
Birchal is a unique platform that allows businesses to raise funds from a large number of investors, making it a great opportunity for those looking to invest in innovative startups.
Birchal's equity crowdfunding model allows businesses to raise up to $5 million in a single campaign, with a minimum investment requirement of $100.
Investors can expect to see a return on their investment, but it's essential to note that equity crowdfunding involves a level of risk, and returns are not guaranteed.
Birchal's platform provides a range of investment opportunities, from early-stage startups to established businesses, catering to a variety of investor interests and risk tolerances.
Birchal Overview
Birchal was founded in 2017 as a sister platform to Pozible, a reward-based crowdfunding platform, by its mutual founders. This marked the beginning of a new era in Australian equity crowdfunding.
Birchal's founders had a clear vision to capitalize on the new Australian equity crowdfunding regulations enacted in 2018. These regulations opened up new opportunities for companies to raise funds.
Birchal's roots are closely tied to Pozible, which was also established in 2017. Pozible's user base was targeted to help Birchal get off the ground.
Here are some key facts about Birchal:
- Australian companies established in 2017
- Equity crowdfunding platforms
- Financial services companies established in 2017
- Investment companies of Australia
- Online financial services companies of Australia
- Privately held companies of Australia
- Australian company stubs
Funding and Growth
Birchal has been steadily growing its funding, with a total of $2.39M raised over two rounds.
Its first funding round was a significant milestone, taking place on April 12, 2022. Unfortunately, the funding amount for this round was not disclosed.
Birchal's latest funding round was a Seed round on December 13, 2023, where it raised $1.57M. This round was a notable achievement, with four investors participating, including Peter Cameron, Dom Pym, Sean O'Meara, and Chad Stephens.
Here are the details of Birchal's recent funding rounds:
Birchal's growth and funding milestones demonstrate its potential for future success.
Investors and Competitors
Birchal has 3 institutional investors, including Stone & Chalk, RISE, and Overtly Covert. They also have angel investors like Peter Cameron and 3 others.
Birchal's main competitors are OurCrowd, VentureCrowd, OnMarket, Stride Equity, Applyifi, Capital Labs, Enable Funding, Seedly, and Investor Engine. OurCrowd is currently ranked 1st with $35M in total funding.
Here's a list of Birchal's competitors in order of their overall rank:
Who Are Investors?

Birchal has a strong network of investors who believe in its vision. Birchal has 3 institutional investors including Stone & Chalk, RISE and Overtly Covert.
Birchal also has a group of Angel Investors who have joined the cause. Peter Cameron and 3 others are Angel Investors in Birchal.
Who Are the Competitors
OurCrowd is the top competitor of Birchal, with a total funding of $35M and a Tracxn score of 66/100. They're an equity-based crowdfunding platform for startups, and they've managed to secure funding from big players like SoftBank Vision Fund.
VentureCrowd comes in second, with a total funding of $15M and a Tracxn score of 52/100. They're also an equity crowdfunding platform focused on startups, and they've received funding from companies like Artesian.
Birchal itself ranks third, with a total funding of $2.39M and a Tracxn score of 38/100. They're an equity crowdfunding platform, and they've managed to secure funding from investors like Stone & Chalk.
Here's a quick rundown of the top competitors:
The other competitors, like OnMarket, Stride Equity, Applyifi, Capital Labs, Enable Funding, Seedly, and Investor Engine, have lower Tracxn scores and less total funding, but they're still worth keeping an eye on.
Competitors and Alternates
Investors and Competitors often have different expectations and goals.
Some investors, like venture capitalists, typically look for high-growth potential and a strong management team.
Competitors, on the other hand, are often more focused on market share and undercutting prices.
VCs like Sequoia Capital and Andreessen Horowitz are known for their high expectations for returns on investment.
Competitors in the same space as your company will likely be paying close attention to your market share and pricing strategy.
Investors like angel investors often bring valuable industry connections and expertise to the table.
In some cases, competitors may even try to poach your employees or partners.
Investments and Acquisitions
Birchal is a popular crowdfunding platform in Australia, known for its unique approach to equity crowdfunding. It allows investors to invest in startups and small businesses in exchange for equity.
Investors can choose from a range of investment options on Birchal, including startups in various industries such as technology, healthcare, and finance. Birchal has facilitated investments in over 100 companies since its inception.
One of the key benefits of investing on Birchal is the potential for high returns, with some investments offering returns of up to 10 times the initial investment. Investors can also choose to invest in companies that align with their values and interests.
Birchal's platform is user-friendly and accessible, making it easy for investors to browse and select investment opportunities. The platform also provides regular updates and insights on the performance of invested companies.
Birchal has partnered with various organizations to support its mission of promoting entrepreneurship and innovation in Australia. This includes partnerships with industry associations, universities, and government agencies.
Intriguing read: Private Equity Portfolio Companies
Frequently Asked Questions
How does Birchal work?
Birchal is a licensed platform that allows businesses to offer shares to a crowd of investors, with a regulatory role as a 'gatekeeper' to ensure a safe and secure experience. By using our platform, businesses can raise funds from a diverse group of investors, while adhering to strict regulatory guidelines.
Is Birchal trustworthy?
Yes, Birchal is generally trustworthy, with a straightforward process that's easy to navigate. However, there are some nuances to be aware of, so it's worth learning more about how it works.
What is the cooling off period for Birchal?
The cooling off period for Birchal is 5 business days. During this time, you can cancel your investment application without penalty.
Sources
- https://en.wikipedia.org/wiki/Birchal
- https://tracxn.com/d/companies/birchal/__IVfho3AZE-9OjuEjWqZZzqrjb0IA6apcUHWRzx6tPcA
- https://www.smartcompany.com.au/startupsmart/birchal-redundancies-30-percent-expense-reduction/
- https://launchvic.org/announcements/birchal-launches-its-first-angel-network/
- https://good-design.org/projects/birchal-platform/
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