Augusta Sportswear Platinum Equity Investment Insights

Augusta Sportswear, a leading manufacturer of high-quality athletic apparel, has received a significant investment from Platinum Equity, a private equity firm.

Platinum Equity's investment will help Augusta Sportswear expand its product lines and increase its market share in the competitive athletic apparel industry.

Augusta Sportswear's partnership with Platinum Equity will enable the company to accelerate its growth and innovation strategies.

This strategic investment will also provide Augusta Sportswear with the resources and expertise needed to further develop its product offerings and improve its operational efficiency.

Platinum Equity has acquired Augusta Sportswear Brands and Founder Sport Group to integrate the two entities. They join Mad Engine as part of Platinum Equity’s portfolio of companies serving the active lifestyle apparel market.

The acquisition has brought together two established companies with a combined brand portfolio that includes Augusta Sportswear, Holloway, High Five, Pacific Headwear, Russell Athletic, Under Armour, Badger, Alleson, C2, ProSphere, Garb Athletics, and Flash.

Youth sports play an important role in society, and participation has been shown to provide important psychological and social health benefits. Platinum Equity Co-President Louis Samson highlighted this in his statement about the deal.

Platinum Equity’s integrated portfolio of brands will allow the company to serve on- and off-field fanwear of youth sports teams, clubs, schools, and leagues. This expanded reach will create meaningful benefits for the company’s customers, end consumers, and the youth sports apparel industry as a whole.

ASB and FSG have significantly invested in sublimation printing, an ink-on-fabric technology that provides better image quality and customization with quick turnaround times for customers. This investment will likely lead to further efficiency gains in the supply chain and accelerated adoption of sublimation and other technologies throughout the ecosystem.