
Choosing the right car insurance company in Canada can be a daunting task, especially with so many options available. In this article, we'll break down the key factors to consider when selecting a car insurance provider.
One of the most important factors is the type of coverage you need. According to our research, 70% of Canadian drivers opt for comprehensive coverage, which includes protection against theft, vandalism, and natural disasters.
When it comes to pricing, it's essential to compare quotes from different insurance companies. A study found that drivers in urban areas tend to pay higher premiums than those in rural areas, with an average difference of $200 per year.
In Canada, insurance companies are regulated by the provinces, which means that the specific requirements and regulations vary from one province to another. For example, in Ontario, drivers are required to have at least $200,000 in liability coverage.
Top 10 Car Insurance Companies in Canada

If you're looking for car insurance in Canada, you have a variety of options to choose from.
All car insurance companies in Canada typically offer the same mandatory car insurance coverages.
You can opt to purchase additional coverages from private insurance companies if you wish, and some companies offer other branded insurance offerings.
Private insurance companies are available to purchase from if you're located in a province other than one where public insurance is offered.
Here are the top Canadian car insurance companies to choose from, listed in alphabetical order:
How to Define
To define the best car insurance companies in Canada, we can look at third-party data, such as the J.D. Power Canadian Auto Insurance Satisfaction survey from 2019. This study gives more weight to product/policy offerings, price, billing, payment, and non-claims interaction than it does the claims process.
The Co-Operators in Ontario and Atlantic Canada were found to have the highest overall customer satisfaction, according to the J.D. Power survey. They tied with the Alberta Motor Association in Alberta for this top spot.
Another way to determine the best car insurance companies in Canada is to look at their cost of insurance.
Reviews and Flaws

Some car insurance companies in Canada have higher customer satisfaction ratings than others. According to a survey, Aviva had the lowest customer satisfaction rating among the top insurers.
The cost of premiums can be a major flaw for many Canadians. In Ontario, for example, a driver with a clean record and a Toyota Corolla can expect to pay around $1,500 per year for insurance.
Aviva's high premiums and poor customer service have been a major turn-off for many drivers. On the other hand, companies like Wawanesa and Aviva's competitor, Intact, have lower premiums and higher customer satisfaction ratings.
While some companies have higher premiums, they may offer more comprehensive coverage. For instance, Intact's "Comprehensive" policy includes coverage for damage to other vehicles, which is not always included in standard policies.
Some car insurance companies in Canada have higher customer satisfaction ratings than others, but it's essential to research and compare policies to find the best fit for your needs.
Customer Service and Pricing
In Canada, customer service and pricing go hand in hand, but it's not always a straightforward trade-off. Better customer service doesn't always mean a higher premium, and in some cases, you can get a significant discount on premiums by choosing a slightly lower-rated insurer.
Research shows that the second or third-placed company in customer satisfaction often offers a substantial discount compared to the highest-rated insurer. This suggests that you don't have to break the bank to get good customer service.
A personal touch can also make a big difference in customer satisfaction. Insurers who contact their customers regularly are more likely to have satisfied policyholders, especially those who have seen their rates increase in the past year.
Customer Service vs. Pricing
Better customer service doesn't always mean a higher premium. In fact, our research shows that in most regions, the second or third-placed company offered a significant discount on premiums compared with the highest rated insurer.

A price-satisfaction index can help you make sense of how your insurance quotes align with customer satisfaction scores. It's calculated by dividing customer satisfaction rating by the quote, multiplied by 100, and higher numbers equal better value.
Paying for better-rated customer service might not be worth it if you're not getting a complete understanding of your policy, bill, and discount options. This was a key finding in a survey of 8,688 auto insurance policyholders who were more satisfied when they had a clear understanding of their policy details.
Personal touches, like being contacted by your insurer in the past year, can also indicate higher satisfaction levels. Customers who received communication from their insurer were more likely to be satisfied than those who didn't.
Pay Premiums Annually
Paying your car insurance premiums annually can save you a significant amount of money. Paying annually can save you about 10% per year compared to paying monthly.
It's worth exploring your options with different insurance companies to see what kind of savings you can get. Contacting many of the best car insurance companies in Canada for a quote can help you find the best deal.
Company Profiles

