hundreds of thousands of dollars to put on, making the potential financial losses from an uninsured event catastrophic.
What Is Concert Event Insurance?
Concert event insurance is a type of special event insurance that protects you, the event organizer, from third-party claims of bodily injury or property damage.
It's essential to have a policy with enough coverage for the most common liability claims, such as slip-and-fall accidents, because you're dealing with the public.
Concerts are unpredictable, and event insurance gives the hosting business a fresh breath of air, knowing whatever goes wrong, they are protected.
Here are some key things that concert event insurance can cover:
- Gross Revenue: Revenue from ticket sales, participation fees, sponsorship revenue, and advertising revenue
- Costs and Expenses: Irrecoverable costs and expenses that have been incurred
- Liability: For injury to participants, attendees, audience or other third parties, including liability for physical damage to others' property
This insurance can pay for damages on your behalf, helping you remain in the black on the event.
What Is Insurance?
Insurance is a way to protect yourself from financial losses due to unexpected events. It's a safety net that can help you recover from damages or injuries that occur during a concert event.
Concert insurance specifically protects event organizers from third-party claims of bodily injury or property damage. This type of insurance is essential when dealing with the public, as accidents can happen at any time.
Having enough coverage for common liability claims, such as slip-and-fall accidents, is crucial to avoid financial losses. This is especially true when dealing with a large crowd of concert-goers.
Concert insurance can pay for damages on your behalf, helping you stay in the black on the event.
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Event Insurance Basics
Concert event insurance is a type of special event insurance that protects you from third-party claims of bodily injury or property damage.
It's essential to have a policy with enough coverage for the most common liability claims, such as slip-and-fall accidents, especially when dealing with the public.
Concert insurance pays for damages on your behalf, helping you remain in the black on the event.
If you're hosting a high-participation event, you'll want to ensure you have enough coverage for vendors, participants, and attendees.
The likelihood of slipping hazards increases in cold or snowy weather, while hot weather requires access to enough drinking water for all guests.
Rain or thunder forecasts necessitate having an alternative location to house guests and keep them safe.
Marsh Canada Limited has more than 1,000 employees and offices in 13 cities across Canada, serving commercial and individual clients with data-driven risk solutions and advisory services.
Here's a list of what can be insured under concert event insurance:
- Gross Revenue (revenue from ticket sales, participation fees, sponsorship revenue, and advertising revenue)
- Costs and Expenses (irrecoverable costs and expenses incurred)
- Additional Expenses (costs and expenses incurred to reduce or prevent a cancellation, interruption, or postponement)
- Extra Expenses (costs and expenses incurred if tickets need to be refunded or due to failure to vacate the venue on time)
- Public Relations Expenses (fees paid to a public relations firm for event branding protection consequent upon a cancellation or abandonment)
- Loss of money at the event location or while in transit to and from the bank
- Damage to property at the event location
- Liability (for injury to participants, attendees, audience, or other third parties, including liability for physical damage to others' property)
It's essential to purchase concert event insurance early, at least two weeks before the event, to receive better coverage.
Types of Insurance Coverage
You can insure against risks such as non-appearance, terrorist attacks, and adverse weather conditions, which can impact your concert event.
There are various types of insurance coverage available for concert events, including Gross Revenue insurance, which covers revenue from ticket sales and other sources.
Costs and Expenses insurance can help cover irrecoverable costs and expenses incurred due to event cancellation or postponement.
Additional Expenses insurance can be used to cover costs and expenses incurred to reduce or prevent a cancellation, interruption, or postponement.
Public Relations Expenses insurance can help cover fees paid to a public relations firm for event branding protection.
Liability insurance is also available to cover injury to participants, attendees, audience, or other third parties.
Here are some specific coverage options:
These coverage options can provide peace of mind and financial protection for concert event organizers.
Insurance Process and Costs
The insurance process for a concert event typically starts 6-12 months before the event date, with the policyholder providing detailed information about the event.

This information includes the event's location, date, time, and expected number of attendees. The policyholder must also provide a detailed breakdown of the event's budget, including estimated revenue and expenses.
The insurance company will then review the information and provide a quote for the desired level of coverage. The quote will include the premium cost, deductible, and any policy exclusions.
Policyholders can choose from various types of coverage, including liability, property, and cancellation insurance. The cost of the premium can vary greatly depending on the level of coverage and the specific risks involved.
A typical concert event insurance policy can cost anywhere from $5,000 to $50,000 or more, depending on the size and complexity of the event.
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Who Needs Concert Event Insurance?
If you're a concert organizer or promoter, you'll want to get Concert Insurance specific to the event. Having a company general liability insurance policy is unlikely to be enough to protect you from incidents that occur during the concert.

Most venues will require valid Concert Insurance from the first day of the event set-up through the last minutes of breakdown. You'll likely need a policy with at least $1 million in general liability coverage.
No one wants to think about what can go wrong, but there are many opportunities for disaster, such as an amp falling off the stage and striking a concert-goer or someone falling and getting hurt when the lead singer comes out and they slip while excitedly rushing the stage.
Who Needs Insurance?
If you're a concert organizer or promoter, you'll want to get concert insurance that's specific to the event. Having a company general liability insurance policy won't be enough to protect you from incidents that occur during the concert.
Most venues will require valid concert insurance from the first day of the event set-up through the last minutes of breakdown. The policy should have at least $1 million in general liability coverage.
Many things can go wrong, such as an amp falling off the stage and striking a concert-goer or someone falling and getting hurt when the lead singer comes out and they slip while excitedly rushing the stage.
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When to Buy Insurance

