
Attribution analysis is a powerful tool that helps investors understand how their portfolios are performing and where they can improve.
It breaks down the contribution of each asset class to the overall return, giving a clear picture of what's working and what's not.
By analyzing attribution, investors can identify areas of strength and weakness, and make informed decisions to optimize their portfolios.
For example, a study in the article found that a portfolio with a 60% allocation to stocks and 40% to bonds achieved a 10% return, with 6% coming from stocks and 4% from bonds.
Suggestion: Fixed Income Attribution Analysis
What Is Attribution Analysis?
Attribution analysis is a tool used by investors to evaluate the performance of a portfolio. It helps distinguish how an investment portfolio manager's decisions have impacted the overall performance of the portfolio.
This analysis can determine the investment performance drivers, which is crucial for understanding the impact of investment choices. By analyzing return components, investors can get a clearer picture of what's working and what's not in their portfolio.
Broaden your view: Investment Portfolio Analysis

Attribution analysis provides a context to how portfolio managers are actively allocating capital. It's a powerful tool that helps investors make informed decisions about their investments.
By using attribution analysis, investors can identify areas where their portfolio manager is excelling and areas where they need improvement. This can help them make more informed decisions about their investments and potentially improve their portfolio's performance.
Explore further: Performance Attribution
Investment Style and Performance
Determining a manager's investment style is a crucial step in attribution analysis. This style serves as a benchmark to gauge their performance.
A manager's investment style can be identified by analyzing the nature of their holdings. For example, if they hold equities, are they large-cap or small-cap companies, or value- or growth-oriented?
Returns-based style analysis (RBSA) charts a fund's returns and seeks an index with comparable performance history. This method was introduced by American economist Bill Sharpe in 1988.
The RBSA method can be refined using a technique called quadratic optimization, which allows for the assignment of a blend of indices that correlates most closely to a manager's returns.
Check this out: Modern Portfolio Theory and Investment Analysis
Explaining Alpha

Explaining Alpha is a crucial step in attribution analysis, where analysts aim to break down a manager's excess returns, or alpha, into its constituent parts.
To do this, analysts develop customized benchmarks based on the manager's selected blend of sectors and the timing of their trades. This helps to isolate the portion of alpha attributable to sector selection and timing.
If the alpha of the fund is 13%, it's possible to assign a certain slice of that 13% to sector selection and timing of entry and exit from those sectors. The remainder will be stock selection alpha, which is the manager's ability to pick winning stocks.
By understanding the sources of alpha, investors can gain valuable insights into a manager's investment style and make more informed decisions about their investments.
Analyzing Investment Style
Analyzing Investment Style is a crucial step in understanding a manager's performance. This involves identifying the manager's style, which serves as a benchmark to gauge their performance.

There are two main methods of style analysis. The first method focuses on the nature of the manager's holdings, such as whether they invest in large-cap or small-cap companies, or value- or growth-oriented stocks.
American economist Bill Sharpe introduced the second type of style analysis in 1988, known as returns-based style analysis (RBSA). This method charts a fund's returns and seeks an index with comparable performance history.
Sharpe's RBSA method was refined with a technique called quadratic optimization, which allows for assigning a blend of indices that correlates most closely to a manager's returns.
To better understand a manager's style, consider the following categories:
- Equities: large-cap or small-cap companies, value- or growth-oriented stocks
- Indices: comparable performance history
By analyzing a manager's style, you can gain valuable insights into their investment approach and make more informed decisions about your portfolio.
Sharpe Ratio
The Sharpe Ratio is a widely used metric to evaluate the performance of a portfolio manager. It takes into account the rate of return and diversification of a portfolio.
The formula for the Sharpe Ratio is R(P) – R(F) / S(P), where R(P) is the expected return on the portfolio, R(F) is the risk-free rate of return, and S(P) is the standard deviation of the portfolio return.
Take a look at this: Important Financial Ratios for Analysis
Flexible, Scalable, Transparent Fixed Income

Having a robust data set is crucial for accurate fixed income results, and it's great to know that you can rely on best-of-breed fixed income analytical libraries.
This means you can run precise performance decomposition and get fully integrated index vendors' risk numbers, subject to entitlement.
You can also define custom hierarchies in the risk numbers application, which is a game-changer for transparency.
With a flexible framework, you can understand the sources of performance through proprietary factors and hybrid attribution models.
Choose how to decompose the curve positioning, decide which factors to separate out from selection/allocation effects, or granularly explain the drivers of spread changes.
A different take: Risk Analysis Process
Analyzing Investment Results
Analyzing investment results can be a daunting task, especially when you have a large portfolio with many holdings.
Utilize the YCharts' Absolute Attribution Analysis page to gain valuable insights into how each holding directly influences your portfolio's performance.
This heatmap module showcases the primary contributors and detractors, enabling you to grasp the individual impact of investments on returns.
A contributions/detractions table comprehensively explains each holding's impact on a portfolio or fund's returns by multiplying the weight of each holding by its return.
Absolute attribution offers a concise overview of what drives your portfolio's overall performance, giving you a clear picture of what's working and what's not.
By leveraging this feature, you can streamline your analysis ahead of client meetings or gain deeper insights on the key securities shaping your fund or portfolio strategy.
If this caught your attention, see: Mutual Fund Portfolio Analysis
Approaches to Attribution Analysis
Attribution analysis can be a complex task, but there are several approaches to make it more manageable. One approach is to use a hybrid method that pinpoints all the underlying drivers and factors of your performance attribution.
This hybrid approach allows you to identify the key sources of returns, streamlining and increasing the transparency of your performance reports. With a dedicated workflow functionality, you can validate, sign off, and report trend returns with ease.
By slicing and dicing your sources of returns at any level, you can access the underlying analytics and make informed decisions that improve your investment strategy.
On a similar theme: Marketing Attribution
Controlled Experiment