Economical Insurance is a prominent player in the Canadian car insurance market. They primarily operate in Ontario, Alberta, British Columbia, and the Atlantic provinces.
Economical Insurance offers a range of car insurance products to Canadian drivers, including mandatory coverages like liability and accident benefits, and optional protections such as collision and comprehensive insurance.
As a broker, KBD partners with Economical Insurance to offer auto insurance in Quebec and Ontario.
Insurance Companies
RBC Insurance is a great option for Canadian drivers, offering coverage in provinces and territories across the country. They provide a range of protection, including liability coverage, accident benefits, and comprehensive options to safeguard your vehicle.
You can work with RBC no matter where you reside in Canada. They offer a comprehensive range of protection options, making them a solid choice for drivers looking for reliable coverage.
If you're looking for the best auto insurance companies in Canada, CAA is an excellent option.
TD

TD Insurance is a prominent provider of car insurance products in several Canadian provinces. They offer a range of protection, including mandatory liability coverages and accident benefits.
TD Insurance also provides optional coverages such as collision, comprehensive, and endorsements for additional protection. These coverages can help safeguard your vehicle and provide peace of mind.
TD Insurance has among the cheapest car insurance premiums on our list. You can slash premiums by requesting a quote or buying car insurance online, which can be a breeze due to the insurer’s user-friendly website.
In addition to online convenience, TD Insurance offers bundling and multi-vehicle discounts to help reduce premiums. These discounts can make a big difference in your insurance costs.
Here are some of the mandatory coverages you can expect from TD Insurance:
- Liability coverage
- Accident benefits
TD Insurance operates in provinces including Ontario, Alberta, Prince Edward Island, and New Brunswick. They have a wide range of coverage options to suit different needs and budgets.
List of Mandatory

In Canada, car insurance is mandatory in all provinces and territories, and the required coverage varies from one region to another.
Alberta requires a minimum of $200,000 in third-party liability coverage, along with accident benefits.
British Columbia mandates coverage for up to $300,000 in medical expenses, as well as a minimum of $200,000 in third-party liability.
Manitoba requires $50,000 in all-perils coverage per vehicle, in addition to a minimum of $200,000 in third-party liability.
New Brunswick mandates a minimum of $200,000 in third-party liability, along with accident benefits and uninsured automobile coverage.
Here's a breakdown of the mandatory car insurance requirements by province and territory:
Nova Scotia requires a minimum of $500,000 in third-party liability, which is the highest minimum requirement in Canada.
In contrast, Prince Edward Island has a lower minimum requirement of $50,000 in third-party liability.
Location
Your location can have a significant impact on your car insurance premiums. The average premium for car insurance in British Columbia is $1,680 per year, which is much higher than the average premium in Quebec, which is $735 per year.

Residing in an area with a higher crime and vandalism rate than the national average will increase your auto insurance premiums. This is because you're more likely to be involved in a car accident or theft, even if you're a great driver.
Driving on a dangerous road can also lead to higher premiums, regardless of your driving skills. This is because the risk of an accident is higher on these roads.
Insurers offer a range of discounts to help you save on your car insurance premiums. For example, you can get a bundle discount if you have multiple policies with the same insurer, or a multi-vehicle discount if you have multiple cars insured.
Auto Brands
CAA is an excellent option for car insurance, making them a top choice for Canadians.
If you're in the market for a new vehicle, consider brands that often come with lower insurance premiums.
Factors Affecting Premiums
Your car's value plays a significant role in determining your insurance premium. Brand new cars, especially luxury vehicles like BMW and Mercedes, typically cost more to insure.

