
Airmic is a leading professional body for risk and insurance, providing solutions to tackle tomorrow's challenges.
Airmic's members have access to a wide range of resources, including research reports, webinars, and networking events.
These resources help members stay up-to-date with the latest trends and best practices in risk and insurance management.
Airmic's solutions are designed to help organizations navigate complex risk landscapes and make informed decisions about their risk and insurance strategies.
By leveraging Airmic's expertise and resources, organizations can reduce their risk exposure and improve their overall resilience.
Explore further: Insurance for Social Service Organizations
What is Airmic
Airmic is a professional association that has been around for a while, with a ten-year strategy that was agreed upon in 2011. This strategy highlights five key priorities that the organization aims to achieve.
One of these priorities is to support its members in their professional development and execution of their roles. This means providing them with the resources and knowledge they need to succeed in their careers.
Take a look at this: Forex Hedging Strategy

Airmic's strategy also focuses on ensuring that the value of risk management and insurance is understood at board level. This is crucial for businesses to make informed decisions about risk management.
To achieve this, Airmic aims to promote and influence the further development of recognized risk management qualifications. This will help ensure that professionals in the field have the necessary skills and knowledge to do their jobs effectively.
Airmic's strategy also includes driving research and market efficiency in business insurance. This will help businesses make better decisions about their insurance needs and reduce costs.
Finally, Airmic aims to provide thought leadership in the area of risk management. This means sharing its expertise and knowledge with others to help shape the industry and improve risk management practices.
Here are the five key priorities outlined in Airmic's ten-year strategy:
- Support members in their professional development and execution of their roles;
- Ensure that the value of risk management and insurance is understood at board level;
- Promote and influence the further development of recognized risk management qualifications;
- Drive research and market efficiency in business insurance;
- Provide thought leadership in the area of risk management.
The Challenge
Airmic had outgrown its legacy CRM system, which couldn't support its plans for expanding services and engaging members.

The system struggled to handle the complexities of AIRMIC's subscriptions, requiring the team to integrate other siloed databases to support their membership model.
Manual work was a significant challenge, with member renewals and communications relying entirely on the Membership Coordinator.
This one person had to speak to 1,400 members individually for renewals, a time-consuming and manual task that wouldn't be feasible for scaling membership growth.
Airmic's diverse network made it difficult to ensure content was relevant to all members, with different ages, skill bases, and company types.
The association wanted to maintain a personal experience for members while reducing manual work with automated processes.
Airmic's Solution
Airmic identified Salesforce as its platform of choice because of its data insights and ability to have a 360-degree view of their association. This decision allowed them to streamline their operations and make more informed decisions.
Fonteva was selected to enable membership management as a native Salesforce application, avoiding costly integrations and saving the team time and resources.

The highly configurable nature of Fonteva and Salesforce enabled the Airmic team to achieve the functionality they required, tailoring the system to their specific needs.
The manual, staff-intensive renewal process was a major source of stress for the team, with a risk of human errors and a significant amount of dedication required during the member renewal period.
With the implementation of Fonteva and Salesforce, the renewal process was simplified by automating steps, making it easier for staff and members alike.
Airmic's Statistics
Airmic's Statistics reveal some impressive numbers. Airmic has over 1,100 members, making it one of the largest risk and insurance management communities in the world.
Their annual conference attracts over 600 delegates from around the globe. This is a testament to the industry's growing recognition of the importance of risk management.
Airmic members come from a wide range of industries, including construction, manufacturing, and finance. This diversity brings a wealth of knowledge and experience to the table.
Airmic's statistics also show that the majority of their members are from the UK, but there is a growing presence from other countries. This international reach is a key factor in Airmic's success.
Airmic's annual conference is a key event in the risk management calendar, with a packed schedule of seminars, workshops, and networking opportunities.
Airmic's Leadership
Airmic's Leadership is made up of experienced professionals who have a deep understanding of the industry.
The organization is led by a President who has been in the role since 2018, bringing over 20 years of experience to the position.
Airmic's members can tap into the expertise of their leaders, who are available to provide guidance and support.
The organization's leadership team is made up of industry experts who have a strong track record of success in risk management and insurance.
Airmic's President has a unique understanding of the industry, having worked in various roles including as a broker and a risk manager.
This expertise is invaluable to Airmic's members, who can benefit from the President's insights and guidance.
Airmic's leadership team is committed to helping members navigate the complex world of risk management and insurance.
Airmic's members can be confident in the expertise and guidance provided by the organization's leadership team.
Airmic's Overview

Companies and insurers today are operating in an integrated ecosystem of information, requiring a 360-degree view that encompasses both technology and human expertise components.
Risk managers don't have the time or budget to look at all the tech solutions available, which is why investing time to review the market and bring the best recommendations to meet each individual client's needs is crucial.
AI can be a double-edged sword, generating efficiencies to support a lack of resource but also opening up potential new areas of risk.
Risk managers are asking about AI, specifically what to do about it right now, but the answer is knowing how AI is being used already within an organisation and by individuals.
Frequently Asked Questions
Where is Airmic 2025?
Airmic 2025 will take place at ACC Liverpool, located at King's Dock in the Port of Liverpool, UK. The exact address is Kings Dock St, Liverpool L3 4FP.
Sources
- https://en.wikipedia.org/wiki/Airmic
- https://fonteva.com/fonteva-advantage/case-studies/airmic/
- https://rocketreach.co/airmic-association-for-insurance-risk-profile_b5e47d60f42e6516
- https://www.sompo-intl.com/media-center/insights/navigating-tomorrows-risks-today-sompos-key-takeaways-from-airmic/
- https://axaxl.com/en-gb/airmic-2024
Featured Images: pexels.com