
Assicurazioni Generali is one of the largest insurance companies in the world, with a rich history dating back to 1831. Founded in Trieste, Italy, it has grown into a global leader in the insurance industry.
The company has a diverse range of insurance products, including life, non-life, and asset management. This breadth of offerings allows Assicurazioni Generali to cater to a wide range of customers across different markets.
With operations in over 50 countries, Assicurazioni Generali has a significant presence in both developed and emerging markets. This global reach enables the company to tap into new opportunities and expand its customer base.
Assicurazioni Generali's financial performance is a testament to its success, with revenues exceeding €70 billion in 2020.
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Company Overview
Assicurazioni Generali has a rich history of expansion and growth. The company was formed through the acquisition of INA Assitalia in 2000.
Generali has continued to expand its reach through strategic acquisitions, such as the purchase of Toro Assicurazioni in 2006 and Generali Real Estate in 2011. This move allowed the company to manage its real estate activities effectively.

Philippe Donnet became the Managing Director and Country Manager in Italy in 2013, following a significant corporate restructuring. He later took on the role of CEO of the Generali Group in March 2016.
Under Donnet's leadership, Generali continued to grow and expand its operations. In 2022, the general shareholders' meeting reappointed Donnet for a third term, and Andrea Sironi was elected president of the Group.
The company's expansion efforts continued in 2023, with the acquisition of Liberty Seguros, a competitor operating in Spain and Portugal's non-life insurance sector. This move marked a significant milestone for Generali, cementing its position in the market.
In June 2023, Generali acquired Conning and its subsidiaries, further expanding its reach. The company also entered into a ten-year partnership with Cathay Life, making the latter a minority shareholder in Generali Investment Holding.
As a result of these acquisitions, Generali's total assets under management increased to 775 billion euros, making it the ninth European player in terms of assets under management.
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Structure and Ownership

Assicurazioni Generali has a diverse ownership structure.
The company is primarily owned by institutional investors, who hold around 34.94% of the shares.
Mediobanca is another significant shareholder, holding 13.10% of the company's shares.
The Del Vecchio Group is also a substantial owner, with a 9.93% stake in Assicurazioni Generali.
Other notable shareholders include the Caltagirone Group, with 6.92% of the shares, and the Benetton Group, with 4.80%.
Unicredit S.p.A. also holds a 4.1% stake in the company.
Sponsorship and Controversy
Generali demonstrates a strong commitment to sports sponsorship and sustainability, engaging in various initiatives that promote and support sports activities. They launched the Responsible Sports Charter in 2010 to foster a culture of sustainability in sports.
Generali sponsors two football stadiums, the Stadion Letná in Prague and the Franz Horr Stadium in Vienna, and has been a sponsor of Barcolana, a historic international sailing regatta, for over four decades. They also support two marathons, the Generali Berlin Half Marathon and the Generali München Marathon.
However, Generali has also been involved in controversy related to Holocaust victims, including a lawsuit aiming to collect claims on life insurance policies sold to victims. In 2007, Generali voluntarily entered into a class action settlement approved by the US Court of Appeals for the Second Circuit.
Sponsorship

Generali has been a sponsor of Barcolana, a historic international sailing regatta held annually in the Gulf of Trieste, for over four decades.
In 2010, Generali launched the Responsible Sports Charter, aimed at actively fostering a culture of sustainability in sports.
Generali sponsors two football stadiums, the Stadion Letná in Prague and the Franz Horr Stadium in Vienna.
The company also supports two marathons, the Generali Berlin Half Marathon in Berlin and the Generali München Marathon in Munich.
Generali has been committed to promoting and reviving Italian art and culture in France since 1995, starting with the restoration of Giambattista Tiepolo's "Henry III Received at the Villa Contarini" fresco.
Controversy
In 2007, Generali decided to voluntarily enter into a class action settlement approved by the US Court of Appeals for the Second Circuit.
This move came after the lower court had already dismissed all of the cases and claims against Generali.
The company had been involved in indemnifying policies of Holocaust victims, but a lawsuit was started to collect claims on life insurance policies sold to victims of the Holocaust.

Generali's actions were criticized in the TV show Law & Order, where an episode called "Blood Money" was based on the company's subsidiaries selling life insurance to poor Jews in WWII Europe and then not paying out in case of death.
This episode highlighted the controversy surrounding Generali's practices during the Holocaust.
Industry and Market
Assicurazioni Generali operates in over 50 countries, making it a truly global player in the insurance industry. With such a widespread presence, it's no surprise that the company has become a household name in many parts of the world.
The company has a diverse range of business lines, including life insurance, non-life insurance, and asset management. This diversification has helped Generali to stay resilient in the face of economic downturns and market fluctuations.
Generali's global reach has also allowed it to tap into new markets and expand its customer base, which now includes over 50 million customers worldwide.
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SpA Premium Industry Data

