Comparison of Crowdfunding Services: Equity, Donation, and Investment

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Crowdfunding has become a popular way for individuals and businesses to raise funds for various projects and ventures. This is largely due to the rise of platforms such as Kickstarter, Indiegogo, and GoFundMe.

Each crowdfunding platform has its own unique features and benefits. For example, Kickstarter is known for its all-or-nothing funding model, where projects must reach their funding goal within a set timeframe or receive nothing.

Donation-based crowdfunding, on the other hand, allows creators to keep their projects even if they don't reach their funding goal. This is often seen on platforms like GoFundMe, which is commonly used for personal causes and charitable initiatives.

Equity-based crowdfunding, such as that offered by Seedrs, allows investors to purchase shares in a company in exchange for funding. This type of crowdfunding is often used by startups and small businesses looking to raise capital.

Crowdfunding Platforms

Crowdfunding Platforms offer a range of benefits to organizations and individuals looking to raise funds for various projects.

Credit: youtube.com, Top 10 Best Crowdfunding Websites

Crowdfunder is one such platform that supports organizations at all stages of their campaign, having helped over 175,000 projects raise more than £100 million in total.

One of its key features is dividing fundraising into three causes: donation, rewards, and community shares.

This flexibility is beneficial for different types of crowdfunding projects, with Crowdfunder offering extra funding for eligible projects.

The platform's fees vary depending on the type of campaign: for charitable causes and non-profit campaigns, the platform fee is 0% and transfer fees are 1.9%, while for-profit campaigns incur a platform fee of 5% and transfer fees of 2.4%.

Here's a breakdown of the fees for different types of campaigns:

Kickstarter is one of the most popular crowdfunding platforms, with over 18 million projects launched since its inception in 2009. It's known for its all-or-nothing funding model, where a project must reach its funding goal within a set timeframe to receive the funds.

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Indiegogo, another well-known platform, offers a flexible funding model, allowing projects to keep the funds raised even if they don't meet their goal. This has made it a favorite among creators who want to maintain control over their projects.

GoFundMe is a popular choice for personal fundraising campaigns, with over 50 million donors using the platform to support causes they care about.

How They Work

Crowdfunding platforms work by facilitating the payment process between investors and the fundraiser.

They often work with networks of partners and systems to offer various deals to fundraisers, such as variable percentage rates or lower fees.

The best crowdfunding sites follow a specific system that attracts everyday investors.

Rewards-based crowdfunding platforms might offer perks to backers, like free swag, credits, or exclusive discounts.

Less well-known crowdfunding platforms may not be as effective in attracting investors.

Patreon

Patreon is a platform that helps artists grow their fanbase and launch their professional careers. It features a social media component that allows fundraisers to connect with fans through posts and direct messages.

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Patreon is particularly suited for small groups and individual creatives, especially content creators like performers, writers, podcasters, and game designers.

The platform builds connections as well as resources, making it a great choice for those looking to establish a community around their work.

One of the unique features of Patreon is that fans earn concrete perks like exclusive content for subscriptions.

However, a high percentage of funds made on the platform goes to Patreon itself.

Here's a breakdown of the fees you can expect to pay on Patreon:

  • Pro plan: 8%, plus applicable fees ranging from 2.9-3.9% of most transactions
  • Premium plan: 12%, plus applicable fees ranging from 2.9-3.9% of most transactions

Crowdfundr

Crowdfundr is a crowdfunding site designed for creators and independent businesses. It's been around since 2012 and has already served over 200,000 campaigns, raising over $250 million.

One of the unique features of Crowdfundr is the flexibility it offers to fundraisers. They can choose how the platform will get paid, which is a big plus for those who may not have lots of funds.

Here are some of the pros of using Crowdfundr:

  • Optional tips: supporters can tip the platform and organizers don’t pay fees
  • Fee recovery: organizers ask supporters to pay the 5% platform fees, plus payment processing fees. If they don’t, the artist covers the costs
  • Flat rate: organizers pay all the fees, and supporters don’t pay anything

However, there's a catch - Crowdfundr is solely focused on UK-based businesses and projects, which might limit its appeal to a wider audience.

OurCrowd

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OurCrowd is a centralized model where deals are curated by the OurCrowd team, having raised $320m in the past 4 years and invested in 100 startups with 9 exits.

The platform has a limited scope, covering deals from cyber security to health to agriculture, with a quality rating of 6/10.

OurCrowd's deal selection process is rigorous, resulting in very high-quality deals, earning a quality rating of 8/10.

The platform's terms are probably the most stringent among the platforms, with fees like a 2 percent annual management fee for 4 years and another 4 percent reserved for other expenses.

