Understanding Amazon DSP Pay and Compensation

Amazon DSP pay can be a complex topic, but understanding how it works is crucial for freelancers and agencies alike. Amazon DSP pay is based on a cost-per-click (CPC) model, where advertisers pay for each ad click.

The pay rate varies depending on the ad format, with video ads typically paying more than display ads. For example, video ads can earn up to $0.50 per click, while display ads may earn around $0.10 per click.

Amazon DSP pay is also influenced by the ad's relevance and engagement, with ads that receive more clicks and conversions earning higher pay rates.

Related reading: Amazon Pay per Click Advertising

Amazon DSP drivers will earn an average of nearly $22 per hour, a 7% bump from the previous average of $20.50.

This pay boost is part of a new $2.1 billion investment Amazon is making in its delivery program.

Amazon doesn't directly employ drivers, but relies on thousands of third-party businesses that deliver millions of customer packages every day.

The company has created 390,000 driving jobs since 2018 through its DSP program.

Amazon's total investments of $12 billion since 2018 will help with safety programs and provide incentives for participating businesses.

Amazon is giving its subcontracted delivery drivers a pay boost, with an average hourly wage of nearly $22, a 7% increase from the previous average of $20.50.

This pay bump is part of a new $2.1 billion investment in the delivery program, which has created 390,000 driving jobs since 2018.

Drivers working with Amazon's Delivery Service Partners, or DSPs, will also receive a rate card increase and bonuses, amounting to an additional $660 million over the next year.

This investment will help DSPs boost the wages and benefits they offer their drivers, and recruit and retain high-performing teams.

The new earned wage access program offered by Amazon to DSPs, from PayActiv, will allow drivers to access up to half of their accrued wages before payday.

This program will also support cash rewards, discounts, bill payments, and a savings tool, providing drivers with more financial flexibility.

Amazon's $12 billion total investments since 2018 will also support safety programs for DSP drivers.

Amazon DSP pay varies by state, with some states offering higher pay rates than others.

In California, for example, Amazon DSPs can earn up to $25.50 per hour.

Amazon DSPs in New York can earn up to $22.50 per hour.

In Florida, the maximum pay rate is $20.50 per hour.

Amazon DSPs in Washington state can earn up to $23.50 per hour.

Amazon is investing heavily in the compensation and pay of its Delivery Service Partners (DSPs). This investment will amount to an additional $660 million over the next year.

DSPs will receive rate card increases and bonuses to help them boost wages and benefits for their drivers. This will also help them recruit and retain high-performing teams.

A new earned wage access program is being offered by Amazon to DSPs through PayActiv. This program will allow drivers to access up to half of their accrued wages before payday.

The earned wage access program will also support cash rewards, discounts, bill payments, and a savings tool.