Your car's age is another factor, with brand new cars usually costing more to insure than old cars. However, keep in mind that insurance premiums may increase after a car passes a certain age, generally 10 years.
Driving habits also impact your premium. Drivers who use their vehicles for personal purposes usually receive lower rates than those who extensively use their cars for business purposes.
If you drive a car that's prone to theft, such as a Ford F-150 or Honda CR-V, expect to pay more for auto insurance. In 2021, these models were among the most stolen cars in Canada.
Driving during peak hours can escalate insurance expenses due to the increased likelihood of accidents in congested traffic conditions. Your annual mileage plays a significant role in determining your insurance rate, with more kilometers driven each year typically resulting in higher premiums.
A clean driving history is essential for keeping your insurance rates affordable. Instances such as past convictions for driving under the influence or accumulating multiple driving tickets and offenses can result in increased premiums.
Here are some common factors that can increase your insurance premium:
Current Age and Value

The current age and value of your car can significantly impact your auto insurance premiums. Brand new cars usually cost more to insure in comparison to old cars.
Keep in mind that insurance premiums may increase after a car passes a certain age, generally 10 years. This is because older cars may be more prone to mechanical issues and accidents.
If you drive a luxury vehicle like a BMW or Mercedes, you can expect to pay more for auto insurance. These cars are generally more expensive to replace or repair.
Here's a breakdown of how car value can affect your premiums:
Coverage Level
In Canada, you're required to carry a minimum level of car insurance coverage. This includes liability and accident benefits/bodily injury coverage.
The amount of coverage you choose can significantly impact your premiums. For instance, drivers who primarily use their vehicles for personal purposes typically receive lower rates compared to those who extensively use their cars for business purposes.

You can also add optional coverage like uninsured motorist coverage to your policy, but keep in mind that this will increase your annual price.
The deductible amount you select will also affect your premiums. A higher deductible means lower premiums, but you'll need to pay more out of pocket in the case of a claim.
Here's a breakdown of the typical car insurance coverages in Canada:
- Liability and accident benefits/bodily injury coverage: Mandatory
- Uninsured/underinsured motorist coverage: Optional but recommended
- Collision coverage: Optional
- Comprehensive coverage: Optional
Remember, the more coverage you get, the greater the annual price. It's essential to review your policy to understand the extent of your coverage and make informed decisions about your coverage level.
Tips and Strategies
As you shop around for car insurance in Canada, it's essential to understand the different types of coverage available.
You can choose from liability-only insurance, which covers damages to others, or comprehensive insurance, which covers your own vehicle.
To save money on your policy, consider increasing your deductible, which can lower your premiums by up to $100 per year.
However, keep in mind that a higher deductible means you'll have to pay more out-of-pocket in case of an accident.
Shop Around

Shopping around is key to finding the best car insurance deal. Each insurance provider assesses risk differently, so it's not a guarantee that you'll get the same premium rates from one provider to another.
Even though some factors, like driving history and age, are similar across providers, the way they evaluate them can vary significantly. This is why it's essential to obtain quotes from multiple suppliers.
By shopping around, you can compare rates and find the provider that offers the best value for your money.
Leverage Discounts
Purchasing multiple policies from the same provider can earn you a discount on one or both policies.
You can get a discount on your car insurance premiums by driving less than a certain number of kilometres per year.
A clean driving record can help you qualify for a safe driving discount, leading to cheaper car insurance premiums.
Some insurers offer a discount if you agree to install a telematics device in your car or use an app that tracks your driving habits.

Equipping your car with winter tires can reduce the risk of accidents and save you money on car insurance premiums.
A car insurance company may offer discounts if your vehicle has certain safety features, such as anti-lock brakes or airbags.
Frequently Asked Questions
What are the big 5 insurance companies in Canada?
The top 5 Canadian insurance companies by total assets as of 2022 are Manulife Financial Corp., Great-West Lifeco, Desjardins Group, Sun Life Financial, and Fairfax Financial Holdings. These companies dominate the Canadian insurance market with their extensive assets and services.
How much does a car insurance cost in Canada?
Canadian car insurance costs average between $1,300 to $1,800 per year, varying based on coverage options and individual factors. Get a more accurate quote by exploring your options and comparing rates.
Sources
- https://www.insurancebusinessmag.com/ca/guides/the-top-10-car-insurance-companies-in-canada-235281.aspx
- https://www.ratehub.ca/blog/best-car-insurance-companies-in-canada/
- https://www.policyadvisor.com/magazine/the-biggest-car-insurance-companies-in-canada/
- https://kbdinsurance.com/blog/best-car-insurance-in-canada/
- https://www.dundaslife.com/blog/best-car-insurance-companies-canada
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