
Baseline Ventures has a clear investment strategy that focuses on supporting innovative companies with a strong potential for growth. They look for startups with a unique value proposition and a talented team.
Their portfolio is diverse, with investments in various sectors, including technology, healthcare, and consumer goods. They have a hands-on approach, working closely with their portfolio companies to help them scale.
Baseline Ventures' investment team is experienced and well-connected, with a strong network of entrepreneurs, investors, and industry experts. They use this network to identify promising startups and provide valuable guidance.
By focusing on innovative companies with a strong team and a unique value proposition, Baseline Ventures is able to make informed investment decisions and drive growth in their portfolio companies.
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Investments
Baseline Ventures has invested in numerous companies, with a total of 212 investments to date. Their latest investment was in Haus Analytics as part of their Series B on April 09, 2024.
One notable investment is Instagram, which was acquired by Facebook for $1 billion in 2012. Baseline Ventures was an early investor in Instagram.
Baseline Ventures has also invested in companies like LucidLink, which received a $75 million Series C investment on November 20, 2023. This investment was led by Adobe Ventures, Brighton Park Capital, and Headline.
In addition to these investments, Baseline Ventures has also backed companies like Afresh, which secured a $115 million Series B investment on August 4, 2022. This investment was led by a group of 13 investors, including Better Food Ventures and Spark Capital.
Here's a list of some of the notable investments made by Baseline Ventures:
- Haus Analytics ($20M Series B)
- LucidLink ($75M Series C)
- Afresh ($115M Series B)
Portfolio
Baseline Ventures has invested in a wide range of companies across various sectors. They have made 212 investments, with their latest investment being in Haus Analytics as part of their Series B on April 09, 2024.
One notable investment is Good Eggs, which was acquired by Baseline Ventures in August 2024. They first invested in Good Eggs in 2013 with a Series A round of $8.5M.
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Baseline Ventures has also invested in various consumer companies, including Weebly, which was acquired by Square in 2017, and TaskRabbit, which was acquired by IKEA in 2015.
The firm has a significant presence in the enterprise applications sector, with 38 investments in this space. They have also invested in companies like Expensify, which went public in November 2021, and SoFi, which went public in December 2020.
Here are some of the notable companies in Baseline Ventures' portfolio:
Baseline Ventures has also invested in companies like Instagram, which was acquired by Facebook for $1 billion in 2012, and OMGPop, which was acquired by Zynga for approximately $200 million in 2012.
Investment Process
Baseline Ventures has a keen eye for spotting innovative startups. They've invested in a wide range of companies, including software and web companies.
Instagram, one of their notable investments, was acquired by Facebook for $1 billion in 2012. Baseline-backed OMGPop was acquired by Zynga for approximately $200 million later that year.
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Baseline Ventures has a diverse portfolio, with investments in various industries. They've backed companies like Heroku, which was acquired by Salesforce.com for $212 million in 2010.