A controlled experiment is a powerful approach to quantify the impact of a change, or treatment. This is done by running a randomized controlled trial (RCT), where customers are randomly divided into treatment and control groups.
The goal is to ensure that confounding factors like customer size, monthly usage, growth rate, license type, and geography are equally represented in each group. This helps to isolate the impact of the treatment.
To define success, you need to clarify your goals. In the case of Azure, the overall goal is for customers to be successful in their adoption of the cloud. A key success metric is Azure usage, which is an indirect measure of a customer's success.
Usage is a proxy for success because it demonstrates that customers are able to leverage and find value in the service. In some cases, success metrics can be more specific, such as to help facilitate activations or deployments.
To measure the impact of the treatment, you can compare the outcomes of each group with each other. The area between the two curves after the treatment was applied can help determine the amount of impact the treatment had.
Retrospective Cohort Study

A Retrospective Cohort Study is a type of study that looks back at a group of people who have experienced a specific event or outcome.
This approach is useful for analyzing the impact of a particular action or decision on a specific outcome. For instance, a study might examine the effect of a marketing campaign on sales.
A key advantage of retrospective cohort studies is that they can be conducted quickly and at a lower cost compared to other methods. This is because they often rely on existing data.
However, retrospective cohort studies can be limited by biases in the data collection process, such as selection bias or recall bias.
This can be mitigated by using robust data collection methods and careful analysis of the results. For example, a study might use multiple data sources to validate its findings.
In practice, retrospective cohort studies can be a valuable tool for understanding the effectiveness of different marketing strategies.
You might enjoy: Data Analysis Portfolio
Objective and Types

Attribution analysis is a powerful tool for evaluating portfolio managers and their performance. Its primary objective is to evaluate a portfolio manager and their performance, and also to potentially improve the portfolio management process.
The primary objective of attribution analysis is to evaluate a portfolio manager and their performance, and also to potentially improve the portfolio management process. This involves identifying the sources of different returns from a benchmark and quantifying the sources of differential returns.
There are several different methods available to conduct attribution analysis, all of which compare the performance of a portfolio to a benchmark.
Investors want to understand what to attribute a manager's performance to, which could be due to factors such as underlying stock selection, sector selection, market timing, sector (or industry) weighting, or selecting the right investment style.
Attribution analysis seeks to look into this in more detail, helping to identify the key sources of returns and streamline and increase the transparency of performance reports.
Consider reading: Investment Analysis and Portfolio Management Book

Risk-adjusted attribution analysis is a type of attribution analysis that aims to determine the amount of risk taken by the portfolio manager and assess if it is equitable to the returns obtained by the portfolio.
Risk-adjusted analysis is based on various ratios, including the Sharpe ratio and the Treynor ratio, which are the most popular ones. Other ratios, such as Alpha, information ratio, omega, R^2 coefficient, M^2 ratio, and the Sortino ratio, can provide deeper insights.
Style analysis helps assess how well the portfolio or the portfolio managers perform within their broad investment universe, which is determined by the style of the manager.
In attribution style analysis, we look at the returns over the style benchmark, which can be absolute or excess return over the style benchmark. This helps to decipher how much of the return can be attributed to the style or the investment universe the manager works in, and how much of the return can be attributed to the specific investment decisions of that portfolio manager.
Here are some key types of attribution analysis:
- Risk-adjusted attribution analysis: aims to determine the amount of risk taken by the portfolio manager and assess if it is equitable to the returns obtained by the portfolio.
- Style analysis: helps assess how well the portfolio or the portfolio managers perform within their broad investment universe.
- Return-based style analysis (RBSA): charts a fund's returns and seeks an index with comparable performance history.
Additional Scenarios

Additional scenarios for attribution analysis are diverse and varied, but they all share a common goal: to understand the impact of different touch points on customer behavior.
In web analytics, attribution models like Google Analytics and Adobe Analytics use heuristic multi-channel funnel attribution models, which include methods like first-touch attribution, last-touch attribution, linear attribution, U-Shaped attribution, and simple decay attribution.
These rule-based models can be challenging to implement because you need to know the correct rules to choose.
Using a Markov chain approach, data-driven models can be developed to observe the difference in conversion rates between users who do and don't visit web pages, and determine which pages correlate with the strongest outcomes.
Customer satisfaction attribution is another application of attribution analysis, where survey data is used to learn about customers' satisfaction levels and correlate them with their engagement with products and communities.
By asking customers about their engagement with our product and communities, we can determine which experiences correlate with high or low customer satisfaction.
A fresh viewpoint: Marker Analysis Determine
The following attribution models are used in web analytics:
- First-touch attribution: Attributes all credit to the first touch point of the customer’s journey.
- Last-touch attribution: Attributes all credit to the last touch point of the customer’s journey.
- Linear attribution: Attributes the credit linearly across all touch points of the customer’s journey.
- U-Shaped attribution: Attributes a fifty-fifty split of the credit to the first and last touch points of the customer’s journey.
- Simple decay attribution: Attributes a weighted percentage of the credit to the most recent touch point in the customer’s journey.
Sources
- https://www.investopedia.com/terms/a/attribution-analysis.asp
- https://www.fe.training/free-resources/financial-markets/attribution-analysis/
- https://get.ycharts.com/resources/blog/new-on-ycharts-attribution-analysis/
- https://www.confluence.com/solutions/portfolio-performance-analytics/performance-attribution/
- https://medium.com/data-science-at-microsoft/attribution-analysis-how-to-measure-impact-part-1-of-2-324d43fbbba0
Featured Images: pexels.com