You should buy concert event insurance early, ideally at least two weeks before the event, to get better coverage.
Purchasing insurance early will give you peace of mind and protect your business from potential risks.
Event insurance will not cover pandemic-related cancellations, so it's essential to understand its limitations.
It's crucial to purchase the insurance early to ensure you get the best coverage possible.
Benefits and Risks
Having concert event insurance can provide a sense of security and protection against unforeseen circumstances.
Non-appearance of the artiste, due to illness, death, or travel delay, is a significant risk that can be insured. This can be a major blow to the event's revenue and reputation.
Adverse weather conditions, such as extreme wind, lightning, or rain, may render a venue inaccessible or pose a threat to safety, making insurance a must.
Here are some key benefits and risks to consider:
By understanding these benefits and risks, you can make informed decisions about your concert event insurance needs.
Defense and Investigation of Claims
If you're hosting a concert and a claim is made against you, event insurance can provide the necessary investigation and legal defense. This can be a huge relief, especially if you're not sure what happened or who's at fault.
In some cases, fraudulent claims may be made against you. If this happens, event insurance can help you navigate the situation and protect your finances.
Event insurance can investigate claims and provide legal defense, which can save you a lot of time and stress. This is especially important if you're unsure of what happened or who's responsible.
Here are some examples of claims that concert liability insurance may cover:
- Claims for damages to third-party property
- Claims for injuries to guests at your event
By having concert liability insurance, you can protect yourself from the financial consequences of claims and ensure that you're prepared for any situation that may arise.
Risks & Insurable Uncertainties
Non-appearance of a performer due to illness, death, accident, or travel delay is a significant risk for event organizers.
Professional sporting events, music festivals, and community events share similar challenges, especially those arising from our fast-paced society.
Terrorist attacks, threats, or incidents in the vicinity of the venue can lead to event cancellation or postponement.
Adverse weather conditions like wind, lightning, and rain can make a venue inaccessible or pose a threat to safety.
National catastrophes such as earthquakes, volcanic ash, typhoons, snowstorms, and floods can have a devastating impact.
A period of national mourning following the death of a country's leader or person of significance can also affect events.
Liabilities such as injuries to participants, spectators, or audience members due to accidents, food poisoning, collapsing stages, or terrorist attacks are a concern.
Communicable disease outbreaks or threats warranting closure of the venue by authorities are another risk.
Other perils like strikes, political violence, government travel advisories, or fire damage to the event venue can also occur.
Here is a list of some of the insurable uncertainties:
Event Insurance Solutions

Event insurance can provide a wide range of coverages to protect your concert event against various risks. Concert liability insurance, for example, covers investigation and defense for claims and pays for various claims that can happen during your event.
These claims coverages may include property damage, loss of money, and liability for injury to participants, attendees, or third parties. Concert liability insurance also provides protection against unwanted claims, such as those related to physical damage to others' property.
Concert insurance can be tailored to fit the specific needs of each occasion, including cover for perils such as non-appearance, adverse weather, and terrorism. This flexibility is particularly important for high-participation events, where there are more opportunities for things to go wrong.
Some common insured items include gross revenue, irrecoverable costs and expenses, and public relations expenses. These items can help protect your business against financial loss and reputation damage.
Here are some key coverages to consider:
- Gross Revenue: revenue from ticket sales, participation fees, sponsorship revenue, and advertising revenue
- Costs and Expenses: irrecoverable costs and expenses that have been incurred
- Public Relations Expenses: fees paid to a public relations firm for event branding protection
By choosing the right event insurance policy, you can avoid financial loss and protect your business against unwanted claims. It's essential to consult with a specialist insurance provider who understands your event and can help you pick the right policy to fit the occasion.
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Event Planning and Insurance
Event planning involves a lot of variables, and one crucial aspect is insurance. Concert liability insurance provides investigation and defense for claims and pays for a variety of claims that can happen during your event.
You want to be protected in case something goes wrong, like a guest getting hurt by shattered glass from the crystal-clear bass. Concert liability insurance covers investigation and defense for claims and pays for a range of claims that can happen during your event.
Gross revenue, costs and expenses, and additional expenses are all important to consider when planning an event. You can insure these aspects to protect your business against financial loss.
Marsh, a global insurance broker, has helped 490 customers manage and protect community and family events in 2019. They offer a range of insurance solutions, including event liability insurance.
Here are some key aspects of event insurance:
- Gross Revenue: Revenue from ticket sales, participation fees, sponsorship revenue and advertising revenue
- Costs and Expenses: Irrecoverable costs and expenses that have been incurred
- Additional Expenses: Costs and expenses incurred to reduce or prevent a cancellation, interruption or postponement that appears likely to occur
- Extra Expenses incurred if tickets need to be refunded or due to failure to vacate the venue on time
- Public Relations Expenses: Fees paid to a public relations firm for event branding protection consequent upon a cancellation or abandonment
- Loss of money at the event location or while in transit to and from the bank
- Damage to property at the event location
- Liability: For injury to participants, attendees, audience or other third parties, including liability for physical damage to others’ property
Frequently Asked Questions
What kind of insurance do you need for a festival?
Festival organizers need event insurance to protect against accidents, injuries, or property damage, and to cover potential lawsuits from attendees
Sources
- https://www.thimble.com/event-insurance/concerts
- https://www.chubb.com/vn-en/business/event-insurance.html
- https://www.eventinsurance.marsh.com/ca/en/programs/event-liability-insurance/show-festival-recital-parade-carnival-concert-fair-insurance.html
- https://www.amwins.com/products/special-events-insurance-program
- https://www.redasiainsurance.com/concerts-event-insurance/
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