Most deals on OurCrowd are early stage, with well-negotiated terms that are favorable to investors, earning a rating of 9/10.

OurCrowd offers limited options for investors, either general funds focused on specific areas or company-specific funds, with a rating of 7/10.

The platform provides very detailed analysis compared to other platforms, including webinars with founders before fund raises and a uniform information structure, earning a rating of 9/10.

A different take: Banking as a Service

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Unfortunately, there is limited outside access to founders, except for webinars, with an access rating of 5/10.

OurCrowd has a uniform check size of $10,000, making it easier for investors to participate, with a rating of 7/10.

Many high-quality co-investors, including prominent individuals and institutional investors, co-invest in deals on OurCrowd, earning a rating of 8/10.

The platform offers high-quality administrative support, with regular follow-up and prompt replies to queries, earning a rating of 7/10.

Most Commonly Invested In Projects

Creative projects that are well-presented and promoted from a marketing standpoint are understandably getting the most attention.

Crowdfunding investors are becoming increasingly aware of social and environmental impact projects, which are now favored.

Reward-based crowdfunding involves some kind of reward, goods or services from the borrower, in exchange for the investment.

Investors in different countries may have varying preferences within the same domain, making it essential to research the niches you're interested in and their best crowdfunding providers individually.

Donation-based crowdfunding and equity crowdfunding for small businesses serve different goals and work differently.

Types of Crowdfunding

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There are two main types of crowdfunding: equity-based and donation-based. Equity-based crowdfunding allows contributors to receive equity in a business in exchange for their investment.

Equity-based crowdfunding has become a viable option for business startups, helping the 90 percent of businesses that were left out in the cold by traditional funding methods. In the United States, the JOBS Act of 2012 regulated this type of crowdfunding, allowing a pool of small investors to come together, and was later updated by the SEC in 2021.

Donation-based crowdfunding, on the other hand, allows individuals to raise funds from others to support personal or social causes, and is part of a trend where people are relying less on charities to help them fulfill their philanthropic aims.

Equity-Based

Equity-based crowdfunding is a type of crowdfunding where investors receive equity in the resulting business in exchange for their investment.

Equity crowdfunding is used to raise investment capital, and contributors receive equity in the resulting business. It's a joint effort between individuals to support causes and organizations in the form of equity.

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Contributors may act as investors and receive shares directly, or the crowdfunding service may act as a nominated agent. This type of funding has become a viable option for business startups.

In the United States, the JOBS Act of 2012 regulated equity crowdfunding, allowing a pool of small investors to come together. The Regulation was updated in 2021 by the SEC, allowing companies to raise up to $5 million per year from unaccredited investors.

Equity crowdfunding helps businesses that were previously left out by traditional funding methods. It's a way for entrepreneurs to raise capital and for investors to gain access to high-growth companies.

Raising capital has always been a difficult task for early-stage founders, but equity crowdfunding has made it more accessible. Investors can now access high-growth companies that were previously limited to a few individuals.

Data indicates that a lot of wealth will be generated in private companies, making equity crowdfunding an attractive option for investors.

Donation-Based

Credit: youtube.com, Donation-Based Crowdfunding Explained

Donation-based crowdfunding is a type of crowdfunding that's all about giving back. It's a trend where people are relying less on charities to help them fulfill their philanthropic aims.

This type of crowdfunding is perfect for raising funds from individuals to support personal or social causes. For instance, you might see campaigns on platforms like Crowdfunder that focus on charitable causes and non-profit campaigns.

On Crowdfunder, platform fees are 0% and transfer fees are 1.9% for charitable causes and non-profit campaigns. This means that more of the funds raised go directly to the cause, rather than to fees.

Here's a quick breakdown of the fees for donation-based crowdfunding on Crowdfunder:

Overall, donation-based crowdfunding is a great way to raise funds for a good cause, and with the right platform, you can make sure that most of the funds go directly to the cause.

Investment and Profit

You can earn a profit from crowdfunding by investing in platforms that offer equity, debt, or reward-based campaigns.

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Donation-based crowdfunding provides moral satisfaction, but no financial return.

Equity crowdfunding offers a chance to earn dividends and own a piece of the company, as seen in startups raising funds for their business.

Debt crowdfunding allows lenders to earn interest on their capital, with a predetermined repayment schedule.

In equity crowdfunding, investors can expect some dividends once the business starts making a profit, in addition to owning a piece of the company.

This type of crowdfunding is growing in popularity among entrepreneurs as a more efficient way to raise capital.

Types of Investor Profit

Investor profit can come in various forms, depending on the type of crowdfunding platform used.

Donation-based crowdfunding offers only moral satisfaction and the feeling of making a difference in the world.