Here are some of the notable companies acquired by major players after receiving investments from Baseline Ventures:
- Instagram (acquired by Facebook)
- OMGPop (acquired by Zynga)
- Heroku (acquired by Salesforce.com)
- ExactTarget (acquired by Salesforce.com)
- GoInstant (acquired by Salesforce.com)
- CoTweet (acquired by ExactTarget and later Salesforce.com)
- Smyte (acquired by Twitter)
- Crashlytics (acquired by Twitter)
- TellApart (acquired by Twitter)
- GeoAPI (acquired by Twitter)
- Pocket (acquired by Mozilla)
- Iron.io (acquired by Xenon Ventures)
- Soma (acquired by Full Circle)
- Trialpay (acquired by Visa)
- Datalot (acquired by Lightyear Capital)
- Appuri (acquired by DocuSign)
- Apiary (acquired by Oracle)
- Bloc (acquired by Thinkful)
- Stackmob (acquired by PayPal)
- Aardvark (acquired by Google)
- LaunchKit (acquired by Google)
- DocVerse (acquired by Google)
- YardBarker (acquired by Fox Sports)
- Kanjoya (acquired by Ultimate Software)
- Librato (acquired by SolarWinds)
- Blekko (acquired by IBM)
- Indextank (acquired by LinkedIn)
- Rupture (acquired by Electronic Arts)
- Sendori (acquired by Ask.com)
- Versely (acquired by Cisco)
- Weebly (acquired by Square)
- BookFresh (acquired by Sugar Media)
- Cake Financial (acquired by E*Trade)
- ScanScout (acquired by Tremor Media)
- StaxNetworks (acquired by CloudBees)
- Hunch (acquired by eBay)
- Instructables (acquired by Autodesk)
- Flowtown (acquired by DemandForce)
- TastemakerX (acquired by Rdio)
- Citrus Lane (acquired by Care.com)
Public Companies
Baseline Ventures has a diverse portfolio of public companies, each with its own unique story. Expensify, a popular expense management tool, went public on November 10, 2021, after the company was first invested in by Baseline Ventures in May 2009.
One of the notable aspects of Baseline Ventures' portfolio is the range of investment rounds they've participated in. For instance, SoFi, a financial services company, received a Series A investment of $4 million from Baseline Ventures in June 2011.
Baseline Ventures has also invested in companies like PagerDuty, a leading incident management platform, which went public on April 12, 2019, after receiving a Series A investment of $10.7 million in February 2013.
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Here are some key statistics about the public companies in Baseline Ventures' portfolio:
The public companies in Baseline Ventures' portfolio have achieved significant milestones, with each company's IPO date marking a major achievement in their journey.
Fund History
Baseline Ventures has a rich history with 10 funds under its belt. The company's earliest fund, Baseline Ventures 2009, was launched on December 22, 2008, although the fund type and amount invested are not specified.
The majority of Baseline Ventures' funds are focused on early-stage venture capital, with three funds falling under this category. Baseline Core Fund and Baseline Increased Exposure Fund were both closed on October 18, 2011, with investments of $70M and $40M respectively.
One notable fund is Baseline Side Car, a co-investment fund that was launched on April 7, 2017, with an investment of $32M. This fund is still open, indicating that it is actively investing in new opportunities.
Here's a breakdown of Baseline Ventures' fund history:
Early Stage VC
Baseline Ventures has invested in over 100 startups, achieving more than 30 successful exits. This impressive track record has placed Steven Anderson on the Forbes' Midas List of investors year after year.
Early stage venture capital funding is a crucial aspect of Baseline Ventures' strategy. In fact, the firm was founded to fill a void in the market, providing funding to startups that fell between the small amounts offered by angel investors and the larger sums provided by traditional VC firms.
Here are some notable investments made by Baseline Ventures in early stage venture capital:
Baseline Ventures' early stage venture capital investments have led to successful exits, including acquisitions by reputable companies like Facebook, eBay, and Google.
Filling Early Stage VC Void
Baseline Ventures was born out of necessity. Founder Steven Anderson needed $250,000 in early stage venture capital funding for his cybersecurity business, but he couldn't find the right resources.
The VC marketplace at the time offered either small amounts from angel investors or large sums from traditional VC firms, leaving a gaping hole in between.
In 2006, Anderson launched Baseline Ventures with special partner Ron Conway, who later left in 2009, allowing Anderson to take the reins solo.
Baseline Ventures has since invested in over 100 startups and achieved more than 30 successful exits, solidifying its spot on the Forbes' Midas List of investors year after year.
Here's a breakdown of the types of investments Baseline Ventures typically makes:
Early tech successes like Parakey and Instagram, both acquired by Facebook, helped Baseline Ventures establish itself as a major player in the early stage VC space.
Impressive Track Record in Early Stage VC
Baseline Ventures has an impressive track record in early stage venture capital, with dozens of successful exits under its belt. These startups have been acquired by reputable companies like Facebook, Google, and Salesforce.com.
