The Bradesco logo has undergone significant changes over the years, reflecting the bank's growth and evolution. The first logo was introduced in 1943, featuring a stylized eagle.
The eagle was a nod to the bank's founding values, symbolizing strength and protection. This logo was used for nearly four decades, until a major redesign took place in 1981.
The new logo, designed by renowned Brazilian designer, Jorge Zalszupin, featured a stylized "B" made up of two curved lines, forming a circle. This design was meant to convey a sense of unity and wholeness.
This logo was used until 2009, when the bank underwent another major rebranding effort, introducing the current logo featuring a stylized "B" made up of two curved lines, with a more modern and sleek design.
Logo Design
The new Bradesco logo is a simplified version of the original, featuring a red tree icon placed above a small, red inscription on a white background.
The logo's design is modern and elegant, without any frames or geometric shapes.
The typography has been updated to a more minimalist style, without serifs and using a custom sans-serif font for the inscription "bradesco".
The custom font is similar to Aller Bold and Chypre Cond ExtraBold, but with modified letter edges, including diagonal cuts on the vertical bars of the "B" and "D".
The red color is a dominant feature of the logo, with new combinations like gradients added to the palette.
Bradesco Logo Meaning
The Bradesco logo is more than just a visual representation of the bank - it has a meaning behind it. The new logo features an iconic red tree symbol, which is a nod to the bank's identity.
The color red prevails in the new logo, representing power, energy, love, and loyalty - the qualities Bradesco wants its customers to feel.
The logomarca is placed above a small, red inscription that reads "bradesco" in lowercase letters, adding to the simplicity and elegance of the design.
The tipography has changed to a more minimalist style, without serifs and using a custom sans-serif font that resembles Aller Bold and Chypre Cond ExtraBold but with modified letter edges.
The new logo is a representation of the bank's desire for its customers to feel powerful, energetic, loving, and loyal.
Bradesco Logo Variations
The Bradesco logo has undergone several changes over the years. The current logo features a stylized letter "B" made up of two lines that form a circle, symbolizing unity and wholeness.
The original Bradesco logo, introduced in 1943, had a more traditional design with a shield and the company's initials. This design was used for over 50 years before being replaced by the current logo.
The new logo was designed to be more modern and dynamic, reflecting the bank's growth and expansion into new markets.
Logo Images Download
If you're looking for Bradesco logo images, you can find them on the LogoBradesco website.
You can download the images in PNG or WebP format for free, but only for personal use.
Commercial usage is not allowed, so be sure to check the license before sharing or using the images for business purposes.
The products or characters depicted in these images are copyrighted by their respective authors.
Logos from Banking and Finance
The Bradesco logo is a great example of a modern and elegant design. The iconic red tree logo is placed above the inscription "bradesco" in a custom sans-serif font.
In 2018, Bradesco simplified its visual identity, making it more modern. The new logo features a red tree on a white background without a border or geometric shapes.
The custom font used for the inscription "bradesco" is similar to the fonts Aller Bold and Chypre Cond ExtraBold, but with modified letter edges. The vertical bars of the letters "B" and "D" have a diagonal cut.
The color red prevails in the new design, with new combinations like the gradient effect. The red and white color palette represents power, energy, love, and loyalty, which are the values Bradesco wants its customers to feel.
Color in Branding
The Bradesco logo's red color adds passion and energy to the brand, creating an immediate impact that draws attention and stimulates emotion.
This powerful color choice helps brands stand out and create memorable impressions. The red and white color palette is a representation of power and energy, along with love and loyalty, which the company wants its customers to feel.
The Bradesco logo's red color is a deliberate choice to evoke emotions and create a lasting impression.
Frequently Asked Questions
Is Bradesco a bank in Brazil?
Yes, Bradesco is a bank in Brazil, having become the largest private bank in the country by 1951. It serves a significant portion of the Brazilian market.
How big is Bradesco Bank?
Bradesco Bank has a vast network of 5,314 branches, 4,834 service branches, and 38,430 banking correspondents, making it one of the largest banks in Brazil. With its extensive reach, Bradesco provides financial services to a vast number of customers across the country.
Featured Images: pexels.com
