Chase Bank Logos Explained

The Chase Bank logo has undergone several changes over the years, but one thing remains constant: its distinctive blue color. This iconic hue has been a part of the bank's branding since the 1950s.

The original Chase Bank logo, introduced in 1955, featured a stylized letter "C" made up of blue and white elements. This design was meant to evoke a sense of stability and trust.

In the 1970s, Chase Bank simplified its logo by removing the white elements, leaving only the blue "C." This change helped to modernize the brand's image.

The current Chase Bank logo, introduced in 2005, features a more abstract design that still incorporates the blue color.

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The Chase Manhattan logo is a simple yet powerful geometric form that embodies a strong feeling of motion and activity. It was created nearly 60 years ago by design firm Chermayeff & Geismar Associates.

The logo features an octagon with four parts, originally colored black, brown, green, and blue, which represent forward motion. The white square in the middle suggests progress originates from the center.

The designers noted that like the bank itself, the symbol is a single unit made up of separate parts. This concept has been a game-changer in marketing and branding.

The Chase Manhattan logo was one of the very first abstract corporate logos, sparking a change in marketing and branding that many other companies have followed.