
BlueShore Financial has made significant strides in strengthening its leadership with strategic appointments.
The company recently appointed a new President and CEO, who brings over 25 years of experience in the financial services industry.
This leadership change is expected to bring a fresh perspective and expertise to BlueShore Financial's operations.
The President and CEO will be responsible for overseeing the company's overall strategy and direction.
With this new appointment, BlueShore Financial is well-positioned to continue its growth and success in the industry.
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Leadership
BlueShore Financial has a strong leadership team in place, led by President and CEO Ian Thomas. Ian brings a wealth of experience from his 15-year career in the Canadian financial services sector.
Ian has a proven track record of driving solid financial results and building high-performance teams. He has held various executive roles at large and mid-sized Canadian credit unions.
Ian's leadership skills are matched by his commitment to client and employee well-being. He is dedicated to leading the organization to long-term sustainability and success.
People

At BlueShore Financial, leadership is in good hands with a talented team of professionals. The company's leadership team includes a diverse range of experts with various areas of expertise.
Bronwen Thompson serves as Assistant to the President and CEO, supporting the top leadership in their decision-making processes. Her role is crucial in ensuring the smooth operation of the company.
The leadership team also includes experienced professionals such as Tracey Rakurea, who holds the position of VP Corporate Business Services. Her expertise is invaluable in driving the company's business strategy forward.
Perry Ceholski is another key member of the team, serving as VP Retail Banking and Wealth Management. His experience in retail banking is a significant asset to the company.
Azmir Jiwa, VP of Retail Banking, brings a wealth of knowledge to the table, focusing on delivering exceptional customer experiences.
The leadership team at BlueShore Financial is well-rounded and composed of professionals with various areas of expertise.
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Here is a list of the leadership team members mentioned in the article:
The team's commitment to excellence is evident in their dedication to their roles and the company's overall success.
Announces Ian Thomas as President CEO
BlueShore Financial recently made a significant leadership announcement, appointing Ian Thomas as their new President and CEO.
Ian Thomas brings a wealth of experience to the role, having previously served as CEO of Kindred Credit Union for nearly five years.
He also held several executive roles at Coast Capital Savings, including Chief Risk Officer, Vice-President Retail and Wealth, and Chief Member Experience Officer, during his ten-year tenure there.
Ian's extensive background in the Canadian financial services sector will undoubtedly be an asset to BlueShore Financial.
As of November 14, 2023, Ian will take over as President and CEO, succeeding Chris Catliff who announced his retirement in March 2023.
Deb Best, Chief Human Resources Officer, will serve as interim CEO during the six-week transition period.
Ian's appointment was made after a comprehensive national search by the Board of Directors.
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Financials

BlueShore Financial is a registered credit union, which means it's backed by the BC Central Credit Union Deposit Insurance Corporation.
BlueShore Financial has a strong financial foundation, with over $1.5 billion in assets.
The credit union has a solid track record of financial stability, with a 4.5% return on assets in 2020.
Estimated Revenue & Valuation
BlueShore Financial's estimated annual revenue is a significant $109.5M per year.
This substantial revenue is a testament to the company's financial health and stability. The estimated revenue per employee is an impressive $262,500, indicating a strong financial foundation for the organization.
Here's a breakdown of BlueShore Financial's estimated revenue and valuation:
- Estimated annual revenue: $109.5M
- Revenue per employee: $262,500
Credit Union Funding Sources
Credit unions can tap into various funding sources to meet their financial needs.
Membership fees and assessments are a primary source of funding for credit unions, accounting for about 70% of their revenue.
Credit unions also generate revenue from loans and other financial services offered to their members.

According to the National Credit Union Administration, credit unions have seen a steady increase in loan growth over the past few years, with a 7% average annual growth rate from 2015 to 2020.
Investment income and dividends from investments in corporate credit unions are additional sources of funding for credit unions.
In 2020, credit unions invested over $100 billion in corporate credit unions, generating significant revenue through dividends and interest income.
Challenges and Results
BlueShore Financial's security challenges were met with the implementation of F5 technology. The organization's IT team can now have full confidence that their website is being protected at all times.
F5's solution has improved the performance of BlueShore's digital apps. This is crucial for their business and strategic objectives.
The Challenge
BlueShore, a credit union, recently took control of its website management, ending its reliance on a service provider. This shift allows for faster and easier changes to the digital experience.

The company's Director of Technology Infrastructure, Ryan Burgess, notes that controlling the experience is crucial for adapting quickly to the market. Being present on the Internet is a key aspect of their digital estate.
Developing a robust hybrid cloud infrastructure gives BlueShore a competitive edge, according to their Chief Information Officer, Fred Cook. Digital security is also a top priority.
BlueShore's IT team, consisting of fewer than two dozen people, wanted a simple solution that wouldn't require complex deployment or management. They were looking for a straightforward solution that would directly benefit clients.
The company's interest in wellness, expressed through its client support and "financial wellness" go-to-market positioning, also applies to employees. Affordability was a consideration, with the team seeking the ultimate experience at a reasonable cost.
The Results
The Results have been nothing short of impressive for BlueShore. The security provided by F5 has been keeping the organization and its clients safe.

Burgess appreciates the solution's ability to secure traffic outside of the company's perimeter, protecting BlueShore assets from bad actors. This is made possible by F5's global security infrastructure, intelligence, and expertise.
Using F5 technology means BlueShore's IT team can have full confidence that their website is being protected at all times. Strong security is a key part of their overall business and strategic objectives.
F5's solution has also improved the performance of BlueShore's digital apps, giving them a competitive edge in the market. This is a huge win for the organization.
News
BlueShore Financial is involved in the community, presenting the VanMan Choral Summit Concert on May 14 at 7:30pm at the Chan Centre.
The concert is a special event that homeowners may want to consider when deciding whether to sell their current home.
Matt Morrish from BlueShore Financial notes that current homeowners who may be looking to sell should be aware of certain policies.
Ilana Schonwetter, an investment advisor with BlueShore Financial, emphasizes the importance of understanding policy specifics.
Frequently Asked Questions
Who owns BlueShore Financial?
BlueShore Financial is owned by FICANEX, which is the parent company of THE EXCHANGE Network. Learn more about FICANEX and its role in the financial industry.
What is the BlueShore Financial welcome bonus?
New BlueShore clients can earn up to a $600 cash bonus by opening a new chequing, savings, or credit account. The bonus includes $300 for a chequing account, $150 for a savings account, and $150 for a new credit card
Sources
- https://www.f5.com/case-studies/blueshore-financial-makes-financial-wellness-secure-with-f5
- https://www.thecreditunionconnection.com/blog/blueshore-financial-announces-ian-thomas-as-president-and-ceo
- https://tracxn.com/d/companies/blueshore-financial-credit-union/__Qf9R8eSD5U0kLWU20kmW2x4iR920l3-3e_OusCKnzxs
- https://growjo.com/company/BlueShore_Financial
- https://contactout.com/company/blueshore-financial-7540687
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