How Animoca Brand Unicorn Became a $5 Billion NFT Powerhouse

Animoca Brands Unicorn's journey to becoming a $5 billion NFT powerhouse is a wild ride. The company's success can be attributed to its early adoption of blockchain technology and NFTs, which allowed it to establish a strong presence in the market.

In 2020, Animoca Brands Unicorn raised $50 million in funding, which it used to expand its operations and develop new projects. This strategic move helped the company stay ahead of the competition.

The company's focus on gaming and entertainment has been a key factor in its success, with popular titles such as The Sandbox and OpenSea contributing significantly to its growth. By catering to a broad audience, Animoca Brands Unicorn has been able to tap into a large market and build a loyal following.

The company's ability to adapt to changing market trends has also been crucial to its success, with Animoca Brands Unicorn quickly pivoting to focus on NFTs and blockchain technology.

Animoca Brands Unicorn's Business Strategy is built around a strong foundation of strategic partnerships. The company has formed partnerships with leading brands such as Samsung, Fox Entertainment, and Formula 1.

These partnerships enable Animoca Brands to expand its reach and tap into new markets. For example, its partnership with Samsung allows it to leverage the tech giant's vast user base and resources.

Animoca Brands Unicorn has also made significant investments in the development of its own intellectual properties, such as The Sandbox and Revv.

Animoca Brands has been aggressively expanding its portfolio through strategic acquisitions. In July 2016, the company acquired TicBits for 5.4 million AUD, a significant move that marked the beginning of its growth.

The company's acquisition spree continued in August 2018 with the purchase of Pixowl, developer of the popular video game The Sandbox, for $4.875 million. This acquisition demonstrated Animoca Brands' commitment to building a diverse portfolio of gaming assets.

In August 2019, Animoca Brands acquired digital collectibles marketplace Quidd for $8 million, further solidifying its position in the gaming industry. This acquisition also highlighted the company's interest in blockchain-based gaming.

In the following years, Animoca Brands continued to make strategic acquisitions, including the purchase of nWay, a developer of Power Rangers games, for $7.69 million in December 2019.

Here are some of the notable acquisitions made by Animoca Brands:

Animoca Brands has a diverse portfolio of over 450 holdings, including both cryptocurrency and non-crypto-related investments.

One notable investment is Axie Infinity, a popular cryptocurrency-based game.

Another significant holding is OpenSea, a leading marketplace for non-fungible tokens (NFTs).

Dapper Labs, the creators of CryptoKitties, are also part of Animoca Brands' portfolio, showcasing the company's interest in blockchain-based gaming and collectibles.

Yuga Labs, the company behind the Bored Ape Yacht Club, is another notable investment, highlighting Animoca Brands' focus on the NFT space.

Colossal Biosciences and MoviePass are two non-crypto-related holdings, demonstrating the company's willingness to explore opportunities beyond the blockchain space.

Animoca Brands has formed partnerships that have helped expand its reach and influence in the industry.

In July 2020, the company, through its subsidiary nWay, entered into a licensing agreement with WWE to develop a new mobile game on iOS and Android.

This partnership marked a significant milestone for Animoca Brands, allowing it to tap into the massive WWE fan base.

Animoca Brands partnered with stc play in 2023 and expanded its presence in the Middle East.

This move demonstrates the company's commitment to global growth and its willingness to collaborate with local partners to achieve its goals.