
Birkenstock L Catterton was acquired by L Catterton in 2018. This marked a significant shift in the company's ownership and direction.
L Catterton is a global consumer-focused private equity firm with a presence in the Americas, Europe, and Asia. They have a strong track record of investing in and growing successful consumer brands.
As part of the acquisition, L Catterton brought significant resources and expertise to Birkenstock, enabling the company to expand its global reach and product offerings.
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L Catterton Acquires Birkenstock
L Catterton, a private equity firm backed by luxury French fashion house LVMH, has acquired a majority stake in Birkenstock Group.
The acquisition is valued at around €4 billion, according to a previous deal. Birkenstock's owners, brothers Christian and Alex Birkenstock, will retain a minority stake in the company.
Birkenstock has been growing its market position, with revenue rising 29% to roughly €1.2 billion ($1.3 billion) last year. The company plans to invest in its direct-to-consumer business and expand its e-commerce platforms.
L Catterton has a global presence with 18 offices, and its acquisition of Birkenstock is expected to provide the company with new opportunities for growth.
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L Catterton to Acquire Birkenstock
L Catterton, a private equity firm backed by luxury goods leader LVMH, has acquired a majority stake in Birkenstock Group.
The acquisition includes Financière Agache, the family investment company of Bernard Arnault, as a partner in the deal.
Birkenstock's owners, brothers Christian and Alex Birkenstock, will retain a minority stake in the company.
L Catterton has roughly $23 billion of equity capital throughout its fund strategies and 18 offices globally.
The acquisition price and the particulars of the arrangement were not made public, while the deal is “subject to the usual antitrust audits.”
Birkenstock intends to invest in continuing to build out its direct-to-consumer operation and the growth of its online shopping platforms.
L Catterton's unique capabilities and global platform will provide Birkenstock with new opportunities and resources to support continued growth.
Birkenstock's sales have been boosted by the blockbuster Barbie movie, which stars Margot Robbie in the title role donning a pair of pink Birkenstocks in one scene.
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The company saw revenue rise 29% to roughly €1.2 billion ($1.3 billion) last year, leading to adjusted earnings of €394 million.
Birkenstock has been investing heavily in building out its production sites in Germany, including a new €120 million factory in Pasewalk, a town north of Berlin.
Birkenstock plans to invest in further growth in markets such as China and India, as well as expand its market position in Europe and America.
The acquisition will enable Birkenstock to achieve its global growth ambitions, with L Catterton and Financière Agache providing access to international markets and resources to support growth.
Brand Power
L Catterton is a private equity firm that was created in 2016 by combining U.S. investment firm Catterton with the private equity operations of LVMH and its founder Arnault. It now manages more than $23 billion of assets.
The firm has made significant investments in various consumer companies, including Pepe Jeans and Everlane. These investments have helped boost sales and attract investors.
Birkenstock is a nearly 250-year-old brand that has been popular with hippies and preppies alike. Its iconic sandals have been sold in the U.S. since 1966.
Private equity firms like L Catterton have been drawn to historic family-controlled companies like Birkenstock, which can be leveraged to boost sales and attract investors.
Birkenstock's Financial Plans
Birkenstock is planning to go public in the US as early as September, valuing the company at over $8 billion.
L Catterton, the private equity firm behind the listing, is working with Goldman Sachs Group Inc. and JPMorgan Chase & Co. to make it happen.
A listing could value Birkenstock at as much as $10 billion, according to sources.
Birkenstock has seen a significant boost in sales, particularly after the release of the Barbie movie, which featured the iconic sandal.
The company's revenue rose 29% to around €1.2 billion last year, with adjusted earnings of €394 million.
Birkenstock has been investing heavily in its production sites in Germany, including a new €120 million factory in Pasewalk.
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L Catterton's Investment
L Catterton, an international consumer-focused private equity firm, has roughly $23 billion of equity capital throughout its fund strategies and 18 offices globally.
The investment firm has a strong global presence, which will likely aid Birkenstock in its expansion plans.
Birkenstock plans to invest in the further development of its direct-to-consumer business and expand its e-commerce platforms.
This will enable the company to tap into new markets and grow its online presence.
L Catterton's partnership with Financière Agache, Bernard Arnault's family investment company, will provide Birkenstock with access to international markets and resources to support its growth.
The acquisition price and the particulars of the arrangement were not made public due to confidentiality agreements between the parties.
The deal is subject to the usual antitrust audits, which will likely be completed soon.
Frequently Asked Questions
Why did L Catterton buy Birkenstocks?
L Catterton invested in Birkenstock due to its strong brand value and impressive financial performance, with Ebitda margins of 30% or more and double-digit growth. This significant investment suggests a high level of confidence in Birkenstock's future success.
How much did LVMH pay for Birkenstocks?
LVMH paid $4.3 billion for Birkenstock. This acquisition was a significant investment in the iconic footwear brand.
Sources
- https://www.pymnts.com/news/retail/2021/l-catterton-to-acquire-majority-stake-in-birkenstock-group/
- https://staging.digitalcommerce360.com/2021/02/26/lvmh-backed-l-catterton-buys-sandal-maker-birkenstock/
- https://us.fashionnetwork.com/news/Birkenstock-owner-plans-september-ip0-at-8-billion-value,1541965.html
- https://www.just-style.com/news/l-catterton-could-take-birkenstock-public-by-september/
- https://www.theindustry.fashion/lvmh-backed-private-equity-firm-l-catterton-to-acquire-birkenstock/
- https://www.nickilange.com/journal/2021/4/30/l-catterton-acquired-birkenstock
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