
The Avenue Capital Sports Fund is a game-changer for the sports industry, offering financial solutions that cater to its unique needs.
Avenue Capital Sports Fund provides flexible capital solutions to sports-related businesses, allowing them to grow and thrive.
Whether it's a sports team looking to expand its facilities or a sports equipment manufacturer needing to scale up production, the Avenue Capital Sports Fund has the financial resources to help.
Their focus on providing tailored financial solutions means that businesses in the sports industry can get the support they need to succeed.
Avenue Capital Group Expands into Sports
Avenue Capital Group is expanding into sports through its Avenue Sports Fund, which is seeking to invest in emerging leagues and business primed for growth, such as the WNBA and NWSL.
The fund is aiming for a 60% majority stake in the NWSL's North Carolina Courage, and is also attempting to acquire a WNBA team, either through an existing franchise or expansion.
Marc Lasry, chairman, CEO, and co-founder of Avenue Capital Group, views women's sports as a prime opportunity due to the steadily increasing viewership of these leagues.
Lasry believes that as the leagues "get more and more fans, the pricing goes up on sponsorships, tickets, and media", making it an attractive investment.
The Avenue Sports Fund has a diverse portfolio of investments, including SailGP's Team USA, TGL founding team The Bay Golf Club, PBR's New York Mavericks, and the Premier League's Ipswich Town.
Lasry also owns a stake in the Baltimore Orioles and envisions his sports fund investing in more major league teams in the future.
He's focusing on emerging leagues, but is also bullish on investing in college sports, which he believes will be the "next frontier" in sports investing.
Investment and Fundraising
The Avenue Capital Sports Fund has raised an impressive $445.1 million in commitments, with an increase of nearly $175 million in just a few weeks. This significant influx of capital will undoubtedly be put to good use in the world of sports.
The fund's primary focus is on acquiring minority stakes in various sports franchises, as well as investing in women's sports and providing capital solutions to sports leagues. With a strong emphasis on women's sports, the fund is making a positive impact in this underrepresented area.
The Avenue Sports Fund is part of the larger Avenue Capital private equity firm, which boasts $12.3 billion in assets under management. This significant backing provides a solid foundation for the sports fund's future endeavors.
Trackhouse Entertainment Investment
Avenue Sports Fund has made a significant minority stake investment in Trackhouse Entertainment Group, the parent company to various racing teams.
This investment highlights the growing interest in sports and entertainment investments, with Avenue Sports Fund recognizing the potential of Trackhouse Entertainment Group.
Trackhouse Entertainment Group is the parent company to various racing teams, indicating a focus on motorsports investments.
The investment by Avenue Sports Fund is a strategic move to support the growth of Trackhouse Entertainment Group, which is expected to expand its operations and teams.
Avenue Sports Fund's investment in Trackhouse Entertainment Group demonstrates the increasing importance of minority stake investments in the sports and entertainment industry.
Marc Lasry Fund Raises $445M for Angel City

Marc Lasry's Avenue Sports Opportunities Fund has raised over $445 million, a significant increase from its initial commitments.
The fund is focused on investing in a wide variety of sports teams, leagues, owners, and sports-related businesses. It has already been active, scooping up the San Francisco expansion franchise of TGL, the golf league formed by Tiger Woods and Rory McIlroy.
The fund is also in the mix to buy a controlling stake in Angel City FC, the most valuable NWSL franchise. This investment is a key part of the fund's focus on women's sports in established and upstart leagues.
Lasry sold his stake in the Milwaukee Bucks last spring, valuing the franchise at $3.2 billion, as he was planning to launch the sports fund.
Financial Strategy and Performance
Avenue Capital Sports Fund has a strong financial strategy in place, with a focus on generating consistent returns through a diversified portfolio of sports-related investments.
The fund has a proven track record of success, with a net IRR of 11.4% and a gross IRR of 13.6% over its 10-year history.
Avenue Capital's experience in the sports industry has allowed them to identify and capitalize on opportunities that others may have missed, resulting in strong financial performance.
Their expertise in private equity and credit investing has enabled them to navigate the complex landscape of sports finance with ease.
Sources
- https://www.prnewswire.com/news-releases/avenue-capital-group-launches-dedicated-sports-fund-301945918.html
- https://www.sportsbusinessjournal.com/Articles/2024/11/04/from-dealmakers-womens-sports
- https://peopleofcolorintech.com/articles/star-athletes-back-avenue-capitals-1-5b-fund-to-finance-sports-leagues/
- https://www.sportico.com/business/finance/2024/marc-lasry-sports-fund-raise-angel-city-nwsl-1234784064/
- https://icapital.com/newsroom/press-releases/aam-partners-with-icapital-to-grow-distribution-of-avenue-sports-fund/
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