Equity crowdfunding, on the other hand, can provide investors with a share of the company's ownership and potential dividends.

Debt crowdfunding allows lenders to earn a repayment with interest, often with a predetermined repayment schedule and return percentage.

Investors can build steady passive income through crowdfunding, while also supporting businesses and causes that align with their values and principles.

Why Equity?

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Equity crowdfunding is a game-changer for early-stage founders, allowing them to raise capital that was previously inaccessible. Fundable's platform gives you the flexibility to set your fundraising terms and goals, and interact directly with potential investors.

Raising capital has always been a difficult task for early-stage founders, with banks often not lending to businesses at this stage. Equity crowdfunding provides a new way to access funding.

For investors, equity crowdfunding offers a chance to get access to high-growth companies that were previously limited to a lucky few. It's a win/win situation, where founders can raise capital and investors can gain access to exciting opportunities.

Equity crowdfunding is not just a trend, it's a growing market. Chance Barret, CEO of Crowdfunder, noted in 2015 that venture capital funding is not equipped to scale like crowdfunding platforms.

Reliability and Regulation

When evaluating the reliability of a crowdfunding platform, it's essential to do your due diligence. Start by checking the platform's reputation, looking up reviews on Trustpilot and investors' blogs, where experienced investors share their insights.

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Reviews on investors' blogs can provide valuable information that you might not find on the platform itself. Pay attention to any defaults or pitfalls mentioned and how the platform handled these situations.

To ensure you're investing wisely, check the platform's refund policy and buyback guarantees. If the loan goes into default, what's the scenario? Look for clear wording in the agreement terms, and don't hesitate to contact support if you're unsure.

Fees and taxes are also essential to consider. What fees does the platform charge, and which international or local legislation does it fall under? Transparency in this regard can speak volumes about the platform's trustworthiness.

The top management's media presence is another crucial aspect to consider. Are they open about the people running the company? Look for interviews or LinkedIn profiles of the company's managing employees – a lack of information can be a red flag.

Here are some key aspects to check when evaluating a crowdfunding platform's reliability:

  1. Reputation: Check reviews on Trustpilot and investors' blogs.
  2. Refund policy and buyback guarantees: Look for clear wording in the agreement terms.
  3. Fees and taxes: Check what fees are charged and which legislation they fall under.
  4. Top management media presence: Look for interviews or LinkedIn profiles of the company's managing employees.

Ensuring Platform Reliability

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Reputation is key, so check reviews and ratings on Trustpilot and investors' blogs to get a sense of the platform's trustworthiness.

Reviews on investors' blogs can be particularly valuable as they often come from people with investing experience who have used the platform long enough to share their honest opinions.

A platform's reputation can be damaged by defaults or other pitfalls, so pay attention to how they handled such situations in the past.

If a platform's agreement terms are unclear about refunds or buyback guarantees, don't hesitate to contact support to get a better understanding of their policies.

A clear and transparent refund policy and buyback guarantee are essential for investors, so make sure to review these aspects carefully.

The platform's fees and taxes are also crucial to understand, so check their website for information on what fees they charge and which international or local legislation they fall under.

Transparency about fees and taxes is a good sign of a platform's trustworthiness, so look for clear and concise information on these aspects.

You can usually find interviews or LinkedIn profiles of the company's managing employees, which can give you a sense of their level of transparency and accountability.

A platform's top management media presence can be an indicator of their openness and willingness to be held accountable for their actions.

The Regulation

Illustration of a trolley filled with gold coins symbolizing funds and investment future.
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Equity crowdfunding is governed by different regulations in various countries. In the US, the JOBS Act allows both accredited and unaccredited investors to invest in startups.

The JOBS Act has specific requirements for investors, including a net worth of USD 1m for accredited investors. This allows more people to participate in equity crowdfunding.

Different types of crowdfunding, including equity, have evolved over time.

Frequently Asked Questions

Is there a better option than GoFundMe?

Yes, BetterWorld is a popular alternative to GoFundMe, offering a range of fundraising options beyond traditional crowdfunding campaigns. Explore its flexibility and features to see if it's the better choice for your needs.

Which crowdfunding site has the lowest fees?

The crowdfunding site with the lowest fees is FreeFunder, which offers a fee-free option for creators. However, fees can vary depending on the platform, so it's essential to review each site's fee structure before choosing one.

Felicia Koss

Junior Writer

Felicia Koss is a rising star in the world of finance writing, with a keen eye for detail and a knack for breaking down complex topics into accessible, engaging pieces. Her articles have covered a range of topics, from retirement account loans to other financial matters that affect everyday people. With a focus on clarity and concision, Felicia's writing has helped readers make informed decisions about their financial futures.

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