One notable success story is Instagram, which was acquired by Facebook for $1 billion in 2012. Baseline Ventures had invested in Instagram early on, and its success helped place the venture capital firm on the map.
Here are some notable companies that have received early stage venture capital from Baseline Ventures and gone on to achieve great things:
- Instagram (acquired by Facebook)
- Parakey (acquired by Facebook)
- Heroku (acquired by Salesforce.com)
- ExactTarget (acquired by Salesforce.com)
- OMGPop (acquired by Zynga)
Baseline Ventures' investment activity has also been impressive, with notable rounds including a $20M Series B investment in Haus Analytics and a $75M Series C investment in LucidLink.
Success Factors
Baseline Ventures' success can be attributed to its strategic approach to investing in innovative startups.
The company's focus on early-stage investments has allowed it to identify and support promising companies before they gain mainstream attention.
This approach has enabled Baseline Ventures to achieve a high success rate, with many of its portfolio companies experiencing significant growth and exit.
One notable example is the company's investment in Dropbox, which has become a household name and a leading player in the cloud storage market.
Baseline Ventures' ability to spot talented entrepreneurs and provide them with the necessary resources has been a key factor in its success.
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Its portfolio companies have created thousands of jobs and generated billions of dollars in revenue.
This success has also led to the creation of new industries and markets, driving innovation and economic growth.
The company's commitment to supporting its portfolio companies has allowed them to scale and achieve their full potential.
Baseline Ventures' success is a testament to the power of strategic investing and the importance of supporting innovative entrepreneurs.
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Selected Investments
Baseline Ventures has made some impressive investments over the years. The company has invested in software and web companies such as Instagram, Weebly, and Heroku.
Some notable acquisitions include Instagram being acquired by Facebook for $1 billion in 2012, and Heroku being acquired by Salesforce.com for $212 million in 2010.
Here are some of the notable investments made by Baseline Ventures:
- Instagram (acquired by Facebook)
- Heroku (acquired by Salesforce.com)
- Weebly (acquired by Square)
- OMGPop (acquired by Zynga)
- ExactTarget (acquired by Salesforce.com)
Baseline Ventures has also participated in various funding rounds for companies like Haus Analytics, LucidLink, and Afresh, with investments ranging from $20 million to $115 million.
Portfolio Exits
Baseline Ventures has a long history of successful investments, and one key indicator of their success is the number of portfolio exits they've had. They've had a total of 66 portfolio exits, with their latest exit being Good Eggs in August 2024.
Some notable portfolio exits include Instagram, which was acquired by Facebook for $1 billion in 2012. Another notable exit is Heroku, which was acquired by Salesforce.com for $212 million in 2010. Baseline Ventures has also had exits in companies like Weebly, OMGPop, and ExactTarget.
Here are some of the portfolio exits listed in a table:
Baseline Ventures has a diverse portfolio of investments, and their successful exits demonstrate their ability to identify and support innovative companies.
Selected Investments
Baseline Ventures has made some impressive investments over the years. They've backed companies like Instagram, which was later acquired by Facebook for $1 billion in 2012.
One notable investment was in Heroku, which was acquired by Salesforce.com for $212 million in 2010. This deal highlights the potential for investments to pay off in a big way.
Here are some of the notable investments made by Baseline Ventures:
Baseline Ventures has also invested in a range of other companies, including Weebly, which was acquired by Square, and ExactTarget, which was acquired by Salesforce.com.
Sources
- https://en.wikipedia.org/wiki/Baseline_Ventures
- https://tracxn.com/d/venture-capital/baseline-ventures/__QQ3fnhQd0YRW7ajhx5SQTA9UJsd0bG7NAWmi9A-4RJA
- https://www.cbinsights.com/investor/baseline-ventures
- https://www.boldbusiness.com/human-achievement/baseline-ventures-making-bold-venture-capital-moves/
- https://kando.tech/company/baseline-ventures
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