The global SpA premium market size was valued at $1.3 billion in 2020.
SpA premium products are highly specialized and cater to a specific segment of the market. They are designed to provide advanced features and benefits to patients with severe spinal conditions.
The market is expected to grow at a CAGR of 7.5% from 2020 to 2027. This growth can be attributed to the increasing demand for premium SpA treatments and the expanding patient pool.
In the United States, the SpA premium market is dominated by a few key players, including AbbVie and Novartis. These companies have a strong presence in the market and offer a range of premium SpA products.
The average price of a SpA premium product in the United States is around $50,000 per year. This high price point is due to the advanced features and benefits offered by these products.
Competitor Comparison
As we explore the industry and market of the insurance sector, it's essential to understand the competitive landscape. Let's take a closer look at the key parameters of some prominent players.

Assicurazioni Generali SpA, a public entity, boasts a significant presence with 82,000 employees. Allianz SE, also a public entity, has a substantial workforce of 157,883 employees, making it one of the largest in the industry.
The headquarters of these companies are located in different parts of Europe, with Assicurazioni Generali SpA based in Italy, Allianz SE in Germany, and AXA SA, CNP Assurances SA, and Groupama Assurances Mutuelles all based in France.
Here's a breakdown of the key parameters for these companies:
These statistics provide valuable insights into the size and scope of each company, helping us better understand the competitive dynamics within the industry.
Gli Anni Recenti
In the recent years, Generali has made some significant acquisitions. Generali acquired Toro Assicurazioni in 2006, and then INA Assitalia in 2000.
The company has also expanded its real estate activities, with the birth of Generali Real Estate in 2011. This subsidiary manages the group's real estate activities and has become one of the giants in the sector.

Generali Real Estate has invested heavily in the CityLife complex in Milan, which is a residential and commercial development built on the site of the old Milan Fair. The complex includes a iconic tower designed by Zaha Hadid, which has become the group's headquarters in Milan.
In 2013, Generali Italia was born, following the incorporation of the Italian branch of Assicurazioni Generali into INA Assitalia. The new company was led by Philippe Donnet, who would later become the CEO of the Generali Group.
Donnet's leadership has been marked by significant success, with the group implementing two successful strategic plans and achieving strong financial results. He was confirmed as CEO for a third term in 2022, and the company's shareholders also elected Andrea Sironi as president.
Generali has continued to grow and expand its presence in the market, with the acquisition of Liberty Seguros in Spain and Portugal in 2023. This acquisition has strengthened the group's position in the direct channel and has given it a strong presence in the Spanish and Portuguese markets.
In the same year, Generali acquired Conning and its subsidiaries, and entered into a partnership with Cathay Life. This partnership has given Generali a minority stake in Generali Investment Holding, and has increased the group's assets under management to 775 billion euros.
IT and Services

Assicurazioni Generali's IT services contracts are publicly disclosed, allowing for improved competitive bidding with insights into areas like IT outsourcing and systems integration.
The company likely spends across various technology areas, enabling you to understand its digital strategy.
IT Services Contracts
Improving competitive bidding is crucial for businesses, and one way to do this is by gaining insights into publicly disclosed IT services contracts.
You can find publicly disclosed IT services contracts for companies like Assicurazioni Generali SpA, which includes contracts for IT outsourcing, business process outsourcing, systems integration & consulting, and more.
These contracts can be a treasure trove of information, providing valuable insights into the types of services being outsourced, the scope of the projects, and the companies involved.
By analyzing these contracts, businesses can identify trends, patterns, and potential partners, giving them a competitive edge in the market.
In the case of Assicurazioni Generali SpA, their contracts can be accessed and analyzed to gain a deeper understanding of their IT services needs and preferences.
ICT Spend & Priorities

Assicurazioni Generali SpA's digital strategy is informed by its likely spend across technology areas, as reported by IT Client Prospector.
This spend likely includes investments in various technologies, enabling the company to stay competitive in the market.
The company's tech priorities are a key factor in its digital strategy, and understanding these priorities can provide valuable insights into its business goals.
IT Client Prospector's intelligence on Assicurazioni Generali SpA's tech priorities can help businesses understand the company's digital strategy and make informed decisions about their own technology investments.
Group and Subsidiaries
The Assicurazioni Generali group has a significant presence worldwide, with its headquarters located in Trieste and the Italian management team based in Mogliano Veneto.
The group operates in 50 countries and has more than 400 companies under its umbrella.
The top management team consists of Andrea Sironi as president, Philippe Donnet as CEO, and Cristiano Borean as financial director.
Here's a list of some of the companies that make up the Assicurazioni Generali group:
- Generali Italia, which was formed in 2013 and includes Toro Assicurazioni, Lloyd Italico, and Augusta Assicurazioni
- Alleanza Assicurazioni
- Europ Assistance
- Genertel, which incorporated Cattolica Assicurazioni in 2023
- Genertellife
- Jeniot
- DAS
- Liberty Seguros